StrategyCast

Active
Has guests
Lori Jones from Avocet Communications
[email protected]
Categories
Marketing Business Entrepreneurship
Audience & Performance Metrics
1.0K - 1.7K listeners Female 4.9 rating 68 reviews 530 episodes USA
Monetization Metrics
30s Ad: $39 - $48 60s Ad: $46 - $54 CPM Category: Business
Socials metrics & links
No data 740 followers Facebook LinkedIn Twitter
Podcast Links
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Producers, Hosts, and Production Team

No producer information available yet. Click "Find producers" to search for the production team.

Emails, Phones, and Addresses

Contact Page Emails

Emails
  • General contact email for inquiries: in***@avocetcommunications.com
Phone Numbers
  • Phone number for contacting the headquarters: 303.678.7102
Addresses
  • Headquarters address: 425 Main Street, Longmont, CO 80501
Form

A contact form is available on this page. You can fill out the form at this link.

General Website Emails

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Externally Sourced Emails

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on StrategyCast.

Hosts

Lori Jones

Previous Guests

Karrie Sanderson
Karrie Sanderson is a marketing expert with extensive experience in consumer packaged goods (CPG) and B2B SaaS industries. She has a proven track record of leveraging customer insights to drive brand strategy and enhance marketing effectiveness. Karrie is known for her innovative approaches to aligning brand identity with marketing goals, and she has contributed to significant transformations in how brands engage with their customers.
Michael Passanante
Michael Passanante is a marketing strategist known for his expertise in transforming small marketing teams into high-performing units. With a focus on strategic client dialogue and content strategy, he has helped numerous brands enhance their marketing effectiveness and sales enablement. His insights into channel selection and maximizing opportunities have made him a sought-after speaker and consultant in the marketing industry.
Tahnee Perry
Tahnee Perry is a marketing consultant with extensive experience in integrating artificial intelligence into marketing strategies. She has worked with various Fortune 500 companies, helping them to enhance their marketing workflows and improve efficiency through innovative AI solutions. Tahnee is known for her expertise in building hybrid human-AI workplaces and optimizing content for large language models (LLMs). Her insights into strategic client engagement and goal-setting strategies have made her a sought-after speaker and thought leader in the marketing industry.
Chad Sollis
Chad Sollis is a marketing strategist known for his work with leading brands such as Adobe and Traeger. He specializes in scaling marketing campaigns and has a deep understanding of digital accessibility and customer engagement strategies. With a proven track record of creating impactful marketing initiatives, Chad has helped numerous companies connect with their audiences and achieve significant growth.
Emily Maxie
Emily Maxie is a marketing strategist and consultant specializing in helping early-stage companies redefine their growth potential. With a focus on transitioning from founder-led to marketing-led growth, she emphasizes the importance of marketing as a revenue driver. Emily has extensive experience in developing successful marketing strategies that leverage data and insights to drive performance and client success.

Topics Discussed

CPG strategies B2B marketing brand strategy customer insights brand identity marketing alignment short-term goals one-page strategy guide market blind spots brand awareness consumer behavior AI-driven insights marketing teams strategic focus content strategy sales enablement channel selection AI marketing workflows efficiency strategic breakthroughs AI training strategies hybrid workplaces content optimization client engagement solopreneur video production goal setting AGI marketing success Adobe Traeger AudioEye scaling marketing campaigns digital accessibility test messaging problem market fit content atomization generative engine optimization customer behavior startup growth marketing-led growth revenue driver founder-led vendor relationships machine learning market strategy development client strategy performance review

YouTube Channel

Podcast has no YouTube channel.

Instagram Profile

Instagram

Profile Info

@avocetcommunications
Avocet Communications

Account Stats

Followers: 740
Posts: 744

Account Status

Account Type: Business
Privacy: Public

Biography

Marketing and Advertising Agency skilled in helping brands sell more products and services to more people.

Links

https://linktr.ee/avocetcommunications

Episodes

Here's the recent few episodes on StrategyCast.

0:00 44:51

CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson

Hosts
Lori Jones
Guests
Karrie Sanderson
Keywords
CPG strategies B2B marketing brand strategy customer insights brand identity marketing alignment short-term goals one-page strategy guide market blind spots brand awareness consumer behavior AI-driven insights

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 06:46 Brand Identity and Marketing Alignment
  • 10:09 Balancing Brand and Short-Term Goals
  • 14:00 One-Page Strategy Guide
  • 16:52 Early-Stage Feedback Strategies
  • 21:23 Identifying Market Blind Spots
  • 22:25 Marketing's Misunderstood Role and Value
  • 26:38 "Brand Awareness Strategy Development"
  • 31:48 Ingrained Customer Insight in Marketing
  • 32:36 Consumer Behavior Insights
  • 36:19 AI-Driven Customer Insights Revolution
  • 40:02 AI Insights with Human Oversight


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 37:03

The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante

Hosts
Lori Jones
Guests
Michael Passanante
Keywords
marketing teams strategic focus content strategy sales enablement channel selection

Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 04:31 Encouraging Strategic Client Dialogue
  • 09:59 "Three-Part Formula for Success"
  • 12:41 Balancing New Ideas and Priorities
  • 15:24 "Maximize Opportunities with Content Strategy"
  • 19:50 Streamlining Social Media Success
  • 22:05 "Enhancing Sales Through Valuable Marketing"
  • 25:53 "Influencing Market with HIMSS Partnership"
  • 27:31 "Leveraging Messaging for Press Success"
  • 32:43 Align Team and Build Trust


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 41:32

How to Lead Marketing with AI Like a Fortune 500 Consultant, feat. Tahnee Perry

Hosts
Lori Jones
Guests
Tahnee Perry
Keywords
AI marketing workflows efficiency strategic breakthroughs AI training strategies hybrid workplaces content optimization client engagement solopreneur video production goal setting AGI

Is your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team's potential and future-proof your approach!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 04:09 Implementing Effective AI Training Strategies
  • 06:42 Building Hybrid Human-AI Workplaces
  • 12:55 Optimizing Content for LLMs
  • 16:10 Encouraging Experimentation and Learning
  • 17:29 Cultivating AI-Driven Efficiency
  • 21:00 Strategic Client Engagement Success
  • 26:34 Solopreneur's Tech Exploration Journey
  • 28:23 Streamlining Time-Intensive Video Production
  • 31:16 Team Goal Setting Strategies
  • 35:52 Rapid AI Advancements Toward AGI


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 41:34

Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis

Hosts
Lori Jones
Guests
Chad Sollis
Keywords
marketing success Adobe Traeger AudioEye scaling marketing campaigns digital accessibility test messaging problem market fit content atomization generative engine optimization customer behavior

What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 03:45 Digital Accessibility's Growing Importance
  • 07:43 Test Messaging Before Mass Deployment
  • 10:03 Traeger Product Strategy Interviews
  • 15:52 "Importance of Problem Market Fit"
  • 19:02 Content Atomization Strategy
  • 21:18 "Generative Engine Optimization Shift"
  • 24:23 Optimized Headlines Boost Podcast Growth
  • 30:37 Accessibility Integration Boosts Efficiency
  • 33:28 Revamping Summer B2C Strategy
  • 38:16 Quizzes Boost Engagement and Sharing
  • 40:05 "Understand Customer Behavior for Success"


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

0:00 31:44

Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie

Hosts
Lori Jones
Guests
Emily Maxie
Keywords
startup growth marketing-led growth revenue driver founder-led vendor relationships machine learning market strategy development client strategy performance review

How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 04:50 Evaluating Founder-Led Vendor Relationships
  • 07:34 "Focusing on Positives and Feedback"
  • 13:02 "Proving Marketing as Revenue Driver"
  • 17:11 "Understanding Machine Learning's Impact"
  • 20:10 Successful Gradual Market Strategy Development
  • 24:18 Client Strategy & Performance Review
  • 27:13 Navigating Change as New Marketer


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Ratings

Global:
4.9 rating 68 reviews

USA

4.9 ratings 68 reviews

UK

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Canada

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Ireland

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Australia

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New Zealand

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Singapore

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