2. Finding Your Niche Podcast

The first step to getting booked is finding the right podcasts. Podseeker's search engine is designed to help you pinpoint shows that are a great fit for your expertise or your client's message. Here’s how to get started:

1. Start Your Search:
   Navigate to the main podcast search page in Podseeker. You'll see an interface where you can enter your search terms.
   

   Image 2.1: Podseeker search interface.

   Enter keywords relevant to your niche (e.g., "mental health," "B2B marketing," "sustainable travel").
2. Apply Essential Filters:
   To quickly surface the best opportunities, use these recommended filters, typically found on the left side of the search page:
   • "Has Guests": This ensures the podcast actually features guests.
   • "Active": This filters for shows that have published episodes recently (usually within the last 2 months), indicating they are currently producing content.
   • "Has Email": This prioritizes podcasts for which Podseeker has found a contact email, making your outreach easier.

   Applying these filters focuses your results on active shows that invite guests and are easier to contact, saving you significant time.

3. Refine with "Exclude Categories" (Optional):
   If your initial results are too broad, the "Exclude Categories" filter is very useful. For instance, if a search for "Health" podcasts returns too many "Mental health" shows, and that's not your focus, you can exclude the "Mental health" category.
   

   Image 2.2: Applying the 'Exclude Categories' filter.

   Try it out: Search for "Health" podcasts excluding "Business" to see how this refines your list.

Once you've applied your keywords and filters, Podseeker will present you with a list of potential podcasts. In the next step, we'll look at how to evaluate these results.

3. Evaluating a Podcast

After your search, you'll see a list of podcasts. Now it's time to evaluate them to see which are the best fit for your outreach.

3.1. Quick Evaluation from Search Results

The search results page provides a snapshot of each podcast, allowing for rapid assessment:

For each podcast card, quickly check:

• Podcast Title & Description: Is it relevant to your topic?
• Active & Guest Status: Confirms it's active and takes guests.
• Categories: Do these align with your niche?
• Contact Information: Is an email readily visible?
• Audience Size Estimate: Does it meet your desired reach?
• Social Media Reach: Assess their social media presence and engagement levels.

3.2. Deeper Dive: The Podcast Profile Page

If a podcast looks promising from the search results, click on its title to open its dedicated Podcast Profile Page. This page provides much more comprehensive information:

On the Podcast Profile Page, look for:

• Detailed Description & Recent Episodes: Get a better feel for their content and interview style.
• All Contact Information: All found emails, website links, and social media.
• Audience Demographics & Engagement Metrics: Explore detailed stats like listener gender, location, and engagement rates (if available).
• Producer & Host Information: Learn about the key people behind the podcast to better tailor your pitch.
• Recent Guests & Topics: Review recent guest appearances and covered topics to confirm alignment and identify potential angles for your pitch.

3.3. Save Promising Podcasts to a Media List

As you find podcasts that are a good fit, you can organize them using Media Lists.

1. Locate the "Add to List" button. You'll find it on podcast cards in the search results (see Image 3.1) and on the Podcast Profile Page.
2. Click the button to add the podcast to a new or existing list (e.g., "Tech Outreach Q3," "Client X Campaign").

This helps you keep your prospects organized for different campaigns or clients.

Once you've found and evaluated some suitable podcasts, the next step is to prepare your pitch.

4. Crafting Your AI-Powered Pitch

Once you've identified a podcast you want to target (Section 3), Podseeker's AI can help you generate a compelling, personalized pitch. This saves you time by combining information about the podcast (like its latest episodes, description, and social presence) with details about your client. We use advanced AI language models to create a unique pitch tailored to each show.

Step 4.1: Generate the Pitch

Let's walk through generating an AI-powered pitch using a real podcast example. This will show you the core mechanics. We'll use "The Huberman Lab Podcast" for this demonstration.

1. First, go directly to The Huberman Lab Podcast's profile page on Podseeker by clicking this link:
   >> View The Huberman Lab Podcast Profile Page <<
2. On the Huberman Lab Podcast profile page, locate and click the "Create Pitch" button. This will open a pitch creation form/modal.
3. The form will ask for guest details. For this example, let's use a fictional but relevant guest profile. Carefully copy and paste the following into the respective fields:

   • Client’s Name:

     Dr. Evan Kade

   • Client’s Bio (copy and paste the entire text below):

     Dr. Evan Kade is a neurophysiologist and former Navy performance advisor whose work bridges cutting-edge brain science with real-world resilience training. With a PhD from Stanford and over a decade of experience working with elite military units and professional athletes, Dr. Kade specializes in optimizing cognitive performance under pressure. His recent research focuses on non-invasive neuromodulation and its potential to enhance focus, recovery, and emotional regulation. A compelling communicator with a data-driven yet deeply human approach, Dr. Kade blends neuroscience, breathwork, sleep science, and cold exposure to push the boundaries of mental fitness. He’d be a powerhouse guest for the Huberman Lab Podcast—bringing science-backed tools, field-tested protocols, and an edge forged in high-stakes environments.

   

   Image 4.2: Pitch creation form filled with example guest details.

4. Once you've entered Dr. Kade's name and pasted the bio, click the "Create Pitch" (or "Generate Pitch") button within the form (as seen in Image 4.2).

Podseeker will now use this information, combined with its knowledge of The Huberman Lab Podcast, to generate a personalized pitch draft. You'll then proceed to review and refine it, as described in the next step (Step 4.2).

(Remember, for your actual outreach, you can either manually enter details like this for each pitch or create reusable Client Profiles as detailed in Step 4.3 for greater efficiency.)

Step 4.2: Review and Refine Your AI-Generated Pitch

After clicking "Create Pitch," you'll be taken to the pitch editing page (see Image 4.3). This is where the AI's draft appears, ready for your review:

• Podcast Context (On the Left): You'll see a summary of the target podcast's information to keep key details handy.
• Your Personalized Pitch (Bottom Area): This is the personalized pitch created by Podseeker's AI.
• Feedback Field: Look for a text box to provide feedback to the AI (e.g., "Make it more concise," "Emphasize [specific experience]," "Add a personal connection like..."). The AI will then attempt to regenerate and create a new pitch based on your input.

You can refine the personalized pitch by providing your feedback and then click on "Recreate pitch". On the next section, I'll show you how to connect your mailbox so you can send the pitch directly from Podseeker.

Step 4.3: Create Reusable Client Profiles (Optional but Recommended for Efficiency)

While you can always manually enter guest details for each pitch, creating Client Profiles allows you to store information for your regular clients (or yourself) and reuse it with a single click. This is a huge time-saver for ongoing outreach.

1. From the top navigation bar in Podseeker, click on "Clients".
   

   Image 4.4: "Clients" link in the top navigation.

2. On the Clients page, click the "Add client" button.
   

   Image 4.5: "Add client" button on the Clients page.

3. A form will appear (see Image 4.6). Enter your client's Name and a concise Bio. This bio should highlight their expertise, key talking points, unique experiences, and what makes them an engaging podcast guest.
   

   Image 4.6: Filling out the "Add Client" form.

4. Click "Create client" to save the profile.

Now, whenever you generate a new pitch (as in Step 4.1), you can select this Client Profile from the dropdown to auto-fill the guest's details.

5. Sending & Tracking Your Pitches

Now that you've identified the right podcasts and crafted a compelling, personalized pitch (as covered in Section 4), the next crucial steps are sending that pitch and tracking its progress. Podseeker allows you to connect your own mailbox (Google/Gmail or Microsoft Outlook) so pitches come directly from your email address, enhancing trust and credibility.

Step 5.1: Connect Your Mailbox

Connecting your mailbox is essential for sending emails directly through Podseeker and enabling tracking features. When you send pitches via a connected mailbox:

• Emails are sent from your actual email address.
• A record of sent emails will be available on your Emails page in Podseeker.
• Podseeker can track when recipients open your emails and when they respond (if supported by your connection and settings).

Your Privacy Matters: Podseeker takes your privacy seriously. You can opt out of open tracking. We only track emails that you initiate and send via the Podseeker platform using a connected mailbox.

1. In the Podseeker top navigation bar, click on your "Account" menu, then select "Mailboxes".
   

   Image 5.1: Navigating to Mailboxes from the Account menu.

2. On the Mailboxes page, click either the "Link Google Account" or "Link Outlook Account" button, depending on your email provider.
   

   Image 5.2: Choosing to link a Google or Outlook account.

3. If linking an Outlook Account:
   • You'll be redirected to Microsoft's authentication flow.
   • Sign in with or select the Microsoft Outlook account you wish to connect.
   • Review the list of permissions Podseeker requires to send emails and track responses on your behalf.
   • Click "Accept" to grant these permissions.
     

     Image 5.3: Granting permissions for Outlook integration.

   • After successful authorization, you'll be redirected back to the Mailboxes page in Podseeker, where your connected Outlook account will now be listed.
     

     Image 5.4: Connected Outlook account listed in Podseeker.

4. If linking a Google Account:
   • You'll be redirected to Google's authentication flow.
   • Choose the Google/Gmail account you want to connect for sending pitches.
   • Google will display a screen showing what access Podseeker is requesting (e.g., to send email on your behalf).
   • It's important to grant all requested permissions for Podseeker's email features to function correctly. Often this means clicking an option like "Allow" or ensuring all necessary checkboxes are selected (e.g., by clicking "Select all" if presented).
   • Click "Continue" or "Allow" to complete the authorization.
     

     Image 5.5: Granting permissions for Google/Gmail integration.

   • You'll be redirected back to Podseeker, and your connected Google account will appear on the Mailboxes page.

Once your mailbox is connected, you're ready to send pitches directly from Podseeker using your own email address!

Step 5.2: Prepare and Send Your Email Pitch

With your core pitch content refined (from Step 4.3) and your mailbox connected, you're ready to prepare the final email and send it.

1. First, navigate back to the pitches page and click on the pitch to the Huberman Lab Podcast.
2. Scroll to the "Your Personalized Pitches" section and click "Select Pitch & Draft Email".
3. This creates an email draft based on the pitch version that you selected.
4. In the "Email Draft" section, click "Edit & send".
5. For this demo, set the "To: " field to your own email.
6. Scroll down and click "Send pitch"
7. Check your inbox! You'll see the pitch arrive, looking like it came directly from you.

This quick test shows you how easy it is to get your polished pitches out. When you're ready to send to actual podcast hosts, you'll follow the same simple steps, just with their email in the "To:" field. (And yes, you can fully edit the subject and body before any "real" send!)

After sending, you'll want to keep track of your outreach. The next section (Section 6) will cover how Podseeker helps you monitor your sent pitches.

6. Tracking Your Pitches and Managing Replies

After you've sent your email pitches, Podseeker helps you keep track of their status and manage any responses you receive. This completes the PR workflow, allowing you to monitor your outreach efforts all in one place.

Step 6.1: Access Your Sent Emails

All pitches sent through Podseeker using a connected mailbox can be monitored on your dedicated Emails page.

1. To navigate to this page, click on "Emails" in the Podseeker top navigation bar.
2. On the Emails page, you will see a list of the emails you've sent. Key information typically includes:
   

   Image 6.2: The Emails page displaying sent pitches and their status.

   • Recipient: Who the email was sent to.
   • Subject: The subject line of your pitch.
   • Sent Date: When the email was sent.
   • Status: Indicators showing if the email was delivered, and importantly, if the recipient has opened it (if open tracking is enabled and supported).

Step 6.2: Manage Replies and Continue Conversations

When a podcast host or producer replies to your pitch, Podseeker can also help you manage these conversations:

• Reply Notifications: Replies to your pitches (sent via Podseeker) will be indicated on the Emails page as well.
• View Conversations: You can click "View" on an email thread to see the full conversation history.
• Follow up from Podseeker: You will be able to reply directly from within Podseeker to continue the conversation, ensuring all communication stays tracked in one platform.

By tracking opens and managing replies, Podseeker helps you stay on top of your podcast outreach and nurture conversations until you secure those podcast bookings!

This concludes our Getting Started guide. You now have the foundational knowledge to find podcasts, craft compelling pitches, send them effectively, and track your success with Podseeker.