Sites as Customers: Transforming Clinical Research Relationships with Laura O'Donnell
Laura O'Donnell from GSK challenges the traditional sponsor-site relationship in clinical research. She advocates for treating sites as true customers, not just vendors, by emphasizing transparency, human connection, and meaningful engagement. We dive deep into the challenges sites face, from tech complexity to communication gaps, and explore how the industry can create more collaborative, supportive partnerships that ultimately benefit patients and scientific progress.