The Business of Boutique Fitness

Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025.

Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry.

• Ask for wish lists: chat with clients about their preferences for yoga offerings

• Broaden your appeal: accommodate beginners, advanced yogis and men

• Practice variety: mix it up with specialized classes, workshops and retreats

• Welcome workers: create tailored corporate wellness programs for nearby companies

• Add URL to IRL: beef up online/live stream options to extend your reach

As the demand for holistic wellness and steady stress relief grows, build your business by capturing new and potential yoga practitioners. Plan your next moves with Episode 655.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process. 

Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio.

• Speak the language: know conventional, non-conventional, credit stacking and niche

• Saddle up: getting approved for an SBA loan can be a time-consuming challenge

• Think big: buying your building may be better than leasing or renting

• Collect cards: consider credit stacking to fund smaller projects 

• Fear not: denials happen, so fine-tune, be tenacious and don’t quit

The bottom line, according to Alex? Know the rules. Play by the rules. And play to win. Get ready to get in the game with Episode 654.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series.

In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for smart suggestions on this next step.

• Tap your resources: seek referrals or visit Home Depot or Lowes to find contractors

• Vet thoughtfully: check out scope of work, confirm license, request wholesale pricing

• Persevere: keep interviewing contractors to find the best fit; don’t settle

• Shop around: get several quotes and ask preferred contractor to match lowest cost

• Set expectations: arrange meetings, timelines and payment schedules with contractor 

You can save thousands of dollars (and headaches!) by choosing the right contractor. Create a systemized approach based on in-the-trenches advice in Episode 653.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

I get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level.  

Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's Growth. 

• Check your wallet: your personal finances impact your ability to get funding

• Do your homework: lenders require a business plan and pro forma 

• Speed date (sort of!): expect to interview several lenders to find the right one

• Embrace options: think SBA, conventional, non-conventional, credit stacking 

• Strap in: financing is a process and can take longer than you think  

Funding doesn’t have to be as intimidating as it seems. Armed with knowledge and good coaching, you may be surprised by what’s possible. Begin with Episode 652.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.   

But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2. 

• Anchor your angle: base discussions on your policies, mission, vision and values

• Seek solutions: focus on information-finding and collaboration to fix problems

• Document discussions: keep a written record and ensure understanding

• Stay timely: don’t delay or turn a blind eye, which implies validation 

• Commit to consistency: treat everyone the same in addressing issues  

Ultimately, strive for productive conversations that strengthen your team and your business. Reframe your thinking and establish a procedure with Episode 651.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/