Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Podcast

Creating high-quality content takes time whether its crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop.

And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness.

In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how theyre personally using AI right now not to replace their thinking and creativity, but to amplify it.

Youll hear six practical and strategic ways theyre using tools like ChatGPT to save time, improve results, and create more space to focus on the parts of their business they love most.

Whether youre new to AI, or ready to take your use to the next level, this episode will give you practical, real-world examples of how to use AI in your content creation workflow without sacrificing your standards.

Listen to This Episode to Hear More About:

-> How to make AI a valuable thinking partner not just a writing assistant

-> The key shift that makes AI a tool for amplifying your voice, not replacing it

-> The ChatGPT prompt that turned a messy spreadsheet of survey answers into marketing gold

-> The unexpected way AI is saving time on live events and workshops

-> Why Michelle is obsessed with Custom GPTs (and how she uses them daily)

-> How to simulate customer research even if your list is tiny (or non-existent)

-> The AI team member Michelle trained to write our show notes, social posts, and summaries

-> How Suzi builds event sessions, worksheets, and slide decks with just a few well-placed prompts

-> What gave our 2-day intensive attendees a huge productivity boost and made bold promises possible

-> Why were using AI to confidently promise more in our offers and deliver it in less time

-> How we go from idea to usable asset in a fraction of the time (without skipping on quality)

-> The surprisingly useful way were now using visuals to sell ideas and where AI fits in

-> Why our best frameworks are now built with AI and how thats improving engagement

-> The one question thats helping us level up our offers and the tool thats helping us deliver

-> And so much more

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australias leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Advanced Offer Creation 2-Day Intensive
http://www.advancedoffercreation.com

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Emily-Jane Sarroff, The Brand Artist
https://www.instagram.com/empowerwithem

You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.

If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.

Listen to This Episode to Hear More About:

-> The subtle clues your audience is giving you that they want something more

-> Why growing your revenue doesn’t always require new leads

-> What clients really pay more for (hint: it’s not more sessions or longer programs)

-> A smart way to structure your offer suite so you can help more people — without burning out

-> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven

-> The 7 drivers that increase perceived value and justify a higher price

-> Why adding a more expensive product might actually help you serve more people — not fewer

-> How to know if your current offer is enough of a foundation for going premium

-> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one

-> What high-ticket buyers are really looking for (it’s not what you think)

-> A simple pricing tier model that could triple your revenue — without needing more leads

-> How to spot the “hidden premium offer” sitting inside your existing program or service

-> Why some offers feel harder to sell at $500 than others do at $5,000

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 5: Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Amanda Farmer – Your Strata Property
https://yourstrataproperty.com.au/

Tasha Jennings – Conceive Baby & Your Fertile Pantry
https://tashajennings.com.au/

Kristy-Lee Heighway Billett - People Powered Business
https://www.peoplepoweredbusiness.com.au/

We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

Enjoying the show?
Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”

What if the missing link wasn’t in the offer itself… but in the bonuses?

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck.

If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away.

Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones.

Listen to This Episode to Hear More About:

-> Why people really say no — and how to create bonuses that crush objections

-> How to make your buyer feel seen, supported and confident to take action

-> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear

-> When and how to use bonuses to create urgency (without adding pressure)

-> The single most important question to ask yourself when designing your next bonus

-> Why most bonuses are actually working against the sale

-> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one

-> The “No-Fail Bonus” approach

-> Real-world examples of strategic bonuses that increased conversions

-> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!)

-> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap

-> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy.

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Ryan Levesque
https://askmethod.com/

Dr Claire Zammit
https://womancenteredcoaching.com/

Jeff Walker
https://jeffwalker.com/

Gillian Erskine
https://www.pianoteachingsuccess.com/

Emily-Jane Sarroff
https://www.instagram.com/empowerwithem/?hl=en

Is your free content getting you caught in the “Friend Zone”?

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services.

Listen to This Episode to Hear More About:

-> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!).

-> The number 1 reason why your amazing free content still isn’t converting.

-> The real reason people aren’t buying (and it’s not what you think).

-> One tiny shift that turns “nice content” into “I need this now” moments.

-> The biggest mistake most business owners make with their lead magnets.

-> How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers.

-> How to choreograph content that creates momentum (and sales).

-> Why your freebie might actually be killing your offer.

-> How to design your content like a journey — not a jumble.

-> What you need to do to transition from “random acts of content” to having a high-converting journey.

-> Why generosity without intentionality leads to content burnout.

-> The crucial difference between being helpful… and being strategic.

-> The importance of every piece of content having a “conversion job”? (Yep. Every piece).

-> How solving the wrong problem first derails your entire funnel.

-> A practical example of a freebie that failed—and exactly why.

-> Real-world story: How a sunscreen promo converted cold leads fast.

-> The mindset shift that transforms content creators into Journey Designers.

-> The art of creating desire for what comes next… without being pushy.

-> How to lead your audience up your “marketing mountain” with ease.

-> A simple content formula to move people from stuck… to sold.

-> The most overlooked part of content strategy that’s costing you sales.

-> And much, much more!

Also Mentioned in This Episode:

Free High-Converting Offer Download
Download Your Free Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=General&utm_campaign=High-Converting-Offer-Blueprint

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist&_gl=1*mr24nx*_ga*MTU4MjQzNjgxLjE3NDIzOTY3MTg.*_ga_JPH1DW3BLJ*MTc0Mjg0MDkyMS43LjEuMTc0Mjg0MTU2My4zNi4wLjA.

Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/

Loretta Brandolini - Reluminate Beauty
https://reluminatebeauty.com.au/

Frieda Maher - Sales Pod
https://salespod.com.au/

The “Elaine” Awkward Dance from Seinfeld
https://youtu.be/Xc9t_kVcMdg?si=ip0yK26eEsMP5ygv&t=58

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.

In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including:

-> How she tripled her followers in a year and doubled her revenue—twice!

-> The #1 decision that skyrocketed her business growth.

-> How to create hooks that grab attention in just 1.5 seconds.

-> Why "engagement" isn’t enough—and how to convert likes into leads.

-> Her secret Instagram content formula (and how reels, carousels, and memes work together).

-> The DM automation strategy she used to scale her business—without spending hours replying manually.

-> How service-based and non-visual businesses can still thrive on Instagram.

If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you!

Download your FREE copy of the Guide now.

Listen to This Episode to Hear More About:

-> Why undercharging is a massive issue (and how it’s keeping you stuck).

-> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money).

-> The shocking statistic about women-owned businesses and why most aren’t making it past six figures.

-> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients.

-> How pricing is directly connected to transformation (and why charging more often gets your clients better results).

-> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable.

-> How cultural conditioning plays into your pricing mindset (and how to shift it).

-> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead.

-> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients.

-> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did!

-> How your own glass ceiling may be stopping you from confidently making high-ticket offers.

-> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer.

-> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients.

-> The key mindset shift that makes charging more feel natural, aligned, and good for your business.

Also Mentioned in This Episode:

Nicole’s Instagram account:
https://www.instagram.com/gardenaryco/

Nicole’s Grow on the Gram Workshop:
https://heynicoleburke.com/instagram

Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Marketing Success Mastermind – Apply Here Now:
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind

Shandra Moran - The Transit Lounge:
https://thetransitlounge.com/

Elizabeth Bond - Zenbird Words:
https://zenbirdwords.com.au/

Tasha Jennings - Conceive Baby:
https://tashajennings.com.au/

Ros Lockley - Communikeys:
https://communikeys.com.au/