Retail Initiative

Is your website NOT converting or just doesn’t feel like your brand? This Retail Initiative Podcast episode is for you.

This is Part 2 of the ‘Your Next Million’ series—a step-by-step guide for brick-and-mortar retailers ready to grow online with clarity and purpose. In Part 1, we covered the mindset shifts needed to stop treating your website like a side hustle. Now we’re getting tactical: how do you take what’s working in your store (your vibe, your trust, your service) and translate that into an online experience that converts?

Josh walks through what really makes your in-store experience powerful, and how to build those same touch points into your website—from first impression and navigation to product discovery, photography, and checkout. If you want your online presence to finally feel like your brand and actually drive results, this episode gives you the blueprint.

What you’ll learn:

• The most common reason in-store retailers struggle to convert online traffic
• How to translate your store’s human experience into your website
• The top mistake most retailers make on their homepage (and how to fix it fast)
• What your in-store shopping journey can teach you about improving your online experience
• Why curated collections often convert better than strict product categories

Connect with Josh:

• Learn more about how Josh helps retailers grow online: madebycapital.com
• Free resources, trainings, and downloads: madebycapital.com/podcast
• Schedule a free strategy call with Josh: madebycapital.com/schedule
• Follow Josh on Instagram: @RetailJosh

If you’re a brick-and-mortar retailer serious about growing online—this is where you start.

This Retail Initiative Podcast episode kicks off a powerful new series called “Your Next Million”—a practical, step-by-step roadmap for retailers ready to scale online without losing the heart of their in-store experience.

Let’s be real, most e-commerce advice wasn’t built for retailers who run physical stores. That’s why so many of you have tried to grow online and felt stuck. In this first part, Josh lays the foundation for everything that comes next. He walks through the three critical mindset shifts that need to happen before any online strategy actually works—starting with how you see yourself, how you prioritize online growth, and how people experience your brand across every channel.

This episode is about clarity, leadership, and building a business that’s aligned with where you want to go, not just what’s worked in the past. If your goal is to create a more cohesive brand and stop treating your website like a side hustle, don’t skip this.

Here’s what you’ll learn:

• Why brick-and-mortar retailers need a different growth strategy than online-only brands
• The identity shift from “store owner” to “brand CEO” (and how it changes everything)
• The four vision types that shape how you approach online growth
• Why your website always takes a back seat and how to finally change that
• How to create an online experience that reflects the trust, quality, and connection you’ve built in-store

Connect with Josh:

• Learn more about how Josh helps retailers grow online: madebycapital.com
• Free resources, trainings, and downloads: madebycapital.com/podcast/
• Schedule a free strategy call with Josh: madebycapital.com/schedule/
• Follow Josh on Instagram: @RetailJosh

If you're feeling the retail pressure in 2025, you're not alone.

In this episode, Josh breaks down what’s really going on in the retail industry—yes, store closures are up and foot traffic is down—but he’s not here to scare you. He’s here to help you take control.

Josh shares the balanced mindset retailers need to thrive during uncertain times, plus a 5-step framework you can use right now to identify problems, audit the basics, optimize your strategy, and grow your online sales even in a tough market.

This is a tactical, no-fluff episode packed with encouragement and next steps. If you're ready to stop spinning your wheels and start building real momentum, don’t miss this one.

Here’s what you’ll learn in this episode:

• Why 2025 is being compared to the last retail crisis—and what that really means
• The two dangerous mindsets retailers fall into (and what to do instead)
• How to identify the actual problem when sales are down
• A simple way to audit your traffic, site conversion, and email strategy
• Josh’s 5-step process to get back on track and start thriving again

Connect with Josh:

• Learn more about how Josh helps retailers grow online: madebycapital.com
• Free resources, trainings, and downloads: madebycapital.com/podcast/
• Schedule a free strategy call with Josh: madebycapital.com/schedule/
• Follow Josh on Instagram: @RetailJosh

What does it take to build a thriving retail brand while staying true to your vision? In this episode, Josh sits down with Brooke Leno, founder of Out of Town Clothing, to talk about the lessons she learned from starting her boutique fresh out of college to growing it into a multi-location and online success.

They cover:

• Why she had to stop selling to "everyone" to truly grow
• The shift from business owner to CEO (and how it changed everything)
• Why launching online wasn’t as easy as she expected—and how she turned it around
• How she built a team that allows her to step back and scale
• The importance of “riding the waves” and not getting caught up in daily sales swings

If you're looking for real, behind-the-scenes retail wisdom, this is an episode you won’t want to miss.

Connect with Josh:

• Learn more about how Josh helps retailers grow online: madebycapital.com
• Free resources, trainings, and downloads: madebycapital.com/podcast/
• Schedule a free strategy call with Josh: madebycapital.com/schedule/
• Follow Josh on Instagram: @RetailJosh

Connect with Brooke & Out of Town Clothing:

• Shop Out of Town Clothing: outoftownclothing.com
• Follow on Instagram: @ shopoutoftown

What do the most successful retailers really have in common? After working with hundreds of brands, Josh has identified the five key traits that separate high-performing retailers from the rest.

In this episode, Josh breaks down:

• The mindset shift that turns struggling brands into high-growth businesses
• Why understanding your perfect customer is non-negotiable for long-term success
• The mistake that keeps retailers stuck—and how to break free from it
• How the best in the industry approach hiring, financials, and brand impact
• Why you need to try until—and how this simple shift can change everything

Whether you're running a brick-and-mortar store, an online brand, or both, these five things will help you level up your business.

Connect with Josh:

🔹 Learn more about how Josh helps retailers grow: madebycapital.com
🔹 Free resources, trainings, and downloads: madebycapital.com/podcast/
🔹 Schedule a free strategy call with Josh: madebycapital.com/schedule/
🔹 Follow Josh on Instagram: @RetailJosh