This Can't Be That Hard Podcast

If youve ever said yes to a last-minute request you didnt really have time for, or delivered more than you promised because you were afraid of disappointing someone, this ones for you.

In this short solo episode, Im talking about boundaries: not just as a form of self-protection, but as a powerful way to communicate your brand, serve your clients well, and build trust in your process. Saying no can be hard, but boundaries create clarity. And clarity builds trust.

Were digging into why boundaries are not the enemy of a great client experience, how to set and hold boundaries with confidence, and how to make them part of your systems so you dont have to scramble every time someone pushes the line.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

We’re constantly told that blogging is great for SEO, but most photographers still aren’t doing it. Why? Because it feels like a heavy lift for an uncertain payoff (not to mention it's hard to know what to say)!

This week, I’m joined by photographer and PR pro Kate Wark, who not only understands the power of blogging from a strategic perspective but actually ghostwrites blogs for other creatives. She’s sharing practical tips, mindset shifts, and tangible topic ideas to help you get started (or get consistent) with blogging in a way that works for you.

We talk about how blogging builds credibility with clients, how to find your voice (or work with someone else to write in it), and why blogging can be one of the hardest-working pieces of your long-term marketing strategy... even beyond SEO.

If blogging’s been sitting on your 'someday' list, this episode will get you fired up to finally make it happen.

LINKS:

• Follow Kate on Instagram 
•  Visit Kate’s website 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

You’ve done the math. You know what your cost of doing business is. You’ve looked at what other photographers in your market are charging. So why does pricing your work still feel so complicated?

This week I’m getting into the real reasons pricing can feel so hard. I’ll walk you through three key mindset shifts that every photographer needs to make in order to price their work confidently, communicate that value clearly, and stop tying their self-worth to their price tag. We’ll talk about what’s really happening when someone says you’re too expensive, how the way you present your pricing matters just as much as the number itself, and why detaching your identity from your price is crucial for long-term success.

If pricing still makes you sweat a little, this episode will help you shift from second-guessing to standing tall.

LINKS:

• Free Pricing Confidence Guide  
• Explore more resources 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from delivering a client experience that’s SO good, people can’t stop talking about it.

In this episode, I’m joined by photographer and educator Natasha Sewell, who’s built a thriving, referral-based business by getting super intentional about how she connects with clients—before, during, and after the session. 

Natasha's strategies go way beyond what most people consider good customer service without sliding into weird or expensive territory. In our conversation she shares specific, creative, and totally doable ways to improve your client journey, from captivating redirect pages and offbeat session prep ideas to ongoing relationship-building long after the photos have been delivered. 

Whether your calendar is full or you’re trying to attract more of the right people, this episode will help you take your client experience to the next level—and build a business people rave about.

LINKS:

• Natasha’s Client Experience Freebie 
• Learn more about The Client Experience Blueprint  
• Follow Natasha on Instagram 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score....

Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It’s not exactly a number they can look up, but the signals you’re sending through your website, social media, pricing, and consistency are all part of the equation.

Think of it like a business version of a credit score. It builds slowly, gets stronger over time, and—when done right—makes everything in your business easier.

In this episode, I’ll walk you through the five key areas that shape your “trust score" ... I'll give you tools to build deeper confidence with every interaction, plus teach you how to recognize where things might be slipping, and what you can do to boost that score in simple, consistent ways. 

LINK:

• Learn more about The Consistency Club 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!