Smashing the Plateau Podcast

She has an innate curiosity, which she has leveraged to build business relationships and teaches others how to do the same. Her passion lies in working with people who want to grow their businesses through relationship marketing and networkingand she accomplishes this using both online and offline strategies. LinkedIn training is a significant part of Janices business. She believes that all business professionals need to have a magnetic LinkedIn profile and that LinkedIn is THE platform for attracting new clients, strategic partners, and referrals.

Staying connected and nurturing relationships come next, and Janice shows clients how to implement a "tangible touch" follow-up system to achieve that.

Janice truly values the friendships and business relationships she cultivates, and when she meets someone new, she is always thinking, "How may I support you?"

In today's episode of Smashing the Plateau, you will learn how to leverage your relationships and effectively use LinkedIn to expand your professional network.

Janice and I discuss:

• Janice's journey from teaching to entrepreneurship [01:18]
• The challenges she faced transitioning to self-employment [02:47]
• The importance of networking and follow-up [06:54]
• How Janice utilized the Chamber of Commerce for business growth [09:20]
• The role of LinkedIn in building relationships [10:36]
• Strategies for effective communication on LinkedIn [13:44]
• The significance of consistency in social media engagement [20:32]
• How to protect and nurture your community connections [21:57]

Learn more about Janice at www.janiceporter.com and connect with her on LinkedIn at linkedin.com/in/janice-porter.

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Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, which has been called "a clear and concise blueprint for the tasks of operating a business" by The New York Times. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.

Her articles on marketing and entrepreneurship have appeared in such media outlets as CEO World, American Bookseller, Inc., and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.

Jane and I discuss:

• The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]
• How to clearly define your service offerings [04:13]
• The importance of finding and understanding your niche [04:54]
• Strategies for building a targeted marketing plan [08:38]
• The role of cash flow in sustaining your business [10:04]
• Creative ways to structure your service offerings [12:20]
• The impact of AI on consulting practices [15:30]
• The value of community support for entrepreneurs [20:01]

Learn more about Jane at https://www.wesmanpr.com.

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Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live.

In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth.

Jason and I discuss:

• Jason's journey from web developer to email marketing expert [01:50]
• The importance of aligning your business with your lifestyle goals [03:40]
• How to build genuine connections with your audience through email [06:45]
• Common pitfalls in email marketing that entrepreneurs face [09:10]
• Techniques for optimizing email campaigns for better results [12:45]
• The role of community in building your business [17:10]
• Jason’s philosophy on saying no to projects [18:19]
• Tips for nurturing your email list effectively [20:38]

Learn more about Jason at https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&utm_medium=podcast&utm_source=smashing_the_plateau&utm_content=feb

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Simon Robinson is one of the pioneers of customer experience, having co-authored the world’s first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK’s first startup unicorns developed inside BT Group. 

He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love (2024).

In today’s episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions.

Simon and I discuss:

• The definition of customer experience and its key components [00:02:09]
• Common misconceptions organizations have about customer experience [00:03:23]
• The importance of understanding customer experience history [00:05:00]
• How to align departments for improved customer experience [00:06:56]
• The evolution of customer experience from human-computer interaction [00:08:02]
• The impact of AI and digital interactions on customer experience [00:10:52]
• The shift towards a more humanized approach to business [00:11:56]
• The role of community in building effective customer experiences [00:24:04]

Learn more about Simon at:

Medium: https://medium.com/@srerobinson

Amazon: https://a.co/d/0jeQgFO

Instagram: https://www.instagram.com/srerobinson1/

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Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most. 

Renee's relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success.

In today's episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience.

Renee and I discuss:

• Renee's lifelong passion for entrepreneurship [01:50]
• Her journey from journalism to entrepreneurship [03:06]
• The evolving landscape of personal branding [06:12]
• Challenges faced by professionals in the digital age [07:43]
• The importance of storytelling in marketing [10:12]
• Building authentic connections through personal storytelling [12:59]
• The role of community in business success [19:28]

Learn more about Renee at https://www.instagram.com/reneelynnfrojo/ and https://x.com/frojofeed.

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