This Can't Be That Hard

We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from delivering a client experience that’s SO good, people can’t stop talking about it.

In this episode, I’m joined by photographer and educator Natasha Sewell, who’s built a thriving, referral-based business by getting super intentional about how she connects with clients—before, during, and after the session. 

Natasha's strategies go way beyond what most people consider good customer service without sliding into weird or expensive territory. In our conversation she shares specific, creative, and totally doable ways to improve your client journey, from captivating redirect pages and offbeat session prep ideas to ongoing relationship-building long after the photos have been delivered. 

Whether your calendar is full or you’re trying to attract more of the right people, this episode will help you take your client experience to the next level—and build a business people rave about.

LINKS:

• Natasha’s Client Experience Freebie 
• Learn more about The Client Experience Blueprint  
• Follow Natasha on Instagram 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score....

Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It’s not exactly a number they can look up, but the signals you’re sending through your website, social media, pricing, and consistency are all part of the equation.

Think of it like a business version of a credit score. It builds slowly, gets stronger over time, and—when done right—makes everything in your business easier.

In this episode, I’ll walk you through the five key areas that shape your “trust score" ... I'll give you tools to build deeper confidence with every interaction, plus teach you how to recognize where things might be slipping, and what you can do to boost that score in simple, consistent ways. 

LINK:

• Learn more about The Consistency Club 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this conversation with photographer, systems wizard, and community builder Stacey Rolfe.

What started as a conversation about client experience ended up touching on everything from burnout recovery and flexible business models to the power of taking imperfect action and letting go of people-pleasing in your business. Stacey shares the evolution of her career—from corporate law to newborn photography to building a service-based business that helps photographers create systems that actually support their lives.

Whether you’re feeling stuck in perfectionism, overwhelmed by admin, or just curious how to run your business with more ease and intention, Stacey’s story is packed with wisdom and practical reminders you don’t want to miss.

•  Learn more about Stacey’s work and CRM setup services 
•  Follow Stacey on Instagram  
• Check out Stacey Rolfe Photography 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities are already sitting in front of you—specifically, in the form of your happiest clients.

In this episode, I’m sharing four tried-and-true strategies for turning one great client into more. These are simple, relationship-focused ways to bring people back in, get them talking about you, and build more consistency and sustainability into your schedule and revenue—without adding a bunch of marketing overwhelm to your plate.

We’ll cover:

• How to re-engage past clients with new or expanded offers
• A smart way to use client stories and testimonials that builds trust and drives bookings
• What it looks like to partner with clients to grow your network
• The membership model that keeps your best clients coming back, year after year

LINKS:

• Learn more about my course, Revenue on Repeat  
• Explore all TCBTH resources 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. 

That’s why I brought in Danielle Hayden, founder of Kickstart Accounting, to break down exactly what photographers should be doing year-round to stay on top of their numbers, avoid surprises, and maximize their tax deductions. The truth is, that managing your business finances doesn’t have to be stressful. In fact, when you do it right, it actually helps you make more money. 

And don’t worry—this isn’t a dry, accountant-speak episode. Danielle makes it practical, actionable, and yes, even empowering.

In this episode, we talk about:

• Why bookkeeping is NOT your job (and what your actual role should be as a business owner)
• The top tax deductions photographers miss (that could save you real money)
• How to avoid common QuickBooks mistakes that can cost you thousands
• What an accountable plan is and how it lowers your tax bill
• The biggest tax season myths and what really matters when it comes to financial health

I know taxes aren’t exactly fun, but this conversation will help you sleep better at night—not just during tax season, but all year long.

• Get Danielle’s Free Guide – Top 10 Tax Deductions for Photographers 
• Listen to Danielle’s Podcast: Business By The Books 
• Follow Danielle on Instagram 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!