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Marketing Business News Business News Society & Culture

720 - 1.2K listeners Neutral 4.3 rating 48 reviews 400 episodes Australia

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Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Mumbrellacast.

Hosts

Hal Crawford Abe Udy Nathan Jolly Tim Burrowes

Previous Guests

Paul Hewett

Paul Hewett is the CEO of In Marketing We Trust, a digital marketing agency that specializes in helping brands navigate the complexities of online advertising and marketing strategies. With extensive experience in the industry, he has been instrumental in developing innovative marketing solutions that leverage data and technology to drive results for clients.

Liz Hayes

Liz Hayes is a veteran Australian journalist and television presenter, best known for her work as a host on the long-running current affairs program 60 Minutes. With a career spanning several decades, she has covered a wide range of significant stories and events. In 2025, she transitioned to Seven Network's Spotlight, where she continues to engage audiences with her insightful reporting and storytelling.

Rob Mayhew

Rob Mayhew is a prominent comedian and content creator known for his engaging performances and insightful commentary on the advertising industry. He has gained recognition as a keynote speaker at industry events, including Mumbrella360 2025, where he shares his experiences and perspectives on the intersection of comedy and marketing.

Mike Sneesby

Mike Sneesby is a prominent media executive known for his leadership roles in the Australian media landscape. He served as the CEO of Nine Entertainment Co., where he was instrumental in driving the company's digital transformation and expanding its content offerings. In April 2025, he was appointed CEO of the Middle East Broadcasting Center, the largest broadcaster in the region, where he is expected to oversee significant operations and strategic initiatives.

Oztam CEO

The CEO of Oztam is responsible for leading Australia's audience measurement company, which provides critical data and insights into television viewership. The CEO plays a key role in shaping the company's strategies and ensuring accurate reporting of audience metrics, which are vital for advertisers and broadcasters alike.

Darren Woolley

Darren Woolley is the founder and managing director of TrinityP3, a marketing management consultancy that helps brands and agencies improve their marketing effectiveness. With over 25 years of experience in the advertising and marketing industry, Darren has worked with numerous high-profile clients and has a deep understanding of the complexities of agency relationships and the advertising landscape. He is a recognized thought leader in the field, often speaking at industry events and contributing to discussions on best practices in marketing and advertising.

Anna Saulwick

Anna Saulwick is the founder of the local news startup Gazette, which focuses on delivering quality journalism and news coverage to local communities. With a background in media and journalism, Anna has been an advocate for independent news sources and has worked to address the challenges faced by local news outlets in the digital age.

Topics Discussed

Google Chrome US Department of Justice search monopoly marketing click-through AI Liz Hayes Seven Spotlight defamation case Four Corners fake business scams Facebook Rob Mayhew walled garden ad exchanges Anthony Albanese printed newspapers advertising principal media trading PMT Mike Sneesby CEO Middle East Broadcasting Center Oztam audience measurement trade press Growthops administration government spending X advertising customer satisfaction media agency pitching ESPN Disney+ Warner Bros Discovery streaming service federal budget HECS cuts beer excise non-compete clauses Gazette Anna Saulwick

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Episodes

Here's the recent few episodes on Mumbrellacast.

0:00 22:23

The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven

April 23, 2025

Hal Crawford Abe Udy Nathan Jolly

Paul Hewett Liz Hayes

Google Chrome US Department of Justice search monopoly marketing click-through AI Liz Hayes Seven Spotlight defamation case Four Corners

23 April 2025

The US Department of Justice recently stood in court and said it wants Google to sell Chrome and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the worlds most popular web browser.

Hal spoke with In Marketing We Trusts CEO Paul Hewett to unpack the impact the sale would have on marketers, and discovered that click-through is down on search ads thanks to AI overviews.

Meanwhile, after her departure from Nine earlier this year, veteran journalist and former 60 Minutes host Liz Hayes has shifted to arch rival Sevens Spotlight.

