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This guide covers the first and most critical pillar of your outreach campaign: finding and evaluating the right podcasts. We'll walk you through the entire workflow, from broad searching to deep, data-driven evaluation, so you can build targeted media lists with confidence.
For 80% of your work, you'll follow this simple, four-step process to quickly build a high-quality list of prospects.
Pro-Tip: To add all podcasts on the current page in a single click, use the "Select all" checkbox at the very top of the results list.
When a podcast looks promising, click its title to open the full Podcast Profile Page. This is where you go from a prospect to a qualified lead. A professional evaluation involves answering four key questions:
Once you've mastered the core workflow, use these advanced features to further refine your search.
If your results are too broad, the Exclude Categories filter is your most powerful tool. For example, a search for "Spiritual" podcasts will often include many religious shows. You can easily exclude the "Christianity" and "Islam" categories to focus on non-denominational spirituality.
Use the sort dropdown at the top of the results to prioritize your list based on your campaign goals: