The Amy Porterfield Show

Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them

AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.

Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now.

If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your "from" name as an extension of your subject line and why this one small change can transform your results immediately.

2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance.

3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results. 

RESOURCES MENTIONED IN THIS EPISODE: Test out your subject line with Jay’s free subject line rating tool: subjectline.com  Join us (and Andy Cohen!) at Eventastic in June: eventastic.com  Sign up for the largest online email marketing conference: guruconference.com   Subscribe to Jay’s podcast, Do This, Not That: jayschwedelson.com/podcast  Learn more about Jay’s agency, Outcome Media: outcomemedia.com  Clean up your subscriber list with ZeroBounce: zerobounce.net 

MORE FROM ME Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You Back

What if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum.

In this episode, I’m pulling back the curtain on my own anti-strategies—the costly decisions I thought were game-changers but turned out to be massive missteps. From a coaching program that almost derailed my core business to a CRM migration nightmare that drained time and resources, I’m sharing the hard-earned lessons that will help you avoid making the same mistakes.

If you’ve ever felt stuck despite implementing all the "right" strategies, this episode is for you. I’ll walk you through exactly how to identify and course-correct an anti-strategy before it costs you big time.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ An Anti-Strategy Is a Strategy That Works Against You – Sometimes, a plan seems smart on paper but lacks alignment with your core business goals. If a new project pulls you away from your primary revenue drivers, it could be an anti-strategy in disguise. 2️⃣ Misalignment Costs More Than You Think – Whether it’s wasted time, lost revenue, or team frustration, making decisions in a silo (without the right input) leads to costly detours. The key is bringing the right people into the conversation early. 3️⃣ The Fix? Strategic Check-Ins & Gut Instincts – Regularly review your business goals and ask, “Is this truly moving us forward?” If your gut tells you something is off, trust it. Pausing and pivoting sooner rather than later can save you from a painful misstep.

RESOURCES MENTIONED IN THIS EPISODE:

Check out Growth Tools: growthtools.com  Take Patrick Lencioni’s Working Genius Assessment: workinggenius.com  Listen to my episode on the “all-or-nothing” mindset:  How To Stop Being An All-or-Nothing Thinker 

MORE FROM ME

Follow me on Instagram @amyporterfield Watch The Amy Porterfield Show on YouTube: youtube.com/AmyPorterfield 

Subscribed is back—and this bootcamp is better than ever. For just $37, I’ll walk you through the exact steps to start building an email list you can monetize from day one.

This live bootcamp kicks off Monday, and it’s especially for you if you’ve been putting off list-building because it felt too overwhelming (been there 🙋‍♀️).

Let’s make it simple, doable, and actually fun and profitable. Step by step, together. 👉 Click here to join the Subscribed Bootcamp — I can’t wait to see you there!

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Step-by-Step Framework for Marketing That Actually Connects and Converts

My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Veronica Romney, who has pioneered a revolutionary approach that shifts your messaging from "buy this" to "be this."  Veronica explains that true identity marketing connects your brand so deeply with somebody's self-identity—not just who they are now, but who they wish to become—that they develop a loyalty that's transformational for your business. We explore the critical difference between identity marketing and brand identity, why relationship-oriented marketing truly outperforms those old-school transactional approaches, and how businesses of any size can leverage the psychology of identity to create movements around their brands.  Veronica breaks down her four-part Identity Code framework, shares real-world success stories that will inspire you, and explains why revisiting your ideal customer avatar might be the missing piece to your current marketing strategy. Trust me, this conversation is packed with so many actionable insights that will help you bring identity marketing to life in your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Connect With Identity, Not Just Features – People don't buy products; they buy a version of themselves they want to become. Move beyond "buy this" marketing to create a sense of belonging that transforms casual buyers into devoted brand champions who see you as part of their identity. 2️⃣ Follow The Four-Step Identity Code – Find your audience's true identity by listening to how they talk about themselves, test your ideas like a comedian workshops jokes, give deep meaning to what belonging looks like, and create tangible ways for people to express this identity in their everyday lives. 3️⃣ Start Identity Marketing Inside Your Organization – Before marketing identity to customers, establish it within your business. When your team strongly identifies with their roles, they'll naturally create more authentic and powerful identity-based messaging for your audience.

