Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 382 - Your First 3 Ideas Always SuckKevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explore how transparency, timing, and self-awareness can shape stronger marketing strategies without leaning on fear or fluff. Plus: AI overload, advisory boards, and what happens when salespeople skip the long game.Story Time: Julie shares the best interview question she’s heard—and how it changes team culture.

Jackie’s husband donates blood—and the group discusses how builders can build loyalty by closing the feedback loop.

Kevin reflects on the difference between discovering problems vs. solving them once—and why advisory boards must be experiential, not just informational.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Final Chance!Online Sales & Marketing Summit Tickets Now On Sale!In The News: Why "Just" is the Most Dangerous Word in Marketing and DesignDebt Data Rings AlarmsDo Homebuilders Waste Money on Marketing No One Trusts?Things We Love - Things We Hate:Julie hates that Meta keeps tweaking ad settings behind the scenes—expect an update from Sarah Simmerman soon.Like and subscribe on your favorite platform!

The post Ep 382 - Your First 3 Ideas Always Suck appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.Story Time (02:06): Jackie’s knee injury turns into a masterclass on data diagnosis and marketing analysis—hello, Market Proof Algorithm IRL.Julie shares a case of suspicious ad results that weren’t what they seemed, and the importance of digging deeper.Beth compares marketing detective work to an episode of House (or Scooby-Doo), and how uncovering truth takes time.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Over 50% of tickets have been sold! Class begins May 6th.Online Sales & Marketing Summit VIP Tickets Now On Sale!In The News (21:13): Meta's Instagram Announces New AI-Powered Tools, Creator Marketing SolutionsBad Data Bleeds Homebuilder Profits - Time to Stop The Loss(Referenced) Attribution is B.S. - 3 Part GuideThings We Love - Things We Hate (31:33):Jackie: Winning her Toastmasters speech competition—proof that exposure therapy works!Julie: Her 16-year-old’s joy over his first car (older than he is).Beth: Watching her Marketing Leadership Collective cohort bond and pour into one another.Like and subscribe on your favorite platform!

The post Ep 381 - The Scooby-Doo Method appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 380 - Buyers Are Liars To ThemselvesIn this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. From a sister’s “accidental” contract to the unexpected post-sale influence of a handyman, this one’s all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data myths, and the tangled web of AI over-promises—yes, we’re looking at you, Siri.Story Time (01:00): Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.Kevin Oakley’s family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.Jackie shares a content strategy for competing with national builders.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Tickets are now available! Class begins May 6th.Online Sales & Marketing Summit VIP Tickets Go On Sale April 4th. You're on the VIP list, right?In The News (16:45): What's Your CTR Telling You?  A Guide to Understanding Click-Through RateApple Is Lying About Apple Intelligence7 Facts About Today's BuyersPerplexity's Biggest Ad Yet Pits Its AI Search Against "Poogle"Things We Love - Things We Hate (41:29):Beth: TwoPages CurtainsJulie: Jiu JitsuKevin: A fancy letter opener, and the guitar his kids got himLike and subscribe on your favorite platform!

The post Ep 380 - Buyers Are Liars To Themselves appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Time (02:31): Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.Kevin Oakley’s family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.Jackie shares a content strategy for competing with national builders.SPECIAL ANNOUNCEMENTUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Tickets are now available! Class begins May 6th.In The News (24:15): Why "Just" is the Most Dangerous Word in Marketing and DesignRedfin Acquired By Rocket CompaniesAI Search Has Some Big ProblemsGoogle Announces "AI Mode" For Search Results That Only Shows You AI SlopForget Dream Homes - Here's What First Time Buyers Really Want in 2025Things We Love - Things We Hate (53:30):Jackie: Her son’s birthday & the infamous "Bluey" cake fail.Mike: His love-hate relationship with AI for schoolwork.Kevin: Discovering that both he & his wife are obsessed with analogies.Like and subscribe on your favorite platform!

The post Ep 379 - RocketFin or Red Rocket? appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 378 - 3 Keys To The Spring MarketStory Time:$50 gift card prize for top IBS takeaways from All Access membersBeth shares insights from an Oscar winner that can apply to buildersJackie has an incredible customer service experience that included a lot of contentKevin did a webinar for the WHLG about Realtor relations with builders - and shares his favorite question from Q&AMarket Proof Marketing Academy Is Back - And Upgraded! (23:50):May 6 - 8th plus 8 weeks of ongoing education and additional opportunitiesIn The News (26:50): 3 Keys To The Spring Market from Builder Magazine (plus an in-depth discussion on the use of incentives)YouTube Mid-Roll Ads Improving Soon5 Trillion Reasons Google Searches Still MatterShould You Tell Your Prospects To Buy Before The Tariffs? (discussion about the article - not as much talk about the article)Things We Love - Things We Hate (50:15):Beth: Spring training!Jackie: Her ideal birthday presentKevin: If Apple made a 2nd monitor you can travel with (and it has a touch screen!)Like and subscribe on your favorite platform!

The post Ep 378 - 3 Keys To The Spring Market appeared first on Online Sales and Marketing for Home Builders - DYC.