Content Strategy Insights Podcast

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Larry Swanson
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Business Education Management Design
Audience & Performance Metrics
375 - 625 listeners Female/Male 4.8 rating 25 reviews 218 episodes USA
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30s Ad: $11 - $12 60s Ad: $13 - $14 CPM Category: Default
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

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  • Direct email for contacting Larry Swanson: la***@thisdomain.com
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  • Voice mail contact number: 206-428-7623
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 3 episodes on Content Strategy Insights.

Hosts

Previous Guests

Manny Silva is a technical communicator and creator of Docs as Tests, a system designed to improve software documentation through engineering practices and tooling.
Jeff Eaton is a content strategist and co-founder of Autogram, where he specializes in developing frameworks for content observability. With extensive experience in managing complex content systems, he focuses on helping organizations understand and improve their content performance. Jeff has contributed to various projects that enhance the quality and effectiveness of content programs.
Karen McGrane is a renowned content strategist and user experience designer. She is a partner at Autogram and has a strong background in content management and strategy. Karen is known for her work in advocating for content-first design and has helped numerous organizations improve their content systems. She is a frequent speaker and writer on topics related to content strategy and user experience.

No additional bio available.

YouTube Channel

Channel Info

Content Strategy Insights
@ContentStrategyInsights

Channel Stats

Subscribers: 1,370
Total Videos: 206
Total Views: 40,027
Joined: Nov 15, 2017
Location: United States

Description

Content Strategy Insights interviews are conversations with content strategists from a variety of disciplines: UX, information architecture, technical communication, marketing, SEO, publishing, journalism, etc.

Additional Info

Content Rating: None

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Episodes

Here's the recent few episodes on Content Strategy Insights.

0:00 36:19

Manny Silva: Docs as Tests for Resilient Technical Documentation

Hosts
N/A
Guests
Manny Silva
Keywords
technical documentation software products Docs as Tests engineering tooling content strategy

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.

Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work.

https://ellessmedia.com/csi/manny-silva/

0:00 31:37

Jeff Eaton: Content Observability in Complex Systems

Hosts
unknown
Guests
Jeff Eaton Karen McGrane
Keywords
content observability complex systems content performance content quality content health content effectiveness content investment

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.

At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. 

Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment.

https://ellessmedia.com/csi/jeff-eaton-2/

0:00 40:25

Jeffrey A. "jam" McGuire: The Value Map Content Framework

Guests
Jeffrey A. McGuire
Keywords
value map content framework product content business use cases product marketing strategy messaging stakeholders

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.

Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product.

https://ellessmedia.com/csi/jam/

Ratings

Global:
4.8 rating 25 reviews

USA

4.9 ratings 22 reviews

UK

5.0 ratings 1 reviews

Canada

1.0 ratings 1 reviews

Australia

5.0 ratings 1 reviews

Ireland

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews