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Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
Producers, Hosts, and Production Team
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he***@studiopodcastsuites.com
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(904) 544-2110
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Physical location of the studio:
10739 Deerwood Park Blvd, Jacksonville, FL 32256
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Here's a quick summary of the last 5 episodes on Content Is Profit.
Hosts
Fonzi
LUISDA
Previous Guests
William Gasner
William Gasner is the co-founder of StackInfluence, a platform that connects brands with micro-creators to leverage user-generated content (UGC) for marketing. He has a proven track record of scaling eCommerce brands to seven figures in just six months and is dedicated to helping creators monetize their influence, even with a modest following of 1,000. William emphasizes the importance of authenticity in content creation and provides insights on running effective influencer campaigns.
William Gasner is the co-founder of StackInfluence, a platform that connects brands with micro-creators to leverage user-generated content (UGC) for marketing. He has a proven track record of scaling eCommerce brands to seven figures in just six months and is dedicated to helping creators monetize their influence, even with a modest following of 1,000. William emphasizes the importance of authenticity in content creation and provides insights on running effective influencer campaigns.
Topics Discussed
content creation
15-Minute Content Mastery Checklist
client-attracting content
consistency
engagement
content strategy
overcoming perfectionism
social media platforms
B2B
B2C
influencer marketing
micro-influencers
AI-generated influencers
visual storytelling
podcasts
AI
digital marketing
short-form video
niche influencer marketing
brand visibility
micro-creators
UGC
brands
content quality
authenticity
eCommerce
monetization
B2B marketing
personality-driven content
ROI reporting tools
automating strategy
brand values
authentic engagement
Hey, I'm Luis and I'm Luis and you are listening to the Content is Profit Podcast!
How do businesses and creators like us, who did not cheat with “hacks” and “tactics”, and don't want to be stuck in the content wheel of death... How do we build a modern media team and profit from our content?
In this creators economy, pre-filled templates and content calendars have become the solution for those that are not willing to put in the work and build a real business. Those that get rewarded are the ones that CREATE and CONTROL THEIR PROCESS.
Content can be a distraction or your biggest lever. Here you'll learn to develop the systems to create consistently, build trust with your audience, and get the attention of those that are willing to give you money.
Go to contentisprofit.com to get started today and join the community!
Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live
Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results.
In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers.
The 15-Minute Content Mastery Checklist
Discover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on:
Identifying your high-energy moments for creation
Embracing imperfection and live content
Establishing a consistent publishing schedule
Sparking meaningful conversations with your audience
Why This Framework Works
Low pressure: Remove the stress of editing and perfection
Builds consistency: Create a habit of daily content creation
Encourages engagement: Foster genuine connections with your audience
Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine.
Key Takeaways:
The importance of scheduling your content creation time
How to leverage your daily experiences for content ideas
Tips for maintaining consistency and overcoming perfectionism
Strategies for engaging with your audience authentically
Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business.
Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery.
Timestamped Overview:
[00:00] — The Studio Story That Sparked This Episode
[04:00] — How 45 Live Changed Everything: Our First Real Breakthrough
[07:00] — The Low-Friction Framework You Can Use Today
[10:00] — Why Going Live Works (And How to Make It Simple)
[14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools
[22:00] — Final Thoughts: Publishing is Simpler Than You Think
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live
Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results.
In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers.
The 15-Minute Content Mastery Checklist
Discover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on:
Identifying your high-energy moments for creation
Embracing imperfection and live content
Establishing a consistent publishing schedule
Sparking meaningful conversations with your audience
Why This Framework Works
Low pressure: Remove the stress of editing and perfection
Builds consistency: Create a habit of daily content creation
Encourages engagement: Foster genuine connections with your audience
Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine.
Key Takeaways:
The importance of scheduling your content creation time
How to leverage your daily experiences for content ideas
Tips for maintaining consistency and overcoming perfectionism
Strategies for engaging with your audience authentically
Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business.
Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery.
Timestamped Overview:
[00:00] — The Studio Story That Sparked This Episode
[04:00] — How 45 Live Changed Everything: Our First Real Breakthrough
[07:00] — The Low-Friction Framework You Can Use Today
[10:00] — Why Going Live Works (And How to Make It Simple)
[14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools
[22:00] — Final Thoughts: Publishing is Simpler Than You Think
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
0:0015:55
Top Content Trends You Can’t Ignore in 2025 (Part 2)
Hosts
Hosts of this podcast episode
FonziLUISDA
Keywords
Keywords of this podcast episode
content strategysocial media platformsB2BB2Cinfluencer marketingmicro-influencersAI-generated influencers
Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape.
First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively.
But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences.
Here's what you can expect to learn:
The surprising social media platforms dominating in 2025
How B2B and B2C brands are allocating their marketing budgets
The rise of micro-influencers and why they're outperforming celebrity endorsements
Strategies for overcoming common social media marketing challenges
Real-world examples of brands crushing it with innovative content strategies
We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this!
Key takeaways you won't want to miss:
The ideal follower range for maximum influencer marketing ROI
Why giving creators creative freedom leads to better results
How to balance consistent content creation with trend-chasing
The unexpected platform where brands are seeing the highest influencer marketing returns
Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts!
Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club
Timestamped Overview:
[00:00] Intro & Recap
[02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter
[06:00] Case Study – Casio's TikTok & Podcast Play
[09:00] The Rise of Micro-Influencers
[13:30] Final Thoughts + What's Next
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape.
First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively.
But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences.
Here's what you can expect to learn:
The surprising social media platforms dominating in 2025
How B2B and B2C brands are allocating their marketing budgets
The rise of micro-influencers and why they're outperforming celebrity endorsements
Strategies for overcoming common social media marketing challenges
Real-world examples of brands crushing it with innovative content strategies
We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this!
Key takeaways you won't want to miss:
The ideal follower range for maximum influencer marketing ROI
Why giving creators creative freedom leads to better results
How to balance consistent content creation with trend-chasing
The unexpected platform where brands are seeing the highest influencer marketing returns
Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts!
Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club
Timestamped Overview:
[00:00] Intro & Recap
[02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter
[06:00] Case Study – Casio's TikTok & Podcast Play
[09:00] The Rise of Micro-Influencers
[13:30] Final Thoughts + What's Next
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
0:0020:05
Top Content Trends You Can’t Ignore in 2025 (Part 1)
Are you keeping up with the latest marketing trends? In this episode, we're diving into the first half of a comprehensive report on the future of digital marketing. I'm breaking down the key insights you need to know to stay ahead of the curve in 2025 and beyond.
1. Visual Storytelling Takes Center Stage
Text-heavy content is out, and visual formats are in. Learn why short-form video, images, and livestreams are delivering the highest ROI for marketers. I'll share practical tips on how to:
Test different content formats across platforms
Structure your content for easy repurposing
Create compelling hooks and thumbnails
2. The Rising Power of Podcasts and Audio
Podcasts aren't just popular—they're influential. Discover why 91% of marketers plan to maintain or increase their investment in audio content. We'll cover:
The unique benefits of podcasting for both B2B and B2C brands
How to create a podcast that resonates with your audience
Tips for turning your podcast into a sales pipeline
Key Takeaways:
Short-form video is the top-performing content format for both B2B and B2C
46% of weekly podcast listeners have made a purchase after hearing about it on a show
Visual storytelling and audio content are becoming essential for brands to connect with their audience
Don't miss out on these crucial insights that could shape your marketing strategy. Tune in to learn how you can leverage these trends to boost your brand's visibility and engagement in the coming years.
"If you're creating content for business purposes, you need to be where your audience is and be relevant there."
Ready to revolutionize your marketing approach? Listen now and get ahead of the curve!
03:00 - Top Performing Formats & AI Chatbots Rising
06:00 - YouTube, Short Form, and the M2N Content Method
09:00 - Podcasting Growth + Tips to Make It Work
12:00 - Recap, Real-World Examples, and What’s Next
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
Are you keeping up with the latest marketing trends? In this episode, we're diving into the first half of a comprehensive report on the future of digital marketing. I'm breaking down the key insights you need to know to stay ahead of the curve in 2025 and beyond.
1. Visual Storytelling Takes Center Stage
Text-heavy content is out, and visual formats are in. Learn why short-form video, images, and livestreams are delivering the highest ROI for marketers. I'll share practical tips on how to:
Test different content formats across platforms
Structure your content for easy repurposing
Create compelling hooks and thumbnails
2. The Rising Power of Podcasts and Audio
Podcasts aren't just popular—they're influential. Discover why 91% of marketers plan to maintain or increase their investment in audio content. We'll cover:
The unique benefits of podcasting for both B2B and B2C brands
How to create a podcast that resonates with your audience
Tips for turning your podcast into a sales pipeline
Key Takeaways:
Short-form video is the top-performing content format for both B2B and B2C
46% of weekly podcast listeners have made a purchase after hearing about it on a show
Visual storytelling and audio content are becoming essential for brands to connect with their audience
Don't miss out on these crucial insights that could shape your marketing strategy. Tune in to learn how you can leverage these trends to boost your brand's visibility and engagement in the coming years.
"If you're creating content for business purposes, you need to be where your audience is and be relevant there."
Ready to revolutionize your marketing approach? Listen now and get ahead of the curve!
03:00 - Top Performing Formats & AI Chatbots Rising
06:00 - YouTube, Short Form, and the M2N Content Method
09:00 - Podcasting Growth + Tips to Make It Work
12:00 - Recap, Real-World Examples, and What’s Next
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
0:0041:52
How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner
Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC).
From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals:
- Why brands prefer working with smaller creators.
- How content quality is changing—and why "authentic" beats "perfect."
- What it really takes to run an influencer campaign that converts.
- Tips for creators to grow, monetize, and stand out in 2025.
- Why testing beats perfection—and how you can start TODAY.
Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.
💡 Learn more or join the challenge: https://businesscreator.club/
🔗 Explore William’s platform: https://stackinfluence.com/
37:23 "Entrepreneurial Differences and Opportunity”
Connect with William:
Website
LinkedIn
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC).
From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals:
- Why brands prefer working with smaller creators.
- How content quality is changing—and why "authentic" beats "perfect."
- What it really takes to run an influencer campaign that converts.
- Tips for creators to grow, monetize, and stand out in 2025.
- Why testing beats perfection—and how you can start TODAY.
Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.
💡 Learn more or join the challenge: https://businesscreator.club/
🔗 Explore William’s platform: https://stackinfluence.com/
37:23 "Entrepreneurial Differences and Opportunity”
Connect with William:
Website
LinkedIn
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
0:0014:38
The Best 5 B2B Marketing Strategies to Win in 2025
In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯).
From the rise of AI to the power of personality-driven content, we’re breaking down what works, what to watch for, and how to apply these strategies in YOUR business today. This is Part 2 of our series based on this game-changing newsletter drop, so don’t miss Part 1 on B2C strategies if you haven’t already!
🚨 If you want to stay ahead of the game and crush your content strategy, hit play and let’s break it down.
👉 BONUS: Get ready for our Find Your Voice Challenge starting April 21st inside the Business Creator Club! $1/month gets you in -> businesscreator.club
Timestamped Overview:
[00:00:00] Intro to the B2B Marketing Series & Episode Preview
[00:12:00] Real Talk: Behind-the-Scenes Content, Employee Voices & Trust
[00:13:00] Final Thoughts + Join the Business Creator Club Challenge
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
What does B2B marketing look like in 2025?
In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯).
From the rise of AI to the power of personality-driven content, we’re breaking down what works, what to watch for, and how to apply these strategies in YOUR business today. This is Part 2 of our series based on this game-changing newsletter drop, so don’t miss Part 1 on B2C strategies if you haven’t already!
🚨 If you want to stay ahead of the game and crush your content strategy, hit play and let’s break it down.
👉 BONUS: Get ready for our Find Your Voice Challenge starting April 21st inside the Business Creator Club! $1/month gets you in -> businesscreator.club
Timestamped Overview:
[00:00:00] Intro to the B2B Marketing Series & Episode Preview
[00:12:00] Real Talk: Behind-the-Scenes Content, Employee Voices & Trust
[00:13:00] Final Thoughts + Join the Business Creator Club Challenge
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
Ratings
Global:
Global ratings are aggregates of the individual countries