What do car sales, real estate, and billion-dollar knowledge empires have in common? Dean Graziosi.

In this powerhouse episode, I sit down with the legendary Dean Graziosi—entrepreneur, multiple New York Times bestselling author, and one of the OG architects behind the Knowledge Business Blueprint (aka KBB for those in the know). From flipping cars on VHS to co-creating movements with Tony Robbins, Dean drops mic-level insights about knowing when to pivot, when to persist, and how to embrace the "success tax" that comes with leveling up your life and business.

This isn't just an interview—it's a mindset recalibration. If you're an entrepreneur, solopreneur, or simply human-ing your way through this wild ride called business, this is your wake-up call in podcast form.

Trust us, you’re going to want to take notes. ✍️

💡 What You’ll Learn in This Episode:

• The Pivot vs. Persistence Dilemma – When grinding harder is actually slowing you down.

• The "Success Tax" – Why struggle is not a sign you're failing... it's a receipt for your next breakthrough.

• AI in Business – Dean’s take on how artificial intelligence is not replacing you—it’s upgrading you.

• Behind the Scenes of Thrive in 25 – A sneak peek into the biggest event of 2025 featuring Tony Robbins, Matthew McConaughey, Jay Shetty, Lisa Nichols, and more.

• Dean’s Evolution – From hustling used cars to becoming one of the most respected voices in the knowledge industry.

🚀 Want In On The Magic?

Dean and Sean aren’t just talking about next-level growth—they’re creating it.

Get in on Thrive in 25, the free 3-day event with some of the biggest game-changers in the personal growth and business space. Yep, FREE.

🎟️ Register now at thrive25event.com

This event could seriously change your trajectory. Don’t just take notes from the sidelines—get in the game.

🧠 Quote of the Episode:

"Sometimes what feels like your breaking point might just be your breakthrough point." – Sean Osborn

🙌 Enjoyed the Episode?

Help other entrepreneurs find their breakthrough moment: ✅ Rate
✅ Review
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And don’t forget to share this episode with your tribe. Because growing together? That’s the real glow-up.

This episode is sponsored by:

In this power-packed episode of The Thinking Big Podcast, Sean Osborn sits down with the one and only Russell Brunson—entrepreneurial powerhouse, founder of ClickFunnels, and visionary behind Secrets of Success. Dive deep into a high-energy conversation where Russell shares the game-changing mindset shifts, rare personal development strategies, and transformative secrets he's unearthed from the greatest thought leaders of all time.

What You'll Discover:

• The Real Secret to Entrepreneurial Success: Why 90% of your success hinges on psychology, not tactics—straight from a private conversation Russell had with Tony Robbins.

• The Magic of Historical Wisdom: Russell shares his obsession with rare, timeless personal development treasures, including never-before-seen manuscripts from legends like Napoleon Hill and Earl Nightingale.

• Mastering Your Subconscious: The game-changing revelation from L.C. Lincoln Benedict's "How to Get Anything You Want" that will revolutionize the way you approach your goals forever.

• Exclusive Sneak Peek: Russell reveals his groundbreaking plans for the Secrets of Success community, including an immersive digital experience that's set to redefine personal growth worldwide.

• How to Tap Into Unstoppable Momentum: Sean and Russell unpack the importance of obsession and how embracing your deepest passions will unlock new levels of achievement in your life and business.

Key Quotes:

• “Your psychology unlocks every door to success—fix that, and tactics become unstoppable.” – Russell Brunson

• “Feelings, not just thoughts, dictate your destiny. Learn how to master them.”

• "Legacy isn’t about what you collect; it’s about what you contribute back to humanity.”

Special Offer for Listeners: Don’t miss out on transforming your mindset and skyrocketing your success! Check out Russell’s exclusive Secrets of Success community and immerse yourself in timeless wisdom from legendary minds.

➡️ Secrets of Success

Connect with Sean Osborn at Thinking Big Coaching

https://www.thinkingbigcoaching.com
https://www.instagram.com/thinkingbigcoaching/
https://www.facebook.com/thinkingbigcoaching/

If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests.

This Episode Is Sponsored By The Inner Circle Mastermind

What if a single idea could completely transform your life? In this episode, I take you inside an exclusive mastermind room in Chicago—where history was rediscovered, success principles were unlocked, and the secret to separating the top 5% from the rest was revealed.

I sat alongside legends like Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and Vic Conant, inside the Nightingale Conant archives, where we uncovered The Strangest Secret—a message that built the foundation of the personal development industry.

This isn’t just another motivational lesson. This is the blueprint for how the most successful people think, act, and achieve at the highest level.

🔥 In this episode, you’ll discover:

✅ Why 95% of people ignore the secret to success
✅ How one gold record launched the personal development industry
✅ Why getting in the right room changes everything
✅ The one thought principle that controls your future
✅ How to rewire your mindset for unstoppable success

🔑 The Key Takeaways:

1️⃣ You become what you think about most of the time.
2️⃣ The greatest breakthroughs in history happened inside rooms of great minds.
3️⃣ Most people hear life-changing advice but never apply it.
4️⃣ The top 5% don’t just consume wisdom—they embody it.
5️⃣ Your environment shapes your success. If you want to level up, get in the right rooms.

🛠️ Resources Mentioned in This Episode:

Watch The Replay Of The Once In A Lifetime Masterming

📀 The Strangest Secret – The first spoken-word album to sell over a million copies, recorded by Earl Nightingale. It holds the key to mastering your thoughts for success.
🏛 Nightingale Conant Archives – The vault of personal development history, where forgotten wisdom is stored.
📘 Napoleon Hill Foundation – Dedicated to preserving and expanding upon Napoleon Hill’s legacy in success and personal growth.

Connect with Sean Osborn at Thinking Big Coaching

🌎 Website
📸 Instagram
📘 Facebook

💡 Enjoyed this episode? Leave a review on iTunes and subscribe—it means the world to us!

This Episode Is Sponsored By The Inner Circle Mastermind

Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

👉 Are you struggling to get the right leads?
👉 Spending money on ads but seeing no results?
👉 Feeling stuck because your audience isn’t engaging?

The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy.

In this episode, I’m breaking down:
✅ Why defining your dream customer is a game-changer.
✅ The biggest mistakes business owners make when marketing.
✅ How to craft messaging that speaks directly to the right people.
✅ How I use AI to generate laser-focused customer personas.
✅ A free AI-powered resource that will help you build your customer persona today!

If you’re tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you.

🎧 Tune in now and take the first step toward marketing that actually works!

🔑 Key Takeaways

1️⃣ You can’t sell to everyone. If your message is too broad, it resonates with no one.
2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points.
3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful.
4️⃣ Your dream customer already exists. You just need to attract them with the right messaging.
5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona.

🛠 Resources Mentioned in This Episode

🚀 Want a foolproof way to create a dream customer persona? I’ve got a FREE AI-powered tool for you right here!  Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer.
📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list.
📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs.

💡 FAQ

Q: What’s the biggest mistake people make in marketing?
A: Not knowing exactly who they’re speaking to. If your messaging is too broad, it doesn’t resonate.

Q: How do I know if my customer persona is accurate?
A: Test your messaging. If you start attracting the right audience, you’re on the right track.

Q: Does email marketing still work?
A: Yes! It’s still one of the highest-converting strategies—when done right.

Q: How long does it take to define my ideal customer?
A: With the right framework, you can create a powerful customer persona in under an hour.

Q: Where can I get your free customer persona generator?
A: Check out the show notes for the link!

🔥 Connect with Sean Osborn at Thinking Big Coaching

🌍 Website
📷 Instagram
📘 Facebook

🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.

This Episode Is Sponsored By The Inner Circle Mastermind

In this high-energy episode of The Thinking Big Podcast, your host Sean Osborn breaks down the game-changing principle that action ignites clarity. Drawing from Ralph Waldo Emerson’s timeless quote, “Do the thing and you shall have the power,” Sean shows you how the real roadmap to transformation only reveals itself once you take that first bold step. Whether it’s launching a new business, pursuing a dream relationship, or leveling up your health, this episode will fire you up to pivot, adapt, and discover what you’re truly meant to do.

What You’ll Learn in This Episode

1. Why Over-Planning Can Paralyze You:

   • How endless preparation and brainstorming often keeps you stuck in place.
   • Recognizing the moment to stop planning and start doing.

2. The Power of Pivots and Adaptation:

   • Why your original plan likely won’t match reality—and why that’s a good thing.
   • Practical tips on embracing shifts and letting new possibilities unfold organically.

3. Real-World Proof: Sean’s Fitness Journey

   • How a single step into cycling led him into running, triathlons, and eventually the Ironman.
   • The power of discovering hidden passions through hands-on experience.

4. Business and Personal Life Crossover

   • How the “start to see the path” mindset applies to everything from career changes to relationships.
   • Why a plan that once lit you up might now be pointing to a totally different direction—and how to know when it’s time to move on.

5. The Ultimate Takeaway

   • You gain clarity, confidence, and real momentum only by moving forward.
   • How to manage expectations and keep going when the detours inevitably show up.

Key Quotes to Fire You Up

• “Do the thing and you shall have the power.” – Ralph Waldo Emerson
• “You can plan until the cows come home, but you’ll never see the real blueprint until you start.” – Sean Osborne
• “Sometimes the plan you thought was perfect becomes the stepping stone to something bigger and better.” – Sean Osborne

Energy Shots (Quick Takeaways)

1. Action = Real Data: Nothing beats the feedback you get from jumping in and trying.
2. Embrace the Reveal: Let go of rigidity; stay flexible to new directions and opportunities.
3. One Spark Can Lead to an Inferno: A single step in fitness or business can ignite a fire you never saw coming.
4. Stay Open, Stay Curious: Allow life’s nudges and two-by-four moments to guide you.

Your Next Step

• Start the “Thing” You’ve Been Avoiding: Whether it’s a small daily habit or a major life leap—commit to just one action today.
• Ask Yourself: “Where am I clinging to an old plan that no longer serves me?” Journal or reflect on what needs rethinking right now.
• Share & Inspire: Know someone stuck in planning mode? Send them this episode and give them a boost to just start.

Resources & Links

• Connect with Sean Osborne:

  • Website: ThinkingBigCoaching.com 
  • Instagram: https://www.instagram.com/thinkingbigcoaching/  
  • Facebook: https://www.facebook.com/sean.osborn1
  • Threads: https://www.threads.net/@thinkingbigcoaching
  • YouTube: https://www.youtube.com/@seanosborn1038

• Recommended Reading:

  • Self-Reliance by Ralph Waldo Emerson (for that extra dose of “do the thing” inspiration).

Share the Momentum

If this episode lit a fire under you, spread the word! Tag @SeanOsborneMentor on social media, and let’s inspire more people to stop overthinking and start taking action. Your posts, shares, and ratings help keep this mission going strong.

Rate & Review

If you loved today’s show, leave a 5-star review on your favorite podcast platform. It fuels the show’s growth and helps more high-achievers discover the Thinking Big mindset.

Remember:
You won’t really know if your dream is everything you hoped (or more!) until you’re in the thick of it. Start now, adapt along the way, and watch how quickly the path reveals itself. Let’s keep thinking bigger, taking bold steps, and creating the life we can’t stop smiling about.

Thank you for tuning in, and keep taking action—because that’s where the magic truly happens!