Add To Cart Podcast

In this episode of Add To Cart, we chat to Luke Matthews, Head of IT at Camilla, the iconic Australian fashion brand known for its vibrant prints, celebrity fans, and big name collaborations with the likes of Disney and White Lotus. Luke shares how he's building the tech foundations that are powering Camillas global expansion, from Australia to the US and beyond. He lifts the lid on the hidden challenges of running a best-of-breed tech stack with NetSuite, Shopify and CDP and explains why data discipline, system resilience and seamless customer experience are critical to scaling a creative brand. 

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Lukes expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australias Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Anna Samkova takes us behind the scenes of the tools, brands and ideas shaping her approach to customer strat. She explains why Harvey Norman, STAX, Muscle Republic, Bunnings and Woolworths are nailing customer experience and community building. She also shares the tech she relies on for business efficiency, her obsession with AI and how Mel Robbins’ ‘The Let Them Theory’ reshaped her leadership mindset. Plus, she opens up about the challenge of scaling a consultancy without losing quality.

Check out our full-length interview with Anna Samkiva here:

Main episode links

This episode was brought to you by…  

StudioHawk

About your guest: 

With over 15 years in retail leadership, Anna Samkova helps brands turn customer engagement into long-term profitability. Founder of Albany Advisory and former Group General Manager at Brand Collective, she has led customer strategy for some of Australia’s biggest retail brands. Using her C.L.I.E.N.T. Growth Framework, Anna has helped major retailers increase repeat purchases by 20%, boost CRM-driven revenue and transform omnichannel experiences. A champion of data-driven decision-making, she ensures brands aren’t just collecting customer insights—they’re using them to scale effectively.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Grant Arnott, Executive Director at Global Marketplace, home to retail powerhouses Click Frenzy, Power Retail and GrabOne. With over a decade driving peak online moments for brands like Woolworths, Big W and Adore Beauty, Grant brings sharp insights and unfiltered takes on where ecommerce has lost its edge. He unpacks why most sites are blending into the background, the real role of top-of-funnel traffic and what Australian retailers can learn from global innovators like ModCloth. Whether you're buried in attribution models or stuck in template land, this episode challenges you to think beyond best practice and start building with personality.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest: 

Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia’s premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. 

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

Alright, we’re doing this... introducing The Download!

A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps!

This week we cover:

• AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?
• Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.
• Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).
• How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.
• What actually makes a strong brand — and how loyalty can override logic (even if you’re being overcharged).
• Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.

Mentioned in this episode:

Join the Add To Cart CAMPUS Community

Register for Meta Bootcamp (starts June 9)

Add To Cart Trivia at Retail Fest

Criteo's Boring Retail Report

Retail Fest Transitional Tickets

Tracksuit – brand tracking

Triple Whale – eCommerce attribution and analytics

FYXER – AI email assistant

Perplexity – AI research tool

All Marketers Are Liars – Seth Godin

Want to join the live session next Friday?

If you’re a CAMPUS member, we’d love you to come along. Bring a story, a soapbox moment or just hang out and listen in.

Not a member yet? Join for free here.

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Tahlia Mandie of Kakadu Plum Co. chats tools and inspirations. From using Canva daily to keep her branding sharp, to finding inspiration in Gem’s innovative approach to oral care, and drawing timeless lessons from Viktor Frankl’s Man’s Search for Meaning, hear how this purpose-driven founder balances life and business while growing an ecommerce brand that celebrates Australian native ingredients and supports Indigenous businesses.

Check out our full-length interview with Tahlia Mandie here:

Main episode links

This episode was brought to you by…  

Convert Digital

About your guest: 

Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia’s land and its people.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.