Grow Your Law Firm

Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites.

Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts.

Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world.

Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance.

What listeners will learn in this episode:

1. Search Term Strategy and Tools
- Importance of targeting specific search terms to attract potential clients.
- Consider using long-tail keywords related to specific situations.
- Utilize tools like Semrush to identify relevant search terms.
- Explore "People also ask" on Google for frequently asked questions.

2. Content Accessibility and Inclusivity
- Tailor content to your target audience by writing at an accessible reading level.
- Make content easier to understand, especially for non-native English speakers.
- Provide translations in different languages, such as Spanish, to reach a broader audience.
- Use inclusive language and strategies to improve accessibility for diverse readers.

3. Quality Content and Backlinking
- Focus on creating human-centered content that provides valuable information.
- Prioritize content that is informative, engaging, and relevant to users.
- Build credibility through quality backlinks to your website.
- Enhance SEO by obtaining backlinks from trusted and authoritative sources.

4. Monetization Trends and LSAs
- Stay prepared for potential monetization of platforms like Google Maps for advertising.
- Monitor trends in online marketing that could impact your revenue strategy.
- Understand the challenges and opportunities that come with Local Service Ads (LSAs).
- Continuously optimize LSAs to maximize their effectiveness and ROI.

5. Learning and Networking for Growth
- Attend industry events, such as summits, to learn from peers and experts.
- Participate in discussions to stay updated on industry changes and best practices.
- Leverage networking opportunities to form valuable connections for growth.
- Use networking as a way to gain insights and enhance your online marketing strategies.
- This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections.

 

Website www.optimizemyfirm.com/personal-injury,
Podcast www.optimizemyfirm.com/podcasts,
Facebook https://www.facebook.com/optimizemyfirm
Twitter https://x.com/optimizemyfirm
LinkedIn https://www.linkedin.com/in/lindsey-busfield/
LinkedIn www.linkedin.com/company/optimizemyfirm

 

 

Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys.

Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation.

Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario.

As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity.

What you’ll learn about in this episode:

 

1. Impact of Your Client's Social Media on Their Case:
    * Importance of Social Media Monitoring
    * Influence on Client Behavior

2.  Proactive Leveraging of Social Media Monitoring : 
    * Utilizing Social Media Evidence for Case Evaluation
    * Modifying Client Behavior through Monitoring

3. Combat Insurance Company and Defense Tactics:
    * Impact on Insurance Exposure and Settlement Reserves
    * Leveraging Pre-Date of Loss Photos and Videos

4. Turning Social Media Posts Into an Asset:
    * Strategic Use of Social Media in Legal Proceedings
    * Turning Social Media into a Valuable Asset

5. Harnessing Social Media Timelines:
    * Accessing Social Media Content Chronologically
    * Enhancing Case Credibility through Social Media Evidence

 

https://privatefootprint.com/
Twitter: @privfootprint
LinkedIn: https://ca.linkedin.com/company/private-footprint

 

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. 

Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms.

Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers.

A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries.

Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo.

Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results.

What you’ll learn about in this episode:

1. Content Personalization and Unique Value Propositions:
- Personalization plays a crucial role in content creation
- Unique value propositions, case results, and testimonials to differentiate content 

2. Leveraging AI for Strategic Content Creation and SEO Optimization:
- The increasing role of AI in content production is vital to understand
- A strategic approach to content creation is necessary to stand out in search rankings

3. Applying Data for Effective Marketing Strategies and Decision-Making:
- AI is utilized for data analysis to uncover valuable insights
- Data guides marketing strategies and decision-making effectively

4. Effective Data Analysis and Application in Marketing:

- Continuous monitoring and analysis of marketing metrics are essential

- Informed decisions are made based on meaningful data, not short-term trends

5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach:
- Comparing cumulative and digital case counts offers valuable insights
- An agile marketing approach is embraced to adapt to evolving market dynamics

 
Resources: 

https://www.consultwebs.com/
Facebook: https://www.facebook.com/consultwebs/
Twitter: https://twitter.com/Consultwebs
LinkedIn: https://www.linkedin.com/company/consultwebs/
Podcast: https://www.consultwebs.com/podcast/ 

 

Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media.

 

Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines.

 

What you’ll learn about in this episode:

 

1. The Importance of Purpose in Social Media Content:

 

2. Utilizing Captions for Accessibility & AI Content Creation:

 

3. Time Commitment & Authenticity in Content Creation: 

 

4. Avatars in Content Creation &  Client Referral Strategies: 

 

5.  Specific Content Themes & Embracing the Ephemeral Nature of Social Media

 

Facebook: https://www.facebook.com/italohimself
LinkedIn: https://www.linkedin.com/in/italo-robinson/

 

Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms.

 

Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations.

 

As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service.

 

A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life.

 

In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009.

 

If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information.

What you’ll learn about in this episode:

 

1. The Long-Term Approach

 - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms.

 - Avoid chasing trends and focus on strategic, sustainable approaches.

 

2. Location Targeting

 - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets.

 - Enhance visibility and reach by strategically positioning your firm.

 

3. Measuring Success

 - Rafi stresses the significance of measuring campaign success annually.

 - Understand the importance of tracking key metrics to evaluate SEO effectiveness.

 

4. Patience and Provider Selection

 - Maintain patience in the SEO process to avoid hasty decisions about switching providers.

 - Choose a provider carefully and give strategies time to yield results.

 

5. Dedicated Intake Personnel

- Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI.

- Understand the crucial role of effective intake processes in client acquisition.

Resources: 

https://marketjd.com/portfolio/
Facebook: https://www.facebook.com/MarketJd/
Twitter/X: https://x.com/marketjd
LinkedIn: https://www.linkedin.com/in/rafiarbel/