Tent Talk Podcast

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Farmers Market Pros
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Entrepreneurship Business Arts Food Society & Culture
Audience & Performance Metrics
480 - 800 listeners Neutral 4.9 rating 32 reviews 346 episodes USA
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30s Ad: $19 - $22 60s Ad: $22 - $26 CPM Category: Business
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Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers’ markets as a source of income. Please join us as we interview farmers’ market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers’ market business.

Tent Talk is produced by Farmers Market Pros.

Producers, Hosts, and Production Team

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Emails, Phones, and Addresses

Contact Page Emails

Emails
  • General contact email for Farmers Market Pros: co***@farmersmarketpros.com
Phone Numbers
  • Phone number for Farmers Market Pros: (619) 233-0582
Addresses
  • Location of Farmers Market Pros in San Diego: 3525 30th Street, San Diego, CA 92104
  • Location of Farmers Market Pros in Philadelphia: 1901 S 9th Street, Ste 418, Philadelphia PA 19146
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Tent Talk.

Hosts

Farmers Market Pros

Previous Guests

Jake Johannes
Jake Johannes is a farmer and member of the Sacred Sun Cooperative, known for his involvement in the Brookside Farmers Market in Kansas City, Missouri. He advocates for local food systems and sustainable agricultural practices, emphasizing the importance of producer involvement in market governance and operations.
Erika Tebbens
Erika Tebbens is the Director of Impact at Taste the Local Difference, a woman-owned and woman-led local food marketing agency. She specializes in helping farmers markets and local food businesses enhance their marketing strategies, particularly through effective email marketing campaigns. With a focus on building connections and community engagement, Erika advocates for the importance of personalized outreach in the ever-changing landscape of social media and digital marketing.
Jimmy DeBiasi
Jimmy DeBiasi is the director of the Maine Federation of Farmers Markets, where he advocates for the interests of farmers markets across the state. He has extensive experience in marketing strategies that benefit local food systems and has been involved in initiatives that promote the use of market dollars in workplace wellness programs. Jimmy is known for his expertise in cooperative marketing and has shared his insights at various conferences, including the InTents Farmers Market Conference.

Topics Discussed

farmers markets producers local food sustainable practices market integrity volunteer market Brookside Farmers Market email marketing farmers market loyal shoppers local food marketing Taste the Local Difference In Tents National Farmers Market Conference Spring cleaning website refresh marketing methods customer accessibility location visibility unique business identity social media landing pages vendors sponsors website updates cooperative marketing gift certificates workplace wellness programs sales tracking Maine Federation of Farmers Markets social media platforms content performance algorithms going viral cooperation

YouTube Channel

Channel Info

The Farmers Market Pros
@thefarmersmarketpros4417

Channel Stats

Subscribers: 382
Total Videos: 338
Total Views: 11,744
Joined: Oct 18, 2017
Location: United States

Description

The Farmers Market Pros provides support and educational resources for farmers market managers, food producers, and farmers. Find a community, expert advice and ideas to grow your market business and reduce your stress here.

Our weekly podcast, Tent Talk, brings you insights from market managers, farmers, food makers and experts to make your business survive and thrive. There is so much that goes into farmers’ markets, and so many interesting people involved, we may never run out of material!

Our unique Vendor-101 course will help you get started as a small farmer, food maker, or local craft vendor in your local farmers markets. Learn how to take your crop, product, or idea and become a farmers’ market success story. Register here: https://www.farmersmarketpros.com/vendor-101

Join our Farmers Market Pros Community on Facebook here: https://www.facebook.com/groups/608877103259360/

Follow us on Instagram @farmersmarketpros.

Instagram Profile

Instagram

Profile Info

@farmersmarketpros
Farmers Market coaching•conference•classes and community

Account Stats

Followers: 5,486
Posts: 1,719

Account Status

Account Type: Business
Privacy: Public

Biography

Grow your Farmers Market or market business🌱 Online courses 👩🏽‍💻Annual InTents Conference🎤TentTalk podcast🥕consulting 📈and more! SoCal & Philly based

Episodes

Here's the recent few episodes on Tent Talk.

0:00 36:13

Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead

Hosts
Farmers Market Pros
Guests
Jake Johannes
Keywords
farmers markets producers local food sustainable practices market integrity volunteer market Brookside Farmers Market
Defining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely. This week we're looking back to a conversation with farmerJake Johannes from the Sacred Sun Cooperative. He shares how the BrooksideFarmers Market in Kansas City, Missouri is organized as an almost all-volunteer market. Farmers and vendors serve on the board, actively assisting a paid manager to maintain standardscentered on local food and "radically sustainable practices".
Listen in as we talk about:
Centering producers
Maintaining market integrity
Avoiding conflicts of interest
Supporting your market manager
Compassionate decision making
Todays episode of Tent Talk, the Farmers Market Podcast, is supported by Farmers Market University.
0:00 38:56

Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email

Hosts
Farmers Market Pros
Guests
Erika Tebbens
Keywords
email marketing farmers market loyal shoppers local food marketing Taste the Local Difference In Tents National Farmers Market Conference

We’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results?

In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as: 

  • Determining the best email platform 
  • Building and expanding your own contact list
  • Including effective calls to action 

 

0:00 30:02

Ep 341: Hit Refresh | Marketing Methods: Winning Websites

Hosts
Farmers Market Pros
Keywords
Spring cleaning website refresh marketing methods customer accessibility location visibility unique business identity social media landing pages vendors sponsors website updates
Is anyone else going all in on the Spring cleaning vibes? It’s a great time to do a refresh, or even just a review of your market business website. We’ve been saying this a lot lately, but we’ll say it again: have you made it easy for your customers to find you? Is your location front and center? Your website is an opportunity for you to tell potential shoppers not only where you are, but who you are and why your business is unique. Whether you’ve got thousands of social media followers, or you’re just starting to grow your market business, your website is still often the first place a shopper will go to learn more about you. Tune in for another episode in this month’s Marketing Methods series, and follow along as we discuss: 
  • Making sure crucial information is front and center 
  • Landing pages and links
  • Vendors and sponsors and maps, oh my!
  • Who updates your website, and how often
0:00 59:06

Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts

Hosts
Farmers Market Pros
Guests
Jimmy DeBiasi
Keywords
cooperative marketing gift certificates workplace wellness programs sales tracking Maine Federation of Farmers Markets

Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about:

  • The power of cooperative marketing
  • The impressive total of sales generated
  • How tough is tracking and billing? (Not as hard as you'd think.)
  • The key selling points for big buyers
0:00 49:47

Ep 339: Platform News | Marketing Methods: Social Status

Hosts
Farmers Market Pros
Keywords
farmers market marketing methods social media platforms content performance algorithms going viral cooperation

Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss:

  • What types of content the algorithms reward 
  • When newer platforms are worth exploring 
  • Whether going viral should be the goal 
  • Why cooperation is the new competition

Ratings

Global:
4.9 rating 32 reviews

USA

4.9 ratings 29 reviews

Canada

5.0 ratings 3 reviews

UK

0.0 ratings 0 reviews

Ireland

0.0 ratings 0 reviews

Australia

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews