Smart Pizza Marketing Podcast

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Smart Pizza Marketing
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Management Business Entrepreneurship
Audience & Performance Metrics
2.1K - 3.5K listeners Neutral 4.9 rating 138 reviews 591 episodes USA
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30s Ad: $80 - $97 60s Ad: $94 - $110 CPM Category: Business
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We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

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  • br***@smartpizzamarketing.com

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Smart Pizza Marketing Podcast.

Hosts

Bruce

Previous Guests

Bruce
Bruce is a seasoned pizza entrepreneur and marketing expert known for his insights into the restaurant industry. He has extensive experience in helping pizzerias improve their operations and marketing strategies. Bruce is also a speaker at industry events, including the National Restaurant Show, where he shares valuable knowledge on how to succeed in the competitive food service market.
ZaLat Pizza
ZaLat Pizza is a popular pizza chain based in Dallas, known for its innovative approach to pizza making and rapid expansion. With 29 locations, ZaLat has become a staple in the local pizza scene, offering unique flavors and a commitment to quality.
Cane Rosso
Cane Rosso is a renowned pizzeria that specializes in Neapolitan-style pizza. Founded by Jay Jerrier, Cane Rosso has gained acclaim for its authentic recipes and high-quality ingredients, contributing significantly to the pizza culture in Dallas.
Pizzeria Karina
Pizzeria Karina is a local pizzeria that has transitioned from a bread-making business to a pizza establishment. Known for its artisanal approach and dedication to quality, Pizzeria Karina has carved out a niche in the competitive pizza market.
GapCo
GapCo is a pizza business that has experienced both expansion and retraction in its operations. The company provides valuable insights into the challenges and strategies involved in running a successful pizza shop.
Vincent Rotolo
Vincent Rotolo is a prominent figure in the pizza industry, known for his innovative approaches to pizza making and restaurant management. He has been involved in various projects that highlight the art of pizza and the business strategies behind successful pizzerias. His insights are often shared through media appearances and collaborations, making him a respected voice in the culinary community.
Lisa
Lisa is a representative at the National Restaurant Show, providing insights into the event and its significance for restaurant owners and operators.
Tom
Tom is the culinary director at Papa Johns, where he focuses on creating family-friendly menus, innovating new products, and ensuring consistency across the chain's numerous locations.

Topics Discussed

pizzeria business growth systems leadership National Restaurant Show pizzeria owners Dallas store launches no-walk-in operations real advice pizza shop ZaLat Pizza Cane Rosso Pizzeria Karina GapCo podcasting pizza business mindset advice National Restaurant Association Show success in pizza business chaos in the shop motivation for operators Pizza Insider content ideas influencers performance-based model influencer rates Pizza Expo content creation Papa Johns menu consistency family-friendly menus restaurant innovation scaling menu ideas restaurant owners

YouTube Channel

Channel Info

Smart Pizza Marketing
@Smartpizzamarketing

Channel Stats

Subscribers: 22,400
Total Videos: 505
Total Views: 3,605,571
Joined: Sep 7, 2015
Location: United States

Description

We help teach how to start and operate pizza restaurants. If you want to start one or have already started this is the channel for you.

Additional Info

Instagram Profile

Instagram

Profile Info

@smartpizzamarketing
Bruce Irving: SPM Podcast

Account Stats

Followers: 35,887
Posts: 1,826

Account Status

Account Type: Personal
Privacy: Public

Biography

Building a community for the Pizza Industry with @slice
🎧 Podcast
🍕 YouTube Show

Episodes

Here's the recent few episodes on Smart Pizza Marketing Podcast.

0:00 8:13

575: The Real Reason Your Pizzeria is Struggling (Hint: Its Not the Pizza)

Guests
Bruce
Keywords
pizzeria business growth systems leadership National Restaurant Show

Most pizzerias don't fail because of bad pizza or a bad location they fail because of what happens (or doesnt happen) behind the scenes. In this no-fluff video, Bruce shares the real reasons pizza shops struggle, and what successful operators are doing differently.


Whether you're just getting started or feel stuck in the daily grind, this video will show you exactly how to build systems, lead better, and grow with clarity. Plus, Bruce gives a preview of what youll gain at the National Restaurant Show.

For pizza shop owners, operators, and anyone dreaming of running their own spot this is a must-watch.

Join Bruce at the National Restaurant Show
May 1720 in Chicago
Use code Bruce25 at NationalRestaurantShow.com for $25 off

Comment HELP if you're struggling and want personalized support.
SmartPizzaMarketing.com

0:00 18:06

574: How This Pizza Chain Opened 29 StoresIncluding One for Just $10K

Hosts
Bruce
Guests
ZaLat Pizza Cane Rosso Pizzeria Karina GapCo
Keywords
pizzeria owners Dallas store launches no-walk-in operations real advice pizza shop ZaLat Pizza Cane Rosso Pizzeria Karina GapCo

Bruce hits the streets of Dallas to uncover how real pizzeria owners are surviving (and thriving) in 2025. From $10K store launches to no-walk-in operations and humbling failures, this episode is PACKED with real advice and behind-the-scenes strategy. Thinking of opening your own pizza shop? Start here.

Use code Bruce25 for $25 off the National Restaurant Show: nationalrestaurantshow.com

Chapters:00:00 - Intro & Purpose of the Trip
00:38 - National Restaurant Show Preview (May 1720)
02:16 - Overview of Dallas Pizza Tour
03:00 - Type 1 vs Type 2 Fun: The Pizza Shop Owner Mindset
04:29 - Why Bruce Is Thinking About Opening Again
05:07 - Going Tactical: Real Data from Real Shops
06:05 - ZaLat Pizza: 29 Locations, $10K Buildouts
08:14 - Jays Empire: Cane Rosso & Wood-Fired Insights
10:32 - Pizzeria Karina: Bread-Maker to Pizza Pro
12:52 - GapCo: Lessons from Expansion & Retraction
15:36 - Normalize One-Shop Success
17:17 - Upcoming Trips & Final Thoughts

0:00 9:53

573: No One in the Pizza Business Has It All Figured Out – Here's Why That’s Okay

Hosts
Bruce
Guests
Vincent Rotolo
Keywords
podcasting pizza business mindset advice National Restaurant Association Show success in pizza business chaos in the shop motivation for operators Pizza Insider content ideas

In this episode, Bruce shares a raw and honest reflection on 10 years of podcasting and what he’s learned from talking to pizza shop owners all over the country.

Whether you're new to the business or have 20 years under your belt, this is the mindset advice you need to hear. Plus, a preview of the National Restaurant Association Show and some behind-the-scenes updates on Smart Pizza Marketing and Pizza Insider.

👇 Chapters below — make sure to like, subscribe, and hit the bell for more pizza biz insights!

Chapters:

00:00 – Intro & National Restaurant Show Invitation
Details on why you should join Bruce in Chicago this May.

00:41 – What You’ll Get from Attending the Show
Latest tech, gear, networking, and trends for pizzeria operators.

01:25 – 10 Years of Podcasting: How It Started
Bruce opens up about his early doubts and what kept him going.

02:33 – No One Has It All Figured Out
A powerful realization about every pizza operator—no matter the level.

03:14 – What Success Really Means in the Pizza Business
It’s not followers or praise. It’s something much simpler.

04:00 – Dealing with Chaos in the Shop
A reminder that breakdowns, no-shows, and complaints are part of the game.

04:45 – Taking Time to Appreciate How Far You’ve Come
Bruce’s personal struggle with appreciating his own progress.

05:25 – Your Monday Motivation
A pep talk for operators feeling overwhelmed or underappreciated.

06:19 – How Bruce Wants to Help You
From podcasts to videos—here’s where to find support and advice.

07:07 – Behind the Scenes: Pizza Insider with Vincent Rotolo
What it was like filming in Vegas and why this episode stood out.

08:08 – New Content Ideas: Visiting Pizzerias IRL
Bruce shares a new content idea and asks for your feedback.

09:23 – Wrap-Up & How You Can Help Shape Future Episodes
Let Bruce know if these episodes help you—DMs are open on Instagram!

0:00 9:48

572: How to Work with Influencers Without Wasting Money

Hosts
Bruce
Keywords
influencers pizza business performance-based model influencer rates Pizza Expo content creation

New In this solo episode, Bruce shares raw insights on working with influencers in the pizza business world. He reflects on a shocking conversation about influencer rates ($4,500?!) and breaks down a smarter, performance-based model for partnerships. Plus, get updates on upcoming content from the Pizza Expo and find out why Bruce is seriously considering opening another pizza shop.

Chapters:

00:00 – Intro + Pizza Expo Plans
00:29 – Sponsor Shoutout: Cheese Hog Machine
01:28 – Why Shredded Cheese > Pre-Shredded Cheese
02:12 – Hosting the "How You Slice It" Podcast
02:35 – The Influencer Dilemma: Are They Worth It?
03:34 – The $4,500 Influencer Offer
04:20 – The Real ROI of Influencer Marketing
05:11 – A Smarter Influencer Deal Structure
06:12 – The Hidden Labor of Content Creation
07:22 – Performance-Based Influencer Contracts
08:10 – Views Don’t Equal Customers
08:54 – Final Thoughts + Should I Open a Pizza Shop?episode

0:00 32:58

571: What You MUST Know Before Attending the National Restaurant Show

Hosts
Bruce
Guests
Lisa Tom
Keywords
National Restaurant Show Papa Johns menu consistency family-friendly menus restaurant innovation scaling menu ideas restaurant owners

This episode is packed with insights from Lisa at the National Restaurant Show and Tom, the culinary director at Papa John’s. We break down how large restaurant chains like Papa John’s create family-friendly menus, innovate new products, and maintain consistency across thousands of locations. Plus, we talk about what you need to know before attending the National Restaurant Show this May in Chicago.

Use promo code BRUCE25 for $25 off your ticket (expires May 9). Details and links are below!


👇 Chapters 👇
00:00 – Intro: Meet Lisa and Tom
00:25 – What Is the National Restaurant Show?
01:03 – Why Menu Consistency Is So Hard (and How Big Chains Do It)
02:15 – Tom's Secrets to Appealing to Multi-Generational Families
05:48 – How Papa John’s Innovates Products
09:32 – The Challenge of Scaling Menu Ideas Across Locations
13:40 – How Independent Restaurants Can Improve Consistency
18:02 – Planning Your Visit to the National Restaurant Show
22:20 – Tools and Apps That Help You Navigate the Show
27:45 – Final Tips for Restaurant Owners Attending the Show
32:05 – Wrap-Up & Promo Code Info


🎟️ Get Tickets: National Restaurant Show
💸 $25 Off Code: BRUCE25 (Expires May 9 – Operators Only)
📱 Connect on Instagram: @smartpizzamarketing
📅 Dates: May 17–20, 2025
📍 Location: Chicago, IL

Ratings

Global:
4.9 rating 138 reviews

USA

4.9 ratings 121 reviews

Canada

4.8 ratings 6 reviews

Australia

5.0 ratings 5 reviews

UK

5.0 ratings 4 reviews

New Zealand

5.0 ratings 2 reviews

Ireland

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews