SharkPreneur Podcast

In a world of constant change, understanding consumer behavior and using innovative tools like AI and neuroscience is essential for staying ahead in marketing.



In this episode of Sharkpreneur, Seth Greene speaks with Alexandra Michelle Gonzalez, founder of Savvy Marketers, who shares her extensive knowledge gained over 30 years in the marketing industry. From her time at Johnson & Johnson to leading a successful marketing firm, Alexandra now focuses on helping businesses navigate uncertainty using AI, neuroscience, and consumer insights. Her company utilizes a proprietary AI model to identify emotions, sentiments, and cultural nuances that influence business decisions, enabling them to deliver greater value.



Key Takeaways:

How Savvy Marketers helps clients understand consumer behaviors with AI and neuroscience.

Why staying resilient and proactive during uncertain times is critical.

How understanding consumer needs and wants drives better communication and marketing strategies.

Savvy Marketers provides practical and cost-effective solutions for businesses looking to leverage AI and data for growth.

Savvy Marketers use a customer-centric approach that combines research, innovation, and creative problem-solving.



Alexandra Gonzalez is an award-winning entrepreneur, global marketer, and relentless innovator with over 25 years of experience. In 2012, after the birth of her premature identical twins, she founded Savvy Marketers to create a marketing firm that transforms businesses, brands, and teams, unlocking breakthrough growth in their markets. As the leader of Savvy Marketers, Alexandra provides strategic guidance to top executives on areas such as strategic planning, category expansion, new product innovation, and operational excellence. She has driven growth and innovation across industries including private equity, healthcare, and food. Alexandra holds an MBA from Harvard's Executive Business Program and a certification in design thinking from Stanford University. Outside of work, she is actively involved in charitable and civic boards, including the March of Dimes, and is a passionate advocate for premature babies and women's health.



Connect With Alexandra:

Website

Instagram

Facebook

LinkedIn



Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking to scale your business while staying ahead of the competition? Discover how one entrepreneur turned a simple idea into a rapidly growing global business with smart strategies and innovations.

 

In this episode of Sharkpreneur, Seth Greene speaks with Arno Vis, founder of OpenProvider, who has built a global business specializing in wholesale domain registrations. With a team of over 100 members across 26 countries, Arno shares how he grew his business by offering unique membership pricing and focusing on automation and AI. He discusses his entrepreneurial journey, the power of forecasting, and how emphasizing team culture and innovation has led to OpenProvider’s success.

 

Key Takeaways:

→ The role of forecasting in business strategy and cash flow management.

→ How AI and automation can streamline operations and improve efficiency.

→ How cultural diversity in a remote team can impact business growth.

→ How learning from failure can help shape business success.

→ The importance of understanding customer needs in a competitive market.

 

Arno Vis has over 30 years of experience in building successful businesses, including Hosting Concepts, Openprovider, and Procys. Born and raised in the Netherlands, he currently resides in Barcelona, Spain.

 

Connect With Arno:

Website

Instagram

X

Facebook

LinkedIn

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to gain financial clarity in your business? Discover how strategic financial insights can transform your company’s future.

 

In this episode of Sharkpreneur, Seth Greene speaks with Natalia Zacharin, founder of Zacharin Consulting, a company that specializes in helping entrepreneurs build profitable and resilient businesses. Natalia explains the vital role of fractional CFO services, how business owners can avoid costly financial mistakes, and why forecasting is key to achieving long-term success. Her consulting firm offers essential tools and strategies for business owners looking to manage their financial future effectively.

 

Key Takeaways:

→ The importance of having a fractional CFO for financial clarity.

→ Why many business owners fail to leverage their financial data effectively.

→ The value of tracking revenue metrics and cash flow for sustainability

→ How a strong company culture and the right hiring process support business success.

→ How the key to business growth is consistent financial analysis and planning.

 

Natalia Zacharin is the founder of Zacharin Consulting, an elite accounting firm dedicated to empowering business owners to take control of their financial health and build resilient enterprises. After years of experience with various firms, she launched Zacharin Consulting in 2019, combining her expertise with a passion for helping entrepreneurs succeed. Under Natalia’s leadership, the firm has evolved into more than just an accounting service; it offers strategic bookkeeping, remote CFO services, and financial intelligence programs that provide clarity and direction for businesses. Natalia’s approach emphasizes personalized service, adaptability, and a deep understanding of her clients’ unique challenges, establishing her as a trusted advisor in an ever-changing economic environment. Her work reflects a commitment to fostering growth and resilience in businesses navigating the complexities of entrepreneurship.

 

Connect With Natalia:

Website

Learn more about your ad choices. Visit megaphone.fm/adchoices

ADHD doesn't need to hinder entrepreneurial success. Discover how to harness your unique strengths and transform chaos into opportunity.

 

In this episode of Sharkpreneur, Seth Greene speaks with Skye Waterson, an ADHD strategist and founder of Unconventional Organisation. Skye specializes in helping entrepreneurs, executives, and business owners embrace their ADHD strengths, such as creativity and problem-solving, while implementing systems to stay focused and avoid burnout. Additionally, Skye shares how to build customized systems that not only manage ADHD but also fuel business growth and success.

 

Key Takeaways:

→ Common misconceptions about ADHD management for business owners.

→ Understanding the connection between ADHD and entrepreneurial success.

→ The importance of customizing business systems to fit ADHD strengths.

→ The role of dopamine and focus in managing ADHD for productivity.

→ How to build clarity, confidence, and balance in business with ADHD strategies.

 

Skye Waterson is an ADHD strategist and the founder of Unconventional Organisation, a multi-six-figure business that helps entrepreneurs turn their ADHD into their greatest asset. When Skye was diagnosed with ADHD during her PhD, she realized that mainstream productivity advice didn't work for her. So, she took matters into her own hands—researching, testing, and perfecting strategies that truly help. Today, she equips coaches, consultants, founders, and executives with the same ADHD-friendly systems.

 

Connect With Skye:

Website

Instagram

Facebook

LinkedIn

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thinking of selling your business? Discover key strategies for pricing, preparation, and attracting the right buyers to ensure a smooth and successful transaction.

 

In this episode of Sharkpreneur, Seth Greene speaks with David Barnett, a seasoned business transaction advisor and author who shares his extensive expertise in the small and mid-market business sale process. As the creator of popular programs like How to Sell My Own Business, David helps entrepreneurs navigate the complexities of business valuation and sales. In this episode, he discusses common pricing mistakes, the importance of seller empathy, and how to prepare your business for a successful sale.

 

Key Takeaways:

→ How overpricing a business can repel the right buyers.

→ Key factors to consider when determining the right time to sell.

→ The difference between strategic buyers and individual entrepreneurs.

→ Why most small businesses are sold to individual buyers, not private equity groups.

→ How seller empathy can help adjust expectations and improve deal outcomes.

 

David Barnett, BBA, CMEA, is a seasoned expert in small and medium-sized enterprises, with over two decades of experience in business development, commercial debt solutions, and business brokerage. A graduate of the Williams School of Business at Bishop's University and the Electronic Commerce Management Program at UNBSJ, David has built a strong foundation in understanding the challenges entrepreneurs face. His career spans roles as a major account representative at Yellow Pages, a successful small business owner, and the founder of Advantage Liquidity Partners Ltd. He later became a Certified Business Intermediary and a Certified Machinery/Equipment Appraiser. As the author of several best-selling books, including How to Sell My Own Business, David now works with entrepreneurs globally, helping them buy, sell, and manage their businesses for growth and success.

 

Connect With David:

Website

Learn more about your ad choices. Visit megaphone.fm/adchoices