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Conner is a co-founder of Self Storage Income, a platform dedicated to helping investors succeed in the self storage industry. He is known for his expertise in identifying investment opportunities, securing financing, and scaling self storage portfolios.
Conner is a co-founder of Self Storage Income, a platform dedicated to helping investors succeed in the self storage industry. He is known for his expertise in identifying investment opportunities, securing financing, and scaling self storage portfolios.
Jonah Hall is the President and CIO of Cedar Creek Capital, with extensive expertise in the self storage industry, particularly in optimizing occupancy and revenue strategies.
Jonah Hall is the President and CIO of Cedar Creek Capital, with extensive expertise in the self storage industry, particularly in optimizing occupancy and revenue strategies.
Noah Starr is the CEO of TractIQ, a platform that provides institutional-grade data to self storage investors. He transitioned from a corporate career to become a self storage investor, focusing on democratizing data to help small investors analyze and find profitable deals.
Noah Starr is the CEO of TractIQ, a platform that provides institutional-grade data to self storage investors. He transitioned from a corporate career to become a self storage investor, focusing on democratizing data to help small investors analyze and find profitable deals.
Want to invest in self storage but feel like you're on an island? You dont have to do this alone. Whether youre buying your first self storage facility or looking to scale your portfolio fast, we have tools, resources, and, most importantly, a community to tap intostick around and well show you how to find everything you need!
In todays episode, Conner and George share what Self Storage Income is all about: community, action, and growth. We dive into how the Inner Circle was born and how it has evolved into a one-stop shop for investors looking to fast-track their success. Complete with bookkeeping, virtual assistants (VAs), feasibility studies, coaching, and connections to self storage loans, deals, and brokers,this level of access is the game-changer most investors miss!
Huge changes are coming to the self storage industry. Large operators are buying up mom-and-pop facilities, and the window of opportunity is shrinking fast. If you want the secrets to finding, funding, and running a profitable self storage business in 2025, you wont want to miss this one!
What youll learn in todays show:
Fast-tracking your self storage journey through the power of community
Unlocking consistent deal flow through the industrys one-stop shop
The easiest way to find brokers and lenders for your next self storage deal
Scaling your portfolio fast with access to top industry connections
Real self storage success stories from investors just like YOU
Want to invest in self storage but feel like you're on an island? You dont have to do this alone. Whether youre buying your first self storage facility or looking to scale your portfolio fast, we have tools, resources, and, most importantly, a community to tap intostick around and well show you how to find everything you need!
In todays episode, Conner and George share what Self Storage Income is all about: community, action, and growth. We dive into how the Inner Circle was born and how it has evolved into a one-stop shop for investors looking to fast-track their success. Complete with bookkeeping, virtual assistants (VAs), feasibility studies, coaching, and connections to self storage loans, deals, and brokers,this level of access is the game-changer most investors miss!
Huge changes are coming to the self storage industry. Large operators are buying up mom-and-pop facilities, and the window of opportunity is shrinking fast. If you want the secrets to finding, funding, and running a profitable self storage business in 2025, you wont want to miss this one!
What youll learn in todays show:
Fast-tracking your self storage journey through the power of community
Unlocking consistent deal flow through the industrys one-stop shop
The easiest way to find brokers and lenders for your next self storage deal
Scaling your portfolio fast with access to top industry connections
Real self storage success stories from investors just like YOU
301. How Your Facility Can Make MORE Money with LOWER Occupancy w/Jonah Hall
Guests
Guests of this podcast episode
Jonah Hall
Keywords
Keywords of this podcast episode
self storageoccupancy ratesrevenue growthrent increasesfacility managementstorage unit demand
Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility, making you less money and lowering your facility’s value by tens if not hundreds of thousands of dollars.
Jonah Hall, President and CIO of Cedar Creek Capital, knows (arguably) more about self storage occupancythan anyone in the industry. He’s the reason why while occupancy rates were dropping over the past few months, our income was going UP. That’s right, fewer customers, fewer storage rentals, and more revenue. How is that even possible?
If you own a self storage facility or are planning on buying one, this is crucial information that could help you earn tens of thousands more every year. We’re talking about how to raise rents even when occupancy is low (and not lose customers), the biggest mistakes we made when taking over facilities, and the different types of “occupancy” plus which you should pay attention to most. We’ve tested these strategies across dozens of facilities, so you don’t have to.
What you’ll learn in today’s show:
Why occupancy rates don’t matter nearly as much as you think they do
Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility, making you less money and lowering your facility’s value by tens if not hundreds of thousands of dollars.
Jonah Hall, President and CIO of Cedar Creek Capital, knows (arguably) more about self storage occupancythan anyone in the industry. He’s the reason why while occupancy rates were dropping over the past few months, our income was going UP. That’s right, fewer customers, fewer storage rentals, and more revenue. How is that even possible?
If you own a self storage facility or are planning on buying one, this is crucial information that could help you earn tens of thousands more every year. We’re talking about how to raise rents even when occupancy is low (and not lose customers), the biggest mistakes we made when taking over facilities, and the different types of “occupancy” plus which you should pay attention to most. We’ve tested these strategies across dozens of facilities, so you don’t have to.
What you’ll learn in today’s show:
Why occupancy rates don’t matter nearly as much as you think they do
300. Make More, Do Less: Hiring Your FIRST Self Storage Employee
Keywords
Keywords of this podcast episode
self storagebusiness growthhiring employeesleadership levelsscaling a businesspassive incometeam building
Whether you’ve got one self storage facility or twenty, you own a self storage business. And, if you’re like most of us, you want to keep growing. But you can’t be the one changing the locks, picking up the phone calls, answering the emails, and repairing the units while building your portfolio. If you’re doing this, you’re on track to have just another job instead of a fully fledged, profitable business. So, you’re tired of doing all the work. Who do you hire first?
Today, we’re talking about teams. These are the people who will take your storage facility business to the next level. You might have zero employees or just a handyman and virtual assistant. Or, you could have full-time staff on the backend. Wherever you’re at, we’re sharing how you can scale faster, smarter, and WITHOUT making the same mistakes we did so you can work less, make more, and build your business faster.
When we started, we were the ones shoveling the snow, repairing the units, changing locks, and answering calls. This quickly became too time-consuming, so we were forced to hire. Now, with $300M+ in self storage, our business has radically changed, but the steps we took have not. Follow these “levels” of leadership, and you’ll be able to make self storage your full-time business, or at least a more passive income stream that takes care of (much of) itself.
What you’ll learn in today’s show:
Who should be your first hire when running a self storage facility
The three “levels” of leadership you’ll go through as your business expands
How to ensure standards don’t start slipping when you leave the day-to-day operations
Start firing yourself! If you’ve got a full-time job, you need to STOP working on your facility
The biggest mistakes AJ made when taking on team members and leading employees
How to STOP working in your business and start working ON your business
Whether you’ve got one self storage facility or twenty, you own a self storage business. And, if you’re like most of us, you want to keep growing. But you can’t be the one changing the locks, picking up the phone calls, answering the emails, and repairing the units while building your portfolio. If you’re doing this, you’re on track to have just another job instead of a fully fledged, profitable business. So, you’re tired of doing all the work. Who do you hire first?
Today, we’re talking about teams. These are the people who will take your storage facility business to the next level. You might have zero employees or just a handyman and virtual assistant. Or, you could have full-time staff on the backend. Wherever you’re at, we’re sharing how you can scale faster, smarter, and WITHOUT making the same mistakes we did so you can work less, make more, and build your business faster.
When we started, we were the ones shoveling the snow, repairing the units, changing locks, and answering calls. This quickly became too time-consuming, so we were forced to hire. Now, with $300M+ in self storage, our business has radically changed, but the steps we took have not. Follow these “levels” of leadership, and you’ll be able to make self storage your full-time business, or at least a more passive income stream that takes care of (much of) itself.
What you’ll learn in today’s show:
Who should be your first hire when running a self storage facility
The three “levels” of leadership you’ll go through as your business expands
How to ensure standards don’t start slipping when you leave the day-to-day operations
Start firing yourself! If you’ve got a full-time job, you need to STOP working on your facility
The biggest mistakes AJ made when taking on team members and leading employees
How to STOP working in your business and start working ON your business
The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional players!
Today, we’re chatting with Noah Starr, CEO of TractIQ, a self storage platform that arms everyday investors with the information they need to make better, faster decisions. Noah quit his corporate job to start a self storage business, only to realize that it was difficult to find the data he needed to buy with confidence. Even in 2025, new investors still rely on surface-level metrics—through no fault of their own.
But now, Noah is democratizing the data that institutional buyers have used for decades so YOU can analyze deals properly and stop taking chances on your investments. Tune in as he shares how to identify high-opportunity markets, which signals drive self storage demand, and how TractIQ helps investors find profitable self storage facilities in seconds!
What you’ll learn in today’s show:
How to unlock better self storage deals using institutional-grade data
Noah’s journey from corporate burnout to big-time self storage investor
How to identify undervalued markets with low competition and HUGE upside
The number one way new investors can compete with REITs (and actually win)
The metrics that matter most when analyzing self storage markets
Your secret weapon for finding profitable self storage facilities in seconds
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional players!
Today, we’re chatting with Noah Starr, CEO of TractIQ, a self storage platform that arms everyday investors with the information they need to make better, faster decisions. Noah quit his corporate job to start a self storage business, only to realize that it was difficult to find the data he needed to buy with confidence. Even in 2025, new investors still rely on surface-level metrics—through no fault of their own.
But now, Noah is democratizing the data that institutional buyers have used for decades so YOU can analyze deals properly and stop taking chances on your investments. Tune in as he shares how to identify high-opportunity markets, which signals drive self storage demand, and how TractIQ helps investors find profitable self storage facilities in seconds!
What you’ll learn in today’s show:
How to unlock better self storage deals using institutional-grade data
Noah’s journey from corporate burnout to big-time self storage investor
How to identify undervalued markets with low competition and HUGE upside
The number one way new investors can compete with REITs (and actually win)
The metrics that matter most when analyzing self storage markets
Your secret weapon for finding profitable self storage facilities in seconds
Isbuying self storage facilities a surefire path to building wealth? In this episode, we’ll show you why buying a small, mom-and-pop operation might be the perfect alternative to residential real estate. For those who don’t want the tenant headaches of long-term rentals or the unpredictable income of short-term rentals, this episode is for you!
Today, AJ and George are sharing self storage success stories from everyday investors who are increasing their facility’s value by six figures (while working full-time), using 10%-down SBA (Small Business Administration) loans to buy facilities, and scaling their income without the stress of other asset classes. The best part? These aren’t unicorn stories. They’re repeatable models rooted in solid deal analysis and smart operations.
Whether you’re just getting into real estate investing or you’re tired of tenants and toilets, we’ll show you why self storage gives you more control over your property’s revenue and value. We’ll break down the operating expenses you’ll need to consider when analyzing deals, what to make of cap rates, and how to quickly scale from small operations to much larger, high-value investments!
What you’ll learn in today’s show:
The pros and cons of buying self storage versus other asset classes
AJ’s simple, three-pronged business model for new self storage investors
Unearthing HUGE opportunity with under-optimized, mom-and-pop facilities
Buying facilities with 10%-down SBA (Small Business Administration) loans
Cap rates explained and how to (properly) analyze a self storage deal
Why self storage gives you more control over expenses, pricing, and valuation
Self storage operating expenses you can’t afford to overlook
Isbuying self storage facilities a surefire path to building wealth? In this episode, we’ll show you why buying a small, mom-and-pop operation might be the perfect alternative to residential real estate. For those who don’t want the tenant headaches of long-term rentals or the unpredictable income of short-term rentals, this episode is for you!
Today, AJ and George are sharing self storage success stories from everyday investors who are increasing their facility’s value by six figures (while working full-time), using 10%-down SBA (Small Business Administration) loans to buy facilities, and scaling their income without the stress of other asset classes. The best part? These aren’t unicorn stories. They’re repeatable models rooted in solid deal analysis and smart operations.
Whether you’re just getting into real estate investing or you’re tired of tenants and toilets, we’ll show you why self storage gives you more control over your property’s revenue and value. We’ll break down the operating expenses you’ll need to consider when analyzing deals, what to make of cap rates, and how to quickly scale from small operations to much larger, high-value investments!
What you’ll learn in today’s show:
The pros and cons of buying self storage versus other asset classes
AJ’s simple, three-pronged business model for new self storage investors
Unearthing HUGE opportunity with under-optimized, mom-and-pop facilities
Buying facilities with 10%-down SBA (Small Business Administration) loans
Cap rates explained and how to (properly) analyze a self storage deal
Why self storage gives you more control over expenses, pricing, and valuation
Self storage operating expenses you can’t afford to overlook
