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We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Sam is a co-owner of Town Hall Pizza, a 50-year-old pizzeria. He and his business partner, JD, transformed the business with modern systems and marketing strategies, achieving record-breaking sales through innovative text marketing campaigns. They have built a loyal vegan following and successfully navigated the realities of owning a legacy restaurant.
Sam is a co-owner of Town Hall Pizza, a 50-year-old pizzeria. He and his business partner, JD, transformed the business with modern systems and marketing strategies, achieving record-breaking sales through innovative text marketing campaigns. They have built a loyal vegan following and successfully navigated the realities of owning a legacy restaurant.
JD is a co-owner of Town Hall Pizza, a 50-year-old pizzeria. He and his business partner, Sam, transformed the business with modern systems and marketing strategies, achieving record-breaking sales through innovative text marketing campaigns. They have built a loyal vegan following and successfully navigated the realities of owning a legacy restaurant.
JD is a co-owner of Town Hall Pizza, a 50-year-old pizzeria. He and his business partner, Sam, transformed the business with modern systems and marketing strategies, achieving record-breaking sales through innovative text marketing campaigns. They have built a loyal vegan following and successfully navigated the realities of owning a legacy restaurant.
Bruce is a seasoned pizza entrepreneur and marketing expert known for his insights into the restaurant industry. He has extensive experience in helping pizzerias improve their operations and marketing strategies. Bruce is also a speaker at industry events, including the National Restaurant Show, where he shares valuable knowledge on how to succeed in the competitive food service market.
Bruce is a seasoned pizza entrepreneur and marketing expert known for his insights into the restaurant industry. He has extensive experience in helping pizzerias improve their operations and marketing strategies. Bruce is also a speaker at industry events, including the National Restaurant Show, where he shares valuable knowledge on how to succeed in the competitive food service market.
ZaLat Pizza is a popular pizza chain based in Dallas, known for its innovative approach to pizza making and rapid expansion. With 29 locations, ZaLat has become a staple in the local pizza scene, offering unique flavors and a commitment to quality.
ZaLat Pizza is a popular pizza chain based in Dallas, known for its innovative approach to pizza making and rapid expansion. With 29 locations, ZaLat has become a staple in the local pizza scene, offering unique flavors and a commitment to quality.
Cane Rosso is a renowned pizzeria that specializes in Neapolitan-style pizza. Founded by Jay Jerrier, Cane Rosso has gained acclaim for its authentic recipes and high-quality ingredients, contributing significantly to the pizza culture in Dallas.
Cane Rosso is a renowned pizzeria that specializes in Neapolitan-style pizza. Founded by Jay Jerrier, Cane Rosso has gained acclaim for its authentic recipes and high-quality ingredients, contributing significantly to the pizza culture in Dallas.
Pizzeria Karina is a local pizzeria that has transitioned from a bread-making business to a pizza establishment. Known for its artisanal approach and dedication to quality, Pizzeria Karina has carved out a niche in the competitive pizza market.
Pizzeria Karina is a local pizzeria that has transitioned from a bread-making business to a pizza establishment. Known for its artisanal approach and dedication to quality, Pizzeria Karina has carved out a niche in the competitive pizza market.
GapCo is a pizza business that has experienced both expansion and retraction in its operations. The company provides valuable insights into the challenges and strategies involved in running a successful pizza shop.
GapCo is a pizza business that has experienced both expansion and retraction in its operations. The company provides valuable insights into the challenges and strategies involved in running a successful pizza shop.
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We help teach how to start and operate pizza restaurants. If you want to start one or have already started this is the channel for you.
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Episodes
Here's the recent few episodes on Smart Pizza Marketing Podcast.
0:0011:41
578: The Hardest Lesson I Learned Owning a Pizza Shop (Dont Repeat My Mistake)
Keywords
Keywords of this podcast episode
entrepreneurshipsmall businessbusiness strategycustomer servicefinancial managementmarketingoperations managementrisk managementbusiness growthfood industry
Join Bruce on this solo episode of the Smart Pizza Marketing podcast where he dives deep into the realities of owning and running a pizza shop. From his personal regrets to powerful lessons learned from hundreds of interviews and site visits, this episode is a must-listen for any pizza shop owner serious about growth and sustainability. Thinking about opening a shop? Bruce is, tooand he might just document the entire process for you.
Join Bruce on this solo episode of the Smart Pizza Marketing podcast where he dives deep into the realities of owning and running a pizza shop. From his personal regrets to powerful lessons learned from hundreds of interviews and site visits, this episode is a must-listen for any pizza shop owner serious about growth and sustainability. Thinking about opening a shop? Bruce is, tooand he might just document the entire process for you.
0:0039:26
577: They Sent 1 Text to 8,500 Customers… and Broke Their Oven!
Guests
Guests of this podcast episode
SamJD
Keywords
Keywords of this podcast episode
marketing strategiescustomer engagementbusiness growthrestaurant industrysmall businessentrepreneurshipsales techniquesdigital marketingcustomer loyaltybrand building
In this episode of the Smart Pizza Marketing Podcast, Bruce sits down with Sam and JD from Town Hall Pizza. Hear the remarkable story of how two former pastors with no restaurant experience took over a 50-year-old pizzeria, transformed it with modern systems, and built a thriving business without delivery.
Discover their text marketing blunder that led to record-breaking sales, how they built a loyal vegan following, and the surprising realities of owning a legacy restaurant.
Check out Boostly: https://www.boostly.com/
In this episode of the Smart Pizza Marketing Podcast, Bruce sits down with Sam and JD from Town Hall Pizza. Hear the remarkable story of how two former pastors with no restaurant experience took over a 50-year-old pizzeria, transformed it with modern systems, and built a thriving business without delivery.
Discover their text marketing blunder that led to record-breaking sales, how they built a loyal vegan following, and the surprising realities of owning a legacy restaurant.
Check out Boostly: https://www.boostly.com/
0:0038:36
576: Underrated Tech & Killer Tips from the Restaurant Show You Missed
Keywords
Keywords of this podcast episode
social media marketingpizza industryrestaurant expoautomationAItech trendsmarketing mistakesphone orderingTikTokYouTubegeo-targetingBluetooth scale
Just back from the 2024 National Restaurant Association Show in Chicago, Bruce shares every must-know insight for pizza shop owners. From game-changing ovens to underrated tools and marketing mistakes, this Q&A-style episode is packed with value. If you missed the show, don’t worry—we’ve got you covered. Hear what’s trending, what’s worth investing in, and how to make expos like this truly worth your time. Brought to you by Fiero Group and hosted on the Smart Pizza Marketing channel.
00:00 – Welcome Back & Fiero Group Shoutout 01:04 – 17 Cities, Conveyor Ovens, and Why They Matter 02:50 – Where to Find More Content: YouTube & Podcasts 03:18 – Live from the Restaurant Expo in Chicago 04:40 – Size of the Show: Overwhelming but Worth It 06:22 – Navigating the Expo Like a Pro 08:28 – Why Pizza Shops Finally Belong at the Big Table 10:01 – Emerging Pizza Trends: Automation, AI, & Tech 11:35 – What Are Operators Wasting Money On? 13:01 – Social Media Myths & Storytelling Truths 15:00 – Slice's Underrated Phone Ordering Service 18:32 – Networking Like a Human at a Massive Expo 20:30 – Food Trends: Vegan Meats, Sourdough, & Smart Menus 25:00 – The Worst Phone Greeting in the Pizza Biz 26:30 – Stop Trying to Be Funny on Social Media 28:00 – Platforms That Actually Work: TikTok & YouTube 30:39 – Why YouTube Content Lasts Forever 32:10 – Geo-Targeting with TikTok: Real Results 33:52 – Best Expo Tip: Go with a Plan 36:58 – Bonus Finds: Bluetooth Scale, Table Stabilizer 38:24 – Thanks, Show Wrap-Up, and What’s Next
Just back from the 2024 National Restaurant Association Show in Chicago, Bruce shares every must-know insight for pizza shop owners. From game-changing ovens to underrated tools and marketing mistakes, this Q&A-style episode is packed with value. If you missed the show, don’t worry—we’ve got you covered. Hear what’s trending, what’s worth investing in, and how to make expos like this truly worth your time. Brought to you by Fiero Group and hosted on the Smart Pizza Marketing channel.
