This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Joe Pulizzi & Robert Rose
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3.6K - 5.9K listeners Neutral 4.7 rating 237 reviews 478 episodes USA
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30s Ad: $137 - $166 60s Ad: $161 - $190 CPM Category: Business
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose.

Hosts

Joe Pulizzi Robert Rose

Previous Guests

Chris Ross
Chris Ross is a recognized expert in marketing and business strategy, known for his insights on market trends and consumer behavior. He has worked with various organizations to help them navigate the complexities of marketing in the digital age, focusing on data-driven strategies and innovative solutions.

Topics Discussed

Trump's Tariffs content marketers Google advertising monopoly internal communications owned media Ryan Coogler advertising industry Google cookies Diary of a CEO podcast OpenAI Sam Altman social media platform Elon Musk Twitter/X META FTC lawsuit Zuckerberg Creator Economy Gen AI use cases marketing Twinkies Superman faith-based billboards AI search Google rented land TikTok marketing winners and losers Catholic church Duolingo Shopify London copyrighted books vibe marketing Hooters Gartner Chris Ross marketing spending content marketing successful content marketer audience building monetization video podcast newsletter

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Episodes

Here's the recent few episodes on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose.

0:00 1:12:30

Do Trump's Policies Help Content Marketers? (477)

Hosts
Joe Pulizzi Robert Rose
Keywords
Trump's Tariffs content marketers Google advertising monopoly internal communications owned media Ryan Coogler advertising industry Google cookies Diary of a CEO podcast

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers?

Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen.

A judge has blocked the termination of VOA. But is it too late? Joe thinks it is.

And Ryan Coogler's movie deal gives marketers and creators a lot to think about.

Winners and losers include the American people and Diary of a CEO podcast.

Rants and raves include Google's cookies and the uber wealthy.

This week's links:

Google Loses Case

Tariffs Crush Ad Market

Judge Blocks VOA Halt

Coogler's Movie Deal

America Gives Up on Fact Checking

DOAC Turns Down Big Deals

America's Riches Households Have Banner Year

Google Keeps Cookies

-----

This week's sponsor:

You don't become the worlds most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast onSpotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

 Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

0:00 1:15:05

Sam and Elon's Billionaire Pillow Fight (476)

Hosts
Joe Pulizzi Robert Rose
Keywords
OpenAI Sam Altman social media platform Elon Musk Twitter/X META FTC lawsuit Zuckerberg Creator Economy Gen AI use cases marketing Twinkies Superman faith-based billboards

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

And the top Gen AI use cases don't involve marketing.

Marketing winners and losers include databases and Twinkies.

Rants and raves include Superman and faith-based billboards.

This week's links:

META's FTC Case Starts

OpenAI to Launch Social Platform?

Creator Economy Jobs on the Up

Top Gen AI Use Cases

Twinkies Goes 420

The Summer of Superman

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

 Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

0:00 1:13:06

Thou Shalt Build on Rented Land (475)

Hosts
Joe Pulizzi Robert Rose
Keywords
AI search Google rented land TikTok marketing winners and losers Catholic church Duolingo Shopify London

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?

The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing.

In other news, the TikTok deal is delayed (again).

In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo.

Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check.

This week's links:

Trump Delays TikTok (again)

Big Search Shift (Google)

Push to Rented Land?

Duolingo for the Win

Catholic Church Needs a Change

Shopify CEO Stokes AI Flames

London Taking Down Telsa with Ads

-----

This week's sponsor:

You don't become the world’s most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

 Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

0:00 1:09:17

Into the Dumbery (474)

Hosts
Joe Pulizzi Robert Rose
Guests
Chris Ross
Keywords
TikTok Elon Musk META copyrighted books vibe marketing Hooters Gartner Chris Ross marketing spending

Possibly our dumbest episode yet.

Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.

TikTok is for sale. No it's not. Maybe it is. Will we know this week?

Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers.

And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast.

Marketing losers include vibe marketing and Hooters.

Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending.

This week's links:

Amazon Interested in TikTok

TikTok Looming Deadline

Elon's Merger Is Dumb

META Steals Copyrighted Books

Ghibli Effect Takes Over ChatGPT

Hooters Bankruptcy

Chris Ross from Gartner

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

 Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

0:00 49:16

The 5 Keys to Content Marketing Success [Special Episode] (473)

Hosts
Joe Pulizzi Robert Rose
Keywords
content marketing successful content marketer audience building monetization video podcast newsletter

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.

1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning.

2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support?

3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion.

4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter.

5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list.

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

 Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Ratings

Global:
4.7 rating 237 reviews

USA

4.7 ratings 167 reviews

UK

4.9 ratings 26 reviews

Canada

4.8 ratings 21 reviews

Australia

4.8 ratings 17 reviews

Singapore

5.0 ratings 3 reviews

New Zealand

3.5 ratings 2 reviews

South Africa

5.0 ratings 1 reviews

Ireland

0.0 ratings 0 reviews