Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

After more than a decade of living in an entertainment golden age...

Filled with more and better options, with less advertising, than ever before in human history...

Are the good times over?

Almost every major streaming service has recently begun inserting advertising into its programming.

And it's NOT your imagination... the ads really are more disruptive and obnoxious than traditional television commercials.

So what's driving the sudden advertising stampede in the streaming services that we used to love? How much worse is it going to get?

And who in their right mind still thinks that intrusive advertising, inserted into something we'd rather be watching, is a way to win hearts and minds in the year 2025?

We'll discuss all this and more with world-renowned film and television critic Matt Zoller Seitz, the editor at large of RogerEbert.com (where he authored this barnburner https://www.rogerebert.com/mzs/streaming-ads-worst )

Matt is a Pulitzer finalist who writes as well for New York magazine and Vulture.com. He's the founder of MZS.press, the arts bookstore of the internet, and appears in print in The New York Times, Salon, and Rolling Stone. And he's the author of a handful of New York Times bestsellers, including the Wes Anderson Collection, The Sopranos Sessions, and Mad Men Carousel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Three weeks after accepting a new role as an American Airlines spokeswoman in 1995, Jennifer R. Hudson was paged out of bed in the middle of the night. The worst had happened. Flight 965 had disappeared in the mountains of Colombia, and Jennifer needed to report to the scene of the crash to coordinate the company's public relations response. Unnerved and uncertain, she had to push aside her doubts and power through what would become one of the most harrowing experiences of her career. Jennifer would go on to serve as a Vice President of Communications for British Airways, a PR Manager at the Sabre Group, and eventually the head of her own independent agency, Think Beyond PR. But the experience of immersing herself in a tragedy that cost 159 lives sticks with her to this day, forging a set of PR instincts and resolve that have served her well. And in the wake of recent air disasters, including the American Eagle 5342 tragedy in Washington, her story offers rare insights into what’s happening behind the scenes right now. ----- You can learn more about the crash of Flight 965 in this episode of Mayday. Learn more about your ad choices. Visit megaphone.fm/adchoices

At the height of the Cola Wars in the mid-90's, Pepsi committed one of the most notorious PR and marketing fiascos of all-time. An eye-catching spot promised brand fans that, if they saved up 7 million Pepsi Points, they could win a Harrier fighter jet. However, no one at Pepsi or their ad agency ever expected anyone to try to claim that prize. And when Washington business school student John Leonard did, they faced a multi-year legal battle and a storm of negative publicity. Now, almost three decades later, another beverage company has spoofed that infamous campaign—with a twist. Canned water brand Liquid Death actually bought a jet for one lucky fan to win, and executed a wildly successful promotion to support the contest. So in this episode, we're talking to Liquid Death VP of Creative Andy Pearson about the logistics of making that happen. We discuss Liquid Death's unique approach to marketing, his creative influences, and why they would even want to try to recreate the publicity stunt that lost Pepsi the Cola Wars. And with Jeff Beer from Fast Company, we explore the background and takeaway lessons of the Pepsi Harrier Jet fiasco.  Learn more about your ad choices. Visit megaphone.fm/adchoices