This Can't Be That Hard

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Annemie Tonken
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Marketing Business Entrepreneurship Education
Audience & Performance Metrics
2.3K - 3.9K listeners Female 4.9 rating 156 reviews 312 episodes USA
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30s Ad: $72 - $90 60s Ad: $87 - $106 CPM Category: Education
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

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  • General contact email: he***@thiscantbethathard.com
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on This Can't Be That Hard.

Hosts

Annemie Tonken

Previous Guests

Natasha Sewell
Natasha Sewell is a photographer and educator known for her expertise in building a thriving, referral-based photography business. She focuses on creating exceptional client experiences that foster word-of-mouth growth. Natasha shares innovative strategies for connecting with clients before, during, and after photography sessions, emphasizing the importance of intentionality in client interactions. Her approach goes beyond traditional customer service, offering creative and practical solutions to enhance the client journey.
Stacey Rolfe
Stacey Rolfe is a photographer, systems wizard, and community builder who transitioned from a career in corporate law to newborn photography. She specializes in helping photographers create systems that support their lives and businesses. Stacey is known for her insights on client experience, burnout recovery, and flexible business models, and she emphasizes the importance of taking imperfect action and overcoming people-pleasing tendencies in business.
Danielle Hayden
Danielle Hayden is the founder of Kickstart Accounting, a firm dedicated to helping small business owners, particularly photographers, manage their finances effectively. With a background in accounting and a passion for empowering entrepreneurs, Danielle provides practical advice on bookkeeping, tax deductions, and financial health. She aims to demystify the financial aspects of running a business, making it accessible and less stressful for her clients. Danielle also hosts the podcast 'Business By The Books', where she shares insights and strategies for financial success.

Topics Discussed

client experience referral-based business customer service photography business growth client journey marketing trust credit score website social media pricing consistency burnout recovery flexible business models imperfect action people-pleasing service-based business systems client engagement business strategies sustainability testimonials networking membership model taxes finances bookkeeping tax deductions QuickBooks accountable plan financial health

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@thiscantbethathard_
Photography Business Education + Resources

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Followers: 6,905
Posts: 1,120

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Account Type: Business
Privacy: Public

Biography

📸 Home of the #SimpleSalesSystem
Learn to run a profitable, sustainable photography business. Take the quiz👇

Episodes

Here's the recent few episodes on This Can't Be That Hard.

0:00 37:22

312 - Build a Business Clients Rave About with Natasha Sewell

Hosts
Annemie Tonken
Guests
Natasha Sewell
Keywords
client experience referral-based business customer service photography business growth client journey

We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from delivering a client experience that’s SO good, people can’t stop talking about it.

In this episode, I’m joined by photographer and educator Natasha Sewell, who’s built a thriving, referral-based business by getting super intentional about how she connects with clients—before, during, and after the session. 

Natasha's strategies go way beyond what most people consider good customer service without sliding into weird or expensive territory. In our conversation she shares specific, creative, and totally doable ways to improve your client journey, from captivating redirect pages and offbeat session prep ideas to ongoing relationship-building long after the photos have been delivered. 

Whether your calendar is full or you’re trying to attract more of the right people, this episode will help you take your client experience to the next level—and build a business people rave about.

LINKS:

Resources:


0:00 12:47

311 - Your Marketing Credit Score

Hosts
Annemie Tonken
Keywords
marketing trust credit score website social media pricing consistency

Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score....

Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It’s not exactly a number they can look up, but the signals you’re sending through your website, social media, pricing, and consistency are all part of the equation.

Think of it like a business version of a credit score. It builds slowly, gets stronger over time, and—when done right—makes everything in your business easier.

In this episode, I’ll walk you through the five key areas that shape your “trust score" ... I'll give you tools to build deeper confidence with every interaction, plus teach you how to recognize where things might be slipping, and what you can do to boost that score in simple, consistent ways. 

LINK:

Resources:


0:00 37:57

310 - Building a Business That Lasts with Stacey Rolfe

Hosts
Annemie Tonken
Guests
Stacey Rolfe
Keywords
client experience burnout recovery flexible business models imperfect action people-pleasing service-based business photography systems

Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this conversation with photographer, systems wizard, and community builder Stacey Rolfe.

What started as a conversation about client experience ended up touching on everything from burnout recovery and flexible business models to the power of taking imperfect action and letting go of people-pleasing in your business. Stacey shares the evolution of her career—from corporate law to newborn photography to building a service-based business that helps photographers create systems that actually support their lives.

Whether you’re feeling stuck in perfectionism, overwhelmed by admin, or just curious how to run your business with more ease and intention, Stacey’s story is packed with wisdom and practical reminders you don’t want to miss.

Resources:


0:00 25:43

309 - Double your Marketing Mileage

Hosts
Annemie Tonken
Keywords
marketing client engagement business strategies sustainability testimonials networking membership model

When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities are already sitting in front of you—specifically, in the form of your happiest clients.

In this episode, I’m sharing four tried-and-true strategies for turning one great client into more. These are simple, relationship-focused ways to bring people back in, get them talking about you, and build more consistency and sustainability into your schedule and revenue—without adding a bunch of marketing overwhelm to your plate.

We’ll cover:

  • How to re-engage past clients with new or expanded offers
  • A smart way to use client stories and testimonials that builds trust and drives bookings
  • What it looks like to partner with clients to grow your network
  • The membership model that keeps your best clients coming back, year after year

LINKS:

Resources:


0:00 42:10

308 - 6 Steps to Stay on Top of Your Taxes (and Finances!) with Danielle Hayden

Hosts
Annemie Tonken
Guests
Danielle Hayden
Keywords
taxes finances bookkeeping tax deductions QuickBooks accountable plan financial health

If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. 

That’s why I brought in Danielle Hayden, founder of Kickstart Accounting, to break down exactly what photographers should be doing year-round to stay on top of their numbers, avoid surprises, and maximize their tax deductions. The truth is, that managing your business finances doesn’t have to be stressful. In fact, when you do it right, it actually helps you make more money. 

And don’t worry—this isn’t a dry, accountant-speak episode. Danielle makes it practical, actionable, and yes, even empowering.

In this episode, we talk about:

  • Why bookkeeping is NOT your job (and what your actual role should be as a business owner)
  • The top tax deductions photographers miss (that could save you real money)
  • How to avoid common QuickBooks mistakes that can cost you thousands
  • What an accountable plan is and how it lowers your tax bill
  • The biggest tax season myths and what really matters when it comes to financial health

I know taxes aren’t exactly fun, but this conversation will help you sleep better at night—not just during tax season, but all year long.

Resources:


Ratings

Global:
4.9 rating 156 reviews

USA

4.9 ratings 120 reviews

Australia

4.9 ratings 18 reviews

Canada

5.0 ratings 9 reviews

UK

5.0 ratings 5 reviews

New Zealand

5.0 ratings 2 reviews

Ireland

5.0 ratings 1 reviews

South Africa

5.0 ratings 1 reviews

Singapore

0.0 ratings 0 reviews