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Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.
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Here's a quick summary of the last 5 episodes on Selling From the Heart Podcast.
Hosts
Darrell Amy
Larry Levine
Previous Guests
Nicole Bianchi
Nicole Bianchi empowers leaders to make the Small Brave Moves and have the Five Tough Talks that prevent them from achieving the highest levels of communication, culture, productivity, and performance. With a robust background leading transformation in Fortune 500 environments, Nicole is a Master Certified Executive Coach, best-selling author, and NSA Certified Speaking Professional. Her powerful approach to transforming leadership and communication helps leaders foster cultures of authenticity and bravery. Nicole delivers high-energy keynotes, interactive workshops, and coaching that blend humor with deep insight, inspiring brave conversations that create real, lasting results.
Nicole Bianchi empowers leaders to make the Small Brave Moves and have the Five Tough Talks that prevent them from achieving the highest levels of communication, culture, productivity, and performance. With a robust background leading transformation in Fortune 500 environments, Nicole is a Master Certified Executive Coach, best-selling author, and NSA Certified Speaking Professional. Her powerful approach to transforming leadership and communication helps leaders foster cultures of authenticity and bravery. Nicole delivers high-energy keynotes, interactive workshops, and coaching that blend humor with deep insight, inspiring brave conversations that create real, lasting results.
Grace Gavin
Grace Gavin is an author and communication expert known for her work on simplifying communication within organizations. She is the author of 'Know Honesty' and specializes in helping leaders master authentic communication. Grace believes in the importance of being heard and respected, and she focuses on asking powerful questions to uncover barriers to genuine communication.
Grace Gavin is an author and communication expert known for her work on simplifying communication within organizations. She is the author of 'Know Honesty' and specializes in helping leaders master authentic communication. Grace believes in the importance of being heard and respected, and she focuses on asking powerful questions to uncover barriers to genuine communication.
Ken Bogard
Ken Bogard is a co-author of 'Know Honesty' and a leader in transformative communication strategies. He has a strong entrepreneurial background and has positively impacted over 60 organizations and 300 leaders. Ken's approach emphasizes the importance of open and honest communication in enhancing collaboration and leadership effectiveness.
Ken Bogard is a co-author of 'Know Honesty' and a leader in transformative communication strategies. He has a strong entrepreneurial background and has positively impacted over 60 organizations and 300 leaders. Ken's approach emphasizes the importance of open and honest communication in enhancing collaboration and leadership effectiveness.
Amy Franko
Amy Franko is a strategic sales expert, keynote speaker, and author of 'The Modern Seller'. With a background at IBM and Lenovo, she specializes in helping mid-market companies elevate their B2B sales strategy and leadership development. Recognized as one of LinkedIn's Top Sales Voices, Amy combines modern sales techniques with core values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.
Amy Franko is a strategic sales expert, keynote speaker, and author of 'The Modern Seller'. With a background at IBM and Lenovo, she specializes in helping mid-market companies elevate their B2B sales strategy and leadership development. Recognized as one of LinkedIn's Top Sales Voices, Amy combines modern sales techniques with core values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.
Meredith Bell
Meredith Bell is the President and co-founder of Grow Strong Leaders, where she leverages decades of experience to help organizations enhance their leadership and communication skills. With a background in education, she combines her teaching expertise with a passion for building long-lasting client relationships. Meredith is known for her ability to connect with others and deliver significant value, with many of her clients and partners maintaining relationships with her for over 20 years. She emphasizes the importance of authenticity, trust, and character in leadership and sales, and shares practical strategies from her award-winning book.
Meredith Bell is the President and co-founder of Grow Strong Leaders, where she leverages decades of experience to help organizations enhance their leadership and communication skills. With a background in education, she combines her teaching expertise with a passion for building long-lasting client relationships. Meredith is known for her ability to connect with others and deliver significant value, with many of her clients and partners maintaining relationships with her for over 20 years. She emphasizes the importance of authenticity, trust, and character in leadership and sales, and shares practical strategies from her award-winning book.
Yoram Solomon
No additional bio available.
