30s Ad: $23 - $28
60s Ad: $27 - $32
CPM Category: Business
Different podcast categories command different CPM (cost per mille) rates based on advertiser demand and audience value.
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
Here's a quick summary of the last 3 episodes on Floor 9.
Hosts
Tom Trudeau
Ryan Miller
Ryan
Previous Guests
Chelsea Freitas
Chelsea Freitas serves as the Senior Vice President of the Labs Strategy team at IPG Media Lab. She specializes in strategic insights and analysis related to media and consumer behavior, contributing to the development of strategies that help brands navigate the evolving landscape.
Chelsea Freitas serves as the Senior Vice President of the Labs Strategy team at IPG Media Lab. She specializes in strategic insights and analysis related to media and consumer behavior, contributing to the development of strategies that help brands navigate the evolving landscape.
Ryan Miller
Ryan Miller is also a member of the IPG Media Lab, specializing in media innovation and digital strategy. He has extensive experience in analyzing the impact of technology on consumer behavior and media consumption. Ryan's expertise includes working with brands to develop effective influencer strategies and understanding the role of creators in shaping brand narratives in a rapidly changing digital environment.
Ryan Miller is also a member of the IPG Media Lab, specializing in media innovation and digital strategy. He has extensive experience in analyzing the impact of technology on consumer behavior and media consumption. Ryan's expertise includes working with brands to develop effective influencer strategies and understanding the role of creators in shaping brand narratives in a rapidly changing digital environment.
Tom Trudeau
Tom Trudeau is a partnerships specialist at the IPG Media Lab, known for his expertise in building strategic alliances within the sports media landscape. His work involves identifying new opportunities for brands to connect with sports fans, particularly in the context of emerging sports and changing viewer habits.
Tom Trudeau is a partnerships specialist at the IPG Media Lab, known for his expertise in building strategic alliances within the sports media landscape. His work involves identifying new opportunities for brands to connect with sports fans, particularly in the context of emerging sports and changing viewer habits.
Adam Simon
Adam Simon is the managing director of the Labs at IPG Media Lab. He is known for his expertise in media trends and consumer behavior, and he is the author of the annual Outlook report that forecasts key trends impacting brand strategies.
Adam Simon is the managing director of the Labs at IPG Media Lab. He is known for his expertise in media trends and consumer behavior, and he is the author of the annual Outlook report that forecasts key trends impacting brand strategies.
Topics Discussed
creator playbook
brands
influencer marketing
media ecosystem
parasocial dynamics
AI impact
content creation
long-term brand partnerships
niche creators
multi-platform storytelling
trust building
digital landscape
sports media
viewer behaviors
womens sports
brand opportunities
alternative sports
pickleball
drone racing
streaming era
2025 Outlook
emerging trends
media behavior
consumer behavior
brand strategy
post-text media
hyper-personalized media
social media audiences
impulse-driven consumer behaviors
AI deployment
This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand partnerships.
With insights on niche creators, multi-platform storytelling, and creators as storefronts, plus examples ranging from Nike’s tiered creator playbook to MrBeast’s media franchise, the team discusses what it takes for creators and brands to build trust, convert audiences, and stay nimble in a fragmented digital landscape. This episode is a must-listen for anyone tracking the future of influencer marketing and creator-led brand collaboration.
This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand partnerships.
With insights on niche creators, multi-platform storytelling, and creators as storefronts, plus examples ranging from Nike’s tiered creator playbook to MrBeast’s media franchise, the team discusses what it takes for creators and brands to build trust, convert audiences, and stay nimble in a fragmented digital landscape. This episode is a must-listen for anyone tracking the future of influencer marketing and creator-led brand collaboration.
sports mediaviewer behaviorswomens sportsbrand opportunitiesalternative sportspickleballdrone racingstreaming era
Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing. Together, they take a deep dive into the evolving landscape of sports media, and how brands can best reach sports fans.
Some key segments of this episode, with corresponding timestamps, include:
The impact of changing sports audiences and behaviors – 9:12
Sports media entering the streaming era and its implications – 12:34
Women’s sports gaining momentum and brand opportunities – 21:19
The rise of next-gen alternative sports and their advantages – 27:10
Capturing value beyond game day via cross-media companion content - 30:28
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!
Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing. Together, they take a deep dive into the evolving landscape of sports media, and how brands can best reach sports fans.
Some key segments of this episode, with corresponding timestamps, include:
The impact of changing sports audiences and behaviors – 9:12
Sports media entering the streaming era and its implications – 12:34
Women’s sports gaining momentum and brand opportunities – 21:19
The rise of next-gen alternative sports and their advantages – 27:10
Capturing value beyond game day via cross-media companion content - 30:28
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!
Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, SVP of the Lab’s Strategy team, to take a deep dive into the key trends outlined in this report. Titled “Ports in a Storm,” this year’s Outlook is centered around the idea that consumers are increasingly seeking out “havens” in the face of an increasingly chaotic and stressful world. Together, the team discusses the rise of post-text, hyper-personalized media diets, the reshuffling of social media audiences, the impulse-driven consumer behaviors, the deployment phase of AI, and the opportunities and challenges they bring for brands
For deeper insights into the discussion, you can also read the full 2025 Outlook report on our Medium blog: https://bit.ly/IPGLabOutlook2025
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!
Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, SVP of the Lab’s Strategy team, to take a deep dive into the key trends outlined in this report. Titled “Ports in a Storm,” this year’s Outlook is centered around the idea that consumers are increasingly seeking out “havens” in the face of an increasingly chaotic and stressful world. Together, the team discusses the rise of post-text, hyper-personalized media diets, the reshuffling of social media audiences, the impulse-driven consumer behaviors, the deployment phase of AI, and the opportunities and challenges they bring for brands
For deeper insights into the discussion, you can also read the full 2025 Outlook report on our Medium blog: https://bit.ly/IPGLabOutlook2025
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!
