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Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at [email protected].
Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at [email protected].
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Here's a quick summary of the last 5 episodes on On Record PR.
Hosts
Gina Rubel
Previous Guests
Gina Rubel
Gina Rubel is a recognized leader in legal marketing and public relations, known for her expertise in helping law firms enhance their brand visibility and client engagement. With a background in law and communications, she has worked with numerous legal professionals to develop strategic marketing initiatives that align with their business goals. Gina is also a sought-after speaker and author, contributing valuable insights to the legal community.
Gina Rubel is a recognized leader in legal marketing and public relations, known for her expertise in helping law firms enhance their brand visibility and client engagement. With a background in law and communications, she has worked with numerous legal professionals to develop strategic marketing initiatives that align with their business goals. Gina is also a sought-after speaker and author, contributing valuable insights to the legal community.
Jennifer Simpson Carr
Jennifer Simpson Carr is a recognized leader in legal marketing and business development. She is the founder of JSC Marketing, where she helps law firms and legal organizations develop effective marketing strategies. With a strong background in legal marketing, Jennifer has been instrumental in guiding firms through the complexities of brand development and client engagement. She is also a frequent speaker at industry conferences and events.
Jennifer Simpson Carr is a recognized leader in legal marketing and business development. She is the founder of JSC Marketing, where she helps law firms and legal organizations develop effective marketing strategies. With a strong background in legal marketing, Jennifer has been instrumental in guiding firms through the complexities of brand development and client engagement. She is also a frequent speaker at industry conferences and events.
Wendy Castor Hess
Wendy Castor Hess is an experienced immigration law attorney specializing in U.S. immigration policy. She has a deep understanding of the complexities surrounding immigration law and its impact on various stakeholders, including travelers, visa holders, and corporations. Wendy is known for her expertise in navigating the legal landscape of immigration, particularly in light of recent changes in policy and enforcement.
Wendy Castor Hess is an experienced immigration law attorney specializing in U.S. immigration policy. She has a deep understanding of the complexities surrounding immigration law and its impact on various stakeholders, including travelers, visa holders, and corporations. Wendy is known for her expertise in navigating the legal landscape of immigration, particularly in light of recent changes in policy and enforcement.
Jennifer Carr
Jennifer Carr is a prominent figure in the legal industry, specializing in legal marketing and business development. With extensive experience in advising law firms on client engagement strategies, she focuses on the evolving needs of legal buyers. Jennifer is known for her innovative approaches to marketing and her ability to integrate business professionals into legal practices, ensuring that firms remain competitive in a rapidly changing market.
Jennifer Carr is a prominent figure in the legal industry, specializing in legal marketing and business development. With extensive experience in advising law firms on client engagement strategies, she focuses on the evolving needs of legal buyers. Jennifer is known for her innovative approaches to marketing and her ability to integrate business professionals into legal practices, ensuring that firms remain competitive in a rapidly changing market.
Topics Discussed
client relationships
law firm reputation
responsiveness
client loyalty
business growth
conferences
community
crisis
legal professionals
authenticity
Legal Marketing Association
U.S. immigration policy
travelers
visa holders
green card holders
executive orders
enforcement
universities
corporations
legal buyers
trust
transparency
predictive pricing
multidisciplinary teams
outcome-based value
associate attrition
data for DEI
talent development
client-facing conversations
Furia Rubel Communications is a certified-women-owned public relations and marketing agency serving law firms and businesses worldwide. With an expert team positioned throughout the U.S. and supported by an international faculty, Furia Rubel enhances its clients' brands through integrated communications by providing expert guidance in crisis management and high-profile litigation, protecting brand and reputation, and supporting internal marketing teams. To learn more, visit www.furiarubel.com
What Every Law Firm Leader Can Learn from Law Day and the Perkins Coie Ruling
Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year’s powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to uphold the Constitution, they discuss how law firm leaders must prepare for reputational risks, align legal and communications strategy, and defend the rule of law in an era of unprecedented scrutiny.
Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year’s powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to uphold the Constitution, they discuss how law firm leaders must prepare for reputational risks, align legal and communications strategy, and defend the rule of law in an era of unprecedented scrutiny.
0:0027:37
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.
0:0029:44
Conferences, Community & Crisis: Showing Up in Uncertain Times
Guests
Guests of this podcast episode
Gina RubelJennifer Simpson Carr
Keywords
Keywords of this podcast episode
conferencescommunitycrisislegal professionalsauthenticityLegal Marketing Association
As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.
As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.
0:0028:58
Immigration Challenges Facing Employers Today: What You Need to Know
Hosts
Hosts of this podcast episode
Gina Rubel
Guests
Guests of this podcast episode
Wendy Castor Hess
Keywords
Keywords of this podcast episode
U.S. immigration policytravelersvisa holdersgreen card holdersexecutive ordersenforcementuniversitiescorporations
Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.
Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.
0:0028:12
Redefining Value: What Today’s Legal Buyers Want
Guests
Guests of this podcast episode
Gina RubelJennifer Carr
Keywords
Keywords of this podcast episode
legal buyerstrusttransparencypredictive pricingmultidisciplinary teamsoutcome-based valueassociate attritiondata for DEItalent developmentclient-facing conversations
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive. They also tackle the "million-dollar problem" of associate attrition, the strategic use of data for DEI and talent development, and the importance of including business professionals in client-facing conversations. Grounded in the realities of today’s legal and political climate, this episode challenges firms to rethink the business of law with courage, creativity, and client-centricity.
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive. They also tackle the "million-dollar problem" of associate attrition, the strategic use of data for DEI and talent development, and the importance of including business professionals in client-facing conversations. Grounded in the realities of today’s legal and political climate, this episode challenges firms to rethink the business of law with courage, creativity, and client-centricity.
Ratings
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