Financial Advisor Marketing Podcast

There are some prospective clients who, no matter how much they trust or value you, will never work with you.

And its not because of you, its because of them. They have certain limiting beliefs that will stop them from working with a financial advisorno matter how much they can gain from working with you.

But there is a solution to this problem:

Limiting beliefs often disguise themselves as objections. By knowing about these objections and actively dispelling them through your marketing, not only will your calendar fill up with high-quality prospects, but youll transform most of them into clients too.

In todays show, youll discover the 7 most common limiting beliefs prospective clients have about working with a financial advisorand Ill show you how to conquer each one in your marketing.

Listen now.

Show highlights include:

• The deadliest marketing mistake you can make that frightens away prospective clients who trust you the most (0:40)
• How to overcome the biggest stumbling block prospective clients will encounter before it snatches a new client out of your hands (1:16)
• The Planet Fitness secret for conquering prospective clients burdened by financial shame (9:29)
• Adding these few lines to your next email might just flood you with new appointments (10:13)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, Ill send you a collection of seven objection busting and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

In June of 2023, I tried an “oddball” email idea and I didn’t know whether it’d work or not. Well, that email became one of the most engaging and profitable emails I’ve ever sent. 

Since then, I’ve rehashed this idea 11 more times. And each and every time, it works like gangbusters. 

But… it’s not a beginner-friendly strategy. And I don’t have a template you can follow to duplicate my success for your financial advice business because that defeats the purpose. 

But I have studied these emails in depth and can get you started on sending this advanced email—if, and only if, your marketing and copywriting chops are up to snuff. 

Think you’re advanced enough as a marketer to give them a shot?

Listen now.

Show highlights include:

• Why financial advisors who try to mimic my “stream of consciousness” emails fall flat on their face (5:29) 
• The “Fall Back Task” secret for turning a day that completely flew off the rails into a success (6:25) 
• How to break all the rules about marketing and do nothing other than rambling to fill up your calendar with high-quality appointments (7:19) 
• Asking yourself this question before hiring any marketer or marketing agency prevents you from lighting your money on fire (9:52) 
• 5 reasons my 12 “stream of consciousness” emails have been some of my most profitable emails of all time (14:11) 
• How to instantly make yourself more attractive to the most skeptical people on your email list (and why so many financial advisors struggle with this) (16:35) 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Your mindset is often the deciding factor between unfathomable success and ordinary mediocrity. This is as true in marketing and sales as it is in relationships and life. 

But most financial advisors live their lives on a kind of emotional autopilot without even considering how their internal world creates their external world. 

I’m changing that today by interviewing one of the world’s best mindset coaches for financial advisors, Nina Cooke. 

If you’ve been stuck at the same point in life no matter what you try, then there’s probably something wonky in your internal software that’s keeping you from reaching your pinnacle of success. 

And in today’s show, Nina explains how your internal feelings manifest in the real world in practical terms. And she gives you a way to upgrade your mental software, so you reach your goals almost automatically. 

Listen now.

Show highlights include:

• How your mindset can make the difference between a wildly successful ad campaign or one that results in no tangible results (5:31) 
• Earl Nightingale’s “2 Hardships” secret that helps you trick your brain into enjoying all the boring aspects of your career that bring you closer to your goals (7:02) 
• Why our instant gratification society will slowly crush your financial advice business (and how rewire your brain for long-term success) (12:08) 
• The only 2 things you need to master any skill (and why most people fail to do it) (13:32) 
• Why you’re reading books the wrong way (and how to approach it like a student, so you “download” the lesson into your mental software) (14:14) 
• How to conquer the single most defeating mindset glitch most advisors have (18:28) 
• Why your inner self-image will either “force” you into unbelievable success or ordinary mediocrity (19:33) 
• How to test how emotionally attached you are to your goals (and why this makes the difference between reaching it or not) (22:22)  
• Try this “33x33x33 Exercise” if you’re serious about changing the trajectory of your business and life (24:56) 
• The almost too simple 3-step process to reach all of your goals (29:16) 

Nina put together a special resource for advisors who do not know why they cannot make more money and have more success. If you want to identify exactly which limiting beliefs you have that are blocking you from becoming wealthier and more successful, check it out here: https://resources.ninacooke.co.uk/scorecard-fa 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Marketing gurus have manipulated otherwise innocent business owners for as long as the term existed. But I’ve noticed that there’s a certain type of financial advisor, based on personality typing, that’s particularly vulnerable to being manipulated. 

Why? 

Well, it’s almost as if their personality type works against them. And good marketers know the deep and dark psychological secrets that can make this type act—even if it won’t move them towards their goals!

If you’ve been a victim of a marketing guru’s manipulative tactics, don’t worry. This episode explains how it happens, why it happens to you, and how to avoid being duped by a clever marketing guru again.

Listen now.

Show highlights include:

• A dark psychological truth you won’t hear anywhere else that can prevent you from getting robbed blind by a marketing guru (3:55) 
• Why what you do is never as important as why you do it (this is not just true in marketing and business, but it all aspects of your life) (5:02) 
• 4 questions you must answer to train your brain to think more strategically instead of tactically (7:38)
• How searching for the “right way” to do your marketing leads to an early grave for your financial advising business (13:19) 
• These 8 words make the difference between between staying stuck in a cycle of short-term wins and building something sustainable and meaningful long-term (14:30) 
• Here are the most common “benefits” manipulative marketing gurus use to ransack your marketing budget (14:58) 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

I’m constantly asked by financial advisors about how much I think they should pay per lead. It’s a pet peeve of mine. And my answer is always the same: 

It depends. 

It depends on how profitable you are, how much you charge per client, how much you’re willing to deal with headache clients, and the list of variables goes on indefinitely and is wildly different from business to business. 

But that doesn’t explain why this question is a pet peeve… 

The real problem with this question is that it reveals a deeper problem: The wrong approach to marketing your financial advice business. 

I explain why it’s the wrong approach and reveal a more effective and profitable approach in today’s show. 

Listen now.

Show highlights include:

• Why wondering how much you should pay per lead is the wrong approach that leads to an unstable business (and what to focus on instead) (2:19) 
• How worrying about the average marketing metrics of other financial advisors “neuters” your marketing (3:48) 
• The weird way the lowest cost per lead can bankrupt your business faster (4:53) 
• The single stupidest marketing strategy that tricks financial advisors into lighting their dollars on fire (7:58) 
• How to leverage marketing assets and systems to pay a fraction of what other financial advisors pay on a per lead basis (and have a higher chance of converting them into paying clients) (11:20) 
• The “no bad metrics” secret for reframing how you approach marketing that automatically makes each campaign more profitable (17:17) 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.