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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.
You can learn more at www.momentumitsma.com
Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.
You can learn more at www.momentumitsma.com
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General inquiries:
in***@momentumitsma.com
General inquiries:
in***@momentumitsma.com
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London office contact:
0203 858 0808
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London office address:
3rd Floor, Black Bull Yard, 18a Hatton Wall, London EC1N 8JH
Massachusetts office address:
265 Franklin Street, Suite 404, Boston, Massachusetts, 02110, USA
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Jodi Lebow is the Vice President of Global Demand Center at Hexagon, where she leads initiatives to integrate account-based marketing (ABM) with demand generation strategies. With extensive experience in marketing and sales, Jodi has a proven track record of driving growth through innovative client-centric approaches in global operations.
Jodi Lebow is the Vice President of Global Demand Center at Hexagon, where she leads initiatives to integrate account-based marketing (ABM) with demand generation strategies. With extensive experience in marketing and sales, Jodi has a proven track record of driving growth through innovative client-centric approaches in global operations.
Jason Levergood
Jason Levergood is a seasoned professional in the field of global business development and client relationship management. With extensive experience in the professional services sector, he has a proven track record of driving growth through strategic alignment and a client-first approach. Levergood is known for his expertise in fostering cross-border collaboration and building trust with clients in diverse markets.
Jason Levergood is a seasoned professional in the field of global business development and client relationship management. With extensive experience in the professional services sector, he has a proven track record of driving growth through strategic alignment and a client-first approach. Levergood is known for his expertise in fostering cross-border collaboration and building trust with clients in diverse markets.
Reshma Rahi
Reshma Rahi is the Associate Vice President of Go-To-Market Strategy and Sales Transformation at Ascendion. With a strong background in marketing and sales, she has been instrumental in developing client-centric strategies that drive growth and enhance customer engagement. Reshma's expertise lies in account-based marketing (ABM) and she has a proven track record of transforming marketing strategies to align closely with client needs.
Reshma Rahi is the Associate Vice President of Go-To-Market Strategy and Sales Transformation at Ascendion. With a strong background in marketing and sales, she has been instrumental in developing client-centric strategies that drive growth and enhance customer engagement. Reshma's expertise lies in account-based marketing (ABM) and she has a proven track record of transforming marketing strategies to align closely with client needs.
Topics Discussed
ABM
demand generation
client-centricity
growth
Hexagon
trust
client relationships
global scale
strategic alignment
client-first mindset
cross-border collaboration
professional services
client-centric growth
ABM strategies
sales transformation
marketing strategies
Global Account-Based Marketing Benchmark study
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
0:0033:21
Ep.72 Grant Thornton: Driving growth in global markets
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
0:0034:16
Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, ReshmaRahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
In this episode of the Account-Based Marketing podcast, ReshmaRahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
0:0029:27
Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
Keywords
Keywords of this podcast episode
ABMclient-centricitymarketing strategiesGlobal Account-Based Marketing Benchmark study
In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
Ratings
Global:
Global ratings are aggregates of the individual countries