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The world's oldest and greatest weather podcast. Join weather geeks James Spann, Bill Murray, Kim Klockow-McClain, Dr. Neil Jacobs, Rick Smith, Aubrey Urbanowicz, Jen Narramore, and Troy Kimmel along with some of the most brilliant minds in the weather enterprise every week!
The world's oldest and greatest weather podcast. Join weather geeks James Spann, Bill Murray, Kim Klockow-McClain, Dr. Neil Jacobs, Rick Smith, Aubrey Urbanowicz, Jen Narramore, and Troy Kimmel along with some of the most brilliant minds in the weather enterprise every week!
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Kevin Laws is the Science and Operations Officer at the NWS office in Birmingham. He holds a Bachelor's degree in Geography from Arizona State University and is involved in weather operations and risk communication.
Kevin Laws is the Science and Operations Officer at the NWS office in Birmingham. He holds a Bachelor's degree in Geography from Arizona State University and is involved in weather operations and risk communication.
Matt Lanza is a seasoned meteorologist known for his expertise in digital media and corporate forecasting. His insights have earned praise from CEOs, traders, and major media outlets like The New York Times and BBC.
Matt Lanza is a seasoned meteorologist known for his expertise in digital media and corporate forecasting. His insights have earned praise from CEOs, traders, and major media outlets like The New York Times and BBC.
Leslie Landrigan is an award-winning journalist and author who runs the New England Historical Society. She has been sharing New England's past since 2013, bringing history to life through various lenses including weather.
Leslie Landrigan is an award-winning journalist and author who runs the New England Historical Society. She has been sharing New England's past since 2013, bringing history to life through various lenses including weather.
Dr. Jason Senkbeil is a Professor of Geology at the University of Alabama, specializing in synoptic climatology, which focuses on the intersection of weather, risk, perception, and public response. His research emphasizes how people interpret severe weather messaging, particularly tornadoes and hurricanes. He is also a key contributor to projects on warning communication.
Dr. Jason Senkbeil is a Professor of Geology at the University of Alabama, specializing in synoptic climatology, which focuses on the intersection of weather, risk, perception, and public response. His research emphasizes how people interpret severe weather messaging, particularly tornadoes and hurricanes. He is also a key contributor to projects on warning communication.
JJ Brost is the Director of the NWS Operations Proving Ground. His role involves improving weather warning systems and operational procedures to enhance public safety and forecast accuracy.
JJ Brost is the Director of the NWS Operations Proving Ground. His role involves improving weather warning systems and operational procedures to enhance public safety and forecast accuracy.
Bruce Jones is a prominent figure in the meteorological community, known for his expertise in weather radio technology and its critical role in public safety. He has been involved with NOAA Weather Radio, advocating for its importance in saving lives during severe weather events. His contributions to the field include discussions on the integration of weather radio systems and their effectiveness in emergency preparedness.
Bruce Jones is a prominent figure in the meteorological community, known for his expertise in weather radio technology and its critical role in public safety. He has been involved with NOAA Weather Radio, advocating for its importance in saving lives during severe weather events. His contributions to the field include discussions on the integration of weather radio systems and their effectiveness in emergency preparedness.
Topics Discussed
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severe weatherdigital storm coveragemeteorologyweather communicationtornado warningweather literacy
Tonight's Guest WeatherBrain is one of the rising stars in the new wave of digital storm coverage. His livestreams have gained national attention for their accuracy, clarity, and his calm demeanor under pressure. He's part of a growing cadre of content creators that are changing how people experience severe weather in real time. He also recently graduated with a degree in Meteorology. Max Velocity, welcome to WeatherBrains!
Also joining us is show regular and Birmingham NWS Science and Operations Officer Kevin Laws. He brings extensive experience in the field and has an impeccable track record of keeping the public safe and informed when dangerous weather threatens. Kevin, welcome back to the show!
Friend of the podcast Ben Luna from Tennessee Valley Weather also joins us as Guest Panelist # 2 and participates in the discussion concerning severe weather coverage and changing methods of communication. It's great to see you Ben!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Early history of Max Velocity's story (11:15)
Challenges and philosophy for covering the entire country during severe weather (23:00)
Differences of NWS Birmingham warning philosophy compared to other offices (24:45)
QLCS warning inconsistency among offices across the country (26:45)
Maintaining/sustaining energy and voice during long streams/severe weather events (30:30)
Communicating information above and beyond what is available to the NWS (38:40)
Local vs National coverage differences and tornado warning fatigue (40:45)
Continuing issues/disconnect with the public and weather safety (01:02:30)
Max Velocity's future and vision for the upcoming years (01:14:20)
Regional differences in weather literacy (01:18:00)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is one of the rising stars in the new wave of digital storm coverage. His livestreams have gained national attention for their accuracy, clarity, and his calm demeanor under pressure. He's part of a growing cadre of content creators that are changing how people experience severe weather in real time. He also recently graduated with a degree in Meteorology. Max Velocity, welcome to WeatherBrains!
Also joining us is show regular and Birmingham NWS Science and Operations Officer Kevin Laws. He brings extensive experience in the field and has an impeccable track record of keeping the public safe and informed when dangerous weather threatens. Kevin, welcome back to the show!
Friend of the podcast Ben Luna from Tennessee Valley Weather also joins us as Guest Panelist # 2 and participates in the discussion concerning severe weather coverage and changing methods of communication. It's great to see you Ben!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Early history of Max Velocity's story (11:15)
Challenges and philosophy for covering the entire country during severe weather (23:00)
Differences of NWS Birmingham warning philosophy compared to other offices (24:45)
QLCS warning inconsistency among offices across the country (26:45)
Maintaining/sustaining energy and voice during long streams/severe weather events (30:30)
Communicating information above and beyond what is available to the NWS (38:40)
Local vs National coverage differences and tornado warning fatigue (40:45)
Continuing issues/disconnect with the public and weather safety (01:02:30)
Max Velocity's future and vision for the upcoming years (01:14:20)
Regional differences in weather literacy (01:18:00)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is a show veteran and seasoned meteorologist known for cutting through the noise to clearly communicate impacts in a high-stakes environment. He has experience in digital media and corporate forecasting. His insights have earned praise from CEOs, traders and major media outlets like The New York Times and BBC. Matt Lanza, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Diving into Space City Weather (15:15)
Takeaways from 2024's Hurricane Beryl (21:20)
Long-term ramifications of staffing shortages at NOAA (31:30)
Lanza article and NWS Jackson MS warning discussion (33:10)
Unintentionally confusing the public when assimilating forecasts (44:20)
Jackson, KY severe weather event (01:04:30)
Max Velocity vs Ryan Hall severe weather coverage (01:10:25)
Changing perspective in science communication (01:18:30)
Job search mindset and tips to stand out with recruiters (01:23:45)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is a show veteran and seasoned meteorologist known for cutting through the noise to clearly communicate impacts in a high-stakes environment. He has experience in digital media and corporate forecasting. His insights have earned praise from CEOs, traders and major media outlets like The New York Times and BBC. Matt Lanza, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Diving into Space City Weather (15:15)
Takeaways from 2024's Hurricane Beryl (21:20)
Long-term ramifications of staffing shortages at NOAA (31:30)
Lanza article and NWS Jackson MS warning discussion (33:10)
Unintentionally confusing the public when assimilating forecasts (44:20)
Jackson, KY severe weather event (01:04:30)
Max Velocity vs Ryan Hall severe weather coverage (01:10:25)
Changing perspective in science communication (01:18:30)
Job search mindset and tips to stand out with recruiters (01:23:45)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is an award winning journalist and author who runs the New England Historical Society. She's been sharing of New England's past since 2013. With a background in reporting, she brings history to life through the lenses of food, travel, scandal, immigration, and weather. She joins us to discuss their new book, “New England Weather: Historic Storms, Twisters, Floods, Droughts, Nor’easters, Hurricanes and Heat Waves.” The Landrigans explore how New England’s wild weather has influenced history and shaped communities—from killer hurricanes to brutal snowstorms to legendary heat waves. Leslie Landrigan, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Fetching aerial shots when needed after a severe weather episode (03:29)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is an award winning journalist and author who runs the New England Historical Society. She's been sharing of New England's past since 2013. With a background in reporting, she brings history to life through the lenses of food, travel, scandal, immigration, and weather. She joins us to discuss their new book, “New England Weather: Historic Storms, Twisters, Floods, Droughts, Nor’easters, Hurricanes and Heat Waves.” The Landrigans explore how New England’s wild weather has influenced history and shaped communities—from killer hurricanes to brutal snowstorms to legendary heat waves. Leslie Landrigan, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Fetching aerial shots when needed after a severe weather episode (03:29)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
0:002:06:05
WeatherBrains 1009: People Are Complicated
Hosts
Hosts of this podcast episode
James Spann
Guests
Guests of this podcast episode
Dr. Jason SenkbeilKevin LawsJJ Brost
Keywords
Keywords of this podcast episode
severe weather messagingtornadoeshurricanesweather warning communicationweather literacygeography and risk perceptiontornado path directionpublic interpretation of weather warningsweather forecast literacysevere risk forecastingNWS operationsweather radio
Tonight's Guest WeatherBrain is a Professor of Geology from the University of Alabama, where he specializes in synoptic climatology, which focuses on the intersection of weather, risk, perception and public response. His research focuses on how people interpret severe weather messaging; especially tornadoes and hurricanes. He's also a key contributor to projects on warning communication. Dr. Jason Senkbeil, welcome to WeatherBrains!
Tonight's First Guest Panelist is a WeatherBrains regular and is the Science and Operations Officer at the NWS office in Birmingham. Kevin Laws, it's always good to see you!
Tonight's Second Guest Panelist is the Director of the NWS Operations Proving Ground. He graduated with a Bachelor's in Geography at Arizona State University. JJ Brost, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Baseball sized hail near Bowling Green (06:28)
Weather literacy in the U. S. Southeast (09:28)
Factors in geography in risk perception (10:41)
Path direction of tornadoes (17:15)
General public's lack of geographic awareness and its long-term effects (18:40)
NWS BMX leads the Nation in FAR and POD (20:55)
Two Dimensional map space vs Three Dimensional world space (27:50)
General public interpreting text from a NWS warning polygon (35:20)
Literacy issues with audiences when distributing a weather forecast (40:30)
What does an Enhanced severe risk mean and why is it so difficult to forecast? (01:03:00)
Improving consistency with different NWS offices as DMAs dissolve (01:28:30)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's Guest WeatherBrain is a Professor of Geology from the University of Alabama, where he specializes in synoptic climatology, which focuses on the intersection of weather, risk, perception and public response. His research focuses on how people interpret severe weather messaging; especially tornadoes and hurricanes. He's also a key contributor to projects on warning communication. Dr. Jason Senkbeil, welcome to WeatherBrains!
Tonight's First Guest Panelist is a WeatherBrains regular and is the Science and Operations Officer at the NWS office in Birmingham. Kevin Laws, it's always good to see you!
Tonight's Second Guest Panelist is the Director of the NWS Operations Proving Ground. He graduated with a Bachelor's in Geography at Arizona State University. JJ Brost, welcome to WeatherBrains!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Baseball sized hail near Bowling Green (06:28)
Weather literacy in the U. S. Southeast (09:28)
Factors in geography in risk perception (10:41)
Path direction of tornadoes (17:15)
General public's lack of geographic awareness and its long-term effects (18:40)
NWS BMX leads the Nation in FAR and POD (20:55)
Two Dimensional map space vs Three Dimensional world space (27:50)
General public interpreting text from a NWS warning polygon (35:20)
Literacy issues with audiences when distributing a weather forecast (40:30)
What does an Enhanced severe risk mean and why is it so difficult to forecast? (01:03:00)
Improving consistency with different NWS offices as DMAs dissolve (01:28:30)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
0:001:51:01
WeatherBrains 1008: No Cookies In Cookietown
Hosts
Hosts of this podcast episode
James Spann
Guests
Guests of this podcast episode
Bruce Jones
Keywords
Keywords of this podcast episode
resume-buildinginterview skillsNOAA Weather RadioMississippi flash floodingcognitive healthdiversification in the weather enterprisemeteorologist watches and warningsFalse Alarm Ratiolightning
Tonight's episode is a homegrown show discussing a wide range of topics. Notably, the panel discusses resume-building and interview skills in a changing world, the controversial topic of non-NWS issued watches and warnings, and so much more. As always, our show is all about YOU. Thanks for listening!
Also, Bruce Jones joins us to discuss the importance of NOAA Weather Radio and its integration in order to save lives. Welcome back, Bruce!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Mississippi flash flooding due to persistent upper low (06:00)
Relationship between improved physical health and improved cognitive health (10:30)
Importance of following your passion in life and in your career (18:30)
Do you want to work for the NWS? (19:45)
Gift of perseverance and owning up to your mistakes, and learning from them (24:30)
Critical importance of diversification in the weather enterprise (30:20)
GIS is IN! (31:20)
Write an attention-grabbing resume to stand out (37:00)
Is it appropriate for a meteorologist or weather entertainer to issue their own watches and warnings? (46:30)
Issues with FAR (False Alarm Ratio) in the weather enterprise (01:12:00)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
Tonight's episode is a homegrown show discussing a wide range of topics. Notably, the panel discusses resume-building and interview skills in a changing world, the controversial topic of non-NWS issued watches and warnings, and so much more. As always, our show is all about YOU. Thanks for listening!
Also, Bruce Jones joins us to discuss the importance of NOAA Weather Radio and its integration in order to save lives. Welcome back, Bruce!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected].
Mississippi flash flooding due to persistent upper low (06:00)
Relationship between improved physical health and improved cognitive health (10:30)
Importance of following your passion in life and in your career (18:30)
Do you want to work for the NWS? (19:45)
Gift of perseverance and owning up to your mistakes, and learning from them (24:30)
Critical importance of diversification in the weather enterprise (30:20)
GIS is IN! (31:20)
Write an attention-grabbing resume to stand out (37:00)
Is it appropriate for a meteorologist or weather entertainer to issue their own watches and warnings? (46:30)
Issues with FAR (False Alarm Ratio) in the weather enterprise (01:12:00)
The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, John Gordon, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.
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Global ratings are aggregates of the individual countries
