Mortgage Marketing Expert

In this episode, Phil Treadwell welcomes Rob Pieklo, President and CEO of AFR. Together, they dive into how mortgage professionals can better educate and guide their clients. Rob and Phil explore the impact of UMBS and the 10-Year Treasury, and discuss the limitations of market forecasting. Rob emphasizes clear communication, honesty, and recognizing early market shifts as tools for building client trust. It's a valuable listen for those looking to enhance both their market knowledge and their client approach.

Robert Pieklo, President and CEO of AFR, brings a wealth of experience and leadership to the role, having previously overseen lending, revenue, capital markets, and strategy at the company. During his time away, he successfully ran his own brokerage, gaining hands-on insight into the industry. Robs extensive knowledge across broker, correspondent, and retail channels uniquely positions him to drive AFRs next phase of growth. A respected industry leader, he remains actively engaged with numerous trade associations, reinforcing his commitment to advancing the mortgage space.

02:20 Be the Expert

06:15 The World of UMBS

11:00 The Ten Year Treasury

13:50 A Broken Crystal Ball

17:15 Lock It In

19:40 Pay Attention to the Whispers

22:50 Transparency is Key

27:10 The Truth is Easier Than a Lie

31:10 Less Talking, More Mistrust

32:35 Take the Good with the Bad

35:30 The Pounds of Results

39:40 Use the Macros to Your Advantage

Connect with Rob: Instagram | AFR Website

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In this episode, Phil Treadwell chats with Alexis Valladares about embracing growth, resilience, and purpose-driven success. Alexis shares how choosing excitement over fear and setting higher personal standards can create momentum in life and business. He highlights the importance of solving problems, tapping into emotions, and adopting the “as if” mindset to align with your goals. From the urgency of a “drowning person’s focus” to learning what not to do, Alexis offers powerful mindset shifts. He reminds listeners that failure is a part of success—and that the journey itself is where the real value lies.

Alexis Valladares is a real estate sales coach and entrepreneur who started his business journey at 14. After 12 failed ventures, he became a licensed real estate agent in 2020 and found success, closing over $150 million in transactions by mastering FSBOs and expired listings. He now leads Valladares Real Estate Academy, training over 10,000 agents worldwide in cold calling, objection handling, and sales mastery. With 200+ live events and 3,000+ active students, Alexis is passionate about helping agents become top communicators and closers.

01:30 Meet Alexis

04:25 Excitement over Fear

07:40 Set New Standards

11:05 Find Opportunities to Grow

14:20 Look for the Problems

19:25 It’s Not About You

25:10 Tap into the Emotions

30:30 The “As If” Mindset

33:00 A Drowning Person’s Focus

36:40 Fail to Succeed

39:10 The Journey is Everything

42:30 Knowing What NOT to Do

45:20 Be Courageous

Connect with Alexis: Instagram | Website

BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group

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In this episode, host Phil Treadwell welcomes back Erin Bradley to share strategies for building strong business relationships through generosity and value-driven actions. She explains how to identify opportunities to connect and how professionals can refine their communication to be more effective. The conversation also covers the importance of having a strategy tailored to your strengths rather than following a one-size-fits-all model. Erin’s insights offer both clarity and direction. The episode gives listeners a push to take action and shift from “I wish I could…” to “I’m doing it.”

Erin Bradley is a dynamic speaker, bestselling author, and host of the Pursuing Freedom podcast, dedicated to empowering real estate professionals. With firsthand experience navigating the challenges of entrepreneurship, she transformed her business to align with her vision of fulfillment. Now, she teaches others how to overcome overwhelm, create freedom, and build a life they don’t need a vacation from. Erin’s philosophy centers on mindset, effective systems, and strong support networks, proving that success is achievable with the right approach.

01:30 Welcome Back, Erin

04:20 Be a Go Giver

12:10 What is Value?

16:45 Opportunity Alerts

20:30 Develop Your Own Strategy

24:20 Conversation 101

28:30 Take the Work Hat Off

31:10 You Have to Take Action

33:50 “I Wish I Could…”

Listen to Erin’s podcast, Pursuing Freedom

Connect with Erin: Email | Instagram | LinkedIn

BE IN THE ROOM WHERE GROWTH HAPPENS: Join the FREE M1A Mastermind

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In this episode, host Phil Treadwell travels to Ohio to sit with Mark Perkins, CEO of Pivot Realty. Mark and Phil discuss the mindset and habits that drive success, emphasizing personal responsibility, discipline, and eliminating excuses. They explore how AI enhances efficiency for top performers while entitlement and inaction keep others stuck. Taking consistent action compounds over time, leading to extraordinary results, while simplifying tasks and focusing on daily execution create momentum. Success isn’t about talent or luck—it’s about mindset, discipline, and showing up. Those who commit to doing the work will always come out ahead.

00:21 A Special Episode

04:35 Get Rid of the Excuses

08:45 Attitude or Actions?

12:10 Are You Going To or Not?

17:00 What the Uncommon Have in Common

26:20 Feelings are Feedback

30:18 Worth It

36:45 Do It as if You Own the Business 

41:45 It’s a Sense of Entitlement

47:30 The Opposite is Responsibility

51:40 The Word that Belonged to 2024

55:50 AI = Replacing Professionals?

59:55 Ordinary with a Little Extra

01:03:00 Owning vs. Renting

01:12:40 The Philosophy of Phil

01:16:10 Urgency Combined with Pace of Work

01:20:20 Listen and Contemplate

Listen to Mark's Podcast: The Necessary Entrepreneur

Connect with Mark: LinkedIn | Instagram

REGISTER FOR THE FREE M1 ACADEMY MASTERMIND GROUP

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In this episode, host Phil Treadwell prepares for a new quarter with a focus on increasing productivity and making the most of the hours in a day. He explores key strategies like time-blocking, AI-driven strategies with ChatGPT, and content techniques that capture attention. These insights help mortgage professionals streamline their workflow, improve marketing efforts, and strengthen client relationships. By applying these tactics, you can work more efficiently, attract the right clients, and elevate your business. This episode is packed with actionable insights to help you stay ahead in a competitive market.

Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY’s Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential.

00:21 New Quarter, Increasing Productivity

02:30 Efficiency with Timeblocking

07:10 The Marketing Formula

09:50 To the Point with ChatGPT

13:30 Get Their Attention

16:35 10-10-10 Strategy

21:00 More to Come

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If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696