Out and about in New York: when sport crashes into entertainment with MLB and the Harlem Globetrotters
Major League Baseballs CMO and the President of the Harlem Globetrotters join Leaders Content Director David Cushnan in New York on the fringes of 4se, SBJs sport-meets-entertainment conference.
MLBs Uzma Rawn Dowler explains how the leagues MLB Life platform is at the heart of its growing activity on fashion, music, gaming, arts and entertainment, and how shes managing her role as the leagues CMO and SVP, Global Partnerships.
Harlem Globetrotters President Keith Dawkins shares how hes trying to turn the storied organisation, which celebrates its 100th anniversary next year, from a touring show into a beloved global entertainment brand.
And Daniel Yaw-Miller, who writes about and observes everything going on at the intersection of sport, culture and fashion, reviews what he heard at 4se, including detail of the NFLs fashion strategy and the growing influence of the leagues Fashion Editor Kyle Smith.