Hayes is stepping into an institution plagued with legal issues and the fallout of Bruce Lehrmanns infamous defamation case, and a Four Corners workplace culture expos. But Spotlight has also done quite well in ratings this year. Is Hayes joining a winning team?

Join Hal Crawford, Abe Udy and Nathan Jolly for a look at everything under Australias media and marketing umbrella.

0:00 25:26

Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers

April 16, 2025

Hal Crawford Tim Burrowes

Rob Mayhew

fake business scams Facebook Rob Mayhew walled garden ad exchanges Anthony Albanese printed newspapers marketing advertising

16 April 2025

According to the ACCC, Australians are increasingly falling victim to fake business scams orchestrated through Facebook. The new crop of scammers pretend to be old Australian businesses closing down, and they seem to be everywhere. What does the platform have to say about it?

Meanwhile, Tim sat down with agencyland’s favourite comedian — and Mumbrella360 2025 keynote speaker — Rob Mayhew. With the prolific content creator in the hotseat, there was much to discuss.

Over the weekend, former Schwartz Media CEO Ben Shepherd published a LinkedIn post championing a walled garden premium ad exchange in Australia. Shepherd said the current VOZ streaming ad product should be made exclusive — is he right?

Also, Prime Minister Anthony Albanese says he’s a big fan of actual printed newspapers and magazines … is there more at play here?

Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.

0:00 25:22

Principal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO

April 09, 2025

Hal Crawford Tim Burrowes

Mike Sneesby Oztam CEO

principal media trading PMT Mike Sneesby CEO Middle East Broadcasting Center Oztam audience measurement trade press

9 April 2025

Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia?

Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle East Broadcasting Center. It’s the region’s biggest broadcaster and Sneesby’s remit will be far larger than what he dealt with at Nine. Is he ready for it?

To cap things off, the trade press was just taken to task by the CEO of audience measurement company, Oztam. What did we do wrong?

Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.

0:00 25:14

Growthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches

April 02, 2025

Hal Crawford Tim Burrowes

Darren Woolley

Growthops administration government spending X advertising customer satisfaction media agency pitching

2 April 2025

Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming?

An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in 2022. We ask TrinityP3's Darren Woolley for his take on X advertising. Meanwhile, customer satisfaction for UM, the government's media agency, has fallen. Should the agency be worried?

Fresh data From TrinityP3 has revealed that adland's agencies are not happy about the state of pitching. With Darren in the room, we get to the heart of the research and pitching's surprisingly controversial nature.

Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.

0:00 19:05

ESPN levels up; the federal budget's impact on adland; the Gazette blow-up

March 26, 2025

Hal Crawford Nathan Jolly

Anna Saulwick

ESPN Disney+ Warner Bros Discovery streaming service advertising federal budget HECS cuts beer excise non-compete clauses Gazette Anna Saulwick

26 March 2025

This week:

Two big streaming television plays, and the Australian federal budget are dominating media and marketing industry chatter at the moment.

This week, American sports channel ESPN is launching in Australia on Disney+, while on Monday, Warner Bros Discovery is rolling out its streaming service, Max. What does this mean for sporting rights, and the advertising world? Will we see Sportsbets ads at the house of the mouse?

Meanwhile, the 2025 federal budget had something for everyone — including HECS cuts, a freeze on the beer excise, and a ban on non-compete clauses for people earning less than $175K. How will the industry fare without non-compete clauses, and are they currently being misused?

To top it off, Anna Saulwick, the founder of local news startup Gazette, sat down with Hal to discuss the political accusations levelled at the news provider.

Join Hal Crawford and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

Ratings

Global:

4.3 rating 48 reviews

Australia

4.2 ratings 45 reviews

UK

5.0 ratings 2 reviews

USA

5.0 ratings 1 reviews

Canada

0.0 ratings 0 reviews

Ireland

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New Zealand

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Singapore

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South Africa

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