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You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®!
The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields.
Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more!
If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott.
Listen online at https://vopreneur.com
Voice Over Marketing Coaching at https://vopreneur.com
Request a custom voice over audition and quote at https://marcscottvoiceover.com
You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®!
The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields.
Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more!
If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott.
Listen online at https://vopreneur.com
Voice Over Marketing Coaching at https://vopreneur.com
Request a custom voice over audition and quote at https://marcscottvoiceover.com
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Everyday VOpreneur® with Marc Scott.
Hosts
Marc Scott
Previous Guests
Christy Harst
Christy Harst is a professional voice actor known for her versatile voice and ability to bring characters to life. With a background in theater and extensive training in voiceover techniques, she has contributed to various projects including commercials, animations, and audiobooks. Christy is also recognized for her engaging performances and dedication to the craft of voice acting.
Christy Harst is a professional voice actor known for her versatile voice and ability to bring characters to life. With a background in theater and extensive training in voiceover techniques, she has contributed to various projects including commercials, animations, and audiobooks. Christy is also recognized for her engaging performances and dedication to the craft of voice acting.
Krysta Wallrauch
Krysta Wallrauch is a talented voice actor with a strong presence in the voiceover industry. She has worked on numerous projects ranging from corporate narrations to character voices in animations. Krysta is known for her clear and expressive voice, and she actively participates in workshops and conferences to enhance her skills and connect with other professionals in the field.
Krysta Wallrauch is a talented voice actor with a strong presence in the voiceover industry. She has worked on numerous projects ranging from corporate narrations to character voices in animations. Krysta is known for her clear and expressive voice, and she actively participates in workshops and conferences to enhance her skills and connect with other professionals in the field.
Matt Fogarty
Matt Fogarty is a prominent voice actor specializing in radio imaging. He serves as the imaging voice for 29 different radio stations, including major clients like iHeartMedia and SiriusXM. With a successful career in the voice over industry, Matt has developed a reputation for his expertise in building long-term relationships with clients and understanding the nuances of negotiation and market rates. He is known for his creative expression in voice work and emphasizes the importance of storytelling in enhancing performance. Matt actively shares his insights and strategies for aspiring voice actors and seasoned professionals alike.
Matt Fogarty is a prominent voice actor specializing in radio imaging. He serves as the imaging voice for 29 different radio stations, including major clients like iHeartMedia and SiriusXM. With a successful career in the voice over industry, Matt has developed a reputation for his expertise in building long-term relationships with clients and understanding the nuances of negotiation and market rates. He is known for his creative expression in voice work and emphasizes the importance of storytelling in enhancing performance. Matt actively shares his insights and strategies for aspiring voice actors and seasoned professionals alike.
Laila Berzins
Laila Berzins is a talented voice actor who has made a significant mark in the industry with nearly 150 credits on IMDB. Originally from a small town in Connecticut, she pursued her dream of becoming a voice actor in Los Angeles. Laila's journey includes overcoming challenges such as living on food stamps and driving for Uber while investing in her craft. She has lent her voice to various projects, including work for Disney, Nickelodeon, Genshin Impact, and Marvel. Laila is known for her dedication to continuous learning and her ability to connect with audiences through her performances.
Laila Berzins is a talented voice actor who has made a significant mark in the industry with nearly 150 credits on IMDB. Originally from a small town in Connecticut, she pursued her dream of becoming a voice actor in Los Angeles. Laila's journey includes overcoming challenges such as living on food stamps and driving for Uber while investing in her craft. She has lent her voice to various projects, including work for Disney, Nickelodeon, Genshin Impact, and Marvel. Laila is known for her dedication to continuous learning and her ability to connect with audiences through her performances.
J. Michael Collins
J. Michael Collins is a prominent voice over artist and industry expert known for his extensive work in commercial and political voice overs. He has a strong online presence and offers resources for voice actors through his website and social media platforms. Collins is recognized for his insights into the evolving trends within the voice over industry and has contributed to discussions on the impact of demographic shifts and market changes on voice acting.
J. Michael Collins is a prominent voice over artist and industry expert known for his extensive work in commercial and political voice overs. He has a strong online presence and offers resources for voice actors through his website and social media platforms. Collins is recognized for his insights into the evolving trends within the voice over industry and has contributed to discussions on the impact of demographic shifts and market changes on voice acting.
Topics Discussed
voice actors
economic uncertainty
marketing strategies
client communication
social media
business resilience
stress management
Radio Imaging
Voice Over
Income Streams
Negotiation Tips
Client Relationships
Marketing
Voice Acting
voice acting
Disney
Laila Berzins
success
LA
IMDB
Genshin Impact
Marvel
food stamps
Uber
craft
networking
community
persistence
learning
character development
VO Atlanta
vocal care
AI
content creation
conference experience
tariffs
trade wars
voice over industry
trends
commercial shifts
political voice over
demographics
marketing
AI impact
I'm Marc Scott, a professional male voice actor and a voice over business and marketing coach.
My voice over services include narration for explainer videos, whiteboard videos, corporate narration, eLearning narration, radio and television commercials, documentary films and TV show narration. Request a custom voice over audition and quote by visiting https://marcscottvoiceover.com.
---
Voice Over Business and Marketing Coach; helping you become a VOpreneur. Many voice actors struggle with marketing their voice over business and finding new clients and opportunities. That's where I come in. I provide videos each week that are specifically designed to give you actionable, practical advice on voice over marketing and running your voice over business. You can book a free 15 minute coaching consult with me at https://marcscottcoaching.com.
Make sure you subscribe so you never miss a video.
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Maintaining communication with clients is crucial during economic downturns.
Social media should be used to share positive and valuable content.
Focus on strategic targeting of opportunities in less impacted sectors.
Marketing budgets may be slashed, but costs for advertising may decrease as well.
Regularly audit online profiles and marketing materials to ensure they are current.
Focusing on what you can control helps reduce stress and anxiety.
Engage with positive influences and take breaks from negative news.
Utilize downtime to address small tasks that can improve business perception.
Your mindset is essential; keep it fueled and clean.
Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.
In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."
You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Maintaining communication with clients is crucial during economic downturns.
Social media should be used to share positive and valuable content.
Focus on strategic targeting of opportunities in less impacted sectors.
Marketing budgets may be slashed, but costs for advertising may decrease as well.
Regularly audit online profiles and marketing materials to ensure they are current.
Focusing on what you can control helps reduce stress and anxiety.
Engage with positive influences and take breaks from negative news.
Utilize downtime to address small tasks that can improve business perception.
Your mindset is essential; keep it fueled and clean.
0:0053:26
From Storytime to SiriusXM: How Matt Fogarty Built a Radio Imaging Empire
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
Matt Fogarty
Keywords
Keywords of this podcast episode
Radio ImagingVoice OverIncome StreamsNegotiation TipsClient RelationshipsMarketingVoice Acting
Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧
Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.
Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.
✅ What is Radio Imaging?
✅ How to land your first imaging client
✅ Negotiation tips & market rates
✅ Building long-term relationships with stations
✅ Why you shouldn't overlook small markets
✅ How to stand out & get rehired consistently
If you’re serious about growing your voice over career, don’t miss this master class.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Build a base of great clients who return consistently.
Storytelling enhances voice over performance.
Imaging allows for creative expression in voice work.
Understanding client needs is crucial for success.
Direct marketing can yield significant opportunities.
Communication with program directors is essential.
Flexibility in turnaround times is important.
Ad-libs can add personality to radio imaging.
Treat small market stations with the same respect as large ones.
Identify key decision-makers in radio stations for outreach.
A structured imaging deal is crucial for long-term opportunities.
Managing multiple markets requires an effective CRM system.
Market size influences voice over rates.
Local engagement is key to the success of radio stations.
AI is a growing factor in the industry, but human touch remains vital.
Continuous improvement through coaching enhances voice work.
The future of radio imaging holds potential despite challenges.
Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧
Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.
Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.
✅ What is Radio Imaging?
✅ How to land your first imaging client
✅ Negotiation tips & market rates
✅ Building long-term relationships with stations
✅ Why you shouldn't overlook small markets
✅ How to stand out & get rehired consistently
If you’re serious about growing your voice over career, don’t miss this master class.
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Build a base of great clients who return consistently.
Storytelling enhances voice over performance.
Imaging allows for creative expression in voice work.
Understanding client needs is crucial for success.
Direct marketing can yield significant opportunities.
Communication with program directors is essential.
Flexibility in turnaround times is important.
Ad-libs can add personality to radio imaging.
Treat small market stations with the same respect as large ones.
Identify key decision-makers in radio stations for outreach.
A structured imaging deal is crucial for long-term opportunities.
Managing multiple markets requires an effective CRM system.
Market size influences voice over rates.
Local engagement is key to the success of radio stations.
AI is a growing factor in the industry, but human touch remains vital.
Continuous improvement through coaching enhances voice work.
The future of radio imaging holds potential despite challenges.
0:0058:20
From Uber Drive to Disney Voice Actor with Laila Berzins
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
Laila Berzins
Keywords
Keywords of this podcast episode
voice actingDisneyLaila BerzinssuccessLAIMDBGenshin ImpactMarvelfood stampsUbercraftnetworkingcommunitypersistencelearningcharacter development
At some point, most voice actors have the dream of packing up and heading for LA to achieve success and fame in voice over. Few actually follow through, and fewer still actually make their dreams a reality.
Laila Berzins is one of the few!
In this conversation, Laila Berzins shares her inspiring journey from a small town in Connecticut to becoming a successful voice actor in LA. One workshop, callback, audition and odd job at a time!
Now, Laila has nearly 150 credits on IMBD including Disney, Nickelodeon, Genshin Impact, Marvel and many more.
Listen as Laila shares the real story behind her rise—living on food stamps, driving Uber, and investing every cent back into her craft. Whether you’re grinding in VO or chasing a dream in any field, this episode will leave you fired up and focused.
CONNECT WITH LAILA BERZINS
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The journey to success in voiceover can take years of hard work.
Reinvesting in one's craft through classes and workshops is essential.
Networking and making connections can lead to unexpected opportunities.
Finding a supportive community can make a significant difference.
Persistence and stubbornness are key to achieving dreams.
You never know who's going to see your content.
Agents can be champions for your career.
Continuous learning is essential in the industry.
Diverse performance backgrounds enhance voice acting skills.
Organization is key for managing multiple characters.
Improv skills are vital for character development.
Character development is a blend of inspiration and personal experience.
Alternate takes can showcase a different range for characters.
Conventions provide a unique opportunity to connect with fans.
The energy we project influences our experiences in the industry.
Enjoying the journey is as important as the destination.
At some point, most voice actors have the dream of packing up and heading for LA to achieve success and fame in voice over. Few actually follow through, and fewer still actually make their dreams a reality.
Laila Berzins is one of the few!
In this conversation, Laila Berzins shares her inspiring journey from a small town in Connecticut to becoming a successful voice actor in LA. One workshop, callback, audition and odd job at a time!
Now, Laila has nearly 150 credits on IMBD including Disney, Nickelodeon, Genshin Impact, Marvel and many more.
Listen as Laila shares the real story behind her rise—living on food stamps, driving Uber, and investing every cent back into her craft. Whether you’re grinding in VO or chasing a dream in any field, this episode will leave you fired up and focused.
CONNECT WITH LAILA BERZINS
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The journey to success in voiceover can take years of hard work.
Reinvesting in one's craft through classes and workshops is essential.
Networking and making connections can lead to unexpected opportunities.
Finding a supportive community can make a significant difference.
Persistence and stubbornness are key to achieving dreams.
You never know who's going to see your content.
Agents can be champions for your career.
Continuous learning is essential in the industry.
Diverse performance backgrounds enhance voice acting skills.
Organization is key for managing multiple characters.
Improv skills are vital for character development.
Character development is a blend of inspiration and personal experience.
Alternate takes can showcase a different range for characters.
Conventions provide a unique opportunity to connect with fans.
The energy we project influences our experiences in the industry.
Enjoying the journey is as important as the destination.
0:0014:42
Conference Like a Pro: VO Atlanta Edition
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
Christy HarstKrysta Wallrauch
Keywords
Keywords of this podcast episode
VO Atlantavoice actorsnetworkingvocal careAIcontent creationconference experience
A thousand voice actors are about to descend on the Hilton Atlanta Airport Hotel for VO Atlanta. If you're one of them, this special episode is for you.
This episode is packed with actionable advice to help you make the most of your conference experience.
From purposeful networking and vocal care to leveraging AI for better note-taking and content creation, Marc Scott shares his top strategies for success. Don’t just attend—thrive at VO Atlanta!
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Network with purpose, focusing on key connections.
Engage actively in sessions to enhance learning.
Take care of your voice to ensure participation.
Follow common themes from multiple speakers.
Create content to reinforce learning and share experiences.
Be present and enjoy the conference experience.
Leverage AI to summarize notes and create content.
Implement learned strategies into actionable items.
Don't let fear or nerves hold you back from participating.
A thousand voice actors are about to descend on the Hilton Atlanta Airport Hotel for VO Atlanta. If you're one of them, this special episode is for you.
This episode is packed with actionable advice to help you make the most of your conference experience.
From purposeful networking and vocal care to leveraging AI for better note-taking and content creation, Marc Scott shares his top strategies for success. Don’t just attend—thrive at VO Atlanta!
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Network with purpose, focusing on key connections.
Engage actively in sessions to enhance learning.
Take care of your voice to ensure participation.
Follow common themes from multiple speakers.
Create content to reinforce learning and share experiences.
Be present and enjoy the conference experience.
Leverage AI to summarize notes and create content.
Implement learned strategies into actionable items.
Don't let fear or nerves hold you back from participating.
0:001:10:00
Trends, Tariffs and Trade Wars: State of VO in 2025 with J. Michael Collins
Hosts
Hosts of this podcast episode
Marc Scott
Guests
Guests of this podcast episode
J. Michael Collins
Keywords
Keywords of this podcast episode
tariffstrade warsvoice over industrytrendscommercial shiftspolitical voice overdemographicsVO AtlantamarketingAI impact
Tariffs are here. Will they impact the voice over industry? I didn't bring J. Michael Collins on the podcast to talk tariffs and trade wars, but it just so happened that the day we recorded, that was the story of the day. So we tackled it.
We didn't stop there. We also talked trends voice actors need to watch in 2025 including shifts in commercial and political, the new "it read" that seems to be booking at the moment. How shifting demographics are opening up more opportunities for certain voice actors who may have felt a little left behind in recent years.
A lot of ground is covered in this chat. We even had time to get to VO Atlanta and some insights into this years conference.
If you're a voice actor looking to stay ahead in a rapidly evolving industry, you're going to want to dig into this one with a notebook!
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The voice over market is experiencing a glut in the middle tier.
Short-term impacts of tariffs on voice over are uncertain.
Assertiveness is becoming a key trait in voice over reads.
Demographics in voice over are shifting towards older voices.
The average consumer's perception of advertising is changing.
Buyers are adapting to demographic shifts in their marketing strategies.
The future of conversational voice over is being redefined.
Voice over trends are evolving, especially in humor and delivery.
AI's impact on voice over is minimal at the high end.
Marketing is crucial for voice actors to succeed today.
Demos need to reflect versatility and current trends.
Political voice over requires frequent updates due to shifting issues.
Online casting companies are facing challenges in the current market.
The VO Atlanta conference aims to bring fresh insights and speakers.
Voice actors should focus on building relationships with agents.
Staying informed about industry changes is key to success.
Tariffs are here. Will they impact the voice over industry? I didn't bring J. Michael Collins on the podcast to talk tariffs and trade wars, but it just so happened that the day we recorded, that was the story of the day. So we tackled it.
We didn't stop there. We also talked trends voice actors need to watch in 2025 including shifts in commercial and political, the new "it read" that seems to be booking at the moment. How shifting demographics are opening up more opportunities for certain voice actors who may have felt a little left behind in recent years.
A lot of ground is covered in this chat. We even had time to get to VO Atlanta and some insights into this years conference.
If you're a voice actor looking to stay ahead in a rapidly evolving industry, you're going to want to dig into this one with a notebook!
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The voice over market is experiencing a glut in the middle tier.
Short-term impacts of tariffs on voice over are uncertain.
Assertiveness is becoming a key trait in voice over reads.
Demographics in voice over are shifting towards older voices.
The average consumer's perception of advertising is changing.
Buyers are adapting to demographic shifts in their marketing strategies.
The future of conversational voice over is being redefined.
Voice over trends are evolving, especially in humor and delivery.
AI's impact on voice over is minimal at the high end.
Marketing is crucial for voice actors to succeed today.
Demos need to reflect versatility and current trends.
Political voice over requires frequent updates due to shifting issues.
Online casting companies are facing challenges in the current market.
The VO Atlanta conference aims to bring fresh insights and speakers.
Voice actors should focus on building relationships with agents.
Staying informed about industry changes is key to success.
Ratings
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Global ratings are aggregates of the individual countries
