Relationships Rule

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Janice Porter
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Marketing Business Entrepreneurship
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795 - 1.3K listeners Neutral 4.9 rating 53 reviews 305 episodes USA
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Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.

Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.

The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Relationships Rule.

Hosts

Janice Porter

Previous Guests

Doug C. Brown
Doug C. Brown is the CEO of CEO Sales Strategies, a company dedicated to helping businesses improve their sales processes and strategies. With extensive experience in sales and relationship management, Doug emphasizes the importance of nurturing existing client relationships over merely chasing new leads. He is known for his insights into follow-ups and sales metrics that can significantly enhance business performance. Doug is also a speaker and host of the CEO Sales Strategies Podcast, where he shares valuable tips and strategies for sales professionals.
David Shriner
David Shriner is a business strategist and the host of the podcast 'Smashing the Plateau'. With 28 years of experience in the corporate world, he transitioned into entrepreneurship, where he faced and overcame the challenges of networking, marketing, and self-promotion. He specializes in helping professionals, whom he refers to as 'corporate refugees', to build successful businesses by leveraging their existing skills and creating meaningful relationships. David is dedicated to guiding new entrepreneurs in breaking free from corporate habits and finding supportive communities to foster their growth.
Shaun Whynacht
Shaun Whynacht is the founder of Blue Cow Marketing, where he has dedicated over a decade to helping businesses leverage automation and AI to enhance their operations without sacrificing personal connections. His expertise lies in guiding small business owners on how to implement technology that streamlines processes, manages follow-ups, and fosters meaningful client interactions. Shaun is passionate about ensuring that automation serves to free up time for deeper relationships rather than replace them.
Chad Hufford
Chad Hufford is a financial planner and the founder of Veritas Wealth Management. He specializes in helping individuals and families shift their mindset around money to achieve financial freedom. With a focus on strategic investing and smart financial decisions, Chad emphasizes the importance of developing habits that lead to long-term wealth. He is known for his insights on financial independence and the impact of small, intentional choices on future financial security.
Linda Walters
Linda Walters is a master connector and referral strategist, known for founding Lead Tribes, a platform designed to unite business owners who are committed to supporting one another and exchanging meaningful referrals. With a focus on building authentic connections, Linda emphasizes the importance of trust and community in business growth. She provides insights on how to effectively ask for referrals and navigate networking, particularly for introverts, and advocates for structured networking as a means to foster long-term business relationships.

Topics Discussed

follow-ups sales growth relationship-building client relationships sales metrics automation conversions corporate career entrepreneurship mindset shift networking marketing selling yourself corporate refugees support systems strategic connections business ownership Automation AI Client Relationships Business Efficiency Personalization Follow-ups Streamlining Processes money mindset financial planning financial freedom wealth financial independence strategic investing habits for wealth financial conversations relationships authentic connections referrals business growth trust structured networking introverts
Episodes

Here's the recent few episodes on Relationships Rule.

0:00 51:28

How Follow-Ups and Simple Metrics Can Transform Your Business with Doug C. Brown | RR305

Hosts
Janice Porter
Guests
Doug C. Brown
Keywords
follow-ups sales growth relationship-building client relationships sales metrics automation conversions

Most businesses lose sales not because they lack leads, but because they fail to nurture the ones they already have.

Doug C. Brown, CEO of CEO Sales Strategies, has seen too many businesses focus on chasing new clients instead of strengthening existing relationships. He breaks down why follow-ups are the real game-changer in sales, how simple tweaks in your approach can dramatically boost conversions, and why trust—not pressure—leads to long-term success.

Doug also shares the math behind sales growth, explaining key metrics that can help business owners refine their process and close more deals. Whether it’s balancing automation with personal connection, leveraging follow-ups, or prioritizing relationship-building, this episode is packed with insights to help you sell smarter.

Highlights:

  • Why relationship-building is at the core of sustainable sales growth.
  • Find out how follow-ups can dramatically impact your closing rate and revenue.
  • Simple sales metrics that reveal where your process needs improvement.
  • Understand how to balance automation with a personal touch to build stronger client relationships.
  • Insights into why nurturing existing clients is often more valuable than chasing new leads.


Connect with Doug:

Website: https://ceosalesstrategies.com

LinkedIn: https://www.linkedin.com/in/dougbrown123

YouTube: https://www.youtube.com/channel/UC7mAeOKfTfSMBo5u8jcnROA

CEO Sales Strategies Podcast - https://podcasts.apple.com/us/podcast/ceo-sales-strategies/id1560405867


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.


Do you have some feedback or questions about this episode? Leave a note in

the comment...

0:00 39:28

Breaking Free From Corporate & Thriving As An Entrepreneur | RR304

Hosts
Janice Porter
Guests
David Shriner
Keywords
corporate career entrepreneurship mindset shift networking marketing selling yourself corporate refugees support systems strategic connections business ownership

Stepping out of a corporate career and into entrepreneurship isn’t just a job change—it’s a mindset shift that can make or break your success.

David Shriner, host of Smashing the Plateau and business strategist, knows what it takes to navigate that transition. After spending 28 years in the corporate world, he made the leap into entrepreneurship and discovered firsthand the challenges of networking, marketing, and selling yourself. Now, he helps professionals—who he calls "corporate refugees"—build thriving businesses by creating meaningful relationships, leveraging their existing skills, and developing strong support systems.

In this conversation, David shares how new entrepreneurs can break out of their corporate habits, find the right communities, and create lasting success through strategic connections.

From understanding the power of networking to learning how to position yourself in a new industry, this episode is packed with insights to help anyone making the leap into business ownership.

Highlights:

  • Learn how to shift from a corporate mindset to an entrepreneurial one, so you can build a business with confidence.
  • Discover the importance of surrounding yourself with the right network and finding communities that support your growth.
  • Understand why selling yourself is different from selling a company’s product—and how to do it effectively.
  • Find out how to use your existing connections strategically while also expanding your reach in new ways.
  • Get practical advice on staying consistent, building relationships, and creating a referral network that fuels long-term success.

Connect with David:

Website: https://SmashingThePlateau.com

LinkedIn: https://linkedin.com/in/davidshrinercahn


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.


Do you have some feedback or questions about this episode? Leave a note in

the comment section below!


Subscribe to the podcast

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subscribe to the podcast on...

0:00 42:18

Winning Hearts in the Age of AI: Mastering Automation Without Losing Authenticity | RR303

Hosts
Janice Porter
Guests
Shaun Whynacht
Keywords
Automation AI Client Relationships Business Efficiency Personalization Follow-ups Streamlining Processes

Automation and AI should make business easier—not strip away the personal connections that make it thrive.

Shaun Whynacht, founder of Blue Cow Marketing, has spent over a decade helping businesses use automation without losing the human touch. He believes that the right technology should free up time for deeper client relationships, not replace them. Shaun shares how small business owners can use AI and automation to streamline processes, manage follow-ups, and create more meaningful interactions with clients. From using AI tools to enhancing communication, to creating personalized follow-up systems, Shaun shows how automation can help you work smarter while keeping relationships at the heart of your business.

Highlights:

  • Find out how automation can save time on repetitive tasks while keeping your business personal and engaging.
  • Learn how to categorize tasks so you know what to automate, delegate, or eliminate for maximum efficiency.
  • Discover AI-powered tools that improve follow-ups, note-taking, and client communication without feeling robotic.
  • Explore ways to use automation to enhance—not replace—genuine relationship-building with clients.
  • Get practical strategies to streamline your workflow and free up time for high-value business activities.

Connect with Shaun:

Website: https://www.bluecowmarketing.ca

LinkedIn: https://www.linkedin.com/in/shaunwhynacht

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.


Do you have some feedback or questions about this episode? Leave a note in

the comment section below!


Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can

subscribe to the podcast on Apple Podcasts or your favorite podcast app.


Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and

greatly appreciated. They help our podcast rank higher on Apple, which

exposes our show to more awesome listeners like you. If you have a...

0:00 46:09

Your Relationship with Money: Mindset Shifts for Financial Success | RR302

Hosts
Janice Porter
Guests
Chad Hufford
Keywords
money mindset financial planning financial freedom wealth financial independence strategic investing habits for wealth financial conversations

The way you think about money is just as important as how you spend or save it.

Chad Hufford brings a fresh perspective to financial planning, showing how shifting your mindset around money can open doors to real financial freedom. It’s not just about crunching numbers or making more income—it’s about smart decisions, strategic investing, and changing the way you think about wealth.

He unpacks the habits that lead to financial independence, why patience is a game-changer, and how small, intentional choices today can create massive impact in the future. Whether you’re just starting to take control of your finances or looking to build long-term security, Chad’s insights will make you rethink the way you manage, grow, and protect your money.

Highlights:

  • Shift your mindset around money to see it as a tool for creating freedom, not just a means for survival.
  • Develop habits that build long-term wealth through consistency, patience, and intentional decision-making.
  • Learn how financial independence isn’t about luck—it’s about strategic planning and disciplined execution.
  • Explore ways to improve financial conversations within your family to create a stronger, healthier money mindset.
  • Understand why small financial choices today can lead to major financial security in the future.


Connect with Chad:

Website: https://www.veritasalaska.com/

LinkedIn: https://www.linkedin.com/in/chad-hufford-066208100/

Instagram: https://www.instagram.com/veritas.alaska/

Facebook: https://www.facebook.com/VeritasWealthManagement/

YouTube: https://www.youtube.com/@veritasalaska

Book: Forging Financial Freedom


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you

0:00 37:27

Networking That Works: How to Build Trust and Gain Real Connections | RR301

Hosts
Janice Porter
Guests
Linda Walters
Keywords
networking relationships authentic connections referrals business growth trust structured networking introverts

Networking isn’t about collecting business cards—it’s about building real relationships that create lasting opportunities.

Linda Walters, master connector, referral strategist, and founder of Lead Tribes, shares how authentic connections can transform the way entrepreneurs grow their businesses. She created Lead Tribes to bring together business owners who genuinely want to support each other, exchange meaningful referrals, and thrive in a community built on trust.

She breaks down the importance of staying top of mind, why asking for referrals is a skill that needs practice, and how structured networking can be both productive and fun. Linda also explains how introverts can find their place in networking, how online and in-person events each have their strengths, and why true referrals go beyond a simple name exchange.

This is a great refresher of all the best things about networking – and worth listening to.

Highlights:

  • Strengthen your networking skills by focusing on real relationships instead of transactional connections.
  • Learn how to ask for referrals in a way that feels natural and leads to more business opportunities.
  • Discover how structured networking groups can provide long-term support and business growth.
  • Explore ways to make networking work for you, whether you prefer online, in-person, or a mix of both.
  • Understand why quality referrals require trust, follow-up, and thoughtful introductions

.

Connect with Linda:

Website: https://www.leadtribes.com/

LinkedIn: https://www.linkedin.com/in/lindawalterslt

Instagram: https://www.instagram.com/lindawaltersmtg/

Facebook: https://www.facebook.com/LeadTribes/


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.


Do you have some feedback or questions about this episode? Leave a note in

the comment section...

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