Content Strategy Insights Podcast

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Larry Swanson
[email protected]
Categories
Business Education Management Design
Audience & Performance Metrics
375 - 625 listeners Female/Male 4.8 rating 25 reviews 218 episodes USA
Monetization Metrics
30s Ad: $11 - $12 60s Ad: $13 - $14 CPM Category: Default
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1,420 subscribers No data
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

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  • Direct email for contacting Larry Swanson: la***@thisdomain.com
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  • Voice mail contact number: 206-428-7623
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Content Strategy Insights.

Hosts

N/A unknown

Previous Guests

Manny Silva
Manny Silva is a technical communicator and creator of Docs as Tests, a system designed to improve software documentation through engineering practices and tooling.
Jeff Eaton
Jeff Eaton is a content strategist and co-founder of Autogram, where he specializes in developing frameworks for content observability. With extensive experience in managing complex content systems, he focuses on helping organizations understand and improve their content performance. Jeff has contributed to various projects that enhance the quality and effectiveness of content programs.
Karen McGrane
Karen McGrane is a renowned content strategist and user experience designer. She is a partner at Autogram and has a strong background in content management and strategy. Karen is known for her work in advocating for content-first design and has helped numerous organizations improve their content systems. She is a frequent speaker and writer on topics related to content strategy and user experience.
Jeffrey A. McGuire

No additional bio available.

Greg Dunlap
Greg Dunlap is a content strategist and author known for his expertise in designing content authoring experiences. He has a background in creating user-friendly interfaces and streamlining workflows for content creators. His work focuses on improving the lives of content authors and managers, making the content creation process more efficient and effective. Dunlap's insights are drawn from his extensive experience in the field, and he is recognized for his contributions to the understanding of content systems.
Sarah Johnson
Sarah Johnson is a content strategist and author known for her expertise in content-first design. She emphasizes the importance of understanding content as a fundamental part of digital experiences. In her new book, 'Content-first Design,' she explores the pragmatic aspects of implementing a content-first approach and provides insights on how to advocate for effective content practices in various design contexts.

Topics Discussed

technical documentation software products Docs as Tests engineering tooling content strategy content observability complex systems content performance content quality content health content effectiveness content investment value map content framework product content business use cases product marketing strategy messaging stakeholders content authoring experience design content systems interfaces workflows content authors content managers content-first design digital experience advocacy for content practice

YouTube Channel

Channel Info

Content Strategy Insights
@ContentStrategyInsights

Channel Stats

Subscribers: 1,420
Total Videos: 211

Description

Content Strategy Insights interviews are conversations with content strategists from a variety of disciplines: UX, information architecture, technical communication, marketing, SEO, publishing, journalism, etc.

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Episodes

Here's the recent few episodes on Content Strategy Insights.

0:00 36:19

Manny Silva: Docs as Tests for Resilient Technical Documentation

Guests
Manny Silva
Keywords
technical documentation software products Docs as Tests engineering tooling content strategy

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.

Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work.

https://ellessmedia.com/csi/manny-silva/

0:00 31:37

Jeff Eaton: Content Observability in Complex Systems

Guests
Jeff Eaton Karen McGrane
Keywords
content observability complex systems content performance content quality content health content effectiveness content investment

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.

At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. 

Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment.

https://ellessmedia.com/csi/jeff-eaton-2/

0:00 40:25

Jeffrey A. "jam" McGuire: The Value Map Content Framework

Guests
Jeffrey A. McGuire
Keywords
value map content framework product content business use cases product marketing strategy messaging stakeholders

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.

Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product.

https://ellessmedia.com/csi/jam/

0:00 31:10

Greg Dunlap: Designing Content Authoring Experiences

Guests
Greg Dunlap
Keywords
content authoring experience design content systems interfaces workflows content authors content managers

Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served.

In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers.

https://ellessmedia.com/csi/greg-dunlap-2/

0:00 29:38

Sarah Johnson: Moving Content Forward with Content-first Design

Guests
Sarah Johnson
Keywords
content-first design digital experience content strategy advocacy for content practice

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?"

Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice.

https://ellessmedia.com/csi/sarah-johnson/

Ratings

Global:
4.8 rating 25 reviews

USA

4.9 ratings 22 reviews

UK

5.0 ratings 1 reviews

Canada

1.0 ratings 1 reviews

Australia

5.0 ratings 1 reviews

Ireland

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews