Drilled

Active
Has guests
Critical Frequency
Categories
Social Sciences #119 in Science Earth Sciences Society & Culture
Audience & Performance Metrics
40.6K - 67.7K listeners Neutral 4.6 rating 2706 reviews 217 episodes USA
Monetization Metrics
30s Ad: $1,191 - $1,353 60s Ad: $1,407 - $1,569 CPM Category: Society & Culture
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Podcast Links
A true-crime podcast about climate change. Reported and hosted by a team of investigative climate journalists, Drilled examines the various obstacles that have kept the world from adequately responding to climate change.

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General Website Emails

  • am***@drilled.media

Externally Sourced Emails

  • am***@drilled.media

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 2 episodes on Drilled.

Hosts

Drilled Team Amy Westervelt

Previous Guests

Daniel Penny
Daniel Penny is a journalist and culture critic known for his work exploring the intersections of masculinity and societal issues, including climate change. He hosts the podcast Non-Toxic, where he delves into topics related to gender and environmentalism, aiming to foster discussions that challenge traditional notions of masculinity.
Dr. Michelle Amazeen
Dr. Michelle Amazeen is a researcher at Boston University specializing in media studies and the impact of advertising on public perception. She has contributed significantly to the understanding of how advertorials and sponsored content can mislead audiences, particularly in the context of the fossil fuel industry. Her recent studies focus on the implications of these practices on social media and the potential for media outlets to improve transparency and accuracy in their reporting.

Topics Discussed

masculinity climate crossover Daniel Penny advertorials fossil fuel industry sponsored content media outlets misleading practices social media peer-reviewed research

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Episodes

Here's the recent few episodes on Drilled.

0:00 25:49

Coming Soon: The Man-o-Sphere

Hosts
Drilled Team
Guests
Daniel Penny
Keywords
masculinity climate crossover Daniel Penny
Introducing…our first podcast crossover season! Later this year we’ll be bringing you a season in collaboration with the podcast Non-Toxic, hosted by journalist and culture critic Daniel Penny, about the intersection between masculinity and climate. In this episode we introduce Daniel and his work, and talk a bit about what you can expect from this season. Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 19:16

New Research: The Advertorials Many Media Outlets Make for Oil Companies Are Misleading, But They Don't Have to Be

Hosts
Amy Westervelt
Guests
Dr. Michelle Amazeen
Keywords
advertorials fossil fuel industry sponsored content media outlets misleading practices social media peer-reviewed research
We have covered before how the fossil fuel industry created the advertorial and how it continues work with media on the modern incarnation: sponsored content, created by the media outlets themselves. To be clear, it’s outlets’ internal brand studios that write op-eds, craft slide shows and videos, and produce podcasts for fossil fuel companies, not their editorial staff. But these services are explicitly marketed as a way to make corporate content mirror the editorial content in style and approach, and when it comes to fossil fuel advertisers it often directly contradicts what the editorial staff is reporting. In late 2023, we published a report detailing the many examples of this and delving into the peer-reviewed research that shows how misleading this practice is to readers.

This week, one of the researchers who has contributed the most to that body of evidence, Dr. Michelle Amazeen, at Boston University, published a new study looking at why this practice is particularly misleading on social media, and what media outlets might be able to do to make it less so. She joins us to speak about that research. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ratings

Global:
4.6 rating 2706 reviews

USA

4.6 ratings 2200 reviews

Canada

4.7 ratings 172 reviews

Australia

4.7 ratings 168 reviews

UK

4.9 ratings 118 reviews

New Zealand

4.7 ratings 30 reviews

Ireland

5.0 ratings 10 reviews

South Africa

4.5 ratings 8 reviews

Singapore

0.0 ratings 0 reviews