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Eric and Larry of Super Tech University, supertechu.com, have years of blue collar service business ownership. They know, all too well, that running a blue collar business is not for the faint of heart. For that reason, the Blue Collar Nation Podcast is dedicated to making the lives blue collar service business better. With humor and an unfailing optimism, Larry and Eric invite guests from all areas to the blue collar world to share ideas and help owners run their businesses more effectively.
Eric and Larry of Super Tech University, supertechu.com, have years of blue collar service business ownership. They know, all too well, that running a blue collar business is not for the faint of heart. For that reason, the Blue Collar Nation Podcast is dedicated to making the lives blue collar service business better. With humor and an unfailing optimism, Larry and Eric invite guests from all areas to the blue collar world to share ideas and help owners run their businesses more effectively.
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Blue Collar Nation.
Hosts
Larry
Eric
Previous Guests
Matt Michel
Matt Michel is the founder of Service Nation, an organization dedicated to helping contractors in the home services industry. He is a recognized expert in the HVAC sector and has extensive experience in business development and operational strategies for service companies. Matt is also the author of 'Contractor Stories: Inspirational Lessons for Contractors with a Burning Desire to Succeed,' where he shares insights and lessons learned from his career in the industry.
Matt Michel is the founder of Service Nation, an organization dedicated to helping contractors in the home services industry. He is a recognized expert in the HVAC sector and has extensive experience in business development and operational strategies for service companies. Matt is also the author of 'Contractor Stories: Inspirational Lessons for Contractors with a Burning Desire to Succeed,' where he shares insights and lessons learned from his career in the industry.
Topics Discussed
in-home inspection
client education
trust building
sales process
home services industry
soft skills training
perfect service call
tech performance
repeat business
referrals
Google reviews
soft skills
team training
technician training
home service businesses
client satisfaction
business profitability
economic impact
customer feedback
client experience
work experience
team performance
blue collar business
HVAC
tariffs
service company
competition
home services
Super Tech University has a soft skill training system for blue collar service technicians. The focus is on communication skills, behavior on site, self awareness skills with clients and team members, and decision making abilities.
These lessons will make you techs more capable with your clients. Your techs will be able to make better choices without calling you often. The techs will interact better with each other and the rest of the team.
A video lesson is emailed to the service business each day designed to address the technician's soft skills while representing a blue collar service company. The lessons create a great culture and super techs.
These lessons were created in our service business with our technicians. Out techs benefited personally and professionally. Our company benefited with great profits and a great reputation so much that we were able to sell our service business in the fall of 2018. We expect you will benefit as we did from soft skill training.
Here's the recent few episodes on Blue Collar Nation.
0:0037:51
Inspect to Impress: In-Home Inspections That Close New Sales
Hosts
Hosts of this podcast episode
LarryEric
Keywords
Keywords of this podcast episode
in-home inspectionclient educationtrust buildingsales processhome services industrysoft skills training
In this episode, Larry and Eric break down the art of the in-home inspection—not just to diagnose problems, but to educate the client, build trust, and lead them naturally to a confident buying decision. If you’re in the home services industry, this one’s for you. We’ll explore how to turn your inspection process into a structured, trust-building experience that eliminates sales pressure and increases your close rate. Learn how to ask the right questions, use simple language, and visually involve the client every step of the way.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
In this episode, Larry and Eric break down the art of the in-home inspection—not just to diagnose problems, but to educate the client, build trust, and lead them naturally to a confident buying decision. If you’re in the home services industry, this one’s for you. We’ll explore how to turn your inspection process into a structured, trust-building experience that eliminates sales pressure and increases your close rate. Learn how to ask the right questions, use simple language, and visually involve the client every step of the way.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
0:0052:32
The Perfect Service Call
Hosts
Hosts of this podcast episode
EricLarry
Keywords
Keywords of this podcast episode
perfect service calltech performancerepeat businessreferralsGoogle reviewssoft skillsteam training
We are always on the quest of trying to get our techs to perform "the perfect service call" so we get all the repeat business, referrals, and those coveted Google reviews. In this episode, Eric and Larry go step by step through the actions and habits that create the perfect service call.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
We are always on the quest of trying to get our techs to perform "the perfect service call" so we get all the repeat business, referrals, and those coveted Google reviews. In this episode, Eric and Larry go step by step through the actions and habits that create the perfect service call.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
0:0034:45
Winning Every Call: Mastering Soft Skills to Thrive in a Tight Economy
Hosts
Hosts of this podcast episode
EricLarry
Keywords
Keywords of this podcast episode
soft skillstechnician traininghome service businessesclient satisfactionbusiness profitabilityeconomic impactcustomer feedback
Join this insightful conversation with Eric and Larry as they discuss how home service businesses can maximize each service call's effectiveness by prioritizing technician training and soft skills, especially during a tightening economy.
Key Takeaways:
Every Call Counts: Each service call is your opportunity to secure a lifetime client, not just a one-time job.
Soft Skills are Critical: Connection, clarity, and confidence determine the outcome of your service calls.
Consistent Training Pays Off: Ongoing practice of soft skills directly improves technician performance, client satisfaction, and business profitability.
True Cost of a Lost Call: Missing a call impacts more than just immediate revenue—it affects future business, referrals, and reviews.
Episode Highlights:
Economic Context and Its Impact:
How the slowing economy mirrors the 2008-2009 recession.
Why maintaining value and pricing integrity outweighs the short-term gain from discounting.
The Three C's of a Profitable Call:
Connection: Establishing immediate trust and rapport.
Clarity: Clear communication about the issue and solution.
Confidence: Technicians must confidently project competence to secure client trust.
Anatomy of a Winning Call:
Pre-arrival tips: Call ahead, offer small courtesies.
Arrival etiquette: Professional presentation and respect for client property.
On-site best practices: Active listening, clear explanations, and cleanliness.
Post-service follow-through: Thorough walkthroughs, gratitude expressions, and proactive review encouragement.
Technician Training & Investment:
Importance of structured and consistent soft skills training.
Using role-playing and regular practice scenarios.
Celebrating and incentivizing wins related to soft skills and client satisfaction.
Real Cost of Lost Calls:
Understanding that lost opportunities extend beyond immediate revenue.
How losing a call affects long-term client relationships, referrals, reviews, and overall market reputation.
Action Steps to Implement Immediately:
Schedule regular soft skills training sessions.
Standardize client interaction protocols.
Regularly review customer feedback for continuous improvement.
Evaluate external structured training options like SuperTech University if internal resources are limited.
Shift your mindset from running calls to winning calls to enhance profitability and client experience.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
Join this insightful conversation with Eric and Larry as they discuss how home service businesses can maximize each service call's effectiveness by prioritizing technician training and soft skills, especially during a tightening economy.
Key Takeaways:
Every Call Counts: Each service call is your opportunity to secure a lifetime client, not just a one-time job.
Soft Skills are Critical: Connection, clarity, and confidence determine the outcome of your service calls.
Consistent Training Pays Off: Ongoing practice of soft skills directly improves technician performance, client satisfaction, and business profitability.
True Cost of a Lost Call: Missing a call impacts more than just immediate revenue—it affects future business, referrals, and reviews.
Episode Highlights:
Economic Context and Its Impact:
How the slowing economy mirrors the 2008-2009 recession.
Why maintaining value and pricing integrity outweighs the short-term gain from discounting.
The Three C's of a Profitable Call:
Connection: Establishing immediate trust and rapport.
Clarity: Clear communication about the issue and solution.
Confidence: Technicians must confidently project competence to secure client trust.
Anatomy of a Winning Call:
Pre-arrival tips: Call ahead, offer small courtesies.
Arrival etiquette: Professional presentation and respect for client property.
On-site best practices: Active listening, clear explanations, and cleanliness.
Post-service follow-through: Thorough walkthroughs, gratitude expressions, and proactive review encouragement.
Technician Training & Investment:
Importance of structured and consistent soft skills training.
Using role-playing and regular practice scenarios.
Celebrating and incentivizing wins related to soft skills and client satisfaction.
Real Cost of Lost Calls:
Understanding that lost opportunities extend beyond immediate revenue.
How losing a call affects long-term client relationships, referrals, reviews, and overall market reputation.
Action Steps to Implement Immediately:
Schedule regular soft skills training sessions.
Standardize client interaction protocols.
Regularly review customer feedback for continuous improvement.
Evaluate external structured training options like SuperTech University if internal resources are limited.
Shift your mindset from running calls to winning calls to enhance profitability and client experience.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
0:0022:35
What Does It Feel Like to Work for You
Hosts
Hosts of this podcast episode
LarryEric
Keywords
Keywords of this podcast episode
client experiencework experienceteam performancesoft skillsblue collar business
Most service company owners spend an inordinate amount of time working on and worrying about client experience....as they should. However, do they put the same amount of effort into creating an amazing work experience for their team? Larry and Eric discuss this topic on today's podcast.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
Most service company owners spend an inordinate amount of time working on and worrying about client experience....as they should. However, do they put the same amount of effort into creating an amazing work experience for their team? Larry and Eric discuss this topic on today's podcast.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
0:001:12:10
Thriving in HVAC for the Next Decade with Service Nation founder Matt Michel
Matt Michel joins Eric and Larry to talk about the future of the HVAC industry for the next 10 years. We tackle topics such as how tariffs will affect HVAC sales, the importance of soft skills to grow a great service company, and how the smaller companies can effectively compete with the big players in their markets. This is an episode that should not be missed, regardless of which vertical you are in for home services.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
Matt Michel joins Eric and Larry to talk about the future of the HVAC industry for the next 10 years. We tackle topics such as how tariffs will affect HVAC sales, the importance of soft skills to grow a great service company, and how the smaller companies can effectively compete with the big players in their markets. This is an episode that should not be missed, regardless of which vertical you are in for home services.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
TITLE SPONSOR: Super Tech University Dramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.
SPONSOR: C&R Magazine C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.
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