58: AI is a Stress Test for Your UX: What Cracks Will It Show?
Jesse James Garrett
Peter Merholz
AI
UX design
design leadership
value proposition
prompt control
organizational expectations
Jesse and Peter explore how AI is revealing the true value proposition of design teams. They discuss why "whoever controls the prompt controls the product" and why design leaders must understand their organization's expectations before embracing AI. The more things change, the more they stay the same—AI may be new, but the fundamentals of design leadership remain critical.