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1. Introduction / Getting Started
Podseeker is the all-in-one platform for discovering, pitching, and getting booked on top podcasts. Whether you're a seasoned PR professional or just starting out, Podseeker streamlines the process of finding shows that are relevant, active, and open to guest pitches.
Sign Up: Head over to Podseeker's sign-up page and create an account.
Choose a Plan: Check out Podseeker's pricing page to pick the plan that best fits your needs.
Once you're in, you'll have access to the most effective podcast search engine and database designed specifically for podcast PR pros.
2. Searching for Podcasts
Image 2: searching for podcasts
Podseeker search engine is to help you find guest-friendly podcasts in your niche. The platform's search results are optimized to highlight shows that are:
- Have guests
- Are active (i.e., have episodes in the past 2 months)
- Have a sizable audience and social media presence
2a. Recommended Filters
When starting your search, if you're looking to find podcasts to get your client booked on, we recommend these 2 filters: Has guest and Active. You can find these filters on the top left side of the search page.
By applying these "recommended settings," you'll cut down the noise and generate a list of potential shows that are more likely to be a good fit.
2b. Use Exclude Categories Filters
If your initial search results has too many podcasts that are not niche enough, the Exclude Categories feature is your best friend. Here's why and how to use it:
Look at Image 2 above where we searched for Spiritual podcasts. If you just search for "Spiritual" without any filters, there will be a lot of Christianity podcasts in the results. You can exclude Christianity by using the Exclude Categories filter.
3. Search Results
Image 3: Search results
After applying your search filters, Podseeker presents a comprehensive list of podcasts that match your criteria. The search results is designed to give you quick insight into whether or not this podcast is a good fit for you. Some of the key information includes:
- Podcast Title, Description, Active & Guest Status: What the podcast is about, its activity and guest status.
- Categories: Quickly identify the podcast's main topics and themes
- Social Media: Assess the podcast's social media presence and engagement
- Contact information: Emails from podcast's website, socials, and RSS plus a link to their contact page
- Audience Size: The podcast's estimated monthly listeners
- Location, Ratings, and Gender: Location of the podcast, its ratings, and intended gender of the audience
Clicking on the podcast will take you to the podcast's page where you can learn more about the podcast and contact information.
3a. Add To Media Lists
You can add podcasts to your media lists. Your media lists are shared with your team so you can collaborate on your outreach efforts. You can also export your media lists to a CSV file and upload it to your CRM or marketing automation platform (Ex: ActiveCampaign, Hubspot, etc.)
To add a podcast to a media list, simply click the "Add to List" button on any podcasts in the search results.
3b. Create Personalized Pitch
You can create a personalized pitch for a podcast by clicking the "Create Pitch" button on any podcasts in the search results. The AI will analyze the podcast's content combined with your client's profile and generate a customized pitch.
4. Podcast Media Lists
Image 4: Podcast media lists
Your podcast media lists are where you can store podcasts you've found and want to target. You can see the lists that are owned by you or someone else in your team. You can also see how many podcasts are in each list and when the list was created.
4a. Exporting Podcast Data as CSV
Once you've built your media lists, you can easily export the podcast data for use in other tools:
- Click on any media list to view all the podcasts it contains
- Look for the "Export" button at the top of the page
- That will start the process of downloading a CSV file containing all podcast data including titles, descriptions, contact information, and audience metrics
This CSV file can be uploaded directly to your favorite marketing outreach tool such as ActiveCampaign, HubSpot, or Mailchimp. This integration allows you to:
- Create automated email sequences for podcast outreach
- Track your communication with podcast hosts
- Set reminders for follow-ups
- Measure the success of your outreach campaigns
5. Pitch and Get Bookings
Image 5: AI-powered podcast pitch generator
Podseeker personalized pitch is designed to combine your client's profile along with the podcast's information and craft a pitch that is more likely to get a booking. This process saves you time and effort from having to write a pitch from scratch. You can also provide feedback and the AI will improve the pitch for you to use.
6. Add Team Members
Image 6: Adding team members to collaborate on podcast outreach
Targeting podcasts is more effective as a team. In addition, you do not want to double pitch to the same podcast as that can cause confusion and tarnish your reputation. With team media lists, you can collaborate on your outreach efforts and avoid double pitching.
6a. How to Invite Members to Your Team
Navigate to the Members Page
- Click on Account in the top-right corner of your Podseeker dashboard.
- Select Members from the dropdown menu.
Invite Your Team Members
- On the Members page, click Add Member.
- Enter your teammate's email address.
- Your colleague will receive an invitation email to set up their account.
6b. Troubleshooting Tips
- Check Spam Folders: If your teammate doesn't see the invite email, have them look in their spam or promotions folders.
- Reset Password: As a last resort, teammates can reset their password using Podseeker's "Forgot Your Password" feature—just make sure you've already added their email.
Note: Only admins have access to the Members page.