Account-Based Marketing

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Momentum ITSMA
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Audience & Performance Metrics
570 - 950 listeners Neutral 4.8 rating 38 reviews 76 episodes United Kingdom
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30s Ad: $22 - $27 60s Ad: $26 - $30 CPM Category: Business
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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.

You can learn more at www.momentumitsma.com

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Emails, Phones, and Addresses

Contact Page Emails

Emails
  • General inquiries: in***@momentumitsma.com
  • General inquiries: in***@momentumitsma.com
Phone Numbers
  • London office contact: 0203 858 0808
Addresses
  • London office address: 3rd Floor, Black Bull Yard, 18a Hatton Wall, London EC1N 8JH
  • Massachusetts office address: 265 Franklin Street, Suite 404, Boston, Massachusetts, 02110, USA
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Recent Hosts, Guests & Topics

Previous Guests

Jodi Lebow
Jodi Lebow is the Vice President of Global Demand Center at Hexagon, where she leads initiatives to integrate account-based marketing (ABM) with demand generation strategies. With extensive experience in marketing and sales, Jodi has a proven track record of driving growth through innovative client-centric approaches in global operations.
Jason Levergood
Jason Levergood is a seasoned professional in the field of global business development and client relationship management. With extensive experience in the professional services sector, he has a proven track record of driving growth through strategic alignment and a client-first approach. Levergood is known for his expertise in fostering cross-border collaboration and building trust with clients in diverse markets.
Reshma Rahi
Reshma Rahi is the Associate Vice President of Go-To-Market Strategy and Sales Transformation at Ascendion. With a strong background in marketing and sales, she has been instrumental in developing client-centric strategies that drive growth and enhance customer engagement. Reshma's expertise lies in account-based marketing (ABM) and she has a proven track record of transforming marketing strategies to align closely with client needs.

Topics Discussed

ABM demand generation client-centricity growth Hexagon trust client relationships global scale strategic alignment client-first mindset cross-border collaboration professional services client-centric growth ABM strategies sales transformation marketing strategies Global Account-Based Marketing Benchmark study

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Profile Info

@momentum_itsma
Momentum ITSMA

Account Stats

Followers: 272
Posts: 452

Account Status

Account Type: Business
Privacy: Public

Biography

We are Momentum ITSMA – a world-leading B2B growth consultancy.

Links

http://www.momentumitsma.com/

Episodes

Here's the recent few episodes on Account-Based Marketing.

0:00 30:55

Ep. 73 Hexagon: Elevating ABM with client-centric precision

Guests
Jodi Lebow
Keywords
ABM demand generation client-centricity growth Hexagon

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

0:00 33:21

Ep.72 Grant Thornton: Driving growth in global markets

Guests
Jason Levergood
Keywords
trust client relationships global scale strategic alignment client-first mindset cross-border collaboration professional services

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.

0:00 34:16

Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth

Guests
Reshma Rahi
Keywords
client-centric growth ABM strategies sales transformation

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.

0:00 29:27

Ep. 70 Bonus episode: ABM as the catalyst for client-centricity

Keywords
ABM client-centricity marketing strategies Global Account-Based Marketing Benchmark study

In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

Ratings

Global:
4.8 rating 38 reviews

UK

5.0 ratings 24 reviews

USA

4.7 ratings 7 reviews

Canada

4.4 ratings 7 reviews

Ireland

0.0 ratings 0 reviews

Australia

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews