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Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
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Rob Walling is a seasoned SaaS founder, author, and startup mentor. He is known for co-creating TinySeed, an alternative funding model that puts founders first, and for his insights into building sustainable, sellable SaaS businesses. He is also the author of 'Exit Strategy: The Entrepreneur's Guide to Selling Your Business without Regret' and hosts the 'Startups For The Rest of Us' podcast.
Rob Walling is a seasoned SaaS founder, author, and startup mentor. He is known for co-creating TinySeed, an alternative funding model that puts founders first, and for his insights into building sustainable, sellable SaaS businesses. He is also the author of 'Exit Strategy: The Entrepreneur's Guide to Selling Your Business without Regret' and hosts the 'Startups For The Rest of Us' podcast.
Jessica Rhoads is an internationally experienced CPA and accountant specializing in helping business owners navigate complex tax situations. She is known for her expertise in sales tax, particularly for online businesses and those looking to sell their company.
Jessica Rhoads is an internationally experienced CPA and accountant specializing in helping business owners navigate complex tax situations. She is known for her expertise in sales tax, particularly for online businesses and those looking to sell their company.
Nathan Hamilton is a former equity analyst turned online business investor. He recently acquired dividend.watch, a dividend investing platform, and has a background in finance and investing, with a focus on buying and growing online businesses.
Nathan Hamilton is a former equity analyst turned online business investor. He recently acquired dividend.watch, a dividend investing platform, and has a background in finance and investing, with a focus on buying and growing online businesses.
Jerry Chen is the founder of ECF Marketing, with a background that includes a transition from rocket science to SEO and marketing. He is an expert in how AI is disrupting traditional SEO agency models and is involved in AI-driven marketing solutions.
Jerry Chen is the founder of ECF Marketing, with a background that includes a transition from rocket science to SEO and marketing. He is an expert in how AI is disrupting traditional SEO agency models and is involved in AI-driven marketing solutions.
Shane Barker is an entrepreneur and digital marketing consultant specializing in online reputation management and brand protection. He is the founder of TraceFuse, an AI-powered platform designed to help Amazon sellers detect and remove negative reviews that violate Amazon's policies. With a background in digital marketing, Shane has extensive experience in helping businesses navigate the complexities of online reviews and reputation management, ensuring that sellers can maintain their brand integrity and improve their sales performance.
Shane Barker is an entrepreneur and digital marketing consultant specializing in online reputation management and brand protection. He is the founder of TraceFuse, an AI-powered platform designed to help Amazon sellers detect and remove negative reviews that violate Amazon's policies. With a background in digital marketing, Shane has extensive experience in helping businesses navigate the complexities of online reviews and reputation management, ensuring that sellers can maintain their brand integrity and improve their sales performance.
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With the Empire Flippers YouTube channel, you'll learn everything you need to know about buying and selling online businesses. We update every week with new videos that will help you get the most out of buying and selling websites and online businesses.
Empire Flippers is an Inc. 500 company and the #1 curated marketplace for buying and selling established, profitable online businesses. Since 2012 we have helped our clients buy and sell over $50 million dollars worth of online businesses and when the time is right, we'll help you buy or sell yours.
Check us out at https://empireflippers.com
If you're new to buying and selling website, we recommend you download our free resource guide at https://empireflippers.com/youtube
What if scaling your SaaS didnt require burning out or selling your soul to venture capital?
In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation about what itreallytakes to build a sustainable, sellable SaaS business.
Rob kicks things off by sharing how he stumbled into SaaS before it was cool, and how that journey led him to co-create TinySeed, an alternative funding model that puts founders first. He breaks down how TinySeeds 12-month program works, who its for, and how it compares to traditional VC.
But this episode isnt just about funding, its about founder freedom. We dive deep into the psychological shifts that come with selling your business, how to recognize the right time to exit, and how to protect your energy both before and after a sale.
Rob also shares the biggest traps SaaS founders fall into when chasing growth at all costs and the core traits he sees in founders who succeed.
Whether you're bootstrapping, raising capital, or planning an exit, this episode is packed with honest, actionable insights that will help you scale smarter, and sell without regret.
Topics Discussed in this episode:
Robs background and how he got into SaaS (02:08)
The origins of TinySeed and how it differs from Venture Capital (12:09)
The opportunities that are created through selling your business (19:43)
A breakdown of Tiny Seeds 12-month program (22:19)
The pros and cons of a growth at all costs mindset (28:32)
The requirements needed to join Tiny Seed (30:20)
The psychological effects of exiting your business (33:56)
How to tell when to sell your business (39:40)
How to avoid burnout before and after your exit (46:43)
The characteristics that successful founders share (52:21)
Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.
What if scaling your SaaS didnt require burning out or selling your soul to venture capital?
In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation about what itreallytakes to build a sustainable, sellable SaaS business.
Rob kicks things off by sharing how he stumbled into SaaS before it was cool, and how that journey led him to co-create TinySeed, an alternative funding model that puts founders first. He breaks down how TinySeeds 12-month program works, who its for, and how it compares to traditional VC.
But this episode isnt just about funding, its about founder freedom. We dive deep into the psychological shifts that come with selling your business, how to recognize the right time to exit, and how to protect your energy both before and after a sale.
Rob also shares the biggest traps SaaS founders fall into when chasing growth at all costs and the core traits he sees in founders who succeed.
Whether you're bootstrapping, raising capital, or planning an exit, this episode is packed with honest, actionable insights that will help you scale smarter, and sell without regret.
Topics Discussed in this episode:
Robs background and how he got into SaaS (02:08)
The origins of TinySeed and how it differs from Venture Capital (12:09)
The opportunities that are created through selling your business (19:43)
A breakdown of Tiny Seeds 12-month program (22:19)
The pros and cons of a growth at all costs mindset (28:32)
The requirements needed to join Tiny Seed (30:20)
The psychological effects of exiting your business (33:56)
How to tell when to sell your business (39:40)
How to avoid burnout before and after your exit (46:43)
The characteristics that successful founders share (52:21)
As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren’t always so certain, especially when it comes to sales tax.
In this episode, we’re joined by Jessica Rhoads. Jessica is aninternationally experienced CPA andself-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations.
We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that’s most commonly misunderstood, and most likely to derail a future exit: sales tax.
Jessica breaks down how sales tax applies to non-tangible goods like SaaS products and apps, what triggers a sales tax nexus, and why ignoring it can lead to massive headaches during due diligence. She also shares insight on the best and worst states to set up your business from a tax standpoint, when to file a Voluntary Disclosure Agreement (VDA), and how to stay compliant if you’re selling across borders.
If you're building a business with the goal of selling one day, this episode is a must-listen. It could save you from tax troubles that scare off buyers, or cost you more than you bargained for.
Topics Discussed in this episode:
The different types of taxes businesses should be aware of (03:45)
Why sales tax is so important when selling your business (06:49)
How sales tax is applied to software and apps (11:43)
An overview of sales tax nexus (17:30)
The different tax softwares that can help you figure out your taxes (19:50)
The best and worst states to set up your business in (23:07)
How to stay compliant if you have sales tax nexus (28:16)
How tax works if you’re selling in foreign countries (30:37)
When to file a VDA (33:56)
A major misconception founders have about sales tax that hurts them later (39:39)
Sit back, grab a coffee, and learn how to get your business taxes in order - before it’s too late.
As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren’t always so certain, especially when it comes to sales tax.
In this episode, we’re joined by Jessica Rhoads. Jessica is aninternationally experienced CPA andself-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations.
We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that’s most commonly misunderstood, and most likely to derail a future exit: sales tax.
Jessica breaks down how sales tax applies to non-tangible goods like SaaS products and apps, what triggers a sales tax nexus, and why ignoring it can lead to massive headaches during due diligence. She also shares insight on the best and worst states to set up your business from a tax standpoint, when to file a Voluntary Disclosure Agreement (VDA), and how to stay compliant if you’re selling across borders.
If you're building a business with the goal of selling one day, this episode is a must-listen. It could save you from tax troubles that scare off buyers, or cost you more than you bargained for.
Topics Discussed in this episode:
The different types of taxes businesses should be aware of (03:45)
Why sales tax is so important when selling your business (06:49)
How sales tax is applied to software and apps (11:43)
An overview of sales tax nexus (17:30)
The different tax softwares that can help you figure out your taxes (19:50)
The best and worst states to set up your business in (23:07)
How to stay compliant if you have sales tax nexus (28:16)
How tax works if you’re selling in foreign countries (30:37)
When to file a VDA (33:56)
A major misconception founders have about sales tax that hurts them later (39:39)
Sit back, grab a coffee, and learn how to get your business taxes in order - before it’s too late.
0:0055:15
Why Buying Digital Businesses Beats the Stock Market With Nathan Hamilton [The Opportunity Ep.180]
Guests
Guests of this podcast episode
Nathan Hamilton
Keywords
Keywords of this podcast episode
online business investmentaffiliate sitesSEO challengesAI impact on online marketingwebsite acquisitiongrowth strategies for online businessesdividend investing platformdigital assetsstock market comparison
The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment?
In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place.
Nathan explains how Google’s algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today.
He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise.
Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each.
Finally, Nathan flips the script on Greg, asking how he’s seeing affiliate site owners adapt to today’s SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams.
If you’re wondering whether content sites still have a future, or you’re a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won’t want to miss.
Topics Discussed in this episode:
Nathan’s background and how he ended up flipping sites (02:19)
What Nathan looks for in an acquisition (05:47)
How the algorithm updates affected Nathan’s sites and how to thrive moving forward (07:32)
Nathan’s growth plan for his newly acquired business (12:35)
The best online business models to invest in right now (21:10)
Nathan’s experience taking over an existing business (22:36)
Nathan’s advice for non-technical buyers looking to acquire a business (24:28)
The ROI of buying digital businesses vs buying stocks(27:12)
Nathan’s Questions for Greg
How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42)
What strategies are people using to diversify beyond SEO? (42:08)
Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.
The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment?
In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place.
Nathan explains how Google’s algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today.
He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise.
Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each.
Finally, Nathan flips the script on Greg, asking how he’s seeing affiliate site owners adapt to today’s SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams.
If you’re wondering whether content sites still have a future, or you’re a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won’t want to miss.
Topics Discussed in this episode:
Nathan’s background and how he ended up flipping sites (02:19)
What Nathan looks for in an acquisition (05:47)
How the algorithm updates affected Nathan’s sites and how to thrive moving forward (07:32)
Nathan’s growth plan for his newly acquired business (12:35)
The best online business models to invest in right now (21:10)
Nathan’s experience taking over an existing business (22:36)
Nathan’s advice for non-technical buyers looking to acquire a business (24:28)
The ROI of buying digital businesses vs buying stocks(27:12)
Nathan’s Questions for Greg
How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42)
What strategies are people using to diversify beyond SEO? (42:08)
Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.
0:0056:14
Is AI Killing SEO Agencies, or Reinventing Them? With Jerry Chen [The Opportunity Ep.179]
Guests
Guests of this podcast episode
Jerry Chen
Keywords
Keywords of this podcast episode
AI in SEOSEO agenciesOnline businessDigital marketingPersonal brandingAI toolsContent repurposingAI agentsOnline entrepreneurship
AI is changing SEO as we know it. But what does this mean for SEO agencies? That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is disrupting the traditional agency model. He predicts that as AI tools become more advanced, many marketing services, especially lower-ticket ones, will become cheaper and more commoditized as these tasks are increasingly fulfilled by AI agents. Agencies that fail to adapt may struggle, but those that evolve can thrive.
It’s not all doom and gloom. As AI helps to reduce workloads and overheads, Jerry reminds us that it's only a matter of time until we see the first single-person unicorn. A business that hits at least a billion dollars in revenue, operated by one person and a bunch of AI agents.
Greg and Jerry also explore the growing importance of personal branding. As AI-generated content floods the market, genuine human connection and authenticity will be what sets winning brands apart.
If you're in digital marketing, run an agency, or want to stay ahead of the AI curve, this episode is a must-listen. Tune in to hear how AI is reshaping SEO, and what savvy entrepreneurs are doing to stay competitive.
Topics Discussed in this episode:
Jerry’s background: From rocket science to SEO (03:00)
The future of SEO in the age of AI (18:06)
The traditional SEO agency model is dying (27:12)
Why personal branding and human connection with your audience are so important (33:50)
Jerry’s AI agency (38:06)
Taking content repurposing to a whole new level with AI (48:58)
Sit back, grab a coffee, and explore how AI is transforming SEO agencies!
AI is changing SEO as we know it. But what does this mean for SEO agencies? That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is disrupting the traditional agency model. He predicts that as AI tools become more advanced, many marketing services, especially lower-ticket ones, will become cheaper and more commoditized as these tasks are increasingly fulfilled by AI agents. Agencies that fail to adapt may struggle, but those that evolve can thrive.
It’s not all doom and gloom. As AI helps to reduce workloads and overheads, Jerry reminds us that it's only a matter of time until we see the first single-person unicorn. A business that hits at least a billion dollars in revenue, operated by one person and a bunch of AI agents.
Greg and Jerry also explore the growing importance of personal branding. As AI-generated content floods the market, genuine human connection and authenticity will be what sets winning brands apart.
If you're in digital marketing, run an agency, or want to stay ahead of the AI curve, this episode is a must-listen. Tune in to hear how AI is reshaping SEO, and what savvy entrepreneurs are doing to stay competitive.
Topics Discussed in this episode:
Jerry’s background: From rocket science to SEO (03:00)
The future of SEO in the age of AI (18:06)
The traditional SEO agency model is dying (27:12)
Why personal branding and human connection with your audience are so important (33:50)
Jerry’s AI agency (38:06)
Taking content repurposing to a whole new level with AI (48:58)
If you’ve ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be.
That’s why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon’s policies, without you having to lift a finger.
In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon’s rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane,
“Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We’ve seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They’re the biggest thing you've got going.”
Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he’s come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers.
If you’re an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don’t want to miss.
Topics Discussed in this episode:
Shane’s background and the origins of TraceFuse (02:40)
How the rating and review system on Amazon works (07:11)
How to identify fake reviews (10:58)
The consequences of fake reviews (19:39)
The niches that are most targeted by fake review attacks (21:48)
The most surprising reviews Shane has seen (27:38)
The manual process for reporting fake reviews vs the TraceFuse process (31:36)
White hat vs grey hat reputation management (35:55)
The RIO Shane has seen for his clients by removing fake reviews (40:32)
Sit back, grab a coffee, and learn how to manage fake Amazon reviews!
If you’ve ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be.
That’s why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon’s policies, without you having to lift a finger.
In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon’s rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane,
“Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We’ve seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They’re the biggest thing you've got going.”
Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he’s come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers.
If you’re an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don’t want to miss.
Topics Discussed in this episode:
Shane’s background and the origins of TraceFuse (02:40)
How the rating and review system on Amazon works (07:11)
How to identify fake reviews (10:58)
The consequences of fake reviews (19:39)
The niches that are most targeted by fake review attacks (21:48)
The most surprising reviews Shane has seen (27:38)
The manual process for reporting fake reviews vs the TraceFuse process (31:36)
White hat vs grey hat reputation management (35:55)
The RIO Shane has seen for his clients by removing fake reviews (40:32)
