StrategyCast Podcast

Active
Has guests
Lori Jones from Avocet Communications
[email protected]
Categories
Marketing Business Entrepreneurship
Audience & Performance Metrics
1.0K - 1.7K listeners Female 4.9 rating 68 reviews 533 episodes USA
Monetization Metrics
30s Ad: $39 - $48 60s Ad: $46 - $54 CPM Category: Business
Socials metrics & links
No data 740 followers Facebook LinkedIn Twitter
Podcast Links
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Producers, Hosts, and Production Team

No producer information available yet. Click "Find producers" to search for the production team.

Emails, Phones, and Addresses

Contact Page Emails

Emails
  • General contact email for inquiries: in***@avocetcommunications.com
Phone Numbers
  • Phone number for contacting the headquarters: 303.678.7102
Addresses
  • Headquarters address: 425 Main Street, Longmont, CO 80501
Form

A contact form is available on this page. You can fill out the form at this link.

General Website Emails

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Externally Sourced Emails

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on StrategyCast.

Hosts

Lori Jones

Previous Guests

Zachary Burgeson
Zachary Burgeson is a marketing strategist specializing in influencer marketing and brand advocacy. With a focus on micro-influencers, he has developed strategies that help brands leverage authentic engagement and drive growth through targeted influencer partnerships. His expertise includes measuring ROI and blending paid and organic marketing efforts to create lasting brand impact.
Nicole Pavlica
Nicole Pavlica is a seasoned marketing professional with extensive experience in the consumer goods industry. She has held various leadership roles at Unilever and Sargento, where she has been instrumental in driving brand growth and optimizing marketing strategies. Nicole is known for her expertise in aligning cross-functional teams and developing innovative customer segmentation models that enhance brand performance.
Jeannine Shao Collins
Jeannine Shao Collins is a former magazine executive who has transitioned into the tech world, focusing on modern marketing strategies. With a background in journalism and media, she has leveraged her experience to lead innovative marketing initiatives that emphasize storytelling and audience engagement. Jeannine is known for her entrepreneurial spirit and her ability to adapt to the fast-changing landscape of technology and marketing. She advocates for the democratization of storytelling and encourages women in leadership through initiatives like reverse mentoring.
Karrie Sanderson
Karrie Sanderson is a marketing expert with extensive experience in consumer packaged goods (CPG) and B2B SaaS industries. She has a proven track record of leveraging customer insights to drive brand strategy and enhance marketing effectiveness. Karrie is known for her innovative approaches to aligning brand identity with marketing goals, and she has contributed to significant transformations in how brands engage with their customers.
Michael Passanante
Michael Passanante is a marketing strategist known for his expertise in transforming small marketing teams into high-performing units. With a focus on strategic client dialogue and content strategy, he has helped numerous brands enhance their marketing effectiveness and sales enablement. His insights into channel selection and maximizing opportunities have made him a sought-after speaker and consultant in the marketing industry.

Topics Discussed

micro-influencers authentic brand momentum influencer strategy ROI measurement paid and organic buzz influencer collaboration marketing strategy brand strategies strategic marketing commercial leaders aligning teams optimizing budgets brand growth customer segmentation Sargento Unilever entrepreneurial grit visionary leadership marketing mastery curiosity risk-taking storytelling democratization of storytelling audience targeting innovation CPG strategies B2B marketing brand strategy customer insights brand identity marketing alignment short-term goals one-page strategy guide market blind spots brand awareness consumer behavior AI-driven insights marketing teams strategic focus content strategy sales enablement channel selection

YouTube Channel

Podcast has no YouTube channel.

Instagram Profile

Instagram

Profile Info

@avocetcommunications
Avocet Communications

Account Stats

Followers: 740
Posts: 744

Account Status

Account Type: Business
Privacy: Public

Biography

Marketing and Advertising Agency skilled in helping brands sell more products and services to more people.

Links

https://linktr.ee/avocetcommunications

Episodes

Here's the recent few episodes on StrategyCast.

0:00 42:52

How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson

Hosts
Lori Jones
Guests
Zachary Burgeson
Keywords
micro-influencers authentic brand momentum influencer strategy ROI measurement paid and organic buzz influencer collaboration marketing strategy brand strategies

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 06:15 "Prioritizing Authentic Engagement"
  • 09:53 "Sustaining Reach Beyond Flashes"
  • 11:48 Amplifying Content Impact
  • 15:14 Influencer Collaboration Strategy Tips
  • 20:56 "Setting Influencer Partnership Expectations"
  • 24:01 Podcast Booking Strategy Insights
  • 28:46 Hybrid Marketing: Influencer & Brand Strategies
  • 33:29 "Influencer Dynamics in Car Culture"
  • 37:19 "Long-Term Conversion Strategy Insights"
  • 38:53 Budget Strategies for Gaining Trust


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 46:02

Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica

Hosts
Lori Jones
Guests
Nicole Pavlica
Keywords
strategic marketing commercial leaders aligning teams optimizing budgets brand growth customer segmentation Sargento Unilever

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 06:29 "Commercial Mindset Evolution"
  • 010:18 "Aligning Cross-Functional Teams Strategically"
  • 11:29 Collaborative Strategic Planning Essentials
  • 16:25 "Comprehensive P&L Insight for Marketers"
  • 17:42 Optimizing Freight for Profitability
  • 21:14 Joint Customer Segmentation Model
  • 24:29 Sargento's Snacking Success Journey
  • 29:27 Customer Segmentation Strategy Essentials
  • 34:04 Prioritizing Launches in Brand Families
  • 35:03 "Champagne vs. Peanut Butter Investment"
  • 41:20 Aligning Strategic, Financial, and Sales Plans
  • 42:57 Misalignment Risks Customer Trust


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 40:57

How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins

Hosts
Lori Jones
Guests
Jeannine Shao Collins
Keywords
entrepreneurial grit visionary leadership marketing mastery curiosity risk-taking storytelling democratization of storytelling audience targeting innovation

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 05:51 Entrepreneurship: Optimism Meets Reality
  • 08:11 "Entrepreneurial Juggling Act"
  • 10:47 Reverse Mentoring for Women
  • 16:25 Storytelling's Evolution in Marketing
  • 17:38 Democratization of Storytelling
  • 21:04 Balancing Scale and Audience Targeting
  • 26:03 Cargo: Balancing Startup and Established Company
  • 30:19 "Active, Risk-Tolerant Learning"
  • 31:49 Invest in Innovation for Virality
  • 34:55 Forgiving Oneself for Oversights


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 44:51

CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson

Hosts
Lori Jones
Guests
Karrie Sanderson
Keywords
CPG strategies B2B marketing brand strategy customer insights brand identity marketing alignment short-term goals one-page strategy guide market blind spots brand awareness consumer behavior AI-driven insights

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 06:46 Brand Identity and Marketing Alignment
  • 10:09 Balancing Brand and Short-Term Goals
  • 14:00 One-Page Strategy Guide
  • 16:52 Early-Stage Feedback Strategies
  • 21:23 Identifying Market Blind Spots
  • 22:25 Marketing's Misunderstood Role and Value
  • 26:38 "Brand Awareness Strategy Development"
  • 31:48 Ingrained Customer Insight in Marketing
  • 32:36 Consumer Behavior Insights
  • 36:19 AI-Driven Customer Insights Revolution
  • 40:02 AI Insights with Human Oversight


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 37:03

The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante

Hosts
Lori Jones
Guests
Michael Passanante
Keywords
marketing teams strategic focus content strategy sales enablement channel selection

Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 04:31 Encouraging Strategic Client Dialogue
  • 09:59 "Three-Part Formula for Success"
  • 12:41 Balancing New Ideas and Priorities
  • 15:24 "Maximize Opportunities with Content Strategy"
  • 19:50 Streamlining Social Media Success
  • 22:05 "Enhancing Sales Through Valuable Marketing"
  • 25:53 "Influencing Market with HIMSS Partnership"
  • 27:31 "Leveraging Messaging for Press Success"
  • 32:43 Align Team and Build Trust


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Ratings

Global:
4.9 rating 68 reviews

USA

4.9 ratings 68 reviews

UK

0.0 ratings 0 reviews

Canada

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Ireland

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Australia

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New Zealand

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Singapore

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South Africa

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