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A podcast by pet sitters, for pet sitters. After oner 10 years pet sitting, we've got some stories! Listen in as we talk candidly about our experiences as pet sitters and speak with others regarding theirs. From how to get started, to major lessons from tough situations, this is an in-depth look at the life of a pet sitter. Our goal is to grow a passionate community of pet sitters, making the industry better for everyone. We'd love to hear your story!
A podcast by pet sitters, for pet sitters. After oner 10 years pet sitting, we've got some stories! Listen in as we talk candidly about our experiences as pet sitters and speak with others regarding theirs. From how to get started, to major lessons from tough situations, this is an in-depth look at the life of a pet sitter. Our goal is to grow a passionate community of pet sitters, making the industry better for everyone. We'd love to hear your story!
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Pet Sitter Confessional.
Hosts
Pet Sitter Confessional Hosts
Unknown
Previous Guests
Carmen Rustenbeck
Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. As the Founder & Executive Director of IBPSA, she has created and implemented a development plan that details how the organization gains members to create a powerful voice for the industry. Carmen is committed to building a member-centered organization that promotes best practices and strategies for helping the pet care industry reach its full potential.
Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. As the Founder & Executive Director of IBPSA, she has created and implemented a development plan that details how the organization gains members to create a powerful voice for the industry. Carmen is committed to building a member-centered organization that promotes best practices and strategies for helping the pet care industry reach its full potential.
Niki Lepine
Niki Lepine is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta. Her journey began with her beloved rescue dog, Koda, who had a history of separation anxiety. Niki discovered that exercise was key to keeping Koda calm and happy, but balancing shift work with Koda's activity needs was challenging. This experience led her to recognize the need for reliable pet care for busy pet parents, inspiring her to team up with Steph Law to launch Dog Jogs. Niki is passionate about enriching dogs' lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved.
Niki Lepine is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta. Her journey began with her beloved rescue dog, Koda, who had a history of separation anxiety. Niki discovered that exercise was key to keeping Koda calm and happy, but balancing shift work with Koda's activity needs was challenging. This experience led her to recognize the need for reliable pet care for busy pet parents, inspiring her to team up with Steph Law to launch Dog Jogs. Niki is passionate about enriching dogs' lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved.
Steph Law
Steph Law is the co-founder of Dog Jogs, where she combines her love for dogs with her passion for supporting pet parents. She and Niki started Dog Jogs after experiencing the challenges of balancing work and pet care, particularly for dogs with high energy or anxiety needs. Steph understands the importance of regular exercise for a dog's well-being and is dedicated to ensuring every client, both two- and four-legged, feels supported and cared for. With a strong background in client relations and team leadership, she guides the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton.
Steph Law is the co-founder of Dog Jogs, where she combines her love for dogs with her passion for supporting pet parents. She and Niki started Dog Jogs after experiencing the challenges of balancing work and pet care, particularly for dogs with high energy or anxiety needs. Steph understands the importance of regular exercise for a dog's well-being and is dedicated to ensuring every client, both two- and four-legged, feels supported and cared for. With a strong background in client relations and team leadership, she guides the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton.
Justina Allen-Yancey
Justina Allen-Yancey is the owner of Justina's Pet Sitting Service, LLC, which she founded in 2018. With a deep love for animals, Justina transitioned from a career in Corrections and Non-profits to pursue her passion for pet care. She was motivated to leave her office job as she disliked leaving her own dog, Neville, alone at home. Justina runs her business alongside her husband, Drew Yancey, who joined her in 2020. They reside in Prior Lake and share their home with a variety of pets, including dogs, cats, bunnies, guinea pigs, and fish. Justina is dedicated to ensuring that all pets receive the care and love they need while their owners are away, emphasizing the importance of maintaining a normal routine for the pets in her care.
Justina Allen-Yancey is the owner of Justina's Pet Sitting Service, LLC, which she founded in 2018. With a deep love for animals, Justina transitioned from a career in Corrections and Non-profits to pursue her passion for pet care. She was motivated to leave her office job as she disliked leaving her own dog, Neville, alone at home. Justina runs her business alongside her husband, Drew Yancey, who joined her in 2020. They reside in Prior Lake and share their home with a variety of pets, including dogs, cats, bunnies, guinea pigs, and fish. Justina is dedicated to ensuring that all pets receive the care and love they need while their owners are away, emphasizing the importance of maintaining a normal routine for the pets in her care.
Topics Discussed
mergers and acquisitions
pet care industry
corporate buyouts
small pet businesses
Ollies Law
Veterinary Professional Associate role
Gen Z pet owners
pet insurance
exotic pets
collaboration
technology advancements
business growth
sustainable success
data-driven decisions
personal success
market demands
personal boundaries
joy in business
client trust
niche services
reactive dogs
dog jogging
pet care
community engagement
clear communication
pet first aid
high-energy dogs
shift workers
Community Visibility
Premium Pricing
Public Speaking
Service Value
Economic Uncertainty
pet sitting
trusted name
client expectations
team management
networking
proactive planning
Episodes
Here's the recent few episodes on Pet Sitter Confessional.
0:001:09:23
587: The Changing Landscape of Pet Services with Carmen Rustenbeck
Guests
Guests of this podcast episode
Carmen Rustenbeck
Keywords
Keywords of this podcast episode
mergers and acquisitionspet care industrycorporate buyoutssmall pet businessesOllies LawVeterinary Professional Associate roleGen Z pet ownerspet insuranceexotic petscollaborationtechnology advancements
How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollies Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile
Main topics:
Mergers and acquisitions in pet care How big corporations are buying out independent businesses.
Impact of industry regulations Discussing Ollies Law and the Veterinary Professional Associate role.
Trends among Gen Z pet owners Increased interest in pet insurance, fresh food, and exotic pets.
Collaboration between pet businesses Why pet sitters, boarding facilities, and veterinarians should work together.
Technology advancements in pet care AI, software, and new pet care innovations shaping the industry.
Main Takeaway:If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand. Carmen Rustenbeck
Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch?
Dont wait for regulations to dictate your businessdefine best practices now! Listen today and future-proof your pet care company.
About our guest:
Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential.
Visitpetsit.com/joinanduse code confessional15 at checkout to save $15 off your first year!
How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollies Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile
Main topics:
Mergers and acquisitions in pet care How big corporations are buying out independent businesses.
Impact of industry regulations Discussing Ollies Law and the Veterinary Professional Associate role.
Trends among Gen Z pet owners Increased interest in pet insurance, fresh food, and exotic pets.
Collaboration between pet businesses Why pet sitters, boarding facilities, and veterinarians should work together.
Technology advancements in pet care AI, software, and new pet care innovations shaping the industry.
Main Takeaway:If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand. Carmen Rustenbeck
Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch?
Dont wait for regulations to dictate your businessdefine best practices now! Listen today and future-proof your pet care company.
About our guest:
Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential.
Visitpetsit.com/joinanduse code confessional15 at checkout to save $15 off your first year!
0:0023:16
586: Stop Running Someone Elses Business
Hosts
Hosts of this podcast episode
Pet Sitter Confessional Hosts
Keywords
Keywords of this podcast episode
business growthsustainable successdata-driven decisionspersonal successmarket demandspersonal boundariesjoy in business
Are you building the business you actually wantor just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone elses definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their lifenot the other way around.
Main Topics
Growth vs. sustainable success
Data-driven business decisions
Defining personal success
Market demands vs. personal boundaries
Reclaiming joy in business
Main takeaway: We all need to stop building businesses that we think we should have and start building ones that we actually want.
Its easy to get caught in the noise of comparison and industry pressureeveryone says you have to grow, scale, and offer more. But what if your ideal business doesnt look like that? What if its smaller, simpler, and actually supports the life you want to live? Thats not failurethats freedom. Give yourself permission to build something that you love.
Are you building the business you actually wantor just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone elses definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their lifenot the other way around.
Main Topics
Growth vs. sustainable success
Data-driven business decisions
Defining personal success
Market demands vs. personal boundaries
Reclaiming joy in business
Main takeaway: We all need to stop building businesses that we think we should have and start building ones that we actually want.
Its easy to get caught in the noise of comparison and industry pressureeveryone says you have to grow, scale, and offer more. But what if your ideal business doesnt look like that? What if its smaller, simpler, and actually supports the life you want to live? Thats not failurethats freedom. Give yourself permission to build something that you love.
How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration!
Main topics:
Creating niche pet care services.
The benefits of dog jogging for high-energy dogs.
Setting client expectations with clear communication.
Supporting shift workers with flexible pet care.
Building a pet care community through engagement.
Main takeaway:
“We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine
Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾
✨ What’s one way you personalize your pet care services? Share in the comments!
About our guests:
Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved.
Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people.
How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration!
Main topics:
Creating niche pet care services.
The benefits of dog jogging for high-energy dogs.
Setting client expectations with clear communication.
Supporting shift workers with flexible pet care.
Building a pet care community through engagement.
Main takeaway:
“We try to build those relationships and be close to our clients. It’s not just a job.” — Niki Lepine
Understanding your clients’ specific needs helps build trust and loyalty. By offering specialized services—like jogging for high-energy dogs or tailored care for reactive pets—you create solutions that make life easier for pet parents. Niki and Steph share how they’ve turned their passion into a thriving business by focusing on clear communication, strong client relationships, and creative community engagement. 🐾
✨ What’s one way you personalize your pet care services? Share in the comments!
About our guests:
Nikki Lepine: is the co-founder of Dog Jogs, a premier dog running and walking service in Edmonton, Alberta, created from her personal experience with her beloved rescue dog, Koda. After adopting Koda—a senior dog with a history of separation anxiety—Nikki discovered that exercise was key to keeping him calm and happy. However, balancing shift work and ensuring Koda received enough activity was a challenge, leading her to recognize a need for reliable pet care for busy pet parents. This inspired her to team up with Steph Law to launch Dog Jogs, helping pet owners provide the same peace of mind she sought for Koda. Today, Nikki is passionate about enriching dogs’ lives through movement, adventure, and companionship, ensuring every pup in their care stays happy, healthy, and well-loved.
Steph Law: is the co-founder of Dog Jogs, where she channels her love for dogs and passion for supporting pet parents into a thriving pet care service. She and Nikki started Dog Jogs after seeing firsthand the challenges of balancing work and pet care, especially for dogs with high energy or anxiety needs. Understanding how important regular exercise is for a dog’s well-being, Stephanie is dedicated to ensuring every client—both two- and four-legged—feels supported and cared for. With a strong background in client relations and team leadership, she helps guide the Dog Jogs team in providing reliable, high-quality exercise and companionship for dogs across Edmonton. Whether it’s a brisk jog or a leisurely walk, Stephanie is committed to making a positive impact in the lives of both pets and their people.
584: Show Up and Stand Out: Visibility and Value for Pet Businesses
Hosts
Hosts of this podcast episode
Pet Sitter Confessional Hosts
Keywords
Keywords of this podcast episode
Community VisibilityPremium PricingPublic SpeakingService ValueEconomic Uncertainty
Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand’s visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders.
Main Topics:
Importance of Community Visibility
Confident Premium Pricing
Public Speaking Opportunities
Delivering Unique Service Value
Navigating Economic Uncertainty
Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.”
Visibility isn’t just about marketing your services; it’s about building real relationships with the people around you. When you’re present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they’re confident in choosing you for their pet’s care. How are you showing up in your community this month?
Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son’s entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand’s visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders.
Main Topics:
Importance of Community Visibility
Confident Premium Pricing
Public Speaking Opportunities
Delivering Unique Service Value
Navigating Economic Uncertainty
Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.”
Visibility isn’t just about marketing your services; it’s about building real relationships with the people around you. When you’re present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they’re confident in choosing you for their pet’s care. How are you showing up in your community this month?
583: Creating a Trusted Name in Pet Sitting with Justina Allen-Yancey
Hosts
Hosts of this podcast episode
Unknown
Guests
Guests of this podcast episode
Justina Allen-Yancey
Keywords
Keywords of this podcast episode
pet sittingtrusted namecommunity engagementclient expectationsteam managementnetworkingbusiness growthproactive planning
How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business.
Main topics:
Building trust through community engagement
Setting and enforcing client expectations
Managing a growing pet care team
Leveraging awards for business growth
Proactive planning for pet care
Main takeaway: “We’ve in the long game to earn the trust of the people around us, and we’ve done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey
Trust isn’t built overnight—it’s earned through consistent actions, clear standards, and a genuine presence in your community. 🏡 Justina Allen-Yancey reminds us that being actively involved, setting high expectations for service, and staying engaged with clients creates long-term credibility. Whether it’s through networking, volunteering, or maintaining strong business policies, every touchpoint with your community reinforces your reputation. When people know they can count on you, they don’t just hire you—they recommend you. 🌟
How are you strengthening trust in your business?
About our guest”
Justina’s Pet Sitting Service, LLC was founded by Justina Allen-Yancey in 2018. Justina’s love of animals is immediately apparent to anyone who meets her, which is why she decided to ditch her day job and start a pet sitting business. After years in Corrections and Non-profits, Justina knew it was time to get out of the office setting as she hated leaving her own dog, Neville, home alone all day. It felt natural to switch gears and follow a career she is completely passionate about. Justina now runs the company with her husband, Drew Yancey.
Justina has lived in Prior Lake since 2014 and Drew joined her in 2020. Their fur family consists of dogs, cats, bunnies, guinea pigs, and lots of fish!
Justina and her carefully selected team of employees are here to ensure all of your pet’s unique needs are being met. We understand how important it is for your pet to be cared for and loved while you are away. We also strive to keep your pet’s routine as normal as possible so they are comfortable and happy while in our care. Our own pets are our family members and we will treat your babies like they are our own!
How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business.
Main topics:
Building trust through community engagement
Setting and enforcing client expectations
Managing a growing pet care team
Leveraging awards for business growth
Proactive planning for pet care
Main takeaway: “We’ve in the long game to earn the trust of the people around us, and we’ve done that just by getting really involved in things that are going on in the community.” – Justina Allen-Yancey
Trust isn’t built overnight—it’s earned through consistent actions, clear standards, and a genuine presence in your community. 🏡 Justina Allen-Yancey reminds us that being actively involved, setting high expectations for service, and staying engaged with clients creates long-term credibility. Whether it’s through networking, volunteering, or maintaining strong business policies, every touchpoint with your community reinforces your reputation. When people know they can count on you, they don’t just hire you—they recommend you. 🌟
How are you strengthening trust in your business?
About our guest”
Justina’s Pet Sitting Service, LLC was founded by Justina Allen-Yancey in 2018. Justina’s love of animals is immediately apparent to anyone who meets her, which is why she decided to ditch her day job and start a pet sitting business. After years in Corrections and Non-profits, Justina knew it was time to get out of the office setting as she hated leaving her own dog, Neville, home alone all day. It felt natural to switch gears and follow a career she is completely passionate about. Justina now runs the company with her husband, Drew Yancey.
Justina has lived in Prior Lake since 2014 and Drew joined her in 2020. Their fur family consists of dogs, cats, bunnies, guinea pigs, and lots of fish!
Justina and her carefully selected team of employees are here to ensure all of your pet’s unique needs are being met. We understand how important it is for your pet to be cared for and loved while you are away. We also strive to keep your pet’s routine as normal as possible so they are comfortable and happy while in our care. Our own pets are our family members and we will treat your babies like they are our own!
