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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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in***@catherinemaley.com
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Here's a quick summary of the last 5 episodes on Beauty and the Biz.
Hosts
Catherine Maley
Previous Guests
Kiya Movassaghi, MD
Dr. Kiya Movassaghi is a prominent figure in the field of plastic surgery, known for his leadership role as President of The Aesthetic Society. He has extensive experience in managing a successful plastic surgery practice while also engaging in international travel for professional commitments. His expertise encompasses both the clinical and business aspects of aesthetic surgery, making him a valuable resource for discussions on the intersection of healthcare and business.
Dr. Kiya Movassaghi is a prominent figure in the field of plastic surgery, known for his leadership role as President of The Aesthetic Society. He has extensive experience in managing a successful plastic surgery practice while also engaging in international travel for professional commitments. His expertise encompasses both the clinical and business aspects of aesthetic surgery, making him a valuable resource for discussions on the intersection of healthcare and business.
Anna Frants, MD
Dr. Anna Frants is a board-certified plastic surgeon known for her expertise in aesthetic surgery. She has built a successful practice on Park Avenue in New York City within a short span of two years. Dr. Frants completed her medical degree and residency in plastic surgery, and she is recognized for her innovative approaches to patient care and practice management. Balancing her professional responsibilities with motherhood, she has become a role model for many aspiring surgeons, demonstrating that it is possible to achieve both personal and professional success.
Dr. Anna Frants is a board-certified plastic surgeon known for her expertise in aesthetic surgery. She has built a successful practice on Park Avenue in New York City within a short span of two years. Dr. Frants completed her medical degree and residency in plastic surgery, and she is recognized for her innovative approaches to patient care and practice management. Balancing her professional responsibilities with motherhood, she has become a role model for many aspiring surgeons, demonstrating that it is possible to achieve both personal and professional success.
Clark Mackey
Clark Mackey is a recognized expert in the field of artificial intelligence and its applications in various industries, including healthcare and cosmetic practices. He has extensive experience in consulting and advising businesses on how to integrate AI technologies to enhance operational efficiency and improve patient engagement. His insights into the intersection of technology and cosmetic surgery provide valuable perspectives for practitioners looking to leverage AI for better outcomes.
Clark Mackey is a recognized expert in the field of artificial intelligence and its applications in various industries, including healthcare and cosmetic practices. He has extensive experience in consulting and advising businesses on how to integrate AI technologies to enhance operational efficiency and improve patient engagement. His insights into the intersection of technology and cosmetic surgery provide valuable perspectives for practitioners looking to leverage AI for better outcomes.
Joseph L. Hill Jr., MD
Dr. Joseph L. Hill Jr. is a plastic surgeon who transitioned from a family practice to a thriving partnership in the field of plastic surgery. He joined his father-in-law's practice right after completing his training and quickly took on a leadership role, demonstrating his expertise and commitment to the field. His background includes working alongside colleagues from his residency, which has enriched his practice and approach to patient care.
Dr. Joseph L. Hill Jr. is a plastic surgeon who transitioned from a family practice to a thriving partnership in the field of plastic surgery. He joined his father-in-law's practice right after completing his training and quickly took on a leadership role, demonstrating his expertise and commitment to the field. His background includes working alongside colleagues from his residency, which has enriched his practice and approach to patient care.
Stephen Prendiville, MD
Dr. Stephen Prendiville is a facial plastic surgeon known for his expertise in building successful solo practices. He has developed a thriving surgical center and two med spas, showcasing his entrepreneurial spirit in the field of aesthetic medicine. After initially joining a private equity firm, he made the decision to walk away, reflecting on the challenges and opportunities within the cosmetic surgery industry.
Dr. Stephen Prendiville is a facial plastic surgeon known for his expertise in building successful solo practices. He has developed a thriving surgical center and two med spas, showcasing his entrepreneurial spirit in the field of aesthetic medicine. After initially joining a private equity firm, he made the decision to walk away, reflecting on the challenges and opportunities within the cosmetic surgery industry.
Topics Discussed
Aesthetic Society
plastic surgery
business
marketing
consulting
thriving practice
Park Avenue
motherhood
surgery
growth
AI
cosmetic practice
family practice
thriving partnership
private equity
facial plastic surgery
surgical center
med spas
practice building
business strategies
Hello, and welcome to "Beauty and the Biz," where we’ll talk on the topic of "inside The Aesthetic Society presidency." Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Inside the Aesthetic Society Presidency — with Kiya Movassaghi, MD.”
To begin with, how do you keep your plastic surgery practice running smoothly while traveling to 48 cities and 21 countries as President of The Aesthetic Society? That’s why, I asked Dr. Kiya Movassaghi in this week’s video.
