Event Experience

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success.

The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively.

Here’s what you’ll hear about in this conversation:

• How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback.

• Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process.

• How to use technology and data to measure event success and communicate results effectively to stakeholders.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events.

Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways.

Here’s what you’ll hear about in this conversation:

• Why event planners should focus on creating personal and authentic connections at their events.

• How utilizing tools and technology can significantly streamline the event planning process and improve efficiency.

• Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees.

Mentioned in this episode

• Lauren Sorenson

• Bizzabo

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-industry-trends-bizzabo 

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs.

Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences.

Here’s what you’ll hear about in this conversation:

• Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups.

• How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement.

• Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-registration-trends-opus

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention.

The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes.

Here’s what you’ll hear about in this conversation:

• How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness.

• How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events.

• How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events.

For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks

In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience.

Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience.

Here’s what you’ll hear about in this conversation:

• How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element.

• How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste.

• Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ai-ar-sustainability-events-bb-blanc