Marketing Spark (The B2B SaaS Marketing Podcast) Podcast

Entrepreneurship isn’t just about hustle, funding rounds, or scaling fast. It’s also about the inner game—mastering your mindset, aligning your purpose, and creating a business that doesn’t consume your life.

In this episode of Marketing Spark, Zaheer Merali—founder, investor, and executive coach—shares what he’s learned from two decades of advising entrepreneurs and navigating his own personal reinvention. We dig into:

• Why overthinking and overworking plague founders
• How to break free from the addiction to hustle culture
• The power of pausing, pivoting, and uncovering your true passion
• Why aligning your inner compass is more important than any revenue target

This isn’t about working harder. It’s about working better—on your terms.

Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a report that analyzed 75+ B2B video podcasts to uncover what’s working, what’s not, and what the best shows are doing differently.

We talk about why YouTube has become the top discovery platform for podcasts, the essential strategies to optimize for engagement, and why executive-led shows get 6x more views. Whether you’re just launching your show or looking to grow faster, this episode is your tactical blueprint for B2B video podcast success.

Topics include:

• Why B2B brands can’t ignore YouTube anymore
• How to structure and format your show for better discoverability
• Tips on thumbnails, titles, and short-form content
• How to measure ROI (without obsessing over downloads)
• The rise of executive-hosted podcasts and commentary-style formats

After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA.

In this episode, Braydan joins Mark Evans to talk about the evolution of personalization in B2B, how Sendoso capitalized on perfect timing and deep buyer pain, and why he believes the next wave of sales and marketing will be fueled by peer-to-peer trust and real conversations.

He shares lessons from scaling a startup through hypergrowth, raising $160M (including from SoftBank), navigating culture through the chaos of rapid hiring and remote work, and the “aha” moment that made him leave it all behind to start fresh.

If you’re thinking about how to truly differentiate in a crowded market—or wondering whether your next big idea is worth pursuing—this episode is packed with insight and inspiration.