RESOURCES MENTIONED IN THIS EPISODE:

Download Veronica’s FREE ChatGPT prompts: thisisidentitymarketing.com/chatgpt  Order your copy of Identity Marketing: identitymarketingbook.com  Subscribe to The Rainmaker Podcast: Apple Podcasts and Spotify  Follow Veronica on Instagram: @vromney  Listen to Veronica’s interview with Seth Godin: The 2 Questions That Will Take Down a Hustle Marketer Every Single Time   Check out TalkBox.mom: talkbox.mom Check out Copy Posse: copyposse.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

Subscribed is back—and better than ever. For just $37, I’ll teach you the essential steps to build an audience you can monetize from day one. This live Bootcamp starts April 21st, and it’s perfect if you’ve been putting off list-building because it felt too overwhelming. Join me and let’s get your audience growing—step by step, together. 👉 Click here to join Subscribed!

SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth

If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life. Your brain naturally craves certainty (science confirms this!), but this extreme thinking creates unnecessary pressure and keeps you stuck in perfectionism, waiting for conditions that might never come. The truth is, growth happens in the messy middle where you're taking imperfect action, collecting data, and making strategic pivots.  In this episode, you'll learn practical frameworks to shift out of extreme thinking patterns that are stalling your growth. I'll show you how to reframe missed goals as data collection opportunities, take decisive action, and embrace "phase one" thinking that gets you moving forward. Plus, I share how my own mindset shifts led to launching my Made to Scale Mastermind and Milly Club – opportunities I would have missed if I'd stayed stuck in my all-or-nothing thinking.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Mental Flexibility Is Your Superpower – Obstacles don't mean stop, they mean pivot. When launches don't hit goals or team members struggle, resist seeing it as failure and instead look for the adjustments and data that will fuel your next success. 2️⃣ Take Imperfect Action Now – Perfectionism is just procrastination in disguise. Instead of waiting for perfect systems or perfect timing, launch the simplified version, hire before you feel "ready," and treat everything as a data collection opportunity. 3️⃣ Ask Better Questions When You Feel Stuck – When the urge to quit feels overwhelming (which is normal!), ask yourself: "If quitting wasn't an option, what would I do next?" Then take that step, no matter how small, to maintain momentum.

RESOURCES MENTIONED IN THIS EPISODE: The Gap And The Gain by Dan Sullivan and Ben Hardy  #525: How To Become A Master Decision Maker (& Troubleshooter)  #748: Married To An Entrepreneur: A Sit Down With Hobie’s and My Relationship Coach 

MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today!

SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Buried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business Results What if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, distraction-free time for high-impact activities – is the key to making those strategic decisions that will truly grow your business!

Too many entrepreneurs (myself included!) spend time reacting rather than intentionally designing their business growth. I remember spending almost a year in reaction mode – something happened, I fixed it, something else happened, I troubleshooted...and I promise you, it was not my best revenue year!

In this episode, I walk you through my clear framework for making deep work a habit and share real examples of how it's revolutionized my business – from creating an amazing leadership team to making tough decisions about downsizing. These weren't always comfortable choices, but they've absolutely set my business up to thrive.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Deep Work Creates Clarity – When you remove distractions, you can make those important decisions with confidence! It's all about working ON your business, not IN it – that's how you know you're doing it right. 2️⃣ One Day a Month is a Game Changer – Imagine 12 strategic work days in a year. They add up, especially since most of us never make time for this! You don't have time for deep work – you MAKE time for it. 3️⃣ Your Environment Matters – If you feel distracted at home (or tempted to take a nap – no judgement!), change your location. Set boundaries with your team, turn off notifications, and avoid "fake productivity" that keeps you in the weeds.

RESOURCES MENTIONED IN THIS EPISODE: Download the Freedom app: freedom.to 

MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today!

SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!