00:00 – Welcome Back & Fiero Group Shoutout 01:04 – 17 Cities, Conveyor Ovens, and Why They Matter 02:50 – Where to Find More Content: YouTube & Podcasts 03:18 – Live from the Restaurant Expo in Chicago 04:40 – Size of the Show: Overwhelming but Worth It 06:22 – Navigating the Expo Like a Pro 08:28 – Why Pizza Shops Finally Belong at the Big Table 10:01 – Emerging Pizza Trends: Automation, AI, & Tech 11:35 – What Are Operators Wasting Money On? 13:01 – Social Media Myths & Storytelling Truths 15:00 – Slice's Underrated Phone Ordering Service 18:32 – Networking Like a Human at a Massive Expo 20:30 – Food Trends: Vegan Meats, Sourdough, & Smart Menus 25:00 – The Worst Phone Greeting in the Pizza Biz 26:30 – Stop Trying to Be Funny on Social Media 28:00 – Platforms That Actually Work: TikTok & YouTube 30:39 – Why YouTube Content Lasts Forever 32:10 – Geo-Targeting with TikTok: Real Results 33:52 – Best Expo Tip: Go with a Plan 36:58 – Bonus Finds: Bluetooth Scale, Table Stabilizer 38:24 – Thanks, Show Wrap-Up, and What’s Next
0:008:13
575: The Real Reason Your Pizzeria is Struggling (Hint: It’s Not the Pizza)
Guests
Guests of this podcast episode
Bruce
Keywords
Keywords of this podcast episode
pizzeriabusiness growthsystemsleadershipNational Restaurant Show
Most pizzerias don't fail because of bad pizza or a bad location — they fail because of what happens (or doesn’t happen) behind the scenes. In this no-fluff video, Bruce shares the real reasons pizza shops struggle, and what successful operators are doing differently.
Whether you're just getting started or feel stuck in the daily grind, this video will show you exactly how to build systems, lead better, and grow with clarity. Plus, Bruce gives a preview of what you’ll gain at the National Restaurant Show.
👥 For pizza shop owners, operators, and anyone dreaming of running their own spot — this is a must-watch.
🎟️ Join Bruce at the National Restaurant Show 🗓️ May 17–20 in Chicago 🎟️ Use code Bruce25 at NationalRestaurantShow.com for $25 off
👇 Comment “HELP” if you're struggling and want personalized support. 🔗 SmartPizzaMarketing.com
Most pizzerias don't fail because of bad pizza or a bad location — they fail because of what happens (or doesn’t happen) behind the scenes. In this no-fluff video, Bruce shares the real reasons pizza shops struggle, and what successful operators are doing differently.
Whether you're just getting started or feel stuck in the daily grind, this video will show you exactly how to build systems, lead better, and grow with clarity. Plus, Bruce gives a preview of what you’ll gain at the National Restaurant Show.
👥 For pizza shop owners, operators, and anyone dreaming of running their own spot — this is a must-watch.
🎟️ Join Bruce at the National Restaurant Show 🗓️ May 17–20 in Chicago 🎟️ Use code Bruce25 at NationalRestaurantShow.com for $25 off
👇 Comment “HELP” if you're struggling and want personalized support. 🔗 SmartPizzaMarketing.com
0:0018:06
574: How This Pizza Chain Opened 29 Stores—Including One for Just $10K
Bruce hits the streets of Dallas to uncover how real pizzeria owners are surviving (and thriving) in 2025. From $10K store launches to no-walk-in operations and humbling failures, this episode is PACKED with real advice and behind-the-scenes strategy. Thinking of opening your own pizza shop? Start here.
Chapters:00:00 - Intro & Purpose of the Trip 00:38 - National Restaurant Show Preview (May 17–20) 02:16 - Overview of Dallas Pizza Tour 03:00 - Type 1 vs Type 2 Fun: The Pizza Shop Owner Mindset 04:29 - Why Bruce Is Thinking About Opening Again 05:07 - Going Tactical: Real Data from Real Shops 06:05 - ZaLat Pizza: 29 Locations, $10K Buildouts 08:14 - Jay’s Empire: Cane Rosso & Wood-Fired Insights 10:32 - Pizzeria Karina: Bread-Maker to Pizza Pro 12:52 - GapCo: Lessons from Expansion & Retraction 15:36 - Normalize One-Shop Success 17:17 - Upcoming Trips & Final Thoughts
Bruce hits the streets of Dallas to uncover how real pizzeria owners are surviving (and thriving) in 2025. From $10K store launches to no-walk-in operations and humbling failures, this episode is PACKED with real advice and behind-the-scenes strategy. Thinking of opening your own pizza shop? Start here.
Chapters:00:00 - Intro & Purpose of the Trip 00:38 - National Restaurant Show Preview (May 17–20) 02:16 - Overview of Dallas Pizza Tour 03:00 - Type 1 vs Type 2 Fun: The Pizza Shop Owner Mindset 04:29 - Why Bruce Is Thinking About Opening Again 05:07 - Going Tactical: Real Data from Real Shops 06:05 - ZaLat Pizza: 29 Locations, $10K Buildouts 08:14 - Jay’s Empire: Cane Rosso & Wood-Fired Insights 10:32 - Pizzeria Karina: Bread-Maker to Pizza Pro 12:52 - GapCo: Lessons from Expansion & Retraction 15:36 - Normalize One-Shop Success 17:17 - Upcoming Trips & Final Thoughts
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