Power House

Today on Power House, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPTs studio in Orlando.

Robert and Tracey talk about LPTs remarkable journey from a simple marketing tool to a top brokerage in just three years. He discusses the importance of self-funding, agent empowerment through dual brokerage models, and how to maintain an agent-first philosophy.

Robert also discusses upcoming initiatives like ASCEND University, the Aperture luxury brand, and Leads Connect, along with future growth plans including a public IPO and expansion into new markets.

Heres what youll learn:

LPTs transition from a marketing tool to a brokerage was driven by a desire to support agents.

Self-funding allows for greater control and prioritization of agents' needs.

The brokerage model should empower local agents to make decisions about mortgage and title services.

Navigating industry challenges requires a commitment to agent choice and autonomy.

Understanding and balancing both business logic and technology for successful software development.

LPTs growth strategies include expanding training programs and launching a luxury brand.

Related to this episode:

LPT Realty | RealTrends Verified

LPT Realty's Robert Palmer is building a 'brokerage for life | HousingWire

lpt realty

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how theyre differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Power House, HousingWire president Diego Sanchez sits down with Sarah Middleton, the newly appointed Chief Marketing and Growth Officer at Supreme Lending.

Sarah walks through her journey to Supreme Lending and what it takes to succeed in mortgage from strong leadership to Supremes tech-forward mindset, AI-driven marketing, and diverse product lineup. She also touches on M&A, the branchpreneur model, and her passion for training, onboarding, and helping loan officers grow, especially in difficult times.

Heres what youll learn:

A diverse product offering is essential for competing in mortgage.

The importance of technology and AI in streamlining many processes.

M&A is currently a key growth strategy at Supreme Lending.

Understanding the aspirations of loan officers enhances recruitment efforts.

There will always be opportunities in the market, even during tough times.

Related to this episode:

Sarah Middleton joins Supreme Lending in C-suite roles | HousingWire

Sarah Middleton | LinkedIn

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how theyre differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, we’re tackling the big question on everyone’s mind: What is happening with the housing market right now? Between tariffs, mortgage rates, jobs data and general uncertainty, it’s hard to understand how to make sense of it all. 

HousingWire is joined by experts Ivy Zelman, Logan Mohtashami and Dale Wettlaufer to cut through the noise. Originally featured in a HousingWire exclusive event, this panel is now available for the Power House audience.

Related to this episode:

Compare Current Mortgage Rates | HousingWire

Housing Market News and Commentary | HousingWire

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Power House, Diego Sanchez chats with the CEO of HousingWire and the former host of this very podcast: Clayton Collins!

Clayton dives into HousingWire’s journey—from steady organic growth to smart acquisitions—and why in-person events like The Gathering are more essential than ever for the industry. They also talk about the relaunch and rebranding of our new data-licensing business, HousingWire Data, and the kinds of granular housing market data it can provide for companies all across the housing ecosystem.

Here’s what you’ll learn:

Balancing organic growth with acquisitions is key to strategic business development.

HousingWire Data tracks over 110 million properties and provides valuable insights.

The ideal clients for HousingWire Data are innovators across the housing industry.

Accurate and diverse data is essential for decision-making in a digital-first world.

Listening to client needs drives product development and innovation.

Related to this episode:

HousingWire Data - Enterprise Solutions

Altos data licensing product relaunches as HousingWire Data | HousingWire

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Power House, Diego Sanchez sits down with Suzy Lindblom, the new COO of Sierra Pacific Mortgage! Suzy stepped out semi-retirement to consult for Sierra Pacific before joining their executive team full time. 

Suzy and Diego talk about Sierra Pacific’s growth and winning market share strategies, including their entry into the non-QM space after 40 years in the conventional mortgage space. She also talks about embracing AI without replacing humans, rolling out new broker tools, and more.

We recorded this conversation live at our Housing Economic Summit. Check out the full video here!

Here’s what you’ll learn:

Sierra Pacific offers a wide range of mortgage products, including non-QM options.

Sierra Pacific focuses on building relationships with brokers to win market share.

They are methodical about hiring and aligning staff with its culture.

AI is seen as a tool to enhance, not replace, human roles in the mortgage process.

The company is preparing for various market conditions by being nimble and adaptable.

Sierra Pacific is not actively seeking M&A but remains open to opportunities.

Related to this episode:

Sierra Pacific Mortgage hires Suzy Lindblom as COO | HousingWire

Suzy Lindblom  | LinkedIn

Sierra Pacific Mortgage

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices