Unpacking the Digital Shelf

Active
Has guests
Digital Shelf Institute
[email protected]
Categories
Management Business Marketing Technology
Audience & Performance Metrics
975 - 1.6K listeners Neutral 4.9 rating 65 reviews 302 episodes USA
Monetization Metrics
30s Ad: $38 - $46 60s Ad: $44 - $52 CPM Category: Business
Socials metrics & links
No data No data
Podcast Links
Website Contact Page RSS Apple Podcast Spotify
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Producers, Hosts, and Production Team

Sign up for full access to producers, hosts, and production team information.
Emails, Phones, and Addresses

We have 1 email, 0 phone numbers, and 0 addresses.

Sign up to access full contact information for Unpacking the Digital Shelf.

Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Unpacking the Digital Shelf.

Hosts

Peter Crosby Lauren Livak Gilbert Rob Gonzalez

Previous Guests

Sunava Dutta
Sunava Dutta is the Chief Product Officer at Pacvue, a company specializing in e-commerce advertising and analytics. With extensive experience in product management and strategy, Sunava has a strong background in leveraging data to drive business decisions and optimize marketing strategies for major retailers. She is known for her insights into the evolving landscape of digital commerce and has been instrumental in developing best practices for navigating the complexities of online sales.
Carolan Di Fiore
Carolan Di Fiore is the Digital Content Deployment Manager at Hershey, where she focuses on enhancing product content delivery to the Product Detail Page (PDP). With a strong background in Ecommerce and digital roles at global companies such as Bimbo Bakeries, Carolan has been instrumental in implementing strategies that improve time to market and overall performance in the digital landscape. She has over a year and a half of experience at Hershey, collaborating with cross-functional teams in marketing, sales, data, and technology.
Chris Perry
Chris Perry is the Chief Learning Officer at firstmovr, where he focuses on developing innovative strategies to enhance customer loyalty and engagement. With extensive experience in brand management and consumer insights, Chris has contributed to various research initiatives aimed at understanding shopper behavior and loyalty dynamics. His work emphasizes the importance of building strong relationships with customers to drive brand advocacy and growth.
Russ Dieringer
Russ Dieringer is the founder and CEO of Stratably, a company that specializes in retail media strategies for consumer packaged goods (CPG) brands. With extensive experience in the industry, he has been instrumental in developing insights and best practices that help brands optimize their retail media investments. Russ has a strong background in data analysis and has contributed to significant reports, including the How Brands Do Retail Media report, which analyzes trends and outcomes for CPG brands.

Topics Discussed

MegaSales big retailers risk and opportunity strategic organizational practices process best practices data analysis Prime Days Walmart Deals Product Content PDP Ecommerce Digital Content Marketing Strategies Sales Data Technology 300th episode lessons learned co-hosts opportunities brand manufacturing digital age loyalty competitive advantage growth shopper loyalty customer relationship advocacy retail media best practices investment CPG brands ROI
Episodes

Here's the recent few episodes on Unpacking the Digital Shelf.

0:00 34:25

Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue

Guests
Sunava Dutta
Keywords
MegaSales big retailers risk and opportunity strategic organizational practices process best practices data analysis Prime Days Walmart Deals
The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Todays guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Days and the Walmarts Deals. It involves all the rooms of your house and a lot of math.
0:00 42:36

“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey

Guests
Carolan Di Fiore
Keywords
Product Content PDP Ecommerce Digital Content Marketing Strategies Sales Data Technology
“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and joins the podcast to describe the strategies that she and a cross-functional group of marketing, sales, data, and technology leaders are implementing to deliver answers to that core question. And in doing so, speed time to market, accelerate performance, and delight the consumer.
0:00 44:05

It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez

Hosts
Peter Crosby Lauren Livak Gilbert Rob Gonzalez
Keywords
300th episode lessons learned co-hosts opportunities brand manufacturing digital age
Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.
0:00 37:55

The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr

Hosts
Lauren Livak Gilbert
Guests
Chris Perry
Keywords
loyalty competitive advantage growth shopper loyalty customer relationship advocacy
Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We dive into their advice on how to most effectively build your relationship and turn your best customers into even better customers and, ultimately, your advocates.
0:00 38:36

Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably

Guests
Russ Dieringer
Keywords
retail media best practices investment CPG brands ROI
Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment.
Ratings
Global:
4.9 rating 65 reviews
USA
4.9 ratings 63 reviews
UK
5.0 ratings 1 reviews
Australia
5.0 ratings 1 reviews
Canada
0.0 ratings 0 reviews
Ireland
0.0 ratings 0 reviews
New Zealand
0.0 ratings 0 reviews
Singapore
0.0 ratings 0 reviews
South Africa
0.0 ratings 0 reviews