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Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
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Here's a quick summary of the last 5 episodes on Renegade Marketers Unite.
Hosts
Drew Neisser
Previous Guests
Denise Vu Broady
Denise Vu Broady is a seasoned marketing leader with extensive experience in driving strategic initiatives and fostering customer-centric approaches in organizations. She has a proven track record of mapping her career trajectory towards board-level positions, emphasizing the importance of planning and foresight in achieving professional goals.
Denise Vu Broady is a seasoned marketing leader with extensive experience in driving strategic initiatives and fostering customer-centric approaches in organizations. She has a proven track record of mapping her career trajectory towards board-level positions, emphasizing the importance of planning and foresight in achieving professional goals.
Peter Finter
Peter Finter is a marketing executive known for his innovative approach to risk management and strategic leadership. He has successfully navigated the complexities of the C-suite and boardroom dynamics, earning trust through his ability to align marketing strategies with organizational goals and stakeholder expectations.
Peter Finter is a marketing executive known for his innovative approach to risk management and strategic leadership. He has successfully navigated the complexities of the C-suite and boardroom dynamics, earning trust through his ability to align marketing strategies with organizational goals and stakeholder expectations.
Katrina Klier
Katrina Klier is a marketing strategist with a focus on preparing professionals for board-level opportunities. She emphasizes the importance of a well-rounded resume that goes beyond traditional brand metrics, advocating for skills and experiences that demonstrate readiness for board responsibilities.
Katrina Klier is a marketing strategist with a focus on preparing professionals for board-level opportunities. She emphasizes the importance of a well-rounded resume that goes beyond traditional brand metrics, advocating for skills and experiences that demonstrate readiness for board responsibilities.
Christina Kyriazi
Christina Kyriazi is a marketing leader and strategist known for her work at PhotoShelter, where she has played a pivotal role in rebuilding the company's go-to-market engine. With a strong background in both inbound and outbound marketing, Christina has focused on integrating product marketing early in the process to enhance execution and performance. Her innovative approach includes using experiments to guide marketing spend and improve conversion rates, making her a key figure in the marketing community.
Christina Kyriazi is a marketing leader and strategist known for her work at PhotoShelter, where she has played a pivotal role in rebuilding the company's go-to-market engine. With a strong background in both inbound and outbound marketing, Christina has focused on integrating product marketing early in the process to enhance execution and performance. Her innovative approach includes using experiments to guide marketing spend and improve conversion rates, making her a key figure in the marketing community.
Tahnee Perry
Tahnee Perry is an AI consultant specializing in helping organizations implement generative AI strategies effectively. With a background in marketing and technology, she has worked with various companies to drive AI adoption and improve marketing outcomes. Tahnee is known for her insights into the common pitfalls CMOs face when integrating AI into their marketing teams and has developed a proven framework for successful AI implementation.
Tahnee Perry is an AI consultant specializing in helping organizations implement generative AI strategies effectively. With a background in marketing and technology, she has worked with various companies to drive AI adoption and improve marketing outcomes. Tahnee is known for her insights into the common pitfalls CMOs face when integrating AI into their marketing teams and has developed a proven framework for successful AI implementation.
Liza Adams
Liza Adams is a marketing strategist and consultant with expertise in generative AI applications in marketing. She has a track record of helping marketing teams leverage AI tools to enhance their performance and achieve strategic goals. Liza frequently shares her insights on the latest trends in AI and its impact on marketing, making her a sought-after speaker and thought leader in the industry.
Liza Adams is a marketing strategist and consultant with expertise in generative AI applications in marketing. She has a track record of helping marketing teams leverage AI tools to enhance their performance and achieve strategic goals. Liza frequently shares her insights on the latest trends in AI and its impact on marketing, making her a sought-after speaker and thought leader in the industry.
Cary Bainbridge
Cary Bainbridge is a Chief Marketing Officer at ABM Industries, where she leads marketing strategies and initiatives. With extensive experience in aligning marketing and communications, she has successfully rolled out significant brand relaunches and has a strong focus on internal communications and employee engagement.
Cary Bainbridge is a Chief Marketing Officer at ABM Industries, where she leads marketing strategies and initiatives. With extensive experience in aligning marketing and communications, she has successfully rolled out significant brand relaunches and has a strong focus on internal communications and employee engagement.
Laura MacGregor
Laura MacGregor is the Chief Marketing Officer at the Center for Internet Security. She has a proven track record of integrating marketing and communications functions to enhance organizational effectiveness. Laura is known for her innovative approaches to stakeholder engagement and her ability to drive cross-departmental collaboration.
Laura MacGregor is the Chief Marketing Officer at the Center for Internet Security. She has a proven track record of integrating marketing and communications functions to enhance organizational effectiveness. Laura is known for her innovative approaches to stakeholder engagement and her ability to drive cross-departmental collaboration.
Grant Johnson
Grant Johnson is a CMO at Chief Outsiders, specializing in providing strategic marketing leadership to businesses. He emphasizes the importance of metrics and accountability in marketing and communications, and he has a wealth of experience in fostering collaboration across different teams to achieve business objectives.
Grant Johnson is a CMO at Chief Outsiders, specializing in providing strategic marketing leadership to businesses. He emphasizes the importance of metrics and accountability in marketing and communications, and he has a wealth of experience in fostering collaboration across different teams to achieve business objectives.
Karen Feldman
Karen Feldman is a marketing leader at Iron Mountain, where she focuses on leveraging innovative strategies to enhance customer engagement and drive business growth. With extensive experience in B2B marketing, she has been instrumental in integrating advanced technologies like GenAI into marketing operations to optimize content production and campaign effectiveness.
Karen Feldman is a marketing leader at Iron Mountain, where she focuses on leveraging innovative strategies to enhance customer engagement and drive business growth. With extensive experience in B2B marketing, she has been instrumental in integrating advanced technologies like GenAI into marketing operations to optimize content production and campaign effectiveness.
Adriana Gil Miner
Adriana Gil Miner is a prominent marketing executive at Iterable, a leading cross-channel marketing platform. She specializes in utilizing data-driven insights to create impactful marketing strategies. Adriana has successfully implemented GenAI tools to enhance customer journeys and improve campaign performance, making her a key figure in the evolution of modern marketing practices.
Adriana Gil Miner is a prominent marketing executive at Iterable, a leading cross-channel marketing platform. She specializes in utilizing data-driven insights to create impactful marketing strategies. Adriana has successfully implemented GenAI tools to enhance customer journeys and improve campaign performance, making her a key figure in the evolution of modern marketing practices.
Jeff Morgan
Jeff Morgan is a marketing strategist at Elements, where he focuses on innovative marketing solutions and the integration of technology in marketing strategies. With a strong background in digital marketing, Jeff has been at the forefront of applying GenAI to streamline operations and enhance creative processes, contributing to significant improvements in campaign outcomes.
Jeff Morgan is a marketing strategist at Elements, where he focuses on innovative marketing solutions and the integration of technology in marketing strategies. With a strong background in digital marketing, Jeff has been at the forefront of applying GenAI to streamline operations and enhance creative processes, contributing to significant improvements in campaign outcomes.
Topics Discussed
CMOs
boardroom
strategic insight
customer obsession
data-driven decision-making
board seats
risk and strategy
board-ready resume
nonprofit roles
certifications
inbound marketing
outbound marketing
go-to-market strategy
product marketing
experimentation
AI in marketing
marketing execution
performance improvement
AI implementation
GenAI adoption
marketing team
AI tools
strategic goals
fear and uncertainty
4-step framework
marketing organization
marketing
communications
alignment
brand relaunch
cross-functional accountability
stakeholder engagement
GenAI
B2B marketing
content engines
campaign strategy
customer journeys
sales enablement
personalization at scale
Here's the recent few episodes on Renegade Marketers Unite.
0:0054:25
448: The CMOs Path to the Boardroom
Hosts
Hosts of this podcast episode
Drew Neisser
Guests
Guests of this podcast episode
Denise Vu BroadyPeter FinterKatrina Klier
Keywords
Keywords of this podcast episode
CMOsboardroomstrategic insightcustomer obsessiondata-driven decision-makingboard seatsrisk and strategyboard-ready resumenonprofit rolescertifications
Think CMOs dont belong in the boardroom? Think again. Todays top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do youactually makethat leap?
Think CMOs dont belong in the boardroom? Think again. Todays top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do youactually makethat leap?
447: Rethinking Inbound, Outbound & Everything in Between
Hosts
Hosts of this podcast episode
Drew Neisser
Guests
Guests of this podcast episode
Christina Kyriazi
Keywords
Keywords of this podcast episode
inbound marketingoutbound marketinggo-to-market strategyproduct marketingexperimentationAI in marketingmarketing executionperformance improvement
Inbound and outbound aren’t opposing forces—they’re two sides of the same motion.
When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the workactually getsdone.
In this episode, Drew Neisser talks withChristina KyriaziofPhotoShelterabout how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing,to embedding product marketing early,tousing experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference.
What You’ll Learn:
✔Why outbound now rolls up to marketing and how that changed execution
✔How product marketing helped define segments, use cases, and “wow” moments
✔What “speed to lead”actually lookslike and why it’s working
✔How underperforming tactics became high-converting plays
✔Where AI is helping accelerate research, content, and workflows without replacing the human voice
If you're reworking how your team goes to market—structure, process, and all—tune in!
Inbound and outbound aren’t opposing forces—they’re two sides of the same motion.
When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the workactually getsdone.
In this episode, Drew Neisser talks withChristina KyriaziofPhotoShelterabout how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing,to embedding product marketing early,tousing experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference.
What You’ll Learn:
✔Why outbound now rolls up to marketing and how that changed execution
✔How product marketing helped define segments, use cases, and “wow” moments
✔What “speed to lead”actually lookslike and why it’s working
✔How underperforming tactics became high-converting plays
✔Where AI is helping accelerate research, content, and workflows without replacing the human voice
If you're reworking how your team goes to market—structure, process, and all—tune in!
AI implementationGenAI adoptionmarketing teamAI toolsstrategic goalsfear and uncertainty4-step frameworkmarketing organization
Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team?
In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization.
What You'll Learn:
Why "go play with AI" is a recipe for failure and what to do instead
How to avoid implementing AI tools without clear strategic goals
The importance of addressing fear and uncertainty around AI
A 4-step framework for successful AI adoption
For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u].
Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today.
Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate.
Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team?
In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization.
What You'll Learn:
Why "go play with AI" is a recipe for failure and what to do instead
How to avoid implementing AI tools without clear strategic goals
The importance of addressing fear and uncertainty around AI
A 4-step framework for successful AI adoption
For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u].
Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today.
Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate.
GenAIB2B marketingcontent enginescampaign strategycustomer journeyssales enablementpersonalization at scale
GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks.
In this episode, Drew Neisser talks with Karen Feldman (Iron Mountain), Adriana Gil Miner (Iterable), and Jeff Morgan (Elements), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore.
Here’s what you’ll hear:
How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x.
The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent.
Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops.
How small teams are using tools like Descript, RAG, and custom GPTs to scale smartly.
What it looks like when AI becomes a creative partner, not just a shortcut.
Plus:
How to steer clear of the GenAI “sea of sameness”
Why personalization at scale is finally within reach
The shift from doing more to doing better
If you’re trying to move from GenAI curiosity to confident action, this one’s worth a listen.
GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the day-to-day—from big-picture strategy to the smallest tasks.
In this episode, Drew Neisser talks with Karen Feldman (Iron Mountain), Adriana Gil Miner (Iterable), and Jeff Morgan (Elements), three marketing leaders who’ve made GenAI part of their daily toolkit. They’re applying GenAI to content engines, campaign strategy, customer journeys—and they’re seeing results that are hard to ignore.
Here’s what you’ll hear:
How IBM used Adobe Firefly to produce 10x more content and beat campaign benchmarks by 26x.
The Iterable ad challenge that doubled demo requests and surfaced unexpected creative talent.
Why GenAI is showing up in customer journeys, sales enablement, and day-to-day ops.
How small teams are using tools like Descript, RAG, and custom GPTs to scale smartly.
What it looks like when AI becomes a creative partner, not just a shortcut.
Plus:
How to steer clear of the GenAI “sea of sameness”
Why personalization at scale is finally within reach
The shift from doing more to doing better
If you’re trying to move from GenAI curiosity to confident action, this one’s worth a listen.
