Worth Every Penny Joycast

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Sarah Petty
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Entrepreneurship Business
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53.8K - 89.7K listeners Female 5.0 rating 3586 reviews 260 episodes USA
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30s Ad: $2,080 - $2,510 60s Ad: $2,438 - $2,869 CPM Category: Business
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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute

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  • For inquiries, collaborations, or further information about the Photography Business Institute: in***@photographybusinessinstitute.com
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  • Contact number for inquiries: 866.544.JOYS
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Worth Every Penny Joycast.

Hosts

Sarah Petty

Previous Guests

Tassie Winters
Tassie Winters is a professional photographer who has successfully transitioned from hustling for small sales to confidently charging what she is worth. She has built a six-figure photography studio while overcoming self-doubt and imposter syndrome. Tassie emphasizes the importance of moving away from hustle culture to create a business that is both profitable and peaceful.

Topics Discussed

photography business clients boutique prices comparison mode reconnect with your why business tips photography business strategies slump squirrel community fun preparation self-doubt imposter syndrome fear journaling hustle culture six-figure studio confidence balancing photography and kids dedicated workspace multitasking mindset shift personal stories practical tips resistance doubt procrastination big goals success stories

YouTube Channel

Channel Info

Photography Business Institute
@thejoyofmarketing

Channel Stats

Subscribers: 7,900
Total Videos: 263
Total Views: 263,431
Joined: Jun 22, 2009
Location: United States

Description

This is the channel for Photography Business Institute, formerly Joy of Marketing, where we teach professional photographers how to find new clients, sell more photography and price for profit. Our students have sold over $31 million of their portraits since 2019. We give photography marketing ideas at www.photographybusinessinstitute.com.

Sarah Petty, our Dean and Founder honed her marketing chops at Coca-Cola Enterprises and a top regional ad agency before earning her MBA and opening her own successful photography studio. In 26 years, Sarah has built one of the most profitable photography studios in the country and is one of the most in-demand speakers. She's also the co-author of the New York Times best-selling book for small business owners, Worth Every Penny.

Love what you are hearing? Like us on Facebook and get daily updates on marketing, branding, and photography https://www.facebook.com/photographybusinessinstitute

Instagram Profile

Instagram

Profile Info

@sarah.petty
Sarah Petty - Photography Business Mentor

Account Stats

Followers: 57,554
Posts: 3,309

Account Status

Account Type: Business
Privacy: Public

Biography

Teaching portrait photographers to build a business that puts family first 📸 New York Times best-selling author of Worth Every Penny
🧡 LEARN MORE ⬇️

Episodes

Here's the recent few episodes on Worth Every Penny Joycast.

0:00 17:27

#260: Feeling Tired, Uninspired, or Underpaid? 7 Photography Business Tips to Turn Everything Around

Hosts
Sarah Petty
Keywords
photography business clients boutique prices comparison mode reconnect with your why business tips

Tired? Uninspired? Does it feel like youre doing all the things yet youre still not making what you deserve? I know what its like to feel stuck in the grind and wonder if anything is actually working. The good news is Spring is the perfect time to shake things up and breathe new life into your photography business.

Heres a sneak peek of the 7 tips I swear by to fall back in love with your calling:


The truth about clients who are ready to pay boutique prices
What to do when youre stuck in comparison mode
How to reconnect with your why and let it fuel your fire
The one shift that helps you stop serving the wrong people

If youre ready to feel excited again and start loving your business like you did when you first started, this episode is your fresh start.

RESOURCES:

Show Notes:Click here.

Episode Transcript:Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY
INSTAGRAM DM me Conversation Starters for some genuine ways to strike up a conversation about your photography business wherever you are.
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
YOUTUBE:
Check out my latest how to videos:
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
0:00 22:14

#259: Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump

Hosts
Sarah Petty
Keywords
photography business strategies slump squirrel community fun preparation

In a slump and can’t claw your way out? I’ve been there too many times but I’ve found surprising inspiration from one unexpected little creature… 

 

The squirrel. 🐿️ 

 

Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here’s a sneak peek:

 

🧡 What squirrels teach us about fun (and why you NEED more of it)

🧡 Why preparing now keeps your business from freezing up later

🧡 How being “small” is actually your advantage

🧡 Why community isn’t optional (it's the safety net you didn’t know you needed)

 

If your photography business needs a little spark (or a total reset), this one’s for you. Let’s squash the slump together, one acorn at a time!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough 

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/photographybusinessinstitute

0:00 20:06

#258: From Hustling for Small Sales to Confidently Charging What She’s Worth

Hosts
Sarah Petty
Guests
Tassie Winters
Keywords
self-doubt imposter syndrome fear journaling hustle culture six-figure studio photography business confidence

If you’ve ever felt stuck between wanting more for your business and the fear of actually going after it, you’re not alone (and you’re not broken.)

 

The friction you’re feeling might be the very sign that you’re on the right path.

 

On this week’s Joycast, I’m joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we’re stepping into something bigger.

 

In this new episode, you’ll understand:

 

  • Why fear and resistance are normal when you’re growing

  • The surprising way journaling can help break through a lifetime of self-doubt

  • How pushing past “I’m not good enough” led Tassie to a six-figure studio (without burning out)

Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that’s both profitable and peaceful.

 

If you’re craving more purpose and confidence in your photography journey, this one’s for you.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough 

 

0:00 22:21

#257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work

Hosts
Sarah Petty
Keywords
balancing photography and kids dedicated workspace multitasking mindset shift personal stories practical tips

If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!

 

On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.

 

Here’s a sneak peek:

  • How to create a dedicated workspace that keeps boundaries clear

  • Why multitasking is sabotaging your success (and what to do instead)

  • A quick mindset shift to transition between “work mode” and “mom mode”

Plus, I’m sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you’re ready to stop feeling spread thin and start enjoying both sides of your world, click play now!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough 

0:00 39:35

#256: What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.

Hosts
Sarah Petty
Keywords
resistance photography business fear doubt procrastination big goals confidence success stories

If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back. 

 

But here’s the good news: recognizing it is the first step to overcoming it.

 

On this week’s Joycast, we’re talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it.

 

Inside this episode, you’ll learn:

 

  • Why resistance shows up when you’re chasing big goals (hint: it’s actually a good sign!)

  • The four sneaky forms resistance takes (and how to spot them fast)

  • Practical tips to silence your head trash and start moving forward with confidence

 

Plus, I’m sharing stories from photographers who faced resistance and won, some hit six figures in small towns!

If you’re ready to stop procrastinating and start building the photography business you’ve been dreaming of, let’s chat.


RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-256

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: 

Turning Her Back Burner Hobby into Real Money

Ratings

Global:
5.0 rating 3586 reviews

USA

5.0 ratings 3300 reviews

Canada

5.0 ratings 191 reviews

UK

5.0 ratings 56 reviews

Australia

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Ireland

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