Power House

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HousingWire
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945 - 1.6K listeners Neutral 4.7 rating 63 reviews 322 episodes USA
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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

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  • Corporate address for HW Media, LLC: 910 South Pearl Expy #29, Dallas, TX, 75201
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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Power House.

Hosts

Tracey Velt Diego Sanchez

Previous Guests

Robert Palmer
Robert Palmer is the founder and CEO of LPT Realty, a brokerage that has rapidly grown to become a top 10 brokerage within three years. He has a background in real estate and marketing, and is known for his innovative approach to agent empowerment and self-funding strategies. Under his leadership, LPT Realty has focused on supporting agents through dual brokerage models and has launched initiatives like ASCEND University and the Aperture luxury brand. Palmer is committed to maintaining an agent-first philosophy and is actively involved in the company's future growth plans, including a public IPO and market expansion.
Sarah Middleton
Sarah Middleton is the Chief Marketing and Growth Officer at Supreme Lending. She has a strong background in the mortgage industry, focusing on leadership, technology integration, and marketing strategies. Sarah is passionate about training and onboarding loan officers, helping them to grow and succeed, especially during challenging market conditions. Her expertise includes driving growth through M&A strategies and leveraging AI to enhance marketing efforts.
Ivy Zelman
Ivy Zelman is a prominent housing market analyst and the CEO of Zelman & Associates, a research and consulting firm specializing in the housing industry. With over 25 years of experience, she is known for her expertise in housing trends, market analysis, and economic forecasting. Ivy has been recognized for her insights into the housing market and has contributed to various media outlets.
Logan Mohtashami
Logan Mohtashami is a well-respected housing market analyst and the lead analyst for HousingWire. He is known for his data-driven approach to analyzing the housing market and has a strong following for his insights on mortgage rates and economic indicators. Logan frequently shares his expertise through articles, webinars, and public speaking engagements.
Dale Wettlaufer
Dale Wettlaufer is a seasoned real estate professional and a recognized expert in the housing market. He has extensive experience in real estate investment and development, and he often shares his insights on market trends and strategies. Dale is known for his analytical skills and has been involved in various industry panels and discussions.
Clayton Collins
Clayton Collins is the CEO of HousingWire, a leading source of news and information for the housing industry. He previously hosted the Power House podcast, where he engaged with industry leaders on various topics. Under his leadership, HousingWire has focused on innovative solutions and data-driven insights to support the housing ecosystem. Collins has a strong background in media and technology, emphasizing the importance of accurate data in decision-making processes.
Suzy Lindblom
Suzy Lindblom is the Chief Operating Officer (COO) of Sierra Pacific Mortgage. She has a background in the mortgage industry and stepped out of semi-retirement to consult for Sierra Pacific before joining their executive team full time. Suzy is known for her strategic insights into market share growth and has been instrumental in the company's entry into the non-QM space after 40 years in conventional mortgages. She advocates for the use of AI as a tool to enhance human roles rather than replace them, and she emphasizes the importance of building relationships with brokers to succeed in the competitive housing market.

Topics Discussed

LPT Realty brokerage self-funding agent empowerment dual brokerage models ASCEND University Aperture luxury brand Leads Connect public IPO expansion branchpreneur Chief Marketing and Growth Officer Supreme Lending mortgage leadership technology AI-driven marketing M&A training onboarding loan officers housing market tariffs mortgage rates jobs data uncertainty data-driven decisions digital-first solutions HousingWire Clayton Collins organic growth acquisitions in-person events HousingWire Data housing market data strategic business development Sierra Pacific Mortgage market share non-QM space AI broker tools growth strategies housing industry

YouTube Channel

Channel Info

HousingWire
@HousingWire

Channel Stats

Subscribers: 5,940
Total Videos: 1,124
Total Views: 440,663
Joined: Aug 7, 2019
Location: United States

Description

We’re the only company in housing that brings together original data, analytics, technology, media and events to support informed leaders.

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@housingwire
HousingWire

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Followers: 37,462
Posts: 808

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Account Type: Personal
Privacy: Public

Biography

🏡 Housing market news, data and intelligence. 🏠

Episodes

Here's the recent few episodes on Power House.

0:00 33:09

LPT CEO Robert Palmer on how they became a top 10 brokerage in three years

Hosts
Tracey Velt
Guests
Robert Palmer
Keywords
LPT Realty brokerage self-funding agent empowerment dual brokerage models ASCEND University Aperture luxury brand Leads Connect public IPO expansion
Today on Power House, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPTs studio in Orlando.

Robert and Tracey talk about LPTs remarkable journey from a simple marketing tool to a top brokerage in just three years. He discusses the importance of self-funding, agent empowerment through dual brokerage models, and how to maintain an agent-first philosophy.

Robert also discusses upcoming initiatives like ASCEND University, the Aperture luxury brand, and Leads Connect, along with future growth plans including a public IPO and expansion into new markets.

Heres what youll learn:

LPTs transition from a marketing tool to a brokerage was driven by a desire to support agents.

Self-funding allows for greater control and prioritization of agents' needs.

The brokerage model should empower local agents to make decisions about mortgage and title services.

Navigating industry challenges requires a commitment to agent choice and autonomy.

Understanding and balancing both business logic and technology for successful software development.

LPTs growth strategies include expanding training programs and launching a luxury brand.

Related to this episode:

LPT Realty | RealTrends Verified

LPT Realty's Robert Palmer is building a 'brokerage for life | HousingWire

lpt realty

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how theyre differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 37:53

What it takes to be a branchpreneur with Supreme Lendings Sarah Middleton

Hosts
Diego Sanchez
Guests
Sarah Middleton
Keywords
branchpreneur Chief Marketing and Growth Officer Supreme Lending mortgage leadership technology AI-driven marketing M&A training onboarding loan officers
This week on Power House, HousingWire president Diego Sanchez sits down with Sarah Middleton, the newly appointed Chief Marketing and Growth Officer at Supreme Lending.

Sarah walks through her journey to Supreme Lending and what it takes to succeed in mortgage from strong leadership to Supremes tech-forward mindset, AI-driven marketing, and diverse product lineup. She also touches on M&A, the branchpreneur model, and her passion for training, onboarding, and helping loan officers grow, especially in difficult times.

Heres what youll learn:

A diverse product offering is essential for competing in mortgage.

The importance of technology and AI in streamlining many processes.

M&A is currently a key growth strategy at Supreme Lending.

Understanding the aspirations of loan officers enhances recruitment efforts.

There will always be opportunities in the market, even during tough times.

Related to this episode:

Sarah Middleton joins Supreme Lending in C-suite roles | HousingWire

Sarah Middleton | LinkedIn

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how theyre differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 56:47

Bonus episode: Unpacking housing market uncertainty with Ivy Zelman, Logan Mohtashami and Dale Wettlaufer

Hosts
Diego Sanchez
Guests
Ivy Zelman Logan Mohtashami Dale Wettlaufer
Keywords
housing market tariffs mortgage rates jobs data uncertainty
In this bonus episode, we’re tackling the big question on everyone’s mind: What is happening with the housing market right now? Between tariffs, mortgage rates, jobs data and general uncertainty, it’s hard to understand how to make sense of it all. 

HousingWire is joined by experts Ivy Zelman, Logan Mohtashami and Dale Wettlaufer to cut through the noise. Originally featured in a HousingWire exclusive event, this panel is now available for the Power House audience.

Related to this episode:

Compare Current Mortgage Rates | HousingWire

Housing Market News and Commentary | HousingWire

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 25:29

Data-driven decisions and digital-first solutions with HousingWire’s Clayton Collins

Hosts
Diego Sanchez
Guests
Clayton Collins
Keywords
data-driven decisions digital-first solutions HousingWire Clayton Collins organic growth acquisitions in-person events HousingWire Data housing market data strategic business development
This week on Power House, Diego Sanchez chats with the CEO of HousingWire and the former host of this very podcast: Clayton Collins!

Clayton dives into HousingWire’s journey—from steady organic growth to smart acquisitions—and why in-person events like The Gathering are more essential than ever for the industry. They also talk about the relaunch and rebranding of our new data-licensing business, HousingWire Data, and the kinds of granular housing market data it can provide for companies all across the housing ecosystem.

Here’s what you’ll learn:

Balancing organic growth with acquisitions is key to strategic business development.

HousingWire Data tracks over 110 million properties and provides valuable insights.

The ideal clients for HousingWire Data are innovators across the housing industry.

Accurate and diverse data is essential for decision-making in a digital-first world.

Listening to client needs drives product development and innovation.

Related to this episode:

HousingWire Data - Enterprise Solutions

Altos data licensing product relaunches as HousingWire Data | HousingWire

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 19:38

Suzy Lindblom: Abandon the “factory line” of brokers to win market share

Hosts
Diego Sanchez
Guests
Suzy Lindblom
Keywords
Sierra Pacific Mortgage market share non-QM space AI broker tools growth strategies housing industry
This week on Power House, Diego Sanchez sits down with Suzy Lindblom, the new COO of Sierra Pacific Mortgage! Suzy stepped out semi-retirement to consult for Sierra Pacific before joining their executive team full time. 

Suzy and Diego talk about Sierra Pacific’s growth and winning market share strategies, including their entry into the non-QM space after 40 years in the conventional mortgage space. She also talks about embracing AI without replacing humans, rolling out new broker tools, and more.

We recorded this conversation live at our Housing Economic Summit. Check out the full video here!

Here’s what you’ll learn:

Sierra Pacific offers a wide range of mortgage products, including non-QM options.

Sierra Pacific focuses on building relationships with brokers to win market share.

They are methodical about hiring and aligning staff with its culture.

AI is seen as a tool to enhance, not replace, human roles in the mortgage process.

The company is preparing for various market conditions by being nimble and adaptable.

Sierra Pacific is not actively seeking M&A but remains open to opportunities.

Related to this episode:

Sierra Pacific Mortgage hires Suzy Lindblom as COO | HousingWire

Suzy Lindblom  | LinkedIn

Sierra Pacific Mortgage

HousingWire | YouTube

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

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