Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

Want our best-performing email templates, slides, and the full video training from this episode? Download the free resource bundle here: FreewyldFoundry.com/email

Email marketing is one of the most underrated tools in the hospitality industry, but when done right, it can dramatically increase direct bookings, guest engagement, and long-term revenue. In this episode, Jasper Ribbers and Kaye Putnam discuss actionable marketing strategies for short-term rental hosts and hoteliers who want to grow their business outside the OTAs.

Youll learn how to build and grow your email list, why email automation is a must, and the simple systems you can use to stay top of mind with past guests and future ones. Kaye shares cost-effective lead generation tacticsfrom StayFi to self-hosted giveawaysand explains how email marketing fits into a larger customer relationship management strategy.

Whether you're running a boutique hotel or managing a portfolio of vacation rentals, this episode is packed with practical email marketing tips you can implement today.

What you'll learn:

• How to generate leads and collect guest emails the smart way
• Why personalization and engaging content drive results
• Tools and automations that save time and boost conversions

Chapters

00:00 Introduction to Email Marketing Strategies

02:32 Building and Growing Your Email List

04:40 Effective Email Campaigns and Automation

07:19 Leveraging Lead Magnets for Email Collection

09:52 Utilizing Paid Campaigns for Email Growth

12:31 Creating Engaging Email Content

15:31 Analyzing Email Performance and Optimization

18:06 Final Thoughts and Next Steps

Keywords:

email marketing, direct bookings, guest engagement, lead generation, marketing strategies, hospitality industry, email automation, customer relationship management, marketing tips, online business

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✅ Own or manage a short-term rental business doing $1M+ in annual revenue?

Get a free Revenue Report to see if your pricing strategy is leaving money on the table:

👉 FreewyldFoundry.com/get-started

In this episode, Jasper sits down with Troy Daily, founder of Elevated Rentals & Hospitality in Traverse City, Michigan. Troy went from managing a handful of short-term rentals with friends in 2017 to overseeing a growing portfolio of 70+ units, and he’s not slowing down anytime soon.

Troy shares what it actually takes to scale a short-term rental business without losing your mind (or your five-star reviews). From outsourcing operations and building a reliable team, to bringing housekeeping in-house and using revenue management to unlock growth—this is a behind-the-scenes look at a fast-growing STR business.

Whether you're running five properties or fifty, this episode is full of takeaways on entrepreneurship, property management, hospitality, and guest experience that will save you time, money, and stress.

⏱ Chapters:

00:00 – Intro to Elevated Homes and Hospitality

00:59 – Troy’s start in STRs (and the early chaos)

03:21 – Revenue management & growth strategies

05:55 – Scaling without sacrificing quality

07:35 – Entrepreneurial background & lessons from other ventures

10:26 – Hiring and managing a strong team

12:26 – Business acquisition strategies + SEO

14:31 – Hard lessons learned scaling fast

16:22 – Operational tips for newer STR hosts

17:41 – Why guest experience still wins

22:15 – Wrap-up & how to connect with Troy

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✨ Get the STR influencer resources: https://www.freewyldfoundry.com/influencer

In this episode, Jasper Ribbers sits down with Kaye Putnam to dive deep into influencer marketing—specifically, how it can be used to boost direct bookings and grow brand awareness for travel brands like Freewyld.

They talk candidly about what actually moves the needle when partnering with influencers—hint: it’s not follower count. Kaye shares how engagement rate, content quality, and clear expectations all play a role in successful campaigns.

You’ll hear real examples, tips for navigating influencer partnerships, and how to measure what’s working—whether you're tracking profile link clicks, testing giveaways, or trying to calculate the true impact of an influencer’s post.

If you’re in the travel industry, building a social media strategy, or just trying to figure out what “good” looks like in terms of marketing metrics, this one’s for you.

💡 Key Takeaways

• Influencer marketing can drive real results—especially when it’s tied to direct bookings.
• Engagement rate matters more than follower count.
• Giveaways can help boost reach and virality.
• Clear communication and written agreements set the stage for better collaborations.
• The content influencers create can be just as valuable as their audience.
• Metrics like profile link clicks tell a better story than coupon codes.
• Strong relationships lead to better long-term influencer partnerships.
• Make sure your influencers' audience actually matches your brand.
• Don’t rely solely on custom coupon codes for tracking ROI.
• Driving direct bookings builds stronger brand-customer connections.

⏱️ Chapters

00:00 — Intro: What is influencer marketing, really?

02:30 — Measuring influence: followers vs. engagement

06:44 — Real-world wins and key metrics

10:02 — How to choose the right influencers

14:08 — Why content quality matters more than audience size

18:17 — Finding + reaching out to potential partners

20:12 — What makes a good engagement rate?

22:52 — Setting expectations from the start

25:02 — What to track—and what to let go of

30:11 — Wrapping it all up + next steps

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Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.

If you’re looking to optimize your Airbnb listing, I’ve got something for you—a free Airbnb Optimization Checklist! You can grab it at freewyldfoundry.com/checklist to make sure your listing is fully optimized and ready to convert more bookings.

Got a question for me? Email me at [email protected], and I might feature it in a future episode. Thanks for listening—see you next time!

Hosted on Acast. See acast.com/privacy for more information.

Curious what your portfolio’s potential is? Apply for RPM at https://freewyldfoundry.com/rpm/.

Hey there! Welcome back to Get Paid for Your Pad! Today, you’re joining me from Savannah, Georgia, where I’m visiting one of our revenue managers, Thomas. If you’ve never been, it’s a historic and charming city with amazing weather and incredibly friendly people. I’m even planning to go kayaking this weekend—which should be a blast!

In this episode, I’m answering your biggest questions about Airbnb’s Photo Tour feature, using pricing tools effectively, and managing last-minute pricing. There’s a lot of confusion around Airbnb’s new Photo Tour functionality, and you might be wondering if it’s really worth using. I’ll explain why it actually helps boost bookings and how to maintain control over your first five photos. I’ll also break down why pricing tools like PriceLabs are a must-have for short-term rental hosts—and how you can fine-tune the settings to make them work for your business. Lastly, if you’re spending too much time manually adjusting last-minute prices, I’ll show you a better, automated approach to make your life easier.

If you’re looking to optimize your Airbnb listing, I’ve got something for you—a free Airbnb Optimization Checklist! You can grab it at freewyldfoundry.com/checklist to make sure your listing is fully optimized and ready to convert more bookings.

Got a question for me? Email me at [email protected], and I might feature it in a future episode. Now, I’m off to explore more of Savannah and maybe try some Southern food. Thanks for listening—see you next time!

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