Topics Discussed
bravery in sales
authentic alignment
communication culture
Five Tough Talks
leadership
transparency
feedback
self-awareness
open communication
honest communication
Know Honesty
trust
client relationships
sales success
active listening
intentionality
personal growth
sales strategy
B2B sales
leadership development
time management
high-impact relationships
burnout prevention
morning routines
authenticity
Authenticity in Sales
Character Development
Trust
Leadership
Communication
Client Relationships
Deep Listening
Inner Work
Curiosity
Service
sales
innovation
customer loyalty
empathy
first impressions
trust premium
transparent communication
At Selling from the Heart, we believe in bringing authenticity, integrity, and passion back into the sales profession. Check out our Selling from the Heart Podcast hosted by Larry Levine and Darrell Amy, our channel is dedicated to sales professionals who want to break through the noise and make a genuine impact.
Here, you'll find:
-Expert interviews with top sales leaders and influencers
-Insightful discussions on sales strategies and techniques
-Tips on building trust and authentic relationships with clients
-Exclusive content from our podcast episodes and live events
Join us on a journey to transform the way you sell by embracing the power of being genuine and heartfelt. Subscribe and become a part of our community today!
Here's the recent few episodes on Selling From the Heart Podcast.
0:0032:55
Brave Conversations in Sales featuring Nicole Bianchi
Hosts
Hosts of this podcast episode
Darrell AmyLarry Levine
Guests
Guests of this podcast episode
Nicole Bianchi
Keywords
Keywords of this podcast episode
bravery in salesauthentic alignmentcommunication cultureFive Tough Talksleadershiptransparencyfeedbackself-awareness
Nicole Bianchi empowers leaders to make the Small Brave Moves and have the Five Tough Talks that prevent them from achieving the highest levels of communication, culture, productivity, and performance.
With a robust background leading transformation in Fortune 500 environments, Nicole is a Master Certified Executive Coach, best-selling author, and NSA Certified Speaking Professional.
Her powerful approach to transforming leadership and communication helps leaders foster cultures of authenticity and bravery. Nicole delivers high-energy keynotes, interactive workshops, and coaching that blend humor with deep insight, inspiring brave conversations that create real, lasting results.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Nicole Bianchi to discuss the power of bravery in sales conversations. Drawing from her latest book Five Tough Talks, Nicole outlines how leaders and sales professionals can courageously approach difficult discussions to build deeper trust, connection, and performance. She highlights the impact of transparency, feedback, and self-awareness, and shares tactical frameworks to navigate hard conversations while remaining aligned with authenticity. This episode is a masterclass in showing up with courage to strengthen relationships and drive results.
KEY TAKEAWAYS
Bravery in Sales: True leadership and sales success come from having the courage to say what needs to be saideven when its tough.
Authentic Alignment: Being clear on values and client alignment helps attract the right opportunities and deepen impact.
Communication Culture: Building a culture of feedback and candor leads to higher performance and fewer disconnects.
The 5 Tough Talks: Learn how Nicoles framework helps leaders initiate conversations around misalignment, performance, and communication gaps.
Clarity and Curiosity: Curiosity, coupled with honest reflection, opens space for growth, connection, and greater outcomes.
HIGHLIGHT QUOTES
Selling takes a lot of bravery. Being really brave in those conversations requires us to say what needs to be said.
We attract the right clients when we're clear on the right clients.
Honestly addressing whats going on, rather than avoiding it, is critical to maintaining alignment.
80% of us are avoiding a tough conversation at any point in time; 50% of us avoid the person altogether.
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcastnominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levines Bestselling Book Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Nicole Bianchi empowers leaders to make the Small Brave Moves and have the Five Tough Talks that prevent them from achieving the highest levels of communication, culture, productivity, and performance.
With a robust background leading transformation in Fortune 500 environments, Nicole is a Master Certified Executive Coach, best-selling author, and NSA Certified Speaking Professional.
Her powerful approach to transforming leadership and communication helps leaders foster cultures of authenticity and bravery. Nicole delivers high-energy keynotes, interactive workshops, and coaching that blend humor with deep insight, inspiring brave conversations that create real, lasting results.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Nicole Bianchi to discuss the power of bravery in sales conversations. Drawing from her latest book Five Tough Talks, Nicole outlines how leaders and sales professionals can courageously approach difficult discussions to build deeper trust, connection, and performance. She highlights the impact of transparency, feedback, and self-awareness, and shares tactical frameworks to navigate hard conversations while remaining aligned with authenticity. This episode is a masterclass in showing up with courage to strengthen relationships and drive results.
KEY TAKEAWAYS
Bravery in Sales: True leadership and sales success come from having the courage to say what needs to be saideven when its tough.
Authentic Alignment: Being clear on values and client alignment helps attract the right opportunities and deepen impact.
Communication Culture: Building a culture of feedback and candor leads to higher performance and fewer disconnects.
The 5 Tough Talks: Learn how Nicoles framework helps leaders initiate conversations around misalignment, performance, and communication gaps.
Clarity and Curiosity: Curiosity, coupled with honest reflection, opens space for growth, connection, and greater outcomes.
HIGHLIGHT QUOTES
Selling takes a lot of bravery. Being really brave in those conversations requires us to say what needs to be said.
We attract the right clients when we're clear on the right clients.
Honestly addressing whats going on, rather than avoiding it, is critical to maintaining alignment.
80% of us are avoiding a tough conversation at any point in time; 50% of us avoid the person altogether.
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcastnominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levines Bestselling Book Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
The Importance of Open and Honest Communication Featuring Grace Gavin & Ken Bogard
Hosts
Hosts of this podcast episode
Darrell AmyLarry Levine
Guests
Guests of this podcast episode
Grace GavinKen Bogard
Keywords
Keywords of this podcast episode
open communicationhonest communicationKnow Honestytrustclient relationshipssales successactive listeningleadership
Grace Gavin, author of Know Honesty, helps leaders simplify communication and eliminate divides within organizations. She guides individuals to master communication with authenticity, believing that everyone deserves to be heard and respected. Grace specializes in asking powerful questions that help uncover the real barriers to genuine communication.
Ken Bogard brings a transformative "Know Honesty" approach, helping leaders elevate communication, collaboration, and leadership.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Grace Gavin and Ken Bogard, co-authors of Know Honesty. They explore the critical role of open and honest communication in sales and leadership. Grace and Ken introduce ideas such as “The Agreement” to help establish trust early and emphasize how combining openness and honesty can revolutionize client relationships. This conversation highlights how prioritizing connection over closing the sale fosters lasting success and authentic influence.
KEY TAKEAWAYS
Know Honesty Approach: Rebuilding trust and connection through genuine open and honest communication.
The Agreement: Setting upfront expectations to create safe, transparent conversations.
Client-Centric Mindset: True sales success comes from prioritizing the client's needs, not just closing deals.
Balance of Honesty and Openness: Sales professionals must combine self-expression with active listening to build real trust.
HIGHLIGHT QUOTES
💬"Selling from the heart means really doing what's best for the person on the other side of the table, no matter what that is."
💬"If you're doing it for the person across from you, that's connection, that's heart."
💬"If you're focused on the sale, you're not focused on the person on the other side, and they can pick that up."
💬"Are you walking in being truly and freely yourself?"
"We all get so many opportunities to speak for ourselves... What about everybody else?"
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Grace Gavin, author of Know Honesty, helps leaders simplify communication and eliminate divides within organizations. She guides individuals to master communication with authenticity, believing that everyone deserves to be heard and respected. Grace specializes in asking powerful questions that help uncover the real barriers to genuine communication.
Ken Bogard brings a transformative "Know Honesty" approach, helping leaders elevate communication, collaboration, and leadership.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Grace Gavin and Ken Bogard, co-authors of Know Honesty. They explore the critical role of open and honest communication in sales and leadership. Grace and Ken introduce ideas such as “The Agreement” to help establish trust early and emphasize how combining openness and honesty can revolutionize client relationships. This conversation highlights how prioritizing connection over closing the sale fosters lasting success and authentic influence.
KEY TAKEAWAYS
Know Honesty Approach: Rebuilding trust and connection through genuine open and honest communication.
The Agreement: Setting upfront expectations to create safe, transparent conversations.
Client-Centric Mindset: True sales success comes from prioritizing the client's needs, not just closing deals.
Balance of Honesty and Openness: Sales professionals must combine self-expression with active listening to build real trust.
HIGHLIGHT QUOTES
💬"Selling from the heart means really doing what's best for the person on the other side of the table, no matter what that is."
💬"If you're doing it for the person across from you, that's connection, that's heart."
💬"If you're focused on the sale, you're not focused on the person on the other side, and they can pick that up."
💬"Are you walking in being truly and freely yourself?"
"We all get so many opportunities to speak for ourselves... What about everybody else?"
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Amy Franko is a strategic sales expert, keynote speaker, and author of The Modern Seller. With a background at IBM and Lenovo, she helps mid-market companies elevate their B2B sales strategy and leadership development. Named one of LinkedIn’s Top Sales Voices, Amy blends modern sales techniques with values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome back Amy Franko for a heartfelt discussion on how intentionality drives personal and professional success in sales. Amy unpacks how to better manage your time, focus on high-impact relationships, and avoid the “empty tank” syndrome. From personal growth routines to strategies for saying no, this episode is filled with practical advice for sales professionals who want to show up with energy, clarity, and purpose. If you’ve ever felt spread too thin or disconnected from your “why,” this episode will re-center and refuel you.
KEY TAKEAWAYS
Intentionality Is a Differentiator – Being intentional with your time, tasks, and relationships will set you apart in sales and in life.
Don’t Run on Empty – Recognize when your energy is low and take action to refuel yourself before burnout hits.
The Power of Saying No – Creating a “no list” helps protect your priorities and prevents overcommitment.
Start with You – Morning routines and personal development aren’t just nice to have—they’re essential to lead, sell, and serve.
Refuel to Deliver Value – You can’t show up authentically for clients if you haven’t taken care of yourself first.
HIGHLIGHT QUOTES
💬“It’s hard to be authentic and serve when you’re running on empty.”
💬“Showing up with energy and enthusiasm is a non-negotiable in sales.”
💬“Your morning routine sets the tone for your entire day—and your success.”
💬“Saying no is one of the most powerful sales skills we rarely talk about.”
💬“Intentionality is a massive differentiator between success and struggle in sales.”
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Amy Franko is a strategic sales expert, keynote speaker, and author of The Modern Seller. With a background at IBM and Lenovo, she helps mid-market companies elevate their B2B sales strategy and leadership development. Named one of LinkedIn’s Top Sales Voices, Amy blends modern sales techniques with values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome back Amy Franko for a heartfelt discussion on how intentionality drives personal and professional success in sales. Amy unpacks how to better manage your time, focus on high-impact relationships, and avoid the “empty tank” syndrome. From personal growth routines to strategies for saying no, this episode is filled with practical advice for sales professionals who want to show up with energy, clarity, and purpose. If you’ve ever felt spread too thin or disconnected from your “why,” this episode will re-center and refuel you.
KEY TAKEAWAYS
Intentionality Is a Differentiator – Being intentional with your time, tasks, and relationships will set you apart in sales and in life.
Don’t Run on Empty – Recognize when your energy is low and take action to refuel yourself before burnout hits.
The Power of Saying No – Creating a “no list” helps protect your priorities and prevents overcommitment.
Start with You – Morning routines and personal development aren’t just nice to have—they’re essential to lead, sell, and serve.
Refuel to Deliver Value – You can’t show up authentically for clients if you haven’t taken care of yourself first.
HIGHLIGHT QUOTES
💬“It’s hard to be authentic and serve when you’re running on empty.”
💬“Showing up with energy and enthusiasm is a non-negotiable in sales.”
💬“Your morning routine sets the tone for your entire day—and your success.”
💬“Saying no is one of the most powerful sales skills we rarely talk about.”
💬“Intentionality is a massive differentiator between success and struggle in sales.”
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Developing Character and Authentic Leadership Featuring Meredith Bell
Hosts
Hosts of this podcast episode
Darrell AmyLarry Levine
Guests
Guests of this podcast episode
Meredith Bell
Keywords
Keywords of this podcast episode
Authenticity in SalesCharacter DevelopmentTrustLeadershipCommunicationClient RelationshipsDeep ListeningInner WorkCuriosityService
Meredith Bell is a master connector and a powerhouse of wisdom who consistently delivers incredible value to those lucky enough to engage with her. As the President and co-founder of Grow Strong Leaders, she brings decades of experience helping organizations strengthen the people side of their business. With a background in education and a passion for communication, Meredith naturally blends her teaching skills with her love for building long-lasting client relationships. Many of her clients and partners have been with her for over 20 years—a testament to her impact and integrity.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Meredith Bell, President and Co-founder of Grow Strong Leaders. Meredith brings decades of leadership and communication expertise to this heart-centered conversation. Together, they explore how trust, character, and authenticity are not just traits, but skills that can be developed. Meredith discusses practical strategies from her award-winning book and emphasizes the importance of inner work, curiosity, and genuine service in building lasting client relationships. From the power of pause to the art of deep listening, this episode is a must-listen for any sales professional who wants to lead with character and connect more deeply.
KEY TAKEAWAYS
Authenticity in Sales: Genuine connection and honesty are the foundation for trust and long-term client relationships.
Character is Developable: Integrity, empathy, accountability, and self-awareness are not fixed traits—they can be cultivated through practice and intention.
Lead with Service: Focus on serving others rather than pushing products. The best sales come from putting the client first.
The Power of Listening: Deep listening, paired with curiosity, is a superpower in sales and leadership.
Do the Inner Work: Resilience, patience, and personal growth fuel external success.
Practice the Pause: Silence isn’t awkward—it’s powerful. Creating space allows for better communication and connection.
HIGHLIGHT QUOTES
💬"How can I serve this person so powerfully that they never forget our conversation for the rest of their life?"
💬"Curiosity is what you're bringing and love is what is felt." — Steve Chandler (quoted by Meredith)
💬"Confidence comes from taking actions that scare us."
💬"The inner work you do fuels all the outer success you will have."
💬"When you think about selling from the heart, you focus on the person and their needs rather than products and features."
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Meredith Bell is a master connector and a powerhouse of wisdom who consistently delivers incredible value to those lucky enough to engage with her. As the President and co-founder of Grow Strong Leaders, she brings decades of experience helping organizations strengthen the people side of their business. With a background in education and a passion for communication, Meredith naturally blends her teaching skills with her love for building long-lasting client relationships. Many of her clients and partners have been with her for over 20 years—a testament to her impact and integrity.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Meredith Bell, President and Co-founder of Grow Strong Leaders. Meredith brings decades of leadership and communication expertise to this heart-centered conversation. Together, they explore how trust, character, and authenticity are not just traits, but skills that can be developed. Meredith discusses practical strategies from her award-winning book and emphasizes the importance of inner work, curiosity, and genuine service in building lasting client relationships. From the power of pause to the art of deep listening, this episode is a must-listen for any sales professional who wants to lead with character and connect more deeply.
KEY TAKEAWAYS
Authenticity in Sales: Genuine connection and honesty are the foundation for trust and long-term client relationships.
Character is Developable: Integrity, empathy, accountability, and self-awareness are not fixed traits—they can be cultivated through practice and intention.
Lead with Service: Focus on serving others rather than pushing products. The best sales come from putting the client first.
The Power of Listening: Deep listening, paired with curiosity, is a superpower in sales and leadership.
Do the Inner Work: Resilience, patience, and personal growth fuel external success.
Practice the Pause: Silence isn’t awkward—it’s powerful. Creating space allows for better communication and connection.
HIGHLIGHT QUOTES
💬"How can I serve this person so powerfully that they never forget our conversation for the rest of their life?"
💬"Curiosity is what you're bringing and love is what is felt." — Steve Chandler (quoted by Meredith)
💬"Confidence comes from taking actions that scare us."
💬"The inner work you do fuels all the outer success you will have."
💬"When you think about selling from the heart, you focus on the person and their needs rather than products and features."
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
trustsalesinnovationcustomer loyaltyempathyauthenticityfirst impressionstrust premiumtransparent communication
Dr. Yoram Solomon is a trust and innovation expert, founder of the Trust Habits Institute, and author of 19 books, including The Book of Trust. He holds 22 patents and was a key contributor to Wi-Fi and USB 3.0 technologies at Texas Instruments. With a PhD in Organization and Management, an MBA, and a Law degree, he teaches entrepreneurship and innovation at SMU and has published 400+ articles in outlets like Inc. Magazine. A former Plano ISD Board Trustee and IDF Paratrooper, he is dedicated to helping organizations build trust and drive innovation.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Dr. Yoram Solomon, founder of the Trust Habits Institute and author of The Book of Trust and The Trust Premium. With decades of experience in innovation and trust research, Dr. Solomon breaks down why trust is not just a soft skill—it’s the most powerful sales differentiator. Backed by research and real data, he explains how customers are willing to pay nearly 30% more when they trust their salesperson. From first impressions to consistent behavior, this conversation is packed with actionable ways to build trust and set yourself apart in a skeptical marketplace.
KEY TAKEAWAYS
Trust as a Differentiator: Customers are more loyal and willing to pay more to work with trustworthy salespeople.
Empathy and Authenticity: Seeing things from your client’s perspective is essential to accelerating trust.
First Impressions Matter: What you say and how you act in early interactions can build or erode trust quickly.
The Trust Premium: Customers are willing to pay about 29.6% more for services from someone they trust.
Industry Impact: Trust has different weight across industries but remains critical everywhere.
No Trust Discount: Without trust, companies must offer significant discounts to attract new business.
Behavior is Key: Honest pricing, transparent communication, and consistency all build trust.
HIGHLIGHT QUOTES
💬“The most important quality for you and another person is trustworthiness.”
💬“There is a premium for trust—people are willing to pay higher prices for trust.”
💬“You’re either building trust by what you say or you’re eroding it.”
💬“Empathy comes from the heart. Your ability to see things from their perspective accelerates building trust.”
💬“Trust is the only differentiator that you can have.”
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTube
Dr. Yoram Solomon is a trust and innovation expert, founder of the Trust Habits Institute, and author of 19 books, including The Book of Trust. He holds 22 patents and was a key contributor to Wi-Fi and USB 3.0 technologies at Texas Instruments. With a PhD in Organization and Management, an MBA, and a Law degree, he teaches entrepreneurship and innovation at SMU and has published 400+ articles in outlets like Inc. Magazine. A former Plano ISD Board Trustee and IDF Paratrooper, he is dedicated to helping organizations build trust and drive innovation.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome Dr. Yoram Solomon, founder of the Trust Habits Institute and author of The Book of Trust and The Trust Premium. With decades of experience in innovation and trust research, Dr. Solomon breaks down why trust is not just a soft skill—it’s the most powerful sales differentiator. Backed by research and real data, he explains how customers are willing to pay nearly 30% more when they trust their salesperson. From first impressions to consistent behavior, this conversation is packed with actionable ways to build trust and set yourself apart in a skeptical marketplace.
KEY TAKEAWAYS
Trust as a Differentiator: Customers are more loyal and willing to pay more to work with trustworthy salespeople.
Empathy and Authenticity: Seeing things from your client’s perspective is essential to accelerating trust.
First Impressions Matter: What you say and how you act in early interactions can build or erode trust quickly.
The Trust Premium: Customers are willing to pay about 29.6% more for services from someone they trust.
Industry Impact: Trust has different weight across industries but remains critical everywhere.
No Trust Discount: Without trust, companies must offer significant discounts to attract new business.
Behavior is Key: Honest pricing, transparent communication, and consistency all build trust.
HIGHLIGHT QUOTES
💬“The most important quality for you and another person is trustworthiness.”
💬“There is a premium for trust—people are willing to pay higher prices for trust.”
💬“You’re either building trust by what you say or you’re eroding it.”
💬“Empathy comes from the heart. Your ability to see things from their perspective accelerates building trust.”
💬“Trust is the only differentiator that you can have.”
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
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