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You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®!
The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields.
Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more!
If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott.
Listen online at https://vopreneur.com
Voice Over Marketing Coaching at https://vopreneur.com
Request a custom voice over audition and quote at https://marcscottvoiceover.com
You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®!
The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields.
Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more!
If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott.
Listen online at https://vopreneur.com
Voice Over Marketing Coaching at https://vopreneur.com
Request a custom voice over audition and quote at https://marcscottvoiceover.com
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Everyday VOpreneur® with Marc Scott.
Hosts
Marc Scott
Previous Guests
Melanie Scroggins
Melanie Scroggins is a podcasting expert and entrepreneur known for her work in helping voice actors and other creatives launch and grow their podcasts. She provides practical advice on podcasting strategies, audience engagement, and brand development. With a focus on real-world applications, Melanie encourages individuals to explore podcasting as a means to enhance their communication skills and expand their reach in the industry.
Melanie Scroggins is a podcasting expert and entrepreneur known for her work in helping voice actors and other creatives launch and grow their podcasts. She provides practical advice on podcasting strategies, audience engagement, and brand development. With a focus on real-world applications, Melanie encourages individuals to explore podcasting as a means to enhance their communication skills and expand their reach in the industry.
David Toback
David Toback is a prominent figure in the voice over industry, known for his role as one of the creators of the GVAA Rate Guide, which serves as the gold standard for non-union voiceover pricing. With extensive experience in voice acting and industry standards, Toback provides valuable insights into voice over rates, usage, and negotiation strategies. His work focuses on educating voice actors about the complexities of pricing in the modern digital landscape, including the impact of AI and the importance of understanding client needs.
David Toback is a prominent figure in the voice over industry, known for his role as one of the creators of the GVAA Rate Guide, which serves as the gold standard for non-union voiceover pricing. With extensive experience in voice acting and industry standards, Toback provides valuable insights into voice over rates, usage, and negotiation strategies. His work focuses on educating voice actors about the complexities of pricing in the modern digital landscape, including the impact of AI and the importance of understanding client needs.
Christy Harst
Christy Harst is a professional voice actor known for her versatile vocal range and ability to bring scripts to life. With a background in performing arts, she has worked on various projects including commercials, audiobooks, and animations. Christy is dedicated to her craft and continuously seeks to improve her skills through training and collaboration with other industry professionals.
Christy Harst is a professional voice actor known for her versatile vocal range and ability to bring scripts to life. With a background in performing arts, she has worked on various projects including commercials, audiobooks, and animations. Christy is dedicated to her craft and continuously seeks to improve her skills through training and collaboration with other industry professionals.
Krysta Wallrauch
Krysta Wallrauch is an accomplished voice actor with experience in multiple genres, including corporate narration, character work, and e-learning. She has a strong presence in the voice over community and is recognized for her engaging delivery and professionalism. Krysta actively participates in workshops and networking events to stay connected with industry trends and enhance her voice acting abilities.
Krysta Wallrauch is an accomplished voice actor with experience in multiple genres, including corporate narration, character work, and e-learning. She has a strong presence in the voice over community and is recognized for her engaging delivery and professionalism. Krysta actively participates in workshops and networking events to stay connected with industry trends and enhance her voice acting abilities.
Matt Fogarty
Matt Fogarty is a prominent voice actor specializing in radio imaging. He serves as the imaging voice for 29 different radio stations, including major clients like iHeartMedia and SiriusXM. With a successful career in the voice over industry, Matt has developed a reputation for his expertise in building long-term relationships with clients and understanding the nuances of negotiation and market rates. He is known for his creative expression in voice work and emphasizes the importance of storytelling in enhancing performance. Matt actively shares his insights and strategies for aspiring voice actors and seasoned professionals alike.
Matt Fogarty is a prominent voice actor specializing in radio imaging. He serves as the imaging voice for 29 different radio stations, including major clients like iHeartMedia and SiriusXM. With a successful career in the voice over industry, Matt has developed a reputation for his expertise in building long-term relationships with clients and understanding the nuances of negotiation and market rates. He is known for his creative expression in voice work and emphasizes the importance of storytelling in enhancing performance. Matt actively shares his insights and strategies for aspiring voice actors and seasoned professionals alike.
Topics Discussed
podcasting
voice actor
branding
audience engagement
content strategy
marketing
communication skills
voice over rates
GVAA Rate Guide
non-union voiceover pricing
AI disruption
OTT ads
streaming audio
social reels
voice over negotiations
client education
social media
voice actors
content strategies
audience growth
visibility
engagement
authentic marketing
economic uncertainty
marketing strategies
client communication
business resilience
stress management
Radio Imaging
Voice Over
Income Streams
Negotiation Tips
Client Relationships
Marketing
Voice Acting
I'm Marc Scott, a professional male voice actor and a voice over business and marketing coach.
My voice over services include narration for explainer videos, whiteboard videos, corporate narration, eLearning narration, radio and television commercials, documentary films and TV show narration. Request a custom voice over audition and quote by visiting https://marcscottvoiceover.com.
---
Voice Over Business and Marketing Coach; helping you become a VOpreneur. Many voice actors struggle with marketing their voice over business and finding new clients and opportunities. That's where I come in. I provide videos each week that are specifically designed to give you actionable, practical advice on voice over marketing and running your voice over business. You can book a free 15 minute coaching consult with me at https://marcscottcoaching.com.
Make sure you subscribe so you never miss a video.
Thinking about starting a podcast as a voice actor?
This episode is packed with the real-world advice you need before you hit record. From common mistakes to smart strategies for growing your brand and connecting with the right audience, this conversation with Melanie Scroggins will inspire and inform you.
If youve ever wondered:
Should I launch a podcast if its not about voiceover?
Can podcasting help grow my VO business?
Is it really worth the time and effort?
Then youre in the right place.
CHALLENGE OFFER: Share your podcast idea and get some feedback from Melanie. Either post it on Instagram and tag @shareyourgenius or on LinkedIn and tag Melanie Scroggins.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Podcasting offers unique opportunities for voice actors.
Voice actors can create podcasts outside of voice over topics.
Understanding your audience is crucial for podcast success.
Consistency is key to growing a podcast audience.
Setting realistic expectations can prevent burnout.
Podcasting can enhance communication and storytelling skills.
Identify your unique point of view for your podcast.
Building a brand can lead to unexpected opportunities.
95% of podcasts get less than a thousand downloads per week.
Listener engagement is more important than download numbers.
Premise, talent, community, and format are key elements of a podcast.
Podcasting remains a safe avenue amidst AI advancements.
Thinking about starting a podcast as a voice actor?
This episode is packed with the real-world advice you need before you hit record. From common mistakes to smart strategies for growing your brand and connecting with the right audience, this conversation with Melanie Scroggins will inspire and inform you.
If youve ever wondered:
Should I launch a podcast if its not about voiceover?
Can podcasting help grow my VO business?
Is it really worth the time and effort?
Then youre in the right place.
CHALLENGE OFFER: Share your podcast idea and get some feedback from Melanie. Either post it on Instagram and tag @shareyourgenius or on LinkedIn and tag Melanie Scroggins.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Podcasting offers unique opportunities for voice actors.
Voice actors can create podcasts outside of voice over topics.
Understanding your audience is crucial for podcast success.
Consistency is key to growing a podcast audience.
Setting realistic expectations can prevent burnout.
Podcasting can enhance communication and storytelling skills.
Identify your unique point of view for your podcast.
Building a brand can lead to unexpected opportunities.
95% of podcasts get less than a thousand downloads per week.
Listener engagement is more important than download numbers.
Premise, talent, community, and format are key elements of a podcast.
Podcasting remains a safe avenue amidst AI advancements.
0:001:10:36
Voice Over Rates in 2025: What Every VO Needs to Know with David Toback
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
David Toback
Keywords
Keywords of this podcast episode
voice over ratesGVAA Rate Guidenon-union voiceover pricingAI disruptionOTT adsstreaming audiosocial reelsvoice over negotiationsclient education
Voice over rates are more critical — and confusing — than ever. In this powerful episode, Marc Scott sits down with David Toback, one of the creators of the GVAA Rate Guide, the industry’s gold standard for non-union voiceover pricing.
You’ll get a front-row seat to the conversation voice actors everywhere are having — about voice over usage, AI disruption, unrealistic budgets, and how to stand your ground and still get the job.
From OTT/CTV ads to streaming audio and social reels, David breaks down how to quote voice over work, why most clients don’t understand usage, and how YOU can educate and advocate like a pro.
What You’ll Learn:
✅ What the GVAA Rate Guide really is — and isn’t
✅ How to price for social, OTT, podcast ads & more
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The GVAA rate guide serves as a foundational tool for voice actors.
Voice over rates are complex and vary widely across genres.
Understanding digital content is crucial for negotiating rates.
Voice actors must be proactive in marketing their services.
Emerging categories in voice over are creating new opportunities.
Voice actors need to understand the nuances of digital advertising terms.
Voice actors may need to rely more on agents to manage their work.
The value of voice over work is often underestimated by clients.
Educating clients about usage and licensing is essential for fair compensation.
Building trust with clients can lead to long-term relationships.
Voice actors should not assume clients are trying to take advantage of them.
GVAA is providing educational resources to help voice actors navigate industry changes.
Voice over rates are more critical — and confusing — than ever. In this powerful episode, Marc Scott sits down with David Toback, one of the creators of the GVAA Rate Guide, the industry’s gold standard for non-union voiceover pricing.
You’ll get a front-row seat to the conversation voice actors everywhere are having — about voice over usage, AI disruption, unrealistic budgets, and how to stand your ground and still get the job.
From OTT/CTV ads to streaming audio and social reels, David breaks down how to quote voice over work, why most clients don’t understand usage, and how YOU can educate and advocate like a pro.
What You’ll Learn:
✅ What the GVAA Rate Guide really is — and isn’t
✅ How to price for social, OTT, podcast ads & more
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The GVAA rate guide serves as a foundational tool for voice actors.
Voice over rates are complex and vary widely across genres.
Understanding digital content is crucial for negotiating rates.
Voice actors must be proactive in marketing their services.
Emerging categories in voice over are creating new opportunities.
Voice actors need to understand the nuances of digital advertising terms.
Voice actors may need to rely more on agents to manage their work.
The value of voice over work is often underestimated by clients.
Educating clients about usage and licensing is essential for fair compensation.
Building trust with clients can lead to long-term relationships.
Voice actors should not assume clients are trying to take advantage of them.
GVAA is providing educational resources to help voice actors navigate industry changes.
0:0035:55
6 Social Media Post Ideas Every Voice Actor Should Try
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
Christy HarstKrysta Wallrauch
Keywords
Keywords of this podcast episode
social mediavoice actorscontent strategiesmarketingaudience growthvisibilityengagementauthentic marketing
What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book?
In this episode, I break down the myth that voice actors need client wins to stay visible online.
Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Social media should be used as a marketing tool, not just for showcasing work.
Engagement is key to social media algorithms and visibility.
Behind-the-scenes content can be fascinating and engaging for audiences.
Sharing marketing moves can help others in the industry.
Tagging and collaborating with others can expand your reach.
Throwback wins can provide valuable insights and stories.
Real talk moments can create authentic connections with your audience.
Consistency in posting is crucial for building an audience.
Stop overthinking and start creating content.
What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book?
In this episode, I break down the myth that voice actors need client wins to stay visible online.
Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Social media should be used as a marketing tool, not just for showcasing work.
Engagement is key to social media algorithms and visibility.
Behind-the-scenes content can be fascinating and engaging for audiences.
Sharing marketing moves can help others in the industry.
Tagging and collaborating with others can expand your reach.
Throwback wins can provide valuable insights and stories.
Real talk moments can create authentic connections with your audience.
Consistency in posting is crucial for building an audience.
Stop overthinking and start creating content.
0:0028:49
Surviving Slowdowns: Smart VO Strategies for Tough Times
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Maintaining communication with clients is crucial during economic downturns.
Social media should be used to share positive and valuable content.
Focus on strategic targeting of opportunities in less impacted sectors.
Marketing budgets may be slashed, but costs for advertising may decrease as well.
Regularly audit online profiles and marketing materials to ensure they are current.
Focusing on what you can control helps reduce stress and anxiety.
Engage with positive influences and take breaks from negative news.
Utilize downtime to address small tasks that can improve business perception.
Your mindset is essential; keep it fueled and clean.
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Maintaining communication with clients is crucial during economic downturns.
Social media should be used to share positive and valuable content.
Focus on strategic targeting of opportunities in less impacted sectors.
Marketing budgets may be slashed, but costs for advertising may decrease as well.
Regularly audit online profiles and marketing materials to ensure they are current.
Focusing on what you can control helps reduce stress and anxiety.
Engage with positive influences and take breaks from negative news.
Utilize downtime to address small tasks that can improve business perception.
Your mindset is essential; keep it fueled and clean.
0:0053:26
From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
Matt Fogarty
Keywords
Keywords of this podcast episode
Radio ImagingVoice OverIncome StreamsNegotiation TipsClient RelationshipsMarketingVoice Acting
Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧
Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.
Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.
✅ What is Radio Imaging?
✅ How to land your first imaging client
✅ Negotiation tips & market rates
✅ Building long-term relationships with stations
✅ Why you shouldn't overlook small markets
✅ How to stand out & get rehired consistently
If you’re serious about growing your voice over career, don’t miss this master class.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Build a base of great clients who return consistently.
Storytelling enhances voice over performance.
Imaging allows for creative expression in voice work.
Understanding client needs is crucial for success.
Direct marketing can yield significant opportunities.
Communication with program directors is essential.
Flexibility in turnaround times is important.
Ad-libs can add personality to radio imaging.
Treat small market stations with the same respect as large ones.
Identify key decision-makers in radio stations for outreach.
A structured imaging deal is crucial for long-term opportunities.
Managing multiple markets requires an effective CRM system.
Market size influences voice over rates.
Local engagement is key to the success of radio stations.
AI is a growing factor in the industry, but human touch remains vital.
Continuous improvement through coaching enhances voice work.
The future of radio imaging holds potential despite challenges.
Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧
Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.
Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.
✅ What is Radio Imaging?
✅ How to land your first imaging client
✅ Negotiation tips & market rates
✅ Building long-term relationships with stations
✅ Why you shouldn't overlook small markets
✅ How to stand out & get rehired consistently
If you’re serious about growing your voice over career, don’t miss this master class.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Build a base of great clients who return consistently.
Storytelling enhances voice over performance.
Imaging allows for creative expression in voice work.
Understanding client needs is crucial for success.
Direct marketing can yield significant opportunities.
Communication with program directors is essential.
Flexibility in turnaround times is important.
Ad-libs can add personality to radio imaging.
Treat small market stations with the same respect as large ones.
Identify key decision-makers in radio stations for outreach.
A structured imaging deal is crucial for long-term opportunities.
Managing multiple markets requires an effective CRM system.
Market size influences voice over rates.
Local engagement is key to the success of radio stations.
AI is a growing factor in the industry, but human touch remains vital.
Continuous improvement through coaching enhances voice work.
The future of radio imaging holds potential despite challenges.
Ratings
Global:
Global ratings are aggregates of the individual countries
