Metrics & Chill - Predictable Growth for B2B
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Marketing
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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
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Samantha Riel
Samantha Riel is the founder of Balsam&Cedar, a company focused on helping organizations break down data silos and improve decision-making processes. With a background in B2B strategy and a passion for integrating technology to enhance organizational efficiency, Samantha has dedicated her career to aligning marketing, sales, and product teams through shared data and transparency.
Topics Discussed
data silos
decision-making
B2B
marketing
sales
product teams
shared data
tech stack
transparency
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Biography
Weβre a team of data-driven experts, on a mission to showcase data and make it accessible to everyone in your company. Anytime, anywhere ππͺ
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Episodes
Here's the recent few episodes on Metrics & Chill - Predictable Growth for B2B.
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29:51
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42:30
165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
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38:11
164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
Samantha Riel
data silos
decision-making
B2B
marketing
sales
product teams
shared data
tech stack
transparency
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In this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams β and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency.
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