0:00 48:00

Why Text Messaging Works Better Than E-mail ft. Chris Brisson

April 11, 2025

Charles Gaudet

Chris Brisson

text messaging business communication lead engagement client relationships Sales Message Textize Your Business

Learn how text messaging can transform your business communication and close more deals

Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort.

I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy.

Guest: Chris Brisson Guest bio: CEO and Co-Founder of Salesmsg

KEY TAKEAWAYS:

Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%.
Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes.
Nearly half (45%) of people prefer texting businesses rather than calling them.
Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments.
Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals.
Adding text messaging to existing business processes without changing anything else can increase results by 5-15%.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn how text messaging can transform your business communication and close more deals

Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort.

I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy.

Guest: Chris Brisson Guest bio: CEO and Co-Founder of Salesmsg

KEY TAKEAWAYS:

Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%.
Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes.
Nearly half (45%) of people prefer texting businesses rather than calling them.
Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments.
Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals.
Adding text messaging to existing business processes without changing anything else can increase results by 5-15%.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

0:00 50:01

How to Leverage AI for Business Growth Without Losing Trust

April 04, 2025

Charles Gaudet

Ronsley Vaz

AI business growth marketing content creation human connection storytelling podcasting automation authenticity

Learn how AI is changing the way businesses grow and connect with people.

AI is changing the game in marketing, content creation, and business growth. But here’s the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you’re new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now.

Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster.

KEY TAKEAWAYS:

AI can help businesses grow, but human connection is still the key to building trust.
Storytelling makes your brand stand out, even in an AI-driven world.
Podcasting is a powerful way to connect with your audience and build authority.
AI can save time by automating tasks, but it should not replace personal engagement.
Great conversations create more impact than just pushing out content.
Using AI the right way can help businesses reach more people and scale faster.
Authenticity matters—your audience wants to connect with real people, not just automation.
AI and human creativity work best together when used to enhance, not replace, each other.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits Instagram:
Instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn how AI is changing the way businesses grow and connect with people.

AI is changing the game in marketing, content creation, and business growth. But here’s the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you’re new to AI or looking for smarter ways to integrate it into your business, this conversation is packed with real strategies you can apply right now.

Guest: Ronsley Vaz Guest bio: A computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster.

KEY TAKEAWAYS:

AI can help businesses grow, but human connection is still the key to building trust.
Storytelling makes your brand stand out, even in an AI-driven world.
Podcasting is a powerful way to connect with your audience and build authority.
AI can save time by automating tasks, but it should not replace personal engagement.
Great conversations create more impact than just pushing out content.
Using AI the right way can help businesses reach more people and scale faster.
Authenticity matters—your audience wants to connect with real people, not just automation.
AI and human creativity work best together when used to enhance, not replace, each other.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits Instagram:
Instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

0:00 43:30

Developing Your Unique Advantage Point

March 28, 2025

Charles Gaudet

Tom Trush

Unique Selling Proposition Unique Advantage Point differentiation business strategy marketplace competition premium pricing customer advantages marketing strategies

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors

In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors.

Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist

KEY TAKEAWAYS:

Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives.
USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you.
Businesses without clear differentiation end up competing solely on price.
Create proprietary processes with unique names to make services tangible and inimitable.
Use data-backed claims about client results to establish powerful market differentiation.
Leverage third-party credibility markers like media recognition and "highest-rated" status.
Implement strong, unconventional guarantees to attract better clients while reducing refunds.
Display your UAP prominently in all marketing materials for quick prospect recognition.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
|Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors

In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors.

Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist

KEY TAKEAWAYS:

Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives.
USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you.
Businesses without clear differentiation end up competing solely on price.
Create proprietary processes with unique names to make services tangible and inimitable.
Use data-backed claims about client results to establish powerful market differentiation.
Leverage third-party credibility markers like media recognition and "highest-rated" status.
Implement strong, unconventional guarantees to attract better clients while reducing refunds.
Display your UAP prominently in all marketing materials for quick prospect recognition.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
|Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

0:00 58:31

How to Get Started with Outbound

March 21, 2025

Charles Gaudet

Jerson Mellizo

outbound sales high-quality leads Super Consumer Advantage preheating for success conversation-first approach marketing business growth

Learn to generate high-quality leads with outbound sales.

Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is.

In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients:

The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest
Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you)
The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson

Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly.

Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn to generate high-quality leads with outbound sales.

Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is.

In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients:

The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest
Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you)
The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson

Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly.

Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

0:00 41:42

How to Leverage AI as a Small Business Owner

March 14, 2025

Charles Gaudet

AI small business streamline operations smart decisions competitive advantage AI strategies future-proofing context in AI

Learn how to use AI to streamline operations, make smarter decisions, and stay competitive.

AI is transforming industries at an unprecedented pace, but while some see it as a threat, the smartest entrepreneurs are using it as their competitive advantage. The reality is that AI isn’t here to replace you. It is here to amplify your capabilities if you know how to use it strategically.

In this AI deep dive, we’re breaking down the strategies that separate AI-powered professionals from those who are falling behind:

Beyond Basic AI Use – How to avoid generic AI outputs and refine results for maximum impact
AI as Your Smartest Employee – A mindset shift that helps you structure AI as a team of digital specialists
Future-Proofing Your Role – How to use AI to anticipate industry changes and develop the skills that will keep you relevant

We will also reveal why context is the key to getting high-quality AI-generated results and how asking better questions leads to more powerful insights. If you want to scale faster, make smarter decisions, and stay ahead of disruption, this episode is packed with insights you cannot afford to miss.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn how to use AI to streamline operations, make smarter decisions, and stay competitive.

AI is transforming industries at an unprecedented pace, but while some see it as a threat, the smartest entrepreneurs are using it as their competitive advantage. The reality is that AI isn’t here to replace you. It is here to amplify your capabilities if you know how to use it strategically.

In this AI deep dive, we’re breaking down the strategies that separate AI-powered professionals from those who are falling behind:

Beyond Basic AI Use – How to avoid generic AI outputs and refine results for maximum impact
AI as Your Smartest Employee – A mindset shift that helps you structure AI as a team of digital specialists
Future-Proofing Your Role – How to use AI to anticipate industry changes and develop the skills that will keep you relevant

We will also reveal why context is the key to getting high-quality AI-generated results and how asking better questions leads to more powerful insights. If you want to scale faster, make smarter decisions, and stay ahead of disruption, this episode is packed with insights you cannot afford to miss.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Beyond 7 Figures: Build, Scale, Profit

Producers, Hosts, and Production Team

Recent Hosts, Guests & Topics

Hosts

Previous Guests

Topics Discussed

Why Text Messaging Works Better Than E-mail ft. Chris Brisson

Learn how text messaging can transform your business communication and close more deals

Learn how text messaging can transform your business communication and close more deals

How to Leverage AI for Business Growth Without Losing Trust

Learn how AI is changing the way businesses grow and connect with people.

Learn how AI is changing the way businesses grow and connect with people.

Developing Your Unique Advantage Point

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors

How to Get Started with Outbound

Learn to generate high-quality leads with outbound sales.

Learn to generate high-quality leads with outbound sales.

How to Leverage AI as a Small Business Owner

Learn how to use AI to streamline operations, make smarter decisions, and stay competitive.

Learn how to use AI to streamline operations, make smarter decisions, and stay competitive.