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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.
Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.
You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.
Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.
You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
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Sandy is a photographer who has increased her average sales from $700 to $4,900 over 15 years, demonstrating significant growth and success in her portrait photography business.
Sandy is a photographer who has increased her average sales from $700 to $4,900 over 15 years, demonstrating significant growth and success in her portrait photography business.
Sarah Lang Schroeder is a pet photographer with over a decade of experience. She initially juggled her photography passion with a full-time job and struggled with perfectionism and overcommitment. Through a pivotal change in her approach—ditching perfectionism and embracing imperfect action—she built a profitable pet photography business that brings her joy. Her story exemplifies how overcoming fear and perfectionism can lead to business success and personal fulfillment.
Sarah Lang Schroeder is a pet photographer with over a decade of experience. She initially juggled her photography passion with a full-time job and struggled with perfectionism and overcommitment. Through a pivotal change in her approach—ditching perfectionism and embracing imperfect action—she built a profitable pet photography business that brings her joy. Her story exemplifies how overcoming fear and perfectionism can lead to business success and personal fulfillment.
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This is the channel for Photography Business Institute, formerly Joy of Marketing, where we teach professional photographers how to find new clients, sell more photography and price for profit. Our students have sold over $31 million of their portraits since 2019. We give photography marketing ideas at www.photographybusinessinstitute.com.
Sarah Petty, our Dean and Founder honed her marketing chops at Coca-Cola Enterprises and a top regional ad agency before earning her MBA and opening her own successful photography studio. In 26 years, Sarah has built one of the most profitable photography studios in the country and is one of the most in-demand speakers. She's also the co-author of the New York Times best-selling book for small business owners, Worth Every Penny.
Love what you are hearing? Like us on Facebook and get daily updates on marketing, branding, and photography https://www.facebook.com/photographybusinessinstitute
Here's the recent few episodes on Worth Every Penny Joycast.
0:0021:59
#267: After 15 Years: Sandy's Path from $700 to $4,900 Average Sales
Hosts
Hosts of this podcast episode
Sarah Petty
Guests
Guests of this podcast episode
Sandy
Keywords
Keywords of this podcast episode
photography businesspricing strategiesclient acquisitionprint salesfear of raising pricesbusiness growthconfidence in sales
After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you’re stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week’s Joycast will provide the clarity you’re craving.
Join us as we discuss:
The cost of staying small and how to finally let go
Why accountability and structure were Sally’s missing pieces
How to turn fear into confidence for larger sales
The power of printed artwork and why clients want it more than files
Your work deserves to be seen, valued, and paid well for. It’s time you step into the business you were meant to lead.
After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you’re stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week’s Joycast will provide the clarity you’re craving.
Join us as we discuss:
The cost of staying small and how to finally let go
Why accountability and structure were Sally’s missing pieces
How to turn fear into confidence for larger sales
The power of printed artwork and why clients want it more than files
Your work deserves to be seen, valued, and paid well for. It’s time you step into the business you were meant to lead.
#266: Demystifying Business Loans: A Smart Money Strategy for Photographers Ready to Grow
Hosts
Hosts of this podcast episode
Sarah Petty
Keywords
Keywords of this podcast episode
business loansphotography business growthdebt mythsinvestment in businessfinancial planning for photographers
This week we’re busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I’ll happily be the first:
Borrowing money doesn’t mean you’re behind, it means you’re building.
In this new episode, we’re kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here’s a sneak peek:
5 head-trash myths about loans that keep photographers stuck (including “I’ll wait until I can pay cash” and “Needing a loan means I’ve failed”)
How to treat a loan like an investment because putting $1 in and getting $3 out isn’t debt, it’s growth!
The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)
2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.
You don’t have to hustle harder or wait until everything’s “perfect” to grow.
If you’re ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you’ve been craving.
This week we’re busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I’ll happily be the first:
Borrowing money doesn’t mean you’re behind, it means you’re building.
In this new episode, we’re kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here’s a sneak peek:
5 head-trash myths about loans that keep photographers stuck (including “I’ll wait until I can pay cash” and “Needing a loan means I’ve failed”)
How to treat a loan like an investment because putting $1 in and getting $3 out isn’t debt, it’s growth!
The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)
2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.
You don’t have to hustle harder or wait until everything’s “perfect” to grow.
If you’re ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you’ve been craving.
Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?
This week on the Joycast, I’m sharing the story of Sarah Lang Schroeder. She’s a pet photographer who spent over a decade dabbling while juggling a full-time job.
Sarah thought success meant saying “yes” to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.
Join us as we talk through:
Why imperfect action beats perfect inaction every single time
How ditching mini sessions led to a $1,798 sale (yes, from ONE session!)
What finally gave Sarah the confidence to go all-in
If you’ve ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward.
Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?
This week on the Joycast, I’m sharing the story of Sarah Lang Schroeder. She’s a pet photographer who spent over a decade dabbling while juggling a full-time job.
Sarah thought success meant saying “yes” to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.
Join us as we talk through:
Why imperfect action beats perfect inaction every single time
How ditching mini sessions led to a $1,798 sale (yes, from ONE session!)
What finally gave Sarah the confidence to go all-in
If you’ve ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward.
You booked the session, nailed the shoot, and now it’s time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles.
This week on the Joycast, I’m revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears.
Join me as I share:
Why fewer, better images create more impact and more sales
The simple order-of-operations that can make your slideshow irresistible
How emotional storytelling transforms your work into fine art (and justifies boutique pricing)
If you’ve ever dreaded the sales part of your business or felt overwhelmed trying to “do it all,” this episode is your guide to more joy, confidence, and a surplus of clients saying “Yes!”
You booked the session, nailed the shoot, and now it’s time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles.
This week on the Joycast, I’m revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears.
Join me as I share:
Why fewer, better images create more impact and more sales
The simple order-of-operations that can make your slideshow irresistible
How emotional storytelling transforms your work into fine art (and justifies boutique pricing)
If you’ve ever dreaded the sales part of your business or felt overwhelmed trying to “do it all,” this episode is your guide to more joy, confidence, and a surplus of clients saying “Yes!”
