Grow Your Law Firm

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Ken Hardison
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The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Grow Your Law Firm.

Hosts

Ken Hardison

Previous Guests

Roger R. Foisy
Roger R. Foisy is the co-founder of Private Footprint, specializing in client social media discovery for plaintiff attorneys. He has a strong focus on catastrophic injury and traumatic brain injury cases, advocating for seriously injured plaintiffs in complex litigation. In 2007, Roger founded his client-centered law firm to provide personalized, results-driven legal representation. He achieved a significant milestone by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully integrating physical and mental impairments under the AMA Guides. His firm has secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger shares his expertise on law firm operations, efficient business practices, and technology integration. He co-founded Private Footprint to help plaintiff attorneys counteract defense tactics that leverage clients' social media activity.
Tanner Jones
Tanner Jones is the Vice President of Business Development at Consultwebs, where he helps law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, Tanner specializes in case-driving online marketing strategies for law firms. He is known for his belief in the importance of a focused approach to marketing, which he believes drives better results and scalability. Tanner is a native of Waynesville, North Carolina, and enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing.
Matt Smyers
Matt Smyers is a Senior Digital Advertising Advisor at Consultwebs and a non-practicing attorney with over 10 years of experience in legal marketing. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes the need for specific skills and a deep understanding of the legal industry in law firm marketing, which is why Consultwebs focuses exclusively on marketing for law firms to deliver strong results.
Italo Robinson
Italo Robinson is a Content Producer with Repeak Media, specializing in creating engaging video content for personal injury law firms. Based in Hawaii, he is a dynamic social media manager who utilizes AI and stock footage to streamline video production, allowing law firms to maintain a consistent online presence without lengthy production timelines. His expertise lies in crafting social media content that is purposeful, accessible, and authentic, helping law firms enhance their brand awareness and client engagement.
Rafi Arbel
Rafi Arbel is the founder of Market JD and has been helping attorneys expand their visibility and build their practices since 2000. He has a reputation as a leader in law-firm marketing, strategy, and operations, having worked for the largest provider of online marketing and legal research. Rafi started Market JD to provide consumer law firms with a new online marketing alternative that offers a greater return on investment, more flexibility, and personalized service. A former litigator who ran his own practice, he uses his first-hand knowledge of the legal industry to assist lawyers in growing their client base, increasing margins, and improving their quality of life. Rafi earned his MBA with honors from the University of Chicago Booth School of Business and was inducted into the national business honors society, Beta Gamma Sigma, in 2009.
Raquel Gomes
Raquel Gomes is the founder and CEO of Stafi, a virtual staffing company that is revolutionizing law firm operations. With a background in psychology and extensive experience in corporate America and technology, Raquel offers a unique perspective on leadership and business growth. She has dedicated her career to creating solutions that empower professionals to thrive while balancing demanding careers and personal responsibilities. Stafi was born from her personal journey of managing a career alongside motherhood, aiming to provide busy professionals with the support they need to scale their businesses without sacrificing their well-being. Under her leadership, Stafi has successfully connected hundreds of law firms with highly skilled virtual assistants, offering tools and training for long-term success. Raquel is committed to social impact, particularly in empowering women in Latin America by providing meaningful job opportunities and promoting gender equality.

Topics Discussed

Social Media Legal Marketing Client Behavior Insurance Tactics Social Media Monitoring Catastrophic Injury Traumatic Brain Injury Legal Representation digital marketing law firm growth content personalization AI in marketing data analysis agile marketing law firm videos social media content AI content creation video production client referrals content themes SEO strategies law firms long-term approach location targeting measuring success dedicated intake personnel global talent staffing strategy virtual staffing law firm operations leadership business growth emotional toll professional support women empowerment Latin America client communication mental health support
Episodes

Here's the recent few episodes on Grow Your Law Firm.

0:00 21:21

Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy

Hosts
Ken Hardison
Guests
Roger R. Foisy
Keywords
Social Media Legal Marketing Client Behavior Insurance Tactics Social Media Monitoring Catastrophic Injury Traumatic Brain Injury Legal Representation
Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys.

Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation.

Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario.

As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity.

What you’ll learn about in this episode:
 
1. Impact of Your Client's Social Media on Their Case:
    * Importance of Social Media Monitoring
    * Influence on Client Behavior

2.  Proactive Leveraging of Social Media Monitoring : 
    * Utilizing Social Media Evidence for Case Evaluation
    * Modifying Client Behavior through Monitoring

3. Combat Insurance Company and Defense Tactics:
    * Impact on Insurance Exposure and Settlement Reserves
    * Leveraging Pre-Date of Loss Photos and Videos

4. Turning Social Media Posts Into an Asset:
    * Strategic Use of Social Media in Legal Proceedings
    * Turning Social Media into a Valuable Asset

5. Harnessing Social Media Timelines:
    * Accessing Social Media Content Chronologically
    * Enhancing Case Credibility through Social Media Evidence
 
Resources: 
 
Additional Resources: 
0:00 38:01

Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers

Hosts
Ken Hardison
Guests
Tanner Jones Matt Smyers
Keywords
digital marketing law firm growth content personalization AI in marketing data analysis agile marketing
Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. 

Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms.

Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers.

A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries.

Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo.

Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results.

What you’ll learn about in this episode:
1. Content Personalization and Unique Value Propositions:
- Personalization plays a crucial role in content creation
- Unique value propositions, case results, and testimonials to differentiate content 

2. Leveraging AI for Strategic Content Creation and SEO Optimization:
- The increasing role of AI in content production is vital to understand
- A strategic approach to content creation is necessary to stand out in search rankings

3. Applying Data for Effective Marketing Strategies and Decision-Making:
- AI is utilized for data analysis to uncover valuable insights
- Data guides marketing strategies and decision-making effectively

4. Effective Data Analysis and Application in Marketing:
- Continuous monitoring and analysis of marketing metrics are essential
- Informed decisions are made based on meaningful data, not short-term trends

5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach:
- Comparing cumulative and digital case counts offers valuable insights
- An agile marketing approach is embraced to adapt to evolving market dynamics
 
Resources: 
 
Additional Resources: 
0:00 18:51

5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson

Hosts
Ken Hardison
Guests
Italo Robinson
Keywords
law firm videos social media content AI content creation video production client referrals content themes
Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media.
 
Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines.
 
What you’ll learn about in this episode:
 
1. The Importance of Purpose in Social Media Content:
  • It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads.
  • Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged.
 
2. Utilizing Captions for Accessibility & AI Content Creation:
  • Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated.
  • AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence.
 
3. Time Commitment & Authenticity in Content Creation: 
  • Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly.
  • Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media.
 
4. Avatars in Content Creation &  Client Referral Strategies: 
  • Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared.
  • Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention.
 
5.  Specific Content Themes & Embracing the Ephemeral Nature of Social Media
  • Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience.
  • Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence.
 
Resources: 
 
Additional Resources: 
0:00 25:47

SEO Secrets & Effective Intake for Law Firms With Rafi Arbel

Hosts
Ken Hardison
Guests
Rafi Arbel
Keywords
SEO strategies law firms long-term approach location targeting measuring success dedicated intake personnel
Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms.
 
Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations.
 
As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service.
 
A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life.
 
In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009.
 
If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information.

What you’ll learn about in this episode:
 
1. The Long-Term Approach
 - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms.
 - Avoid chasing trends and focus on strategic, sustainable approaches.
 
2. Location Targeting
 - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets.
 - Enhance visibility and reach by strategically positioning your firm.
 
3. Measuring Success
 - Rafi stresses the significance of measuring campaign success annually.
 - Understand the importance of tracking key metrics to evaluate SEO effectiveness.
 
4. Patience and Provider Selection
 - Maintain patience in the SEO process to avoid hasty decisions about switching providers.
 - Choose a provider carefully and give strategies time to yield results.
 
5. Dedicated Intake Personnel
- Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI.
- Understand the crucial role of effective intake processes in client acquisition.

Resources: 
 
Additional Resources: 
0:00 26:51

Navigating Global Talent: Revolutionize Your Staffing Strategy With Raquel Gomes

Hosts
Ken Hardison
Guests
Raquel Gomes
Keywords
global talent staffing strategy virtual staffing law firm operations leadership business growth emotional toll professional support women empowerment Latin America client communication mental health support
Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations.
 
As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel’s personal journey—balancing a demanding career with the responsibilities of motherhood and the desire to lead a fulfilling life. Recognizing a gap in the legal industry, she set out to build a company that would give busy professionals access to the support they need to scale their businesses without sacrificing their well-being. Under Raquel’s leadership, Stafi has grown to support hundreds of law firms, connecting them with highly skilled virtual assistants and providing tools and training for long-term success. Her mission is deeply rooted in the belief that no one should have to choose between building a thriving business and living a meaningful life. Through Stafi, Raquel is redefining legal staffing and inspiring law firm owners to lead with confidence, clarity, and heart.
 
What you’ll learn about in this episode:
 
1. Staffy's Methodology for Offshore Staffing:
        - Integrates virtual assistants (VAs) through coaching, training, and management.
        - Addresses challenges in finding and managing virtual talent, reducing owner burnout and costs.

2. Thorough Vetting Process:
        - Includes background checks and psychological assessments for well-suited virtual assistants.
        - Maintains client confidentiality and operational efficiency.

3. Empowerment of Women in Latin America:
        - Provides meaningful job opportunities, positively impacting women in the region.
        - Demonstrates a commitment to social impact and gender equality.

4. Tailored Call Service for Law Firms:
        - Enhances client communication and call handling for law firms.
        - Utilizes expertise in sales and telecommunications to improve service quality.

5. Focus on Supporting Law Firms:
        - Coaches work with VAs, and business coaches assist law firms in integrating virtual assistants.
        - Addresses mental health support and prioritizes helping female law firm owners manage work-life balance.
 
Resources: 
 
Additional Resources: 
 
 
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