
Tent Talk Podcast
Tent Talk is produced by Farmers Market Pros.
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- General contact email for Farmers Market Pros: co***@farmersmarketpros.com
- Phone number for Farmers Market Pros: (619) 233-0582
- Location of Farmers Market Pros in San Diego: 3525 30th Street, San Diego, CA 92104
- Location of Farmers Market Pros in Philadelphia: 1901 S 9th Street, Ste 418, Philadelphia PA 19146
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Tent Talk.
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Description
The Farmers Market Pros provides support and educational resources for farmers market managers, food producers, and farmers. Find a community, expert advice and ideas to grow your market business and reduce your stress here.
Our weekly podcast, Tent Talk, brings you insights from market managers, farmers, food makers and experts to make your business survive and thrive. There is so much that goes into farmers’ markets, and so many interesting people involved, we may never run out of material!
Our unique Vendor-101 course will help you get started as a small farmer, food maker, or local craft vendor in your local farmers markets. Learn how to take your crop, product, or idea and become a farmers’ market success story. Register here: https://www.farmersmarketpros.com/vendor-101
Join our Farmers Market Pros Community on Facebook here: https://www.facebook.com/groups/608877103259360/
Follow us on Instagram @farmersmarketpros.
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Biography
Grow your Farmers Market or market business🌱 Online courses 👩🏽💻Annual InTents Conference🎤TentTalk podcast🥕consulting 📈and more! SoCal & Philly based
Episodes
Here's the recent few episodes on Tent Talk.
Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email
We’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results?
In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as:
- Determining the best email platform
- Building and expanding your own contact list
- Including effective calls to action
Ep 341: Hit Refresh | Marketing Methods: Winning Websites
- Making sure crucial information is front and center
- Landing pages and links
- Vendors and sponsors and maps, oh my!
- Who updates your website, and how often
Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts
Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about:
- The power of cooperative marketing
- The impressive total of sales generated
- How tough is tracking and billing? (Not as hard as you'd think.)
- The key selling points for big buyers
Ep 339: Platform News | Marketing Methods: Social Status
Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss:
- What types of content the algorithms reward
- When newer platforms are worth exploring
- Whether going viral should be the goal
- Why cooperation is